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Tag: Hungama Music

  • Hungama Music pulls plug, India’s streaming scene shrinks

    Hungama Music pulls plug, India’s streaming scene shrinks

    MUMBAI: Another one bites the dust in India’s cut-throat music streaming scene. Hungama Music is throwing in the towel, announcing its service will be switched off from 15 April, leaving users’ downloaded tunes and libraries gathering digital dust. This follows the premature demise of Resso and Wynk Music, making it a proper hat-trick of Indian streaming services hitting the skids in just over a year.

    “Downloaded music and library content will no longer be available,” Hungama Music informed its users.

    Resso, owned by ByteDance, blamed “local market conditions” for its January 2024 exit, while Wynk Music, owned by Bharti Airtel, effectively rolled its users into Apple Music after a strategic partnership. 

    Despite India’s booming streaming appetite – second only to the US in terms of sheer volume – local players are finding it a right pickle to compete with the global giants. YouTube, with its 462 million users, remains the undisputed king, while Spotify’s global clout and Apple Music’s strategic tie-ups are proving too much for many to handle.

    Hungama Music, which ditched its freemium model for a subscription-only approach last year, clearly couldn’t keep up. Even a recent partnership with Virgin Music Group, aimed at boosting Indian regional music, wasn’t enough to save it from the digital graveyard.

    “It’s a proper David versus Goliath situation,” a source close to the Indian music scene quipped. “These global behemoths have the cash and the clout to snap up users, leaving local players struggling to get a look-in.”

    With only Gaana and JioSaavn left standing, the question now is whether they can survive the onslaught. Can they whip up subscription packages that are both tempting and wallet-friendly enough to keep punters from straying? Or will they too end up singing the blues? One thing is for certain, the Indian music streaming scene is proving to be a proper dogfight.

  • Vi ties up with ‘Hungama Music’ to offer premium music streaming service

    Vi ties up with ‘Hungama Music’ to offer premium music streaming service

    Mumbai: Strengthening its OTT-based digital content offerings, the telecom major Vodafone Idea on Monday launched its music offering on the Vi App in association with Hungama Music.

    Vi’s music offering with Hungama was unveiled by the musician and composer duo – Salim Sulaiman, who also performed at the launch event. Under the partnership, Vi will offer a six months premium subscription of Hungama Music at no extra cost to all its post-paid and prepaid customers. As part of the offering, customers will be able to listen to ad-free music in as many as 20 languages across genres from Hungama’s library of songs, Bollywood news, and podcasts. Vi customers can also attend 52 Live Digital Concerts on the Vi App, said the teleco major.

    Vi CMO Avneesh Khosla said, “Vi strives constantly to enrich the lives of its consumers through its partnerships with brands that have experience and expertise in the field of entertainment, education, health and financial services. Vi is committed to work with partners across varied domains to provide unique and compelling digital offerings for its consumers with varied needs and preferences. In the near future we will continue to see a lot newer initiatives being launched as this agenda gains scale and momentum.”

    Khosla further added that the launch will fulfill the customers’ need for a comprehensive music streaming service. “Our association with Hungama will allow Vi users to get access to a rich repository of diverse music, across genres and in their preferred language,” he said.

    Hungama Media founder Neeraj Roy said, “Our association with Vi has seen us introduce a first-of-its-kind Pay Per View service model in India’s exploding Premium Video On Demand (PVOD) market, earlier this year. The partnership aligns with Hungama’s aim to explore and develop innovative ways to entertain and engage audiences across the world. Our repertoire is consistently expanding to include a diverse, and rich line-up of multi-genre, multi-lingual content across audio, video, and gaming.”

  • Hungama Music brings Dolby Atmos to music streaming in India

    Hungama Music brings Dolby Atmos to music streaming in India

    MUMBAI: Domestic music streaming platform Hungama Music and US-based audio tech major Dolby Laboratories have joined forces to offer a premium and high-quality streaming experience in India.

    Hungama Music users with compatible Dolby Atmos enabled mobile devices will be able to enjoy a growing library of music in Dolby Atmos from Indian music label T-Series, as well as local artists.

    Hungama Digital Media  COO Siddhartha Roy said, “We have always worked towards elevating the consumer experience on our platform by combining technology with a diverse library. Our work with Dolby is yet another step towards offering Indian users a premium and high-quality music streaming experience. Through this our users will be able to listen to music in an even more immersive and engaging way.”

    “Dolby Atmos Music is redefining how music is created and has been well embraced by artists in India, who are using it as a tool to create a deeper way to connect with their audience more intimately,” said Dolby Laboratories emerging markets MD Pankaj Kedia. “Together with Hungama Music, we are expanding the global reach of Dolby Atmos Music by enabling a more immersive and exciting way for music fans in India to enjoy their favourite songs and albums.”

    Here is a link to their campaign together- https://www.youtube.com/watch?v=FHno9QcTOp

    T-Series  president Neeraj Kalyan said, “We have over the years worked closely with Dolby in delivering the Dolby Atmos experience in the cinemas. Adoption of Dolby Atmos for our music tracks was a natural choice, and we are committed to scaling up our music catalogue in Dolby Atmos.”

    Here is the link to the full playlist- https://www.hungama.com/playlists/dolby-atmos-collection/107457/

  • Hungama Music now streaming on Alexa

    Hungama Music now streaming on Alexa

    MUMBAI: Hungama Music, one of the leading music streaming platforms in the country owned by Hungama Digital Media, today announced the availability of its service on Alexa. Users can now listen to their favorite tracks on the Amazon Echo range of smart speakers as well as the Amazon Fire TV Stick by simply asking Alexa to play songs from Hungama Music.

    The service enables users to stream individual tracks or songs from an entire album and even songs featuring a particular actor or a genre. Playlists curated by Hungama consisting of songs from composers, singers, occasion- specific trends and themes are also available. Users can access Hungama Music’s library on their Alexa devices using simple voice commands such as “Alexa, play Dilbar on Hungama”, “Alexa, play Punjabi songs on Hungama”, “Alexa, play Arijit Singh’s songs on Hungama”.

    Speaking about the association, Siddhartha Roy, COO, Hungama Digital Media said, “At Hungama, we believe in offering our users an enriching experience that combines convenience with the power of choice. Our presence on Alexa, Amazon’s voice-based assistant, will help us ensure a truly multi-channel presence and enhance the users’ experience of listening to music at home. At the same time, the association will make it even easier for our users, existing and new, to explore and enjoy our multi-genre, multi-lingual and original content library.”

    Dilip R.S., Country Manager for Alexa Skills, Amazon India added, “Listening to your favorite music hands-free with Alexa is always a delight. With the availability of Hungama Music on Alexa, users will now be able to enjoy a diverse catalogue of film and non-film music across all major languages such as Hindi, Tamil, Kannada and more, by using simple voice commands. The addition of Hungama will further enhance the experience of all Alexa users.”

    To enjoy the Hungama Music service, users need to launch the Alexa app and enable the Hungama Music skill.  Once enabled, users also have the option to make Hungama Music their default streaming service by visiting the ‘Music’ section under settings. This eliminates the need to specify the music service name when asking Alexa.

  • Hungama Music starts original audio programming in Tamil ‘Endrendrum Punnagai’

    Hungama Music starts original audio programming in Tamil ‘Endrendrum Punnagai’

    MUMBAI: Hungama Music has announced its foray into original audio programming from 22 January. Starting with Endrendrum Punnagai, a Tamil audio original, Hungama Music will soon launch additional shows in other key Indian languages including Hindi, Telugu, Punjabi, Bengali and Marathi, among others.

    Endrendrum Punnagai is hosted by RJ Sindhu and is now available to stream on Hungama Music.

    Speaking about the foray into audio originals, Hungama Digital Media COO Siddhartha Roy said, “Like video content, there is an increasing demand for differentiated and local content on music streaming platforms. Over 48 per cent of our audience consumes content in languages besides Hindi. Our audio originals will help us enhance the user experience by offering an enriching catalogue of exclusive content, besides a multi-lingual and multi-genre library of songs and music videos. We plan to launch five to six audio originals in the next 12 months and aim to increase our regional user base by almost 30 per cent.”

    Hosted by RJ Sindhu, a known name on radio in Chennai – often called the morning energy shot for her listeners, Endrendrum Punnagai will focus on musicians from Tamil Nadu and their contribution to the world of music. The initial episodes of the show will be dedicated to the internationally-acclaimed musical maestro, AR Rahman, with subsequent episodes being dedicated to other well-known musicians from Tamil Nadu.

    Through its audio originals, Hungama will focus on creating locally-relevant audio content that enhances the overall music listening experience and complements its vast library spanning multiple genres and various Indian and international languages.

  • Xiaomi adds VAS to aid monetisation

    Xiaomi adds VAS to aid monetisation

    MUMBAI: Xiaomi is leaving no stone unturned to capture the Indian imagination. After wowing the country with its spectacular moderately priced phones, the company is looking at giving value addition to its customers here.

    Considering India as its core market after its home-ground China, Xiaomi became India’s number one smartphone brand in India in Q4 2017 beating Vivo, Samsung and Apple, according to International Data Corporation. Hardly four years since launch, the company today has a whopping 31 per cent market share in the country and has over nine million units shipped in Q1 of 2018. 

    Xiaomi India vice president and managing director Manu Jain believes that the company’s core philosophy is to deliver innovation for everyone by making high-quality, well-designed products accessible to everyone at “honest pricing” and the company is able to do this because of its unique business model, which Xiaomi will monetise from internet services in the long run.

    The mobile handset maker has now announced the launch of Mi Music and Mi Video, marking Xiaomi’s move into offering value-added internet services for local users. Mi Music is Xiaomi’s pre-installed music app which offers an integrated music streaming service along with the ability to store offline music while Mi Video is Xiaomi’s pre-installed video app which provides integrated video streaming across platforms. 

    The music app by Xiaomi is quite similar to other music apps available in the Indian market such as Saavn, Gaana, iTunes, Jio Music. Xiaomi has partnered with digital entertainment organisation Hungama Music wherein Xiaomi mobile consumers will have access to Hungama’s music library. The app will offer over 10 million freemium tracks across 13 Indic language choices. Users can also download music offline from Mi Music app at Rs 899 per annum.

    Hungama Digital Media Entertainment managing director and CEO Neeraj Roy says, “We are delighted to launch Hungama Music on Mi Music. We are committed to delivering the best of content with unlimited playlists to the highly engaged Mi Fan community and with this launch we take our partnership with Xiaomi to the next level.”

    Mi Video functions similar to YouTube. The apps are the first internet services that Xiaomi has brought to India. Mi Music in India has nearly seven million daily active users. Mi Video is designed to be a platform for video content aggregation and a powerful local video player. Mi Video content is powered by Hungama Play, SonyLiv and Voot currently, with more partners coming onboard soon. 

    Currently, Mi Video offers more than 500,000 hours of content with nearly 80 per cent free content. The service currently offers more than 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS amongst others. It also supports multilingual subtitles, private folders, and multiple audio tracks. Mi Video also offers one tap cast to any Smart TV with DLNA and Miracast support.

    Roy also announced that in the coming months, Hungama will bring more exciting features including gamification and continue to build on the rich user experience.

    The  apps were announced at the Mi Pop Play event, which is created by Xiaomi to bring Mi Fans from across the country for a day to celebrate with Xiaomi executives.

    The company believes in giving back to its consumers. “We at Xiaomi never make over five per cent of profit on all our hardware devices whether it is a smartphone, a television or any other accessory and if we ever make more than that, we make sure we return it back to our consumers. The philosophy has worked well for our brand in China, India and other parts of the world,” says Jain.

    Xiaomi currently has three manufacturing facilities in India in Andhra Pradesh and Tamil Nadu. The move came after the Indian government imposed a 10 per cent duty on key smartphone components. 

    With a presence in over 70 countries and regions, Xiaomi is expanding its footprint across the world and wants to become a global brand.

    Also Read :

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    Madison Media wins media mandate for Xiaomi

    Hungama raises $25 MN in funding round led by Xiaomi along with 3 investors

  • Hungama partners with Videocon’s Connect Broadband

    Hungama partners with Videocon’s Connect Broadband

    MUMBAI: India’s leading on-demand digital entertainment destination launched an exclusive entertainment service for Connect Broadband.

    With this association, Connect broadband users across the cities of Punjab will be able to stream and download unlimited music, movies, videos and games at www.hungama.com/connect or chose the bundled offering of Hungama Play and Hungama Music apps along with their broadband plans through a single sign in and enjoy the benefits across all platforms.

    Speaking on the association, Siddhartha Roy, CEO – Hungama.com said, “We are excited to partner with Connect Broadband the largest broadband service provider in Punjab and bring our on-demand entertainment services for their consumers. Across our destinations – Hungama Play, Hungama Music, we offer the biggest entertainment catalog and an extensive Punjabi catalog of movies, songs and music videos. With this partnership we bring to Punjab the best in entertainment and data with an unmatched experience.”

    Commenting on the development Arvind Bali, CEO – Connect Broadband said: “We have joined hands with Hungama in a bid to do more for our customers and to provide them with more content and more entertainment. It is an attempt to go that extra mile for our loyal customers and to do a little more that we can, to keep them entertained, happy and satisfied. We want our customers to rely on us for content, speed, connectivity and of course entertainment.”

    Hungama’s diverse library of over 3.5 million content pieces includes some of the biggest Bollywood, Hollywood and regional films including popular Punjabi titles Vaapsi, Channo Kamli Yaar Di, Dildaariyan, Hero Naam Yaad Rakhi, Jatt Juliet and many more. In addition, Hungama’s platform also houses a vast music library spanning decades of Indian and international hits along with fun and immersive games.

    Hungama has forged similar partnerships in India with ACT Fibrenet, MTNL, BSNL, Hathway, Tata Photon and Sri Lanka Telecom.

  • Hungama partners with Videocon’s Connect Broadband

    Hungama partners with Videocon’s Connect Broadband

    MUMBAI: India’s leading on-demand digital entertainment destination launched an exclusive entertainment service for Connect Broadband.

    With this association, Connect broadband users across the cities of Punjab will be able to stream and download unlimited music, movies, videos and games at www.hungama.com/connect or chose the bundled offering of Hungama Play and Hungama Music apps along with their broadband plans through a single sign in and enjoy the benefits across all platforms.

    Speaking on the association, Siddhartha Roy, CEO – Hungama.com said, “We are excited to partner with Connect Broadband the largest broadband service provider in Punjab and bring our on-demand entertainment services for their consumers. Across our destinations – Hungama Play, Hungama Music, we offer the biggest entertainment catalog and an extensive Punjabi catalog of movies, songs and music videos. With this partnership we bring to Punjab the best in entertainment and data with an unmatched experience.”

    Commenting on the development Arvind Bali, CEO – Connect Broadband said: “We have joined hands with Hungama in a bid to do more for our customers and to provide them with more content and more entertainment. It is an attempt to go that extra mile for our loyal customers and to do a little more that we can, to keep them entertained, happy and satisfied. We want our customers to rely on us for content, speed, connectivity and of course entertainment.”

    Hungama’s diverse library of over 3.5 million content pieces includes some of the biggest Bollywood, Hollywood and regional films including popular Punjabi titles Vaapsi, Channo Kamli Yaar Di, Dildaariyan, Hero Naam Yaad Rakhi, Jatt Juliet and many more. In addition, Hungama’s platform also houses a vast music library spanning decades of Indian and international hits along with fun and immersive games.

    Hungama has forged similar partnerships in India with ACT Fibrenet, MTNL, BSNL, Hathway, Tata Photon and Sri Lanka Telecom.

  • LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco’s first 100 days in India have really been an unprecedented success. The global Internet and ecosystem conglomerate has successfully sold an astounding number of 500,000 superphones, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India.

    Given its best-in-class technology and disruptive pricing, the company has made a strong mark for itself in a short span of time, evident from the soaring popularity of its three superphone models that it has introduced since its India launch.

    LeEco is the pioneer in introducing the concept of content integration in the smartphones category in India. To this end, it successfully launched content membership with three partners, Eros Now, YuppTV and Hungama Music which came bundled with its blockbuster superphone Le 1s Eco. As a consequence of this and the amazing price led to the skyrocketing demand for this, ‘Made for India’ superphone in its two flash sales on Flipkart. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships.

    Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We are immensely proud to be setting new industry trends and spearheading the move to ecosystem-led devices in the country. It is very humbling to see consumer enthusiasm for our content ecosystem, and their demand for more and more original content. We’re also pleased that our superphones have lived up to consumer expectations and we are committed to raising the bar with all our subsequent launches.

    Le 1s Eco has successfully wooed the Indian users given it is the company’s first supertainment loaded superphone available at an incredible price.

    Le Eco Membership is truly a smash hit that gives users access to –
    •    2000+ movies (in 10 languages)
    •    100+ live premium TV channels, which will happen soon through an OTA software update
    •    Apart from that, users will get 5 TB cloud personal storage space
    •    3.5 million songs in 25 languages that will come live in Q3 of 2016
    •    Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world

    LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. Le 1s Eco packs seamless interface through unique platforms – Levidi and Live, which allow users to enjoy high quality supertainment – anytime, anywhere.
    Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

     

  • LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco Sells Record 500,000 Superphones in 100 Days in India

    LeEco’s first 100 days in India have really been an unprecedented success. The global Internet and ecosystem conglomerate has successfully sold an astounding number of 500,000 superphones, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India.

    Given its best-in-class technology and disruptive pricing, the company has made a strong mark for itself in a short span of time, evident from the soaring popularity of its three superphone models that it has introduced since its India launch.

    LeEco is the pioneer in introducing the concept of content integration in the smartphones category in India. To this end, it successfully launched content membership with three partners, Eros Now, YuppTV and Hungama Music which came bundled with its blockbuster superphone Le 1s Eco. As a consequence of this and the amazing price led to the skyrocketing demand for this, ‘Made for India’ superphone in its two flash sales on Flipkart. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships.

    Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We are immensely proud to be setting new industry trends and spearheading the move to ecosystem-led devices in the country. It is very humbling to see consumer enthusiasm for our content ecosystem, and their demand for more and more original content. We’re also pleased that our superphones have lived up to consumer expectations and we are committed to raising the bar with all our subsequent launches.

    Le 1s Eco has successfully wooed the Indian users given it is the company’s first supertainment loaded superphone available at an incredible price.

    Le Eco Membership is truly a smash hit that gives users access to –
    •    2000+ movies (in 10 languages)
    •    100+ live premium TV channels, which will happen soon through an OTA software update
    •    Apart from that, users will get 5 TB cloud personal storage space
    •    3.5 million songs in 25 languages that will come live in Q3 of 2016
    •    Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world

    LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. Le 1s Eco packs seamless interface through unique platforms – Levidi and Live, which allow users to enjoy high quality supertainment – anytime, anywhere.
    Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.