ITV

Tag: Hungama

  • Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    Red Chillies’ Manish Kumar turns entrepreneur with Digi Osmosis

    MUMBAI: Former Red Chillies Entertainment head of marketing and digital Manish Kumar has turned entrepreneur with the launch of a marketing and advertising outfit called Digi Osmosis.

    The agency will help brands be future-ready in the digital ecosystem as well as capitalise on this new and ever-growing community. 

    Digi Osmosis founder Manish Kumar said, “It’s simple… we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.”

    Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.

    Kumar has over eight years of experience in being a frontrunner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.

    Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.

  • Disney’s ‘Doraemon’ second most watched program: BARC Kids week 6

    Disney’s ‘Doraemon’ second most watched program: BARC Kids week 6

    MUMBAI: Week 6 proved to be a considerably good one for channels in the kids genre in terms of viewership. Viacom18’s Nick stayed strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    With 81634 (000s sums) ratings, Nick saw a considerable jump from last week’s ratings of 77521 (000s sums).

    Pogo TV overtook Cartoon Network for the second position in the chart with a viewership rating of 57635 (000s sums), followed by Cartoon Network, which secured 54735 (000s sums) ratings.

    Hungama with 54535 (000s sums) ratings jumped one spot to perch at the fourth spot, while Disney Channel dropped down one place to the fifth spot with 52422 (000s sums).

    Among the top five most watched programs in the kids genre, Nick’s Motu Patlu Kungfu Kings continued to rule the number one spot with 876 (000s sums) ratings.

    Disney Channel’s Doraemon The Movie: Toofani Adventure with 652 (000s sums) maintained its second position and was followed by Pogo TV ‘s Chhota Bheem & Krishna: Pataliputra – City of the Dead with 615 (‘000s sums) in the third spot.

    Nick’s flagship teen show Shiva secured the fourth spot with ratings of 515 (000s sums). The fifth spot was yet again dominated by Pogo TV’s Chhota Bheem Aur Ganesh In The Amazing Odyssey with 514 (000s sums) ratings.

  • Disney’s ‘Doraemon’ second most watched program: BARC Kids week 6

    Disney’s ‘Doraemon’ second most watched program: BARC Kids week 6

    MUMBAI: Week 6 proved to be a considerably good one for channels in the kids genre in terms of viewership. Viacom18’s Nick stayed strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    With 81634 (000s sums) ratings, Nick saw a considerable jump from last week’s ratings of 77521 (000s sums).

    Pogo TV overtook Cartoon Network for the second position in the chart with a viewership rating of 57635 (000s sums), followed by Cartoon Network, which secured 54735 (000s sums) ratings.

    Hungama with 54535 (000s sums) ratings jumped one spot to perch at the fourth spot, while Disney Channel dropped down one place to the fifth spot with 52422 (000s sums).

    Among the top five most watched programs in the kids genre, Nick’s Motu Patlu Kungfu Kings continued to rule the number one spot with 876 (000s sums) ratings.

    Disney Channel’s Doraemon The Movie: Toofani Adventure with 652 (000s sums) maintained its second position and was followed by Pogo TV ‘s Chhota Bheem & Krishna: Pataliputra – City of the Dead with 615 (‘000s sums) in the third spot.

    Nick’s flagship teen show Shiva secured the fourth spot with ratings of 515 (000s sums). The fifth spot was yet again dominated by Pogo TV’s Chhota Bheem Aur Ganesh In The Amazing Odyssey with 514 (000s sums) ratings.

  • Nick maintains lead with ‘Motu Patlu:’ BARC week 5

    Nick maintains lead with ‘Motu Patlu:’ BARC week 5

    MUMBAI: Even as it witnessed a considerable drop in ratings, kids channel leader Nick maintained its position in the top spot with 77521 (‘000s) in week 5 of BARC India data as compared to 82521 (‘000s) in week 4.

     

    Cartoon Network stood in the second place with 52179 (‘000s) in week 5, while also seeing a drop in ratings from 62316 (‘000s) in week 4.

     

    Pogo TV with 51537 (‘000s) maintained its place in the third spot, while Disney Channel with 49194 (‘000s) climbed up one rung to take the fourth place in week 5. Hungama with 47862 (‘000s) dropped down one place to come in fifth in week 5.

     

    Coming to the five most watched shows in the kids genre, Nick’s show Motu Patlu 36 Ghantey Race Against Time stood firm in the number one spot with 838 (‘000).

     

    On the other hand, Disney Channel’s Doraemon Movie: Galaxy Super Express with 709 (‘000) stood in the second place and was followed yet again by Nick’s Motu Patlu in Wonderland with 585 (‘000) in the third spot.

     

    Cartoon Network’s Bhoot and Friends with 559 (‘000) came in fourth with its sister channel Pogo TV’s Chhota Bheem Aur Chhalchhaaya in the fifth place with 553 (‘000).

  • Nick maintains lead with ‘Motu Patlu:’ BARC week 5

    Nick maintains lead with ‘Motu Patlu:’ BARC week 5

    MUMBAI: Even as it witnessed a considerable drop in ratings, kids channel leader Nick maintained its position in the top spot with 77521 (‘000s) in week 5 of BARC India data as compared to 82521 (‘000s) in week 4.

     

    Cartoon Network stood in the second place with 52179 (‘000s) in week 5, while also seeing a drop in ratings from 62316 (‘000s) in week 4.

     

    Pogo TV with 51537 (‘000s) maintained its place in the third spot, while Disney Channel with 49194 (‘000s) climbed up one rung to take the fourth place in week 5. Hungama with 47862 (‘000s) dropped down one place to come in fifth in week 5.

     

    Coming to the five most watched shows in the kids genre, Nick’s show Motu Patlu 36 Ghantey Race Against Time stood firm in the number one spot with 838 (‘000).

     

    On the other hand, Disney Channel’s Doraemon Movie: Galaxy Super Express with 709 (‘000) stood in the second place and was followed yet again by Nick’s Motu Patlu in Wonderland with 585 (‘000) in the third spot.

     

    Cartoon Network’s Bhoot and Friends with 559 (‘000) came in fourth with its sister channel Pogo TV’s Chhota Bheem Aur Chhalchhaaya in the fifth place with 553 (‘000).

  • Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    MUMBAI: No drastic movements were witnessed in the top five positions in the kids channels’ genre as per the all India (U+R) data published by Broadcast Audience Research Council (BARC) India for week 4 in NCCS All 4-14 Individuals category.

    Seeing a slight dip in ratings, Nick continued to lead the brat pack with 82521 (‘000s sums). On the other hand, Cartoon Network maintained its position in the second place with 62316 (000s sums), which is an improvement from last week. The third most rated channel on the list was Pogo TV with 59544(‘000s sums) viewership ratings.

    Hungama takes the fourth spot with viewership ratings of 53317 (‘000s sums) followed by Disney Channel with viewership ratingss of 44504 (‘000 sums).

    When it comes to the five most watched programmings in the genre, the battle for the top slot between two of Nick’s shows — Motu Patlu series and Shiva continues.

    Week 4 sees Motu Patlu 36 Ghantey Race Against Time taking the lead with 746 (000s sums), which is a huge jump from its last week’s ratings of 576 (‘000 sums). It is closely followed by last week’s chart topper teen adventure series Shiva with 573 (‘000s sums).

    The third spot on the rankings list has been taken over by Pogo TV’s Once Upon a Time in Dholakpur with viewership ratings of 506 (‘000 sums), followed by Bheem Mastana from the same channel in the fourth position with 470 (000 sums) ratings. Last but not the least, is Pogo TV’s Bheem Krishna Aur Balaram with viewership ratings of 453 (‘000 sums).

  • Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    MUMBAI: No drastic movements were witnessed in the top five positions in the kids channels’ genre as per the all India (U+R) data published by Broadcast Audience Research Council (BARC) India for week 4 in NCCS All 4-14 Individuals category.

    Seeing a slight dip in ratings, Nick continued to lead the brat pack with 82521 (‘000s sums). On the other hand, Cartoon Network maintained its position in the second place with 62316 (000s sums), which is an improvement from last week. The third most rated channel on the list was Pogo TV with 59544(‘000s sums) viewership ratings.

    Hungama takes the fourth spot with viewership ratings of 53317 (‘000s sums) followed by Disney Channel with viewership ratingss of 44504 (‘000 sums).

    When it comes to the five most watched programmings in the genre, the battle for the top slot between two of Nick’s shows — Motu Patlu series and Shiva continues.

    Week 4 sees Motu Patlu 36 Ghantey Race Against Time taking the lead with 746 (000s sums), which is a huge jump from its last week’s ratings of 576 (‘000 sums). It is closely followed by last week’s chart topper teen adventure series Shiva with 573 (‘000s sums).

    The third spot on the rankings list has been taken over by Pogo TV’s Once Upon a Time in Dholakpur with viewership ratings of 506 (‘000 sums), followed by Bheem Mastana from the same channel in the fourth position with 470 (000 sums) ratings. Last but not the least, is Pogo TV’s Bheem Krishna Aur Balaram with viewership ratings of 453 (‘000 sums).

  • What the MSM-ESPN deal means

    What the MSM-ESPN deal means

    MUMBAI: When the enemy looks extremely threatening, you bring in allies to help you do battle. And if your ally is a friend-turned-foe of your enemy, it makes the war that much more interesting. And combative.

     

    We are referring to what’s about to happen in the Indian sports television ecosystem. Multi Screen Media India (Sony Entertainment Television India) has struck a deal with the US-based mega sportscaster ESPN Inc under which it will be helping bring in the brand once again into the country as its partner. 

     

    ESPN was Star TV’s former mate in Asia until 2012 wherein they ran and distributed channels in several Asian countries jointly including in India.

     

    The current MSM-ESPN agreement is for the long term and will be for India and the Indian sub-continent. The joint venture will see new co-branded sports channels, a multisport website and an app rolling out over the next few months. The companies will also be working together to develop original sports programs, something which has been sorely lacking in India, with the exception of a couple of them on Star India’s sports channels.

     
    As a first step of the union, MSM’s sports channel Sony Kix is being rebranded as Sony ESPN.

     

    It’s interesting that the two are exchanging vows at the time they are.

     

    The IPL bids are slated to take place next year and the buzz is that Star India is likely to take the bidding to close to the $4 billion mark for all rights. With Sony-ESPN combining their resources and putting up a common front, they are quite likely to put up a stiff fight against Star India. (Others who could throw in a bid include Zee Telefilms and Discovery’s Eurosport). And not just at the IPL auctions but also for all the other sports rights when they come up for renewal.

     

    “However,” a high ranking Sony International Television executive told Indiantelevision.com, “there is no way pricing for the IPL could go up four times. A multiplier of two times or three times over the previous bid is conceivable but above that will make it a big losing proposition.”

     

    What’s also of interest is how Disney is shaping its presence in India. Its family entertainment initiatives got a leg up when it invested in acquiring Ronnie Screwvala’s UTV a few years ago. This deal gave it access to UTV Motion Pictures as well as channels such as Bindass and Hungama.

     

    Disney India recently severed its distribution alliance with IndiaCast Media – part of Viacom18 and has been reaching out to satellite and cable TV platforms to strike deals with them directly.

     

    Now with Disney’s sports offshoot ESPN partnering with MSM, one will have to see whether the latter’s distribution arm MSM Media Distribution resources will be used to shore up the efforts of the distribution team at Disney India. Or will the two work totally independently?

     

    Sports programming in India is likely to also get a shot in the arm. ESPN is renowned for its studio-based shows and live coverage of events. Live sports content in the deal includes major US college football (including the College Football Playoff and comprehensive coverage of the college football bowl season); major US college basketball (including the March Madness NCAA Championship Tournaments); NCAA college sport championships from baseball, softball, lacrosse, soccer; Boxing (including Premier Boxing Champions and ESPN’s Big Fights Library); X Games; ESPN Films Emmy-Award Winning 30 For 30 documentaries amongst others.

     

    What’s also relevant is the fact that both ESPN and MSM are going hell for leather after digital content properties too. The duo has its eyes on developing a co-branded localized multi-sport website and app, which will provide coverage of cricket, football, tennis, the NBA, badminton, field hockey and more. The sports content – both video and text – will be delivered on MSM’s OTT platform Sony Liv, and sonyliv.com as well as highly popular cricket portal espncricinfo.com.  

     

    Each of these websites, television channels and OTT platforms will be used to cross promote each other, giving it tremendous marketing heft.  Additionally, their social media presence is to be beefed up in order to give sports lovers a destination to engage with each other and with their sports stars.
     
     

    The whole in this case is going to be greater than the sum of the two parts. With the entry of a rejuvenated ESPN into India, the entire sports broadcasting ecosystem is likely to see rapid improvements as more money will be pumped in by both Star and the American sportscaster along with MSM.

     

    And this is going to be a win-win for the various administrations, associations, players and professionals,   team owners, and vendors involved in sports and sports broadcasting – and ultimately the sports fan.

  • BARC week 38: Star Plus sees significant ratings rise, back to no.1

    BARC week 38: Star Plus sees significant ratings rise, back to no.1

    MUMBAI: Star Plus and Colors have been slugging it out in the ratings race for the last couple of weeks. In the Hindi general entertainment channels (GEC) genre, Star Plus has regained its number one position with a considerable rise in ratings, according to the data released by Broadcast Audience Research Council (BARC) India in week 38. 

     

    Star Plus ruled the roost by securing leadership position with 408816 (000 Sums) against 381365 (000 Sums) in week 38. On the other hand, Colors’ ratings nosedived as compared to last week, as the channel held second position with 379921 (000 Sums) against 414841 (000 Sums).

     

    Zee TV grabbed the third slot in the genre with 272281 (000 Sums) followed by Life OK and Sab in fourth and fifth slot with 236606 (000 Sums) and 190465 (000 Sums) respectively. 

     

    Star Plus’ prime time show Saath Nibhaana Saathiya led the chart of top five programmes in Hindi GECs with 7782 (000 Sums) followed by Zee TV’s Kumkum Bhagya in second spot and Colors’ Sasural Simar Ka in the third slot with 6130 (000 Sums) and 6043 (000 Sums) respectively. Star Plus’ Diya Aur Bati Hum and Colors’ Udaan secured the fourth and fifth slot with 5685 (000 Sums) and 5636 (000 Sums) respectively. 

     

    Like last week, this week too the WWE series has worked for Ten Sports as the channel secured the leadership position in the sports genre with 58963 (000 Sums) followed by Sony Six at second spot and Star Sports 1 in the third slot with 13747 (000 Sums) and 5788 (000 Sums) respectively. 

     

    In the kids’ segment, Nick (v) grabbed the topped the genre with 50817 (000 Sums) followed by Pogo TV (v) in second position with 42922 (000 Sums) and Hungama (v) in third slot with 33386 (000 Sums).

     

    Times Now led the chart in the English news channel genre and recorded 334 (000 Sums) and followed by India Today Television in the second spot with 129 (000 Sums). CNN IBN held the third spot with 129 (000 Sums).

     

    In the Bhojpuri genre, Big Magic Ganga continued to grab leadership position with 5450 (000 Sums). ETV Bihar Jharkhand and Dangal TV garnered second and third berth with 1658 (000 Sums) and 1535 (000 Sums) respectively. 

  • Hungama partners Kyoorius Designyatra 2015 to raise charity for ‘Laadli’

    Hungama partners Kyoorius Designyatra 2015 to raise charity for ‘Laadli’

    MUMBAI: Hungama has partnered with Kyoorius Designyatra 2015 (KDY) to be held in Goa, to raise awareness for a social cause while adding a musical note to the 10th anniversary of KDY.

     

    Hungama and Kyoorius Designyatra 2015 will create one of the biggest live-request playlists to raise the funds via a Twitter activity. By tweeting #HungamaKDY2015 and the name of the song, it will be played at the event. While the activity will contribute Rs 100 per song streamed at the event, it will also allow participants to actively contribute in the process to raise donations.

     

    With a theme like ‘What pumps your heart’ Kyoorius Designyatra’s 10th anniversary edition aims to engage participants and guests alike during the event with a live music request Twitter activity in association with Hungama. The activity will be a means to raise funds for ‘Laadli,’ a campaign that highlights the falling sex ratio of the country and their endeavours to correct the issue by making available relevant data, audits of documents received from Sonography clinics among other activities; of which the end goal is to stabilise the sex ratio difference.

     

    Hungama Digital Media Entertainment MD & CEO Neeraj Roy said, “It gives us immense pleasure to partner with Kyoorius Deisgnyatra 2015 to help raise charity and awareness for the social cause campaign ‘Laadli’. The campaign that aims to control female feticide has helped shed much light on the topic. With this association we are proud to leverage our platforms for this noble cause.”

     

    Kyoorius founder CEO Rajesh Kejriwal added, “We are happy to have Hungama partnering with us at Kyoorius Designyatra 2015. Music is an essential part of the conference experience, it’s one of the things that gets delegates really ‘pumped’, so I’m sure Hungama’s Digital Jukebox will be a huge hit. And it’s for a great cause, which makes it all the more impactful.”