Tag: Hungama.com

Hungama.com awards creative mandate to Scarecrow Communications

MUMBAI: Hungama.com, a part of Hungama Digital Media Entertainment, has awarded its creative duties to Scarecrow Communications. With this appointment, the agency will be responsible for designing clutter breaking creative communication that further augments the presence of Hungama.com in the digital music industry.

Hungama.com CEO Siddhartha Roy said, “Scarecrow Communications comes with a wide spread portfolio of media and entertainment brands. With the agency’s deep understanding of the sector and innovative creative campaigns for various brands over the years, we have decided to award the creative mandate to them. We at Hungama.com look forward to a fruitful association with Scarecrow Communications that can help us drive our vision towards being a preferred music streaming service.”

The agency’s prime mandate will be to reach out to the existing consumer base of Hungama.com and target digital music consumers across the country via 360 degree creative communications that maximise the potential of various medium including print, OOH and digital.

Scarecrow Communications co-founder and director Raghu Bhat said, “Hungama.com is the pioneer in digital entertainment. A new-age brand that exists resides at the cusp of devices, music, Bollywood and the internet – 4 forces that touch the lives of almost every Indian. We are thrilled with this mandate and will also treat this as a great learning opportunity.”

September 4, 2014
Mary Kom’s latest song ‘Sukoon Mila’ available exclusively on Hungama.com

MUMBAI: The most awaited biopic on the Olympic Medalist ‘Mary Kom’ released its second song today. ‘Sukoon Mila’ the latest track from the Priyanka Chopra starrer has been launched exclusively on Hungama.com and on Hungama music app. Sung by music sensation Arijit Singh the beautiful and soulful number depicts the romance between reel-life Mary Kom and her husband.

Commenting on the release, Siddhartha Roy, Chief Operating Officer (Consumer Business & Allied Services) at Hungama Digital said, “We at Hungama always look forward to offer exclusive and fresh content to our consumers. With Mary Kom being one of the most awaited movies of this year, we are sure that our consumers will be enthralled by the release of this song exclusively on Hungama.com and Hungama music app.”

Mary Kom is an upcoming 2014 Indian biographical sports drama film directed by Omung Kumar and produced by Sanjay Leela Bhansali. Based on the life of the Indian boxer Mary Kom, the film stars Priyanka Chopra in the lead, along with Danny Denzongpa, Minakkshi Kalitaa, Bijou Thaangjam, Darshan Kumar, Shishir Sharma and Zachary Coffin in the movie.

Link to Android app:

https://play.google.com/store/apps/details?id=com.hungama.myplay.activity&hl=en

Link to iOS app:

https://itunes.apple.com/us/app/hungama-music-videos-radio/id414009038?mt=8

August 7, 2014
Tata Sky launches first ever DTH Karaoke service in the World

MUMBAI: In a global first, Tata Sky, the leading DTH player today announced the launch of a new video-based music service, Karaoke in partnership with Hungama.com. This innovation, gives Tata Sky subscribers a fun way to spend time with loved ones this Valentine’s Day.

Commenting on the launch, Mr. Vikram Mehra, Chief Commercial Officer, Tata Sky said: “The love for singing & dancing is epitomized by Bollywood movies. Be it wedding celebrations, a picnic or a night out with friends, singing our favourite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalizing on this sentiment, Karaoke enables our subscribers to share a few laughs and great moments with family & friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.”

Unlike other traditional Karaoke services, Tata Sky’s Karaoke service showcases music videos along with lyrics which enhance the overall singing experience. A distinctive feature of the service is the ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities. The song library will be refreshed on a monthly basis to keep boredom at bay.

Neeraj Roy, Managing Director, CEO of Hungama.com also emphasized that, “Hungama’s relationship with Tata Sky has been deep rooted with the vision of providing entertainment to their consumers.

Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music.”

Karaoke systems available in the market are very expensive. At just Rs 1990 for a mike & annual subscription, the Tata Sky Karaoke service is affordable and definitely worth the investment. The service will be   available   from 20th February 2014 and can be enjoyed by subscribers with the Tata Sky+ HD box.

Salient features

•   A Karaoke mic along with 12 month subscription will cost Rs.1990

•   On-going annual subscription will cost only Rs. 600/-. One album will always be available free for subscribers to sample the service

•   Albums available on the service include popular songs of Salman Khan, romantic hits, party hits and a range of foot tapping nos. from Sonu, Shreya & others

February 13, 2014
9XO Fresh Hits gets onboard iTunes

MUMBAI: Universal Music India and 9XO have announced the release of a new music compilation exclusively on iTunes in India. 9XO Fresh Hits is a first-of-its-kind initiative in the Indian music market and points to a potentially exciting future for music fans in India.

9XO Fresh Hits features the biggest international hits from 2013 with artists including Avicii, will.i.am, OneRepublic and PSY.

9XO is the official marketing partner of the compilation alongside Universal Music India. 9XO is aimed at an international music audience with programming that includes interactive countdowns and showcases the best international music videos. 9XO will be promoting the complication through innovative in-video integrations, promo spots programmed at key tune-in times throughout the day along with aggressive marketing across their social communities.

Universal Music India Digital Head Vinit Thakkar says, “Following the launch of the iTunes store in India in December 2012 it became clear to us that we needed to create a first-of-its-kind product for the Indian market and distribute it through iTunes. Needless to say, we are delighted to have worked with such as strong channel partner in 9XO, who has been instrumental in the entire process and getting the end product out to Indian customers.”

Speaking of this association 9X Media Group SVP – Digital Vibha Gosher said, “We are extremely pleased to partner with Universal Music to launch 9XO Fresh Hits on iTunes. In its very first year of launch, 9XO has become India‘s favourite destination for International music. Knowing that most of our viewers consume their music across platforms we have channeled our strategies to make a significant footprint across platforms. 9XO Fresh Hits is our first initiative for the International Music fans. The compilation captures the 9XO experience for music lovers who love to consume their music on the go. We feel this will definitely resonate well with our viewers. It’s been received very well by our Social Media communities. The 9XO Fresh Hits will give our fans and viewers a fantastic listening experience at a great price.”

9XO Fresh Hits will be available for Rs 150 from iTunes on iPhone, iPad, iPod touch, Mac or PC or at: www.iTunes.com/In.

September 15, 2013
Hungama.com premieres 3 TVCs created by Law & Kenneth

MUMBAI: Law & Kenneth has conceptualised a new campaign for Hungama.com comprising three TVCs, which will debut on 12 January.

While one TVC is of 45 seconds, the other two are of 30 seconds.

Said Law & Kenneth branch head Mumbai Neeraja Kale, “We wanted to establish Hungama.com as THE destination for entertainment. Needless to say it had to be done in an entertaining manner hence the quirky, disruptive approach taken for communication.”

In the new commercials, Hungama.com has tried to breakaway from the traditional taglines of ‘use me, try me’. In fact, the new commercials for the brand strongly urge you not to log on to www.hungama.com, if you’re looking for entertainment.

The protagonist of the films goes on to rip Hungama.com, claiming his ancestral entertainment company, Taalimaar Entertainment, is the leading entertainer. The brain behind this entertainment company, portrayed by Vijay Raaz, is aided by his mute sidekick who secretly seems like he is a Hungama.com fan.

Averred Law & Kenneth NCD Charles Victor, “It’s a little boring to listen to entertainment brands thumping their own chest, telling you how excitingly unique they are and trying to compel you to tune/log in. We decided to take a stand and tell people not to log on to Hungama.com by creating this character who represent Taalimaar Entertainment – the No.1 entertainment company (according to him!). Backed by a brave client, we also collectively agreed that our communication needs to be as entertaining as the business we are in.”

The film has been directed by Piyush Raghani and is produced by Old School Films.

Hungama.com is also doing a parallel digital media campaign on the Facebook pages of Hungama.com (www.facebook.com/hungamacom) and Taalimaar Entertainment (www.facebook.com/taalimaar).

States Hungama consumer business business and marketing head Punyashlok Bhakta, “This is the first time Hungama.com as a brand has advertised in mass media. We therefore needed a TVC that would not only break the clutter, but also become memorable in the minds of the consumer. Law & Kenneth took this idea to another level and created a TVC that’s not only bang on in terms of the brand message but also leaves you thoroughly entertained with the protagonist Taalimaar and his sidekick Jaan. After all being an entertainment brand we’d better be entertaining ourselves.”

January 13, 2011