ITV

Tag: Hungamathon

  • Britannia Tiger Hungamathon sprints ahead in Delhi

    Britannia Tiger Hungamathon sprints ahead in Delhi

    MUMBAI: The Britannia Tiger Hungamathon ’06-07 in Delhi finally got up and running on 18 February at Jawahar Lal Nehru Stadium (Lodhi Road). Hungama TV 2007 Captain from Delhi Sakshi Singh flagged off the mini marathon at 8.30 am and also judged the children for ‘The Most Crazily Dressed Kid’ prize.

    The Walt Disney Company (India) managing director Rajat Jain said, “In the second year of this event, we have toured to three cities in India with an overwhelming response of over 90,000 registrations. We at Hungama TV, celebrate this friendship and solidarity with our young fans. Being a brand in the kids and family space is one of immense responsibility. This run was a medium for us to communicate to the millions of children across the country to see the joy and freedom of being outdoors and having fun as a team.”

    This year the race was open to kids between 8-15 yrs, with two categories – Masters (age 8 – 12 yrs) to run 2 kms and Blasters (age 13 – 15 yrs) to run 3 kms. Hungama TV joined hands with the Delhi Athletic Association for Hungamathon 2007 to ensure appropriate adjudication for the entire event. Total Sports Asia was responsible for the planning, promotion and execution of the event, informs an official release.

    Delhi Athletic Association secretary M. L. Dogra said, “One of the aims of Delhi Athletic Association is to promote sports in the state. Through this marathon, we want more children to take up sport and promote the spirit of running. The Delhi Athletic Association is extending its full support and we look forward to a successful event this Sunday.”

    Total Sports & Entertainment India Pvt Ltd. managing director Navneet Sharma said, “This is a truly unique event where kids get to showcase their talent and their skills. Kids are the future and by touching their lives through this run we are trying to make them enjoy every aspect of their childhood. The Hungamathon provides the ideal platform for kids to maintain the competitive spirit and also to have fun. We are very happy to partner with Hungama TV on this fantastic event.”

     

  • Hungamathon runs well in Kolkata, Delhi next on agenda

    Hungamathon runs well in Kolkata, Delhi next on agenda

    MUMBAI: After Mumbai, the Hungama TV organized kid’s mini-marathon which was postponed in the other two cities, finally kicked off in Kolkata on 4 February at the Ladies Golf Course Ground (Maidan Area). The Britannia Tiger Hungamathon in Delhi is slated to take place on 18 February.

    Currently, Disney acquired children’s channel Hungama TV tied-up with West Bengal Athletic Association to ensure appropriate adjudication of the event and Total Sports Asia to handle the planning, promotion and execution of the event. Hungama TV captain 2007 from Kolkata was judge for “the crazily dressed kid” category.

    Following the mishap that took place at the Mumbai venue the other events had to be re-scheduled. As per the original schedule, the Delhi event was slated to take place on 14 January followed by Kolkata on 28 January. The channel claims to have received a response from over 15,000 kids at Kolkata.

    The Walt Disney Company (India) managing director Rajat Jain said, “In the second year of this event, we are going to three cities with an overwhelming response of over 30,000 registrations received in each city. We at Hungama TV, celebrate this friendship and solidarity with our young fans. Being a brand in the kids and family space is one of immense responsibility. This run was a medium for us to communicate to the millions of children across the country to see the joy and freedom of being outdoors and having fun as a team.”

    West Bengal Athletic Association president Prasun Mukherjee said, “One of the aims of the West Bengal Athletic Association (WBAA) is to promote sports in the state. Through this marathon, we want more children to take up sport and promote the spirit of running. The WBAA looks forward to a successful event this Sunday.”

    Total Sports & Entertainment India Pvt Ltd. managing director Navneet Sharma said, “The Hungamathon provides the ideal platform for kids to maintain the competitive spirit and also to have fun. We are very happy to partner with Hungama TV on this fantastic event.”

    Speaking about Britannia’s association with the event, Britannia Industries Ltd vice-president and head of marketing, sales and innovation Neeraj Chandra said, “Britannia is very happy to be associated with ‘Hungamathon 2006-2007’. It is an excellent initiative to encourage kids to indulge in physical activities which involves fun and energy, which is what the brand Tiger symbolizes.

    “Tiger is a very popular brand among kids and is a great source of their daily energy dose. The response to this mini-marathon has been tremendous and it is a great way for kids to have fun and we will always continue encouraging these kind of activities.”

  • Disney to postpone ‘Hungamathon’ in Delhi and Kolkata

    Disney to postpone ‘Hungamathon’ in Delhi and Kolkata

     MUMBAI: Following the pandemonium that took place at the ‘Hungamathon’ (8 -15 year olds) organized by Disney owned kid’s broadcaster Hungama TV in Mumbai on 7 January, the channel has decided to postpone the mini marathon slated to kick off in the other two cities of Delhi and Kolkata on 14 and 28 January, respectively.

    A scroll running on the channel will indicate the change in schedule. However, a fixed date for the same has not been announced yet, confirms a Walt Disney spokeperson.

    An official statement issued by the channel prior to the event claimed that they had “received an overwhelming response of more than 90,000 entries across three cities in India, with close to 30,000 entries only from Mumbai.” However, later reports say that the organizers, Total Sports Asia, were only equipped to handle 15,000 registered participants.

    The Britannia Tiger sponsored ‘Hungamathon’ was to be planned, promoted and executed by Total Sports Asia in association with the Athletic Federation of India and conducted across the three major metros. However, the unexpected turn out in the number of participants and spectators gave way to a disorderly situation, in which a few children received injuries. This has now put the other two events on hold.