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Tag: Hungama Digital

  • Graphic India and Filmkraft Productions partner to launch Krrish comics

    Graphic India and Filmkraft Productions partner to launch Krrish comics

    MUMBAI: Graphic India and Filmkraft Productions have announced the launch of an original digital comic series and comic magazine called Krrish: Menace of the Monkey Men.

    Krrish: Menace of the Monkey Men, will be released as a comic book magazine available in stores later this year and also be converted into an animated mobile comic that will be released as weekly chapters through an exclusive Krrish Comics App, which will be launched by Hungama Digital, the digital partner for Krrish 3. Carving Dreams was responsible for securing the deal between Filmkraft Productions, Graphic India and Hungama Digital.

    Hrithik Roshan commented, “As we get ready for Krrish 3, I am pleased to announce this bonus never before seen Krrish story from Graphic India, the leader in Comics for India, and Hungama, the first name in digital mobile. We’re working with an international team of comic book superstars so you can experience Krrish in a whole new way.”

    “Rakesh and Hrithik Roshan have created a hero that has captured the imaginations of millions across India. We are thrilled to be partnering with Filmkraft Productions and Hungama to continue the exploits of Krrish, in the natural extension of comic books, which is a perfect fit for any superhero.” Graphic India co-founder and CEO, Sharad Devarajan added. “Through digital comics Krrish can now fly straight from the big screen and into the small screen of mobile devices, reaching his millions of fans.”

    Filmkraft Productions founder and acclaimed producer and director, Rakesh Roshan said, “As we get ready to launch Krrish 3, one of the most ambitious movies in Indian history, a compelling comic book program based on the Krrish superhero is essential. Graphic India’s quality and production standards make them the perfect choice for us to partner with on this exciting expansion of the Krrish franchise.”

    The story features an action-packed original adventure of Krrish written and illustrated by legendary comic book creators, Tom De Falco, Ron Frenz and Sal Buscema, who have worked on leading comic book characters such as Spider-Man, Spider-Girl, Superman, Thor, The Avengers and countless others. The talents were recruited by Graphic India who is working with leading comic book, film and animation partners from around the world.

    Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “Krrish after capturing the hearts and minds of the nation is now ready to gain cult status with its first comic book magazine. We are proud to come on board as the Digital Partner for Krrish 3, and work with Filmkraft Productions and Graphic India, not to mention our long relationship with Carving Dreams. Our digital distribution strategy will take Krissh closer to every fan. The Krrish franchise is definitely now in the league of international superheroes a new generation is growing up with.”

    Carving Dreams CEO Afsar Zaidi said, “With the launch of Krrish comics, a milestone has been achieved in the rapidly growing space of Indian comics. Carving dreams is proud to be a part of the very first physical and motion comic created out of India’s biggest superhero franchise. The Krrish brand has taken a quantum leap with the current installment of the franchise and to position that with the right kind of image in the comic space we got Filmkraft Productions, Graphic India and Hungama Digital together to work on this creative association.”

    A preview of sketches from Krrish: Menace of the Monkey Men illustrated by Frenz is available exclusively on the Graphic India website and Facebook page.

  • Hungama Digital Services to manage SunRisers’ digital activities

    MUMBAI: Hungama Digital Services (HDS) will be working on the complete online and social media content for SunRisers, an IPL team owned by Sun Group.

    Incidentally, JWT, which won the creative duties of the new team, earlier this year acquired HDS and works with them to offer digital marketing and social media solutions to its clients.

    Sun Group, the owner of the Hyderabad IPL franchisee, unveiled the name and logo of its Hyderabad IPL team, designed and conceptualized by JWT. The Sun Group named its IPL team, ‘SunRisers‘ symbolizing birth of a new life.

    JWT India has designed the Hyderbad team‘s logo, team identity and will be working on the entire 360 communication for Team SunRisers. The jersey launch will be closer to the IPL season.

    JWT Chennai VP and general manager M L Raghavan said, “The brief to the agency was simple. ‘The name and logo of the team is being revealed on the 20th at Hyderabad. How best can you bring this alive?‘ Senthil and his team came up with the wonderful idea of using silhouettes to bring alive the power of the sun and the soaring eagle. Once the idea was cracked, the film was completed in a record four days along with digital initiatives like getting the website up and running, creating the Facebook page and a Twitter account.”

    According to the agency, the ‘SunRisers‘ logo depicts an eagle soaring high, looking into the core of a rising sun, absorbing the colors of the bright star to become ‘one with the sun‘. “The new identity encapsulates the valor, chivalry, endurance, independence and fearlessness of the eagle synthesising with energy and radiance obtained from sun,” the agency said.

    Sharing his thoughts on the conceptualisation and execution of ‘chanthem‘, the first brand film for SunRisers JWT India NCD Senthil Kumar, said: “The chanthem, is a visual idea amplified by a rocking chant created by Swarathma The Band. “Shooting in the morning magic light hours only i.e. shoot only when the sun is rising between 5am and 7am for a few days until we got the right shots but since time was limited we captured a combination of natural light and studio light and put this film together with some intense post production. It was a step up moment for the production team as well.”

  • Niloufer Dundh calls it a day at Hungama Digital

    Niloufer Dundh calls it a day at Hungama Digital

    MUMBAI: Niloufer Dundh has resigned from Hungama Digital Media Entertainment as head – integrated media.

    Dundh told Indiantelevision.com that she will take a break for a while before she turns into an entrepreneur and launches her new venture in January-February.
    Over a stint of 3 years at Hungama, she was responsible for monetising properties across all of Hungama‘s lines of businesses like web, mobile, gaming and DTH.

    Prior to joining Hungama, she worked with UTV and Radio Mirchi in Sales division.

  • WPP on the prowl for digital deals in India, buys 51% of Hungama Digital via JWT

    MUMBAI: WPP is on the prowl for digital deals in India as it seeks to expand its business in emerging markets to beat the slow growth in the matured markets of the United States and western continental Europe.

    Continuing its acquisition spree in the digital space, WPP has taken a 51 per cent stake in Mumbai-based Hungama Digital Services. Earlier, WPP had shopped in Indonesia, acquiring digital agency Magnivate.

    The purchase is made through JWT Singapore, a wholly-owned operating company of WPP. Opening up the next new frontier, JWT will control the digital and promotions marketing division of Hungama Digital Entertainment.

    WPP’s hunger to grow in the digital space is obvious as it has set itself a target of getting 35-40 per cent of its revenues from this medium in the next five years. The agency’s digital revenues totalled $4.8 billion in 2011, representing approximately 30 per cent of the group’s total revenues of over $16 billion.

    The new investment in Hungama Digital is in line with WPP’s strategy of developing its services in fast-growing markets and sectors and strengthening its capabilities in the digital media.

    Says JWT India CEO Colvyn Harris, “Digital is our next new frontier. The idea of the partnership is to build a digital offering for our clients so that we can live up to being a ‘single source’ partner across all their ‘marketing solutions’ needs. What will be most effective in the future is a new set of talented, digital high end specialists who will add new skills and capabilities to what JWT already offers to its clients. We want all our clients to be leaders in their respective categories.”

    The new entity will be a full service digital agency specialising in digital marketing and social media solutions. Hungama’s activations arm, Hungama Promo Marketing will become a part of Hungama Digital Services and provide an engagement platform linked to online and offline deliveries.

    For JWT, the new buy will help WPP participate in India’s digital revolution with an estimated 500 million consumers going online in the next 3-4 years.

    The existing team of 120 people of Hungama Digital Services will continue to drive the agency. They will service old and new clients and offer creative and promo marketing services, viral marketing campaigns, social media marketing and mobile marketing, applications, managing websites and video services.
    JWT Asia Pacific has moved aggressively into the digital space over the last year. It has expanded both organically and through acquisitions.

    Hungama Digital is WPP’s second digital buy in India and comes after five years. In 2007, WPP had bought out majority stake in Quasar Media in 2007.

    Hungama Digital Services offers strategic planning, web design and maintenance, digital marketing, search engine marketing, social media optimisation and communications strategy, rich media, viral marketing campaigns, merchandising, events and conference management, and sampling. The agency has clients like Mahindra & Mahindra, Bacardi, Godfrey Philips, Britannia Industries, Tupperware India and Hindustan Unilever in its portfolio.

    Says Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “With JWT, we are now part of the largest advertising network in the world. Hungama Digital Services is the coming together of two exceptional teams in a globally relevant market. From augmented reality to developing applications for connected devices, Hungama Digital Services has been at the forefront of digital technology. With this partnership with JWT, we hope to offer integrated digital and experiential services to our clients and prepare brands to connect, interact and now transact with their customers.”

    India is beginning to live the story of acquisition in the digital space, which is bound to grow by leaps and bounds. In April 2012, Publicis had bought out Mumbai-based full service digital agency Indigo Consulting, a company which provides website design and development, search engine optimisation, usability research and testing, and marketing online, on mobiles and social media.

    “The game is very simple. Digital is at the centre of an agency’s planning today. Either you have managed to work out a deal with a digital agency that offers full range of digital services or you bring different digital agencies with different specialties under one umbrella,” explains Leo Burnett chairman and CEO, India sub-continent Arvind Sharma.

  • Hungama Digital bags Microsoft India’s social media biz

    Mumbai: Hungama Digital, part of Hungama Digital Media Entertainment, has won the social media mandate for Microsoft India‘s corporate brand.

    The digital agency will manage all social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative mediums on digital media. Additionally, Hungama Digital will also look after three other businesses for Microsoft India on social media – MSN India, Windows Azure and Microsoft Office.

    Hungama Digital Media COO Siddhartha Roy said, “With the growing number of interactions over digital, especially on social networking sites, this is a great opportunity for the team at Hungama to build Microsoft‘s corporate image on the social platform. The team also brings to the table over 13 years of digital marketing experience- over the internet, mobile, and other connected platform, that have resulted in award winning campaigns over the years.

  • Nalin Gagrani joins Hungama Digital as consumer business head

    Nalin Gagrani joins Hungama Digital as consumer business head

    MUMBAI: Hungama Digital Media has appointed Nalin Gagrani to the position of consumer business head.

    He moves from Aircel where he was head of marketing – Mumbai and Maharashtra.

    His new responsibilities include looking after the direct to consumer business at Hungama.com and all its affiliates, product, CRM, Alliances and the Hungama retail business. He will also be involved in the marketing and brand communication endeavours for consumers and trade partners, mobile, online and social media marketing, insights and research, as well as corporate communications.

    Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “Nalin‘s experience and leadership skills are integral to the opportunities that lie ahead with the increasing consumption of digital entertainment. With his sharp analytical skills and keen business acumen, he would be an asset to Hungama.”

    Gagrani added, “I am looking forward to applying my experience across various functions and sectors in my new role.”

    Gagrani brings to the table 18 years of experience across sectors like telecom, airlines, retail and beverages.