ITV

Tag: Hungama TV

  • Ronald D’Mello appointed COO of UTV; Zarina Mehta is COO Hungama TV

    Mumbai: UTV Software Communications, India’s leading and most respected integrated media and entertainment companies announced that Mr. Ronald D’Mello, Director – Operations & Finance, will now take on the responsibilities of Chief Operating Officer of UTV Software Communications Ltd.

    In his new role, Mr. D’Mello will be fully responsible for the day to day operational management of the Company, including running of each of the profit centres as also all aspects of implementation, Finance, HR, Legal, cost management and business servicing. Mr. Ronnie Screwvala, CEO of UTV, will now focus on providing strategic direction in the areas of content development, revenue generation and new opportunities through organic and inorganic growth across all lines of businesses. Mr. Screwvala and Mr. D’Mello will work jointly on corporate strategic initiatives, investor management and business development.

    A professional Chartered Accountant, Mr. D’Mello has more than 15 years of post qualification experience in the manufacturing, hospitality and media industry and enjoys the distinction of being one of the longest serving finance professionals in the media industry. Associated with the industry since 1991, he has played a key role in its evolution and been an active participant in industry initiatives at various levels including State and Central Government. Mr. D’Mello joined UTV in 1992 and has played a crucial role in the Company’s evolution.

    In another development, Ms. Zarina Mehta, Founder Director of UTV and Head of Programming, Hungama TV, will now take on the responsibilities of Chief Operating Officer, Hungama TV. In her new role, Ms. Mehta will oversee all aspects of Channel operations and management.

    A graduate in Economics (Honours) from the Mumbai University, Ms. Mehta is one of the three founding members of the company. Over the last 15 years, she has been responsible for the start-up and creation of some of UTV’s major divisions and has produced over 3500 hours of high TRP, award-winning television programming in multiple languages. A multi-award-winning director of corporate documentaries with a passion for children’s television, her initial training was as a theatre actor, where she performed in several leading productions.

    Commenting on these developments, Mr. Ronnie Screwvala, CEO of UTV, says, “UTV is one of the largest fully integrated media companies in the region, and it is our relentless endeavour to ensure constant focus on our key business areas, with an eye to future opportunities. These new responsibilities for Ronald and Zarina will ensure that our current businesses continue to have a single-minded focus, while I can drive creative development, revenue maximization and new business opportunities.”

    About UTV:-
    Incorporated in 1990, UTV has today emerged as one of India’s leading and most respected integrated media and entertainment companies. From a Television Production house, it has grown into an integrated media house with interests in Television Content and Air-time Sales, Movie Production and Distribution, and Broadcasting through their group company United Home Entertainment, which recently launched Hungama TV. In fact, in the last 15 years UTV has established its presence across Asia for its creativity and professional approach to the business. Website: www.utvnet.com

    For further information please contact:-
    Purnima Subbiah / Pooja Nikam
    Good Relations (India) Pvt. Ltd, Mumbai
    Tel No: 022-23535971 / 77
    Mob: 9833100866
    Fax: (022) 3535980
    Email: purnimas@gri.co.in

  • ‘Our primetime viewership has increased 78%, revenues by 400%’ : Purnendu Bose – Sahara One Television COO

    ‘Our primetime viewership has increased 78%, revenues by 400%’ : Purnendu Bose – Sahara One Television COO

    After joining Sahara One Television in April last year as COO, Purnendu Bose has been able to steer the channel through a period of growth and turnaround. Bose has been responsible for Sahara One Television’s new fresh look and content.

     

    Bose was also a part of the team that launched Radio City, Star News and Hungama TV.

     

    Under his leadership, Sahara One has seen an almost 400% jump in revenues and a 78 per cent rise in primetime viewership. In this interview with Indiantelevision.com’s Hetal Adesara, Bose speaks about cricket, the new shows lined up on the channel and more…

     

    Excerpts:

    Let’s start with the current hot topic of cricket. What do you expect cricket to do for the channel?

    With cricket we found a lot of synergy. First of all, rival channels do not carry our ads and the second thing is that housewives don’t read newspapers. And cricket is religion in our country. With cricket we hope to increase the sampling of the channel and it has all the ingredients — drama, excitement, highs and low — that we aim to offer viewers with our soaps.

     

    Apart from this, post cricket, our viewership in prime time has gone up by 78 per cent.

    How much has the switch of Sahara One signal to Filmy impacted the connectivity of the channel considering the fact Filmy has just launched?

    There is no loss of connectivity post the switching of signals. We have encrypted our channel and in fact we have almost 99 per cent connectivity in Tam towns. Earlier it was 94 per cent. We just had 48 hours to do the needful and the team did a fantastic job of ensuring availability of the channel across the country.

    Since you have encrypted your channel, are there any plans of going pay?

    Going pay is very much on our agenda but not immediately. Maybe in the next six – seven months, we will go pay.

    Your afternoon band has completely gone off with cricket coming in. Doesn’t that bother you since after cricket gets over, it will have to be brought back and viewers may not come back?

    Our afternoon band comprised repeats of our primetime shows – Woh Rehne Waali Mehlon Ki, Hare Kaanch Ki Choodiyan and Kituu Sabb Jantii Hai. We did not have an afternoon band where we showed other new soaps. Now with cricket on, our loyal viewers are watching those shows on primetime. When cricket does get over in April, we are sure that they will come back to our channel in the afternoon.

    How is cricket being used to build other properties of the channel? One of the things one would expect would be to make a big noise around a new or existing property during this time?

    We already have our key leading ladies from our primetime shows in an ad campaign around cricket. That is being aired on our channels (Sahara One and Filmy) and we also have online ads on the same theme. Apart from that, we keep promoting these shows during the match ad breaks.

     

    As far as launching new shows is concerned, we do have a few in the pipeline, which will go on air in April – May. These are fiction shows and are tentatively titled Sati and Kya Socha. Sati is most likely to replace Buniyaad when it ends its run in May.

    How would you define 2005 for Sahara One in terms of the programming and marketing initiatives taken? How much has the channel grown in the last one year in terms of viewership and revenues?

    Last year has been good for us in terms of programming. We had success with our shows like Woh Rehne Waali Mehlon Ki, Hare Kaanch Ki Choodiyan, Kituu Sabb Jantii Hai and Kohinoor. Buniyaad is also doing well on the channel. As I already mentioned, our primetime viewership has increased by 78 per cent. On the other hand, our revenues have increased by 400 per cent. We have more than 260 advertisers on board. Clients are also seeing value in our programming and hence are advertising more with us.

     

    Recently we have divided our programming into two blocks and moved away from classifying shows as fiction and non-fiction. The first time band we will focus on will be the 7 pm – 9 pm one and the second will be from 9 pm – 11 pm.

     

    These two time bands will be overseen by two programming heads. Naina Toor Singh will be looking after the 7 – 9 pm band and for the time being, I will be looking after the 9 – 11 pm band — until we find a replacement for Kumud (Chowdhary).

    What was the reason behind bringing about this change?

    It’s quite simple. Viewers don’t classify shows as fiction or nonfiction They focus more on the timings of the shows that they want to watch or are interested in. Our aim will be to look at programming from the viewers’ eyes.

     

    Hence we will be looking at strengthening programming in these time slots. That’s where our new shows will also come in a couple of months.

    Apart from ‘Sati’ and ‘Kya Socha’, another property will be the game show ‘Mission Ek Crore’ with Sanjay Dutt as host. When is it likely to launch and how is the production progressing?

    We will launch Mission Ek Crore some time around the end of April or beginning May. The initial plan was to launch it before the end of this fiscal year. But we have stalled it. One of the main reasons behind this is that we first want to build our programming lineup in the 9 to 11 pm time band.

     

    Currently we have Woh Rehne Waali Mehlon Ki, Kittu Sabb Jaanti Hai and re-runs of Virasaat and Kadam in this time band. We will be introducing new shows and once that is done, we will launch Mission Ek Crore.

    After the launch of Filmy, how much importance will the movie band on Sahara One hold? Will the premiers be on Filmy now? Would you take off movies from Sahara One and place shows in the weekend or will movies remain a part of the weekend lineup?

    Movies are an integral part of our weekend lineup and they will continue to remain so. We have introduced the concept of multiple premiers wherein the movie will be premiered on Sahara One at 12.30 pm and on Filmy at 3.30 pm and then again on Sahara One at 7.30 pm. So we will be airing the movie premier three times in a day. It’s on the model of a film airing in a theater at different time slots. The idea is that maximum number of people can watch it at whatever time is suitable for them.

    In the GEC space where would you rate Sahara One and why?

    Let the viewers say the same. Recently we did a survey with 2000 general entertainment TV viewers across five cities. And they personified Sahara One Television as the Abhishek Bachchan of Indian television – a star with the potential of becoming a super star. That’s how viewers rate us. And this is a strong endorsement and a matter of satisfaction for us.

    What has contributed to the growth at Sahara One in the last one year?

    It’s not one big thing that matters, but doing thousands of small things behind ever big decision, separates the winners from the others. It is a team effort that has resulted in the change we see on the channel.

     

    I’ll attribute this to the programming, on-air promos, off air marketing, sales and distribution of the channel. The program strategy of women are real on Sahara One, we have consciously stayed away from stereotypical programs and portrayed the real women that we see all around us.

     

    The on-air promos strategy has been cutting edge to the brief with simple and crisp messages communicating the channel differentiator. Marketing has burnt the mid night oil to evolve below the line strategies / activities to increase sampling and using mass media to reinstate the differentiator and driving traffic to the channel.

     

    Sales backed it up with exceptional revenue growth, through innovation thus creating value for money for advertisers leading to over 260 brands advertising with the channel resulting in a 425 per cent growth, in last six months over the first six months of this fiscal. Distribution ensured that we are available in over 96 per cent of 60 million cable viewing homes. All being a team effort.

    Despite the fact that individual shows are doing well on the channel, why does it not reflect in the ratings?

    We have seen an improvement in ratings over the last few months. But the reason why ratings of shows that are doing well are not reflected remains a mystery to us.

    Sahara One was due to launch in the UK before the end of this fiscal. Has that happened as yet?

    No, we have not yet launched in the UK. We want to ensure that we launch in this market with the best partner in order to ensure the maximum reach of the channel from the very beginning. We are in active talks with leading potential distributors which we would close shortly. We will be looking at launching Sahara One there in early 2007, not before that.

    How is the channel faring in the US?

    We have got a good response from our viewers in the US. We get letters from all over the States. In the first six months, we have close to 70,000 subscribers there.
  • ‘Fifi & The Flower Tots’ to launch on Hungama TV on 20 March

    ‘Fifi & The Flower Tots’ to launch on Hungama TV on 20 March

    MUMBAI: Hungama TV will be launching a new pre-school show FiFi and The Flower Tots on 20 March at 12:30 pm. This show will feature from Monday to Friday.

    Fifi Forget-Me-Not is a little Flowertot who is a bundle of energy and creativity, always positive and enthusiastic about everything.

    Fifi lives in ‘Forget-Me-Not’ cottage. She has a love for life and a real nose for adventure. Fifi is always busy, whether looking out for her friends, tending to the garden, or thwarting Stingo and Slugsy’s latest madcap scheme and sometimes she simply forgets what she was supposed to be doing in the first place.

    Hungama TV programming head Zarina Mehta said, “Hungama TV plans to bring this adorable pre- school series to Indian television not just to entertain but also imbibe some positive virtues in the process. These series be it Dragon or FiFi portrays the simplicity and complexities of life in every toddlers life in some metaphorical form. Making it fun to watch and easy to relate.”

  • Hungama TV organises ‘Fireman Sam Saftey Show’ for Mumbai kids

    Hungama TV organises ‘Fireman Sam Saftey Show’ for Mumbai kids

    MUMBAI: Hungama TV has initiated a Fireman Sam Safety show, which is a live experience programme planned to educate and entertain kids all across Mumbai in almost 23 schools, with the help of the Mumbai fire Brigade department. Fire Man Sam is a popular show aired from Monday to Friday on the channel at 1.30 pm.

    Hungama TV hopes to transcend the popularity of the show into awareness about necessary precautions to be undertaken while handling fire.

    Fireman Sam Safety Shows at schools kick started at the beginning of this month at Don Bosco School, Matunga, Podar School, Santacruz and Campion School, Colaba where more than 1400 kids actively participating in this awareness programme and will go on until the end of the month. The highlight of the show is the enthusiastic drill on safety management performed by the local fire department.

    All students are gathered at a common area resembling a fire station replete with safety symbols like fire extinguisher, water bucket, sand bucket etc. An A/V on Fireman Sam sets the tone of the session which is taken forward by Sam’s local friend – our friendly neighborhood fire official who doles out safety guidelines to everyone. A quiz is followed to reinforce the key information amongst the students and prizes given out. Every student attending the drill also takes away exciting goodies consisting safety tips.

    ”This school contact programme activity not only aims at imparting Safety guidelines to young kids but also discarding any kind of fear regarding fire. Through this initiative, Hungama TV in its colourful and attractive way takes steps in the direction of educating and driving awareness around certain domestic issues where kids can be exposed to thereby enabling them to become independent and self-confident,” said UTV senior vice president marketing and communications Siddharth Roy Kapur.

  • Hungama TV to launch new season of ‘Doraemon’ on Holi

    Hungama TV to launch new season of ‘Doraemon’ on Holi

    MUMBAI: Hungama TV is launching a new season of Doraemon on 15 March (Holi). The series will be aired from 10 am to 4:30 pm.

    Doraemon comes from 22nd century to help a boy called Nobita – a perennial underdog and an all-time looser. Nobita’s great great grandson from future has sent Doraemon to save Nobita and in turn his future generations with his futuristic gadgets and powers in this sci-fi comedy.