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Tag: Hungama Digital Media Entertainment

  • McDowell’s No.1 Soda Yaari Jam Originals & Guru Randhawa welcomes the new year with a foot tapping track “Yaari”

    McDowell’s No.1 Soda Yaari Jam Originals & Guru Randhawa welcomes the new year with a foot tapping track “Yaari”

    Bengaluru: While the whole world awaits the New Year 2020, McDowell’s No.1 Soda Yaari Jam Originals brings in the Punjabi sensation – Guru Randhawa and popular music producer Vee to wish their fans A Happy New Yaar by releasing the next originals – ‘Yaari’ – that has crossed over 20 million within 24 hours of release. The past year being an extremely successful one for all the originals launched by the brand with renowned artists like Sunidhi Chauhan, Anupam Roy, Tanishk Bagchi, Darshan Raval and Jonita Gandhi. This new track gets the yaars to come together to welcome the new year with a fresh start and a new self!

    The original has been written and composed by Guru Randhawa while Vee gave music to it. With this foot tapping track Guru brings alive the emotion of celebrating a new you and with that a new yaar who has overcome the failures, heartbreaks and unfulfilled dreams of the previous year. The music video directed by Gifty has been produced by McDowell’s No. 1 Soda in collaboration with Hungama Digital Media Entertainment.

    McDowell’s No.1 Soda, has always been an enabler of strong bonds of friendship with fascinating stories of yaari that are brought alive through music. Aiming to bring new outlook and a lot of hope this new year, the track encourages the yaars to get together and celebrate new beginnings and wish each other a “Happy New Yaar”!

    Talking about the launch of the original, Guru Randhawa said, “I have been fortunate enough to have had the chance to celebrate new beginnings every year with my yaars. They are the ones who ensured that we overcome our shortcomings from the previous year and filled each other’s lives with hope and faith. Such bonds have always helped me achieve greater heights in life. It was a lovely experience to create a new year song and I hope that inspires people to be a better yaar and enjoy the yaari to the fullest.”

    “Yaars in my life have played a very important role to make me who I am today. They have always supported me and encouraged me to explore for more improvement than ever before to achieve greater success. I was thrilled when McDowell’s No.1 Soda Yaari Jam presented me this opportunity to produce music dedicated to yaari. I hope this new year with the song that Guru and I have created people strengthen their bonds further”, added music producer Vee.

    Amarpreet Singh Anand, VP Marketing and Portfolio Head, Diageo India, said, “Change is the only constant in this world and at McDowell’s No.1 Soda we believe that it is within us to revive ourselves to be a better yaar and nurture yaari. The success of our previous tracks with renowned artists for No.1 Yaari Jam Originals only motivates us to create more such engaging originals. Guru Randhawa is an incredible talent, very popular among the millennials and a perfect choice to voice the message through this new song.”

    “Music plays an integral part in our culture and No celebration is complete without it. We are glad to work with McDowell's No.1 Soda and Hungama on this special song. We are certain that Guru Randhawa and Vee's music will connect with the audiences across the world”, said T-series President Neeraj Kalyan.

    Siddhartha Roy, COO, Hungama Digital Media said, “Our partnership with McDowell’s No. 1 Soda has allowed us to create original content that marries music with a meaningful and relatable messaging to drive consumer engagement. We are glad to have Guru Randhawa and Vee on board for a song that speaks about the importance of friendships and new beginnings. Over the years, we have created a vast repository of unique music-driven original content that has allowed us to offer a differentiated experience to our users. We are certain that this song and music video as well, will certainly strike a chord with everyone.”

  • Niloufer Dundh partners with Talenthouse India

    Niloufer Dundh partners with Talenthouse India

    MUMBAI: Former senior vice president and head of integrated media at Hungama Digital Media Entertainment Niloufer Dundh, has announced a partnership with Reliance Entertainment‘s Talenthouse India.

    This move signals Dhund‘s plans for her firm Ventes Dundh in the crowdsourcing segment and her belief in its appeal to brands.

    Niloufer has scored a six this IPL season, with a key role in Talenthouse‘s crowdsourcing initiative for Vodafone‘s IPL campaign where 22 kids will wear the winning design comprising of jersey and cap while leading the final two teams to the ground. With an overwhelming response, Talenthouse had crowdsourced 433 designs out of which Vodafone has chosen one design by Parth Gondaliya who received Rs One Lakh as cash prize.

    Besides providing the leading telecom brand in the country with an innovative method to crowdsource, Niloufer has connected one of her clients to an upcoming nation-wide campaign by Talenthouse. With a theme that is sure to connect with every Indian and targeted in its appeal to the youth, Talenthouse will announce this campaign over the next month.

    Having previously managed brands in the digital space, the lack of quality content can diminish a brand‘s efforts to appeal to audiences. Speaking of the association, Niloufer Dundh entrepreneur Ventes Dundh said, “We often fail to meet the objectives of digital campaigns due to the poor quality of content. Good content has proven to be a differentiator for a brand, as it increases talkability and engagement quotients. This is a gap that I am confident that Talenthouse will fulfill, as we will be able to reach out to several brands across the country. Together with Talenthouse, we plan to up the ante and execute different projects and deliver unique crowdsourcing initiatives.”

    Talenthouse India CEO Arun Mehra said, “Crowdsourcing is essential for brands to be taken seriously in this increasingly digital age. Talenthouse has consistently delivered quality content for brands, having successfully engaged consumers. We are excited to work with Niloufer who has a strong reputation in the industry, with some stellar work to her credit. We have a string of projects in the pipeline that we are excited to announce and will continue to grow successfully in the crowdsourcing space.”