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Tag: Hungama PRO

  • Snapdeal enters into strategic tie-up with Hungama

    Snapdeal enters into strategic tie-up with Hungama

    MUMBAI: Hungama.com has entered into a strategic partnership with Snapdeal.com to offer digital entertainment content to its shoppers. The tie-up between the brands will begin with an offer wherein shoppers on Snapdeal’s mobile app will get access to Hungama’s premium PRO service free for a period of nine weeks.

     

    Hungama PRO, which is a paid premium subscription service, offers users HD quality music videos with the lyrics of songs, and can be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience. The mobile app is available for download from the Google Play Store and the iOS App Store. Post the initial nine weeks, the service will later be made available to the users at a price of Rs 120 per month.

     

    Both have been focusing on expanding their leadership position by tapping into developing tier II markets. The recent update that brought transliteration features to Hungama’s android app, made it one of the first India apps to be available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi – an ideal service for Snapdeal’s user base that is spread across 5000 plus cities and towns in India.

     

    Snapdeal and Hungama are also working on creating more offerings for their users, which will see entertainment options bundled with shopping purchases and are likely to be rolled-out in stages over the next one year. According to a recent IAMAI report, that pegged India’s Internet population at 300 million by December 2014, entertainment and shopping were among the highest drivers of internet usage on mobile phones – a market that the companies aim to tap into jointly. 

     

    Speaking on partnering with Snapdeal, Hungama.com CEO Siddhartha Roy said, “With music and shopping being among the primary drivers of mobile internet consumption, our tie-up aims to offer users an enhanced value proposition. 2015 is likely to be a vital year for brands to out to middle Bharat, and tie-ups like this will help our brands to attract a larger share of the consumer’s mind space.”

     

    “We at Snapdeal are focusing hugely on making sure our customers get a great shopping experience on our app. The partnership with Hungama brings shopping and music together, both are a way of life for Indian consumers. We want to encourage the growing love of apps by providing customers with what they love most – high quality uninterrupted music and awesome deals on the go,” commented Snapdeal marketing SVP Sandeep Komaravelly.

  • Hungama and Aircel join hands to launch ‘Hungama-Pro’

    Hungama and Aircel join hands to launch ‘Hungama-Pro’

    MUMBAI: Aircel has partnered with Hungama to offer the premium music app called ‘Hungama-Pro’, a service that would enable customers to listen to music and view full length HD quality music videos for free for the first two months.

    Hungama Pro, serves as a-one-stop destination for all music lovers, giving Aircel customers exclusive and free access to one of the biggest music libraries offering Indian, international and regional music.

    In its commitment to provide ground-breaking products and services to its customers, this tie-up makes Aircel the first mobile service provider to present such an exclusive service to its customers through Hungama. The partnership is set to transform the music-listening and content viewing experience on a mobile handset by many folds.

    The Hungama app also has a multi-lingual transliteration feature which makes it the first in its category to be available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi, allowing users to interact with the app in their preferred language. The Hungama Pro is the upgraded subscription of the ad-supported Hungama app and is a paid mobile subscription, which will be available free to all Aircel customers with unmatched HD quality music videos and can also be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience.

    Aircel chief marketing officer Anupam Vasudev said, “At Aircel, all our efforts revolve around what our customers need. We understand that music connects with people from across demographics, and especially with the youth that has been increasingly using smartphones to access video based entertainment content. Hungama-Pro offers all that our customers need – a hassle-free music experience with high-quality content from varied genres and languages, and we’re happy to offer this package exclusively to our subscribers. Hungama and Aircel share a common promise of going beyond limits to benefit customers, and we’re glad to tie-up with them for this truly user-friendly product.”

    The mobile app is available for download from the Google Play Store and the iOS App Store, to which Aircel customers receive free subscription for the first two months. The service will later be made available to the users at a price of Rs 120 per month.

    Hungama.com CEO Siddhartha Roy said, “Both Aircel and Hungama are strong brands in their respective segments, and this partnership aims to create a seamless experience between Hungama’s large catalogue of music videos and songs on Aircel’s robust data network. I am sure this will not only enhance the entertainment quotient for the end-users but also help both brands create a larger community of engaged users. The partnership between Aircel and Hungama aims to offer users access to the music they love on one of India’s best data networks. I am sure consumers will enjoy the seamless experience of our large catalogue of music videos and songs on Aircel’s robust data network.”

     

  • Enjoy music offline, thanks to Hungama PRO

    Enjoy music offline, thanks to Hungama PRO

    MUMBAI: Various studies have highlighted the increase of smartphones and tablets in the country which in return has been a boon for the Indian telecom industries.

     

    There are nearly 850 million mobile subscribes in the country according to the Telecom Regulatory Authority of India and while the total mobile services market revenue in India currently is $ 29.8 billion, it can reach $37 billion by 2017.

     

    Mobile accounts for 90 per cent of digital music consumption and 73 per cent internet penetration is fuelled by the proliferation of smartphones, there is an upswing in the digital consumption of media content in India.

     

    With an aim to cash in on this digital wave Hungama Digital Media Entertainment has launched a PRO service for its mobile app which the company claims has grown exponentially. The service introduces a new feature, caching of content which has been developed specifically for markets like India.

     

    The app was launched last year in April with over five and a half million installations.

     

    What lead to the upgradation of the app is based on consumer feedback. The company believes that today people don’t just listen to music but watch it as well. Hence, with the PRO service Hungama has become one of the first platforms to offer integrated music video streaming on its app.

     

    What is its USP? It allows content to be saved on the consumer’s device which can be accessed without an internet connection!

     

    “For the first six to seven months of the Hungama app, we got constant feedback from the consumers with regards to high consumption of data on data packs. We realised that consumers are facing a lot of problems related to quality of connectivity and congestion at certain places which we have changed with the new version,” asserts Hungama Digital Media Entertainment COO Sidharth Roy. 

     

    On the basis of feedback, the company has also decided to make videos available online apart from just audio.

     

    So if a customer upgrades to the premium version, he/she can encash on entire video streaming plus unlimited access to the audio and video from the offline cache.

     

    Moreover, the price point has remained untouched. “The app was launched with the premium tag price of Rs 99 and Rs 110 on Google wallet price point. The price point today also remains the same. We have built the entire feature holding the same price point,” says Roy.

     

    The service is ideal for consumers who rely on wi-fi connections to stream their content. The feature is aimed at helping consumers reduce the data usage for the same content, thereby encouraging them to increase their engagement with the platform.

     

    The company is also providing free version to a customer where he can experience three songs offline and then move to the paid version. It also provides 30 days of free trial.

     

    The feature is available on the Hungama app for iOS and Android versions.