ITV

Tag: Hungama

  • BARC week 27: Nick leads kids genre; CN jumps to second spot

    BARC week 27: Nick leads kids genre; CN jumps to second spot

    MUMBAI: Continuing its reign as a genre lead, Viacom 18’s Nick was again the topmost watched channel in the kids entertainment segment, according to Broadcast Audience Research Council (BARC) India’s all India (U+R) data for week 27 in NCCS All 4-14 Individuals category.

    The channel has bagged 81167 (000s sums) as opposed to 86062 (000s sums) impressions last week showing a drop in its ratings, Nick is followed by Turner International’s Cartoon Network which has jumped from fourth to second position by securing 68299 (000s sums) impressions from 48093 (000s sums) in week 26.

    Cartoon Network is followed by Hungama from Disney India on the third spot with 57530 (000s sums) impressions and Pogo TV 56313 (000s sums) impressions giving it the fourth rank on the list.

    These are followed closely at heel by Disney Channel which has seen a significant drop in its viewership from 61691 (000s sums) last week to 52522(000s sums) this week.

    When it comes to the top five most watched programs in the genre, Motu Patlu and Chhota Bheem has yet again proved itselves as genre favourites.

    Nick’s Motu Patlu In Double Trouble lead the chart with 1071 (000s sums), followed by Motu Patlu Mission Moon from the same franchise grabbing the second spot with with 665 (000s sums) impressions.

    With a slightly lower ratings of 643 (000s sums) Motu Patlu Kungfu King Returns was third most watched show in the category while Chhota Bheem: Dholakpur To Japan was fourth in the list with 522 (000s sums).

    Chhota Bheem: Dholakpur to Kathmandu was fifth in the list with 515 (000s sums) viewership impressions. Overall one could notice a drop in total viewership in the genre.

  • BARC week 26: Nick leads kids genre with Motu Patlu

    BARC week 26: Nick leads kids genre with Motu Patlu

    MUMBAI: Viacom 18’s Nick continued to retain its top position according to Broadcast Audience Research Council (BARC) India’s all India (U+R) data for week 25 in NCCS All 4-14 Individuals category.

    The channel has bagged 86062 (000s sums) impressions, followed by Disney Channel with 61691 (000s sums) and Hungama at the third spot with 58528 (000s sums) ratings.

    Turner International’s Cartoon Network was at the fourth spot with 48093 (000s sums) last week, while its sister channel Pogo TV was the fifth most watched channel in the genre with a rating of 44091(000s sums). It had recovered its viewership ratings marginally.

    Among the top five most watched programs in the genre, Nick’s Motu Patlu In Double Trouble lead the chart with 1160(000s sums), followed by Disney Channel’s Doraemon Movie: Galaxy Super Express with 778(000s sums) impressions making it a far second.

    Motu Patlu Deep Sea Adventure secured the third spot with 759 (000s sums) followed by more from the franchise at fourth and fifth spot. Motu Patlu In Alien World – Part I at fourth on the list with 683(000s sums) impressions and Motu Patlu Mission Moon at the fifth spot with 623 (000s sums) impressions.

  • BARC week 26: Nick leads kids genre with Motu Patlu

    BARC week 26: Nick leads kids genre with Motu Patlu

    MUMBAI: Viacom 18’s Nick continued to retain its top position according to Broadcast Audience Research Council (BARC) India’s all India (U+R) data for week 25 in NCCS All 4-14 Individuals category.

    The channel has bagged 86062 (000s sums) impressions, followed by Disney Channel with 61691 (000s sums) and Hungama at the third spot with 58528 (000s sums) ratings.

    Turner International’s Cartoon Network was at the fourth spot with 48093 (000s sums) last week, while its sister channel Pogo TV was the fifth most watched channel in the genre with a rating of 44091(000s sums). It had recovered its viewership ratings marginally.

    Among the top five most watched programs in the genre, Nick’s Motu Patlu In Double Trouble lead the chart with 1160(000s sums), followed by Disney Channel’s Doraemon Movie: Galaxy Super Express with 778(000s sums) impressions making it a far second.

    Motu Patlu Deep Sea Adventure secured the third spot with 759 (000s sums) followed by more from the franchise at fourth and fifth spot. Motu Patlu In Alien World – Part I at fourth on the list with 683(000s sums) impressions and Motu Patlu Mission Moon at the fifth spot with 623 (000s sums) impressions.

  • Videocon d2h introduces Smart Cooking in association with Hungama

    Videocon d2h introduces Smart Cooking in association with Hungama

    MUMBAI: Videocon d2h is launching a new active service- Smart Cooking in a tie up with Hungama. Smart Cooking will have classic and innovative recipes catering to meals and snacks. The recipes will have vegetarian and non vegetarian dishes as well. The Chef Special section is powered by celebrity chef Ranveer Brar and the other sections would see handpicked recipes across. The service launched in partnership with Hungama, is priced at Rs. 45 per month. Under Smart Cooking, India’s best known and most enjoyed culinary dishes, desserts and the signature spicy curries etc will be on display.

    Videocon d2h executive chairman Saurabh Dhoot said, “With the launch of Smart Cooking, we are strengthening our proposition of being more than a provider of TV Channels. This new Smart service reaffirms our commitment of growth through innovation by providing unique content not available elsewhere. With this launch we strengthen our Smart TV content we will continue to grow and differentiate in this area in coming months”

    Videocon d2h CEO Anil Khera said, “This Smart Cooking application being launched in partnership with Hungama is a result of our deep understanding of the preferences and needs of our consumer. This rich media interface and depth of the content in Smart Cooking is designed to appeal to diverse segments from homemakers in cities to women in villages”.

    Hungama.com CEO Siddhartha Roy too added, “Culinary experiences are a vital part of Indian preferences and is the seed of our foray into developing and packaging cookery based content. We are very excited to partner with Videocond2h to deliver this service after delighting our users with entertainment content like movies, music and much more.”

    The other active services by Videocon d2h include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.

  • Videocon d2h introduces Smart Cooking in association with Hungama

    Videocon d2h introduces Smart Cooking in association with Hungama

    MUMBAI: Videocon d2h is launching a new active service- Smart Cooking in a tie up with Hungama. Smart Cooking will have classic and innovative recipes catering to meals and snacks. The recipes will have vegetarian and non vegetarian dishes as well. The Chef Special section is powered by celebrity chef Ranveer Brar and the other sections would see handpicked recipes across. The service launched in partnership with Hungama, is priced at Rs. 45 per month. Under Smart Cooking, India’s best known and most enjoyed culinary dishes, desserts and the signature spicy curries etc will be on display.

    Videocon d2h executive chairman Saurabh Dhoot said, “With the launch of Smart Cooking, we are strengthening our proposition of being more than a provider of TV Channels. This new Smart service reaffirms our commitment of growth through innovation by providing unique content not available elsewhere. With this launch we strengthen our Smart TV content we will continue to grow and differentiate in this area in coming months”

    Videocon d2h CEO Anil Khera said, “This Smart Cooking application being launched in partnership with Hungama is a result of our deep understanding of the preferences and needs of our consumer. This rich media interface and depth of the content in Smart Cooking is designed to appeal to diverse segments from homemakers in cities to women in villages”.

    Hungama.com CEO Siddhartha Roy too added, “Culinary experiences are a vital part of Indian preferences and is the seed of our foray into developing and packaging cookery based content. We are very excited to partner with Videocond2h to deliver this service after delighting our users with entertainment content like movies, music and much more.”

    The other active services by Videocon d2h include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.

  • Hindustan Unilever and Mindshare Mumbai bag Grand Prix at Cannes Lions 2016

    Hindustan Unilever and Mindshare Mumbai bag Grand Prix at Cannes Lions 2016

    MUMBAI: Mindshare Mumbai has done India proud at the 63rd Cannes Lions International Festival of Creativity, by winning the Grand Prix in Glass Lions category for its work on Hindustan Unilever’s Brooke Bond Red Label tea. The brand was honoured last Monday for creating India’s first transgender pop band, the 6 Pack Band as part of the campaign initiative.

    The 6 Pack Band comprises six transgender singers hailing from India’s ‘Hijra’ community. It’s an initiative created and driven by Y-Films, the youth wing of Yash Raj Films, to help further the cause of gender equality in India with Brooke Bond Red Label as partner.

    Describing the win as an ‘epic moment’ Mindshare South Asia CEO Prashant Kumar added he never doubted the campaign’s success given that the core idea was brilliant. “As an organisation we were expecting that the entry will get a recognition. But winning a grand prix was a great delight.”

    “This campaign came out of a content day that we did for Unilever which listed great customised ideas for brand solutions. This was one of the shortlisted ideas amongst few other three to four ideas. Then Amin and his team designed on the concept based on the idea, which was further put to discussion with other partners. The result lead to larger things,” Kumar added.

    From the brand’s perspective, Team Unilever South Asia, leader Amin Lakhani admitted that the idea was provocative to begin with. “But with each and every roll out of the content piece our confidence in the campaign grew.”

    Kumar also pointed out the unprecedented amount of participation and acknowledgement that the campaign garnered post its launch.

    Within a short time period of its launch the music videos featuring the 6 Pack Band grabbed millions of eyeballs on Youtube, was aired frequently on television and the radio. Digitally, it was further boosted by online music streaming apps like Hungama, Gaana and Saavn. The band was also invited to perform at the Radio Mirchi Awards and Indian Music Awards.

    When asked how the campaign is a relevant brand communication for Red Label, Kumar answered, “The space the brand and the consumer is talking is about a comfortable ecosystem. The music video is a celebration of just that. It also leads into further such space of comfort, and red Label is able to liaison with consumers on the context of comfort. That’s the larger motive behind this campaign.” After all, Red Label’s proposition has always been to stand up for diffusing tension within societies over a cup of tea, Lakhani added.

    The biggest success for the brand, Lakhani felt, was the amount of acceptance the six transgender members of the band received and the fact that they are now looked upon as role models — not just within their community but across various cross sections within the society. By using popular culture Red Label as a brand has started a positive conversation on gender equality, and the previous campaign with 6 Pack Band is part of a larger initiative the brand plans to build around the subject.

  • Hindustan Unilever and Mindshare Mumbai bag Grand Prix at Cannes Lions 2016

    Hindustan Unilever and Mindshare Mumbai bag Grand Prix at Cannes Lions 2016

    MUMBAI: Mindshare Mumbai has done India proud at the 63rd Cannes Lions International Festival of Creativity, by winning the Grand Prix in Glass Lions category for its work on Hindustan Unilever’s Brooke Bond Red Label tea. The brand was honoured last Monday for creating India’s first transgender pop band, the 6 Pack Band as part of the campaign initiative.

    The 6 Pack Band comprises six transgender singers hailing from India’s ‘Hijra’ community. It’s an initiative created and driven by Y-Films, the youth wing of Yash Raj Films, to help further the cause of gender equality in India with Brooke Bond Red Label as partner.

    Describing the win as an ‘epic moment’ Mindshare South Asia CEO Prashant Kumar added he never doubted the campaign’s success given that the core idea was brilliant. “As an organisation we were expecting that the entry will get a recognition. But winning a grand prix was a great delight.”

    “This campaign came out of a content day that we did for Unilever which listed great customised ideas for brand solutions. This was one of the shortlisted ideas amongst few other three to four ideas. Then Amin and his team designed on the concept based on the idea, which was further put to discussion with other partners. The result lead to larger things,” Kumar added.

    From the brand’s perspective, Team Unilever South Asia, leader Amin Lakhani admitted that the idea was provocative to begin with. “But with each and every roll out of the content piece our confidence in the campaign grew.”

    Kumar also pointed out the unprecedented amount of participation and acknowledgement that the campaign garnered post its launch.

    Within a short time period of its launch the music videos featuring the 6 Pack Band grabbed millions of eyeballs on Youtube, was aired frequently on television and the radio. Digitally, it was further boosted by online music streaming apps like Hungama, Gaana and Saavn. The band was also invited to perform at the Radio Mirchi Awards and Indian Music Awards.

    When asked how the campaign is a relevant brand communication for Red Label, Kumar answered, “The space the brand and the consumer is talking is about a comfortable ecosystem. The music video is a celebration of just that. It also leads into further such space of comfort, and red Label is able to liaison with consumers on the context of comfort. That’s the larger motive behind this campaign.” After all, Red Label’s proposition has always been to stand up for diffusing tension within societies over a cup of tea, Lakhani added.

    The biggest success for the brand, Lakhani felt, was the amount of acceptance the six transgender members of the band received and the fact that they are now looked upon as role models — not just within their community but across various cross sections within the society. By using popular culture Red Label as a brand has started a positive conversation on gender equality, and the previous campaign with 6 Pack Band is part of a larger initiative the brand plans to build around the subject.

  • SAB Group unveils digital initiative Happii-Fi

    SAB Group unveils digital initiative Happii-Fi

    MUMBAI: SABGroup unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.

    What sets SABGROUP’s digital initiative, Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The idea is to create cutting edge comedy content and then build unprecedented digital reach via strategic partnerships with various OTT platforms, OEM’s, Teleco’s as well as digital aggregators. Some of their partnerships include those with Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube and One Digital Entertainment.

    Sri Adhikari Brothers Group CEO Manav Dhanda said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment is still terribly underserved & has only catch up TV/Movies to consume online. As India touches a 1 billion online population, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”

    Multiple shows that will be launched under Happii-Fi include Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lots more. Some of the notable names associated with the shows include Shakti Kapoor who is the lead actor of Ghar Bar & Sagar Ballary(Of Bheja Fry Fame) who is the director of Ghar Bar. Also Shilpa Shinde will feature in the series of Controversial Bhabhiji.

  • SAB Group unveils digital initiative Happii-Fi

    SAB Group unveils digital initiative Happii-Fi

    MUMBAI: SABGroup unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.

    What sets SABGROUP’s digital initiative, Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The idea is to create cutting edge comedy content and then build unprecedented digital reach via strategic partnerships with various OTT platforms, OEM’s, Teleco’s as well as digital aggregators. Some of their partnerships include those with Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube and One Digital Entertainment.

    Sri Adhikari Brothers Group CEO Manav Dhanda said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment is still terribly underserved & has only catch up TV/Movies to consume online. As India touches a 1 billion online population, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”

    Multiple shows that will be launched under Happii-Fi include Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lots more. Some of the notable names associated with the shows include Shakti Kapoor who is the lead actor of Ghar Bar & Sagar Ballary(Of Bheja Fry Fame) who is the director of Ghar Bar. Also Shilpa Shinde will feature in the series of Controversial Bhabhiji.

  • BARC week 23: Nick continues to lead the kids genre with Motu Patlu

    BARC week 23: Nick continues to lead the kids genre with Motu Patlu

    MUMBAI: Week 23 saw Viacom 18’s Nick staying strong in its top position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

    The channel has bagged a 95275 (000s sums) ratings, followed by Hungama with 71679 (000s sums) and Disney Channel on the third spot with 70307 (000s sums) ratings.

    Turner International’s Pogo TV was on the fourth spot with a viewership rating of 55133(000s sums), while its sister channel Cartoon network came last amongst the five most watched channels in the genre with a rating of 33996 (000s sums).

    When it comes to top five programs in the kids genre, Nick’s Motu Patlu was the uncontested ruler with all the top five positions taken by Nick’s flagship characters, and the trend seems to have continued for the past couple of weeks.

    While Motu Patlu In Alien World – Part I secured top spot with 1101( 000s sums) ratings, Motu Patlu In Carnival Island was second in the list with 1000(000s sums), followed by Motu Patlu 36 Ghantey Race Against Time with 934(000s sums) viewership ratings.

    Motu Patlu Mission Moon and Motu Patlu Deep Sea Adventure were fourth and fifth in the list with 929 (000s sums) and 807 (000s sums) respectively.