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Tag: Hungama.com

  • Hungama crosses 50 mn MAUs, targets 100 mn by March 2016

    Hungama crosses 50 mn MAUs, targets 100 mn by March 2016

    MUMBAI: Hungama.com has become the first company to cross 50 million monthly active users (MAUs) in a year’s time. What’s more, the company is targeting 100 million monthly active users by March 2016.

     

    With 50 million MAUs, Hungama is now amongst the top five music and video streaming services globally, including platforms like Pandora and Spotify. 

     

    Over the past 12 months, Hungama has introduced several first features as well as key catalog additions and has managed to get over 250 million patrons access their site, which led to a growth of over 200 per cent in monthly registered users.

     

    Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “We are glad to be the music and video service of choice for over 50 million South Asians across the world. The milestone is the result of initiatives that we at Hungama began undertaking about 15 months ago. Over the next year, we plan to continue to build on this momentum to grow into newer markets and explore more avenues to distribute digital music and video. Hungama is on track to reach 100 million monthly active users by March 2016.”

     

    Their approach to semi urban and rural India has also been instrumental in making the service popular. Understanding the cultural diversity of the country, especially in second and third tier cities the company launched the first music led mobile app globally to be available in more than five languages – Hindi, Tamil, Telugu and Punjabi and English.

     

    Hungama’s patent pending gamification layer has become popular with consumers who are now rewarded for multiple actions daily and can redeem their points for a range of products and services.

     

    Hungama has also partnered with several studios and labels to offer music and video exclusively including tracks from popular artists like Yo Yo Honey Singh, Atif Aslam, etc. as well as music from latest Bollywood movies like Roy, Kuch Kuch Locha Hai, Gabbar and Mr.X along with regional films. 

  • Hungama.com augments ‘Studio Diaries’ part 2; ties-up with Facebook

    Hungama.com augments ‘Studio Diaries’ part 2; ties-up with Facebook

    MUMBAI: Hungama.com has launched the second part of the ‘Hungama Studio Diaries’ by tying-up exclusively with Facebook. The ‘Studio Diaries’ are video capsules of current musical icons that paid homage to Kalyanji-Anandji at the Hungama Studio launched exclusively over the social media platform.

     

    The association, which began with the launch of the first video in March 2015, has, within a short period of its launch, registered over 1.5 lac views from across the globe and has seen thousands of interactions over Hungama.com’s Facebook. The video is a montage of artists that sang the hit song ‘Pal Pal Dil Ke Paas’ created by legendary duo Kalyanji-Anandji. Musicians like Arijit Singh, Daler Mehendi, Shaan, Pritam, Amit Trivedi, Hariharan, Abhijeet and Armaan Malik are seen in the video performing their own renditions of the timeless classic at Hungama Studio.

     

    Part 2 of the Hungama Studio Diaries just came out today exclusively on Facebook and will show Atif Aslam, Shraddha Kapoor, Shankar Mahadevan, Zakir Hussain, Sivamani, Leslie Lewis, Benny Dayal, Ankit Tiwari, Vasuda Sharma, Aakriti Kakkar, Kanika Kapoor and Runa Rizvi performing their renditions of Kalyanji-Anandji’s hit numbers ‘Har Kisiko Nahi Milta’ and ‘Laila O Laila’.

     

    Speaking on the association with Facebook and success of the first video, Siddhartha Roy, CEO of Hungama.com said, “Hungama Studio has conceptualized this track to celebrate the evergreen music of Kalyanji-Anandji. The video of the renditions sung by this generation’s most loved artists has been appreciated by one and all over Facebook. The idea to exclusively launch this video over Facebook has brought about massive consumer reach and great results, seeing its success we are all set to launch the 2nd part of our video series. Our association with Facebook has been mutually beneficial, with this we hope to continue building on our space of original content and sharing this exclusively with our subscribers.”

  • GiMA 2015 enthrall audiences

    GiMA 2015 enthrall audiences

    MUMBAI: The fifth Gionee Star Global Indian Music Awards witnessed some stellar performances by some of the most celebrated names in the music industry. The hosts , Mikha Singh and Manish Paul elevated the mood with high levels of zest and humor. The two entertained the crowd as they indulged friendly banter much to the amusement of the films and music industry seated in the audience.

     

    The audience was in splits as the duo spot Daler Mehendi in the audience and proceeded to exclaim at the brotherhood between Mika and Daler. Shankar Mahadevan performed a soul stirring piece from Taare Zameen Par with kids from his own music academy while Pritam on the other hand enthralled the audience  with some of his popular hits.

     

    The ceremony also saw a proud A R Rahman gleaming with joy as he watched his band NAFS make their debut on the GIMA stage. Speaking on the occasion, Rahman said, “The ultimate goal of NAFS is to spread joy. The band will strive not only to entertain musically but will also be a visual treat for its audiences in India and abroad”

     

    The award winning Nooran sisters steered their way into hearts as Zakir Hussain, Atif Aslam, Arijit Singh, Kanika Kapoor, Sulaiman Merchant, Daboo Malik, A R Rahman, Ramesh Sippy , and Mika among others cheered them as they crooned a few lines from their well acclaimed track ‘Patakha Guddi.’

     

    The Music Awards is powered by Hungama.com and Kelloggs Chocos and will telecast on 15 March at 8 pm.

  • Hungama launches ‘Dabake Free Gifts’ campaign

    Hungama launches ‘Dabake Free Gifts’ campaign

    MUMBAI: Hungama.com, India’s first and largest on-demand digital entertainment storefront that has become synonymous with music with consumers across the world is launching the second phase of its ‘Zindagi Ka Soundtrack’ Brand Campaign. The second leg of the 360 degree campaign will be following up on the majorly successful October 2014 campaign by introducing a refreshing and lucrative new offering for their loyal consumer base – ‘Dabake Free Gifts’. This new offering promises to make the ‘Hungama’ experience even sweeter as along with the superlative music streaming services the patrons already enjoy, they now stand to gain a lot more from their favourite pastime – music.
     
    With the plethora of music options to suit every mood, that Hungama has to offer, the music streaming portal is already an indispensible part of the lives of its loyal consumers. And now with ‘Dabake Free Gifts’, Hungama gives its large pool of listeners the unique opportunity to gain something more from the thing they love already.
     
    Since we are always on the lookout for the best deal available, Hungama now offers its patrons the chance to win gifts by earning points on Hungama.com. By follow a few simple actions of ‘Registering’, ‘Liking’, ‘Sharing’, ‘Downloading’, ‘Listening’, Watching, etc. users can earn points and win assured prizes from the premier music streaming destination. Music was already synonymous with Hungama and now with ‘Dabake Free Gifts’, Hungama has become synonymous with rewards.
     
    Hungama.com, which is the only music streaming services with a set of loyalty customers, has carefully handpicked prizes that appeal to its consumer base, which is mainly made up of the youth. The prizes include products from brands like Apple, Bose, Phillips, Blaupunkt, Samsung, Nokia, JBL, Lenovo, Sennheiser, Wildcraft, Portronics, Benetton, Happily Unmarried, Epitome, Chumbak, MOM Italy, etc. as well as experiences like fine dining at select five-star hotels & restaurants, holidays, etc. As an added incentive for users, Hungama will also be offering free talktime to users as a part of the rewards.
     
    Commenting on the idea behind the launch of the second phase, Siddhartha Roy, CEO at Hungama.com said, “The first phase of our brand campaign received an overwhelming response from consumers, which also led to Hungama’s mobile app’s move to the top position in the download charts. As the market leader in this space, we felt it was important for us to now start communicating with our consumers about how while Hungama’s app is entertaining them, it can also simultaneously reward them. Hungama, across our multiple platforms, has the largest set of engaged active users and this campaign is our way of acknowledging their loyalty to our platform.”
     
    The TVC of the campaign will go on air from 18 January, for 2 weeks, across national and regional channels. The campaign will also be extended toas the digital platforms. To activate the campaign on Youtube, Hungama.com has created a series of 5-second advertisements for the platform. The campaign will also be promoted via social media, where fans winning prizes will have their pictures clicked and uploaded to Hungama’s pages.

  • Hungama.com releases ‘Digital Music Trends 2014’ report

    Hungama.com releases ‘Digital Music Trends 2014’ report

    MUMBAI: The year gone by had much to take note of. Hungama.com, an on-demand digital entertainment store-front, too has released a report on the music trends of 2014.

    The report, ‘Hungama.com Digital Music Trends 2014’, analyses music trends as per usage, both downloading and streaming, pan-India; with information on the most popular music streaming platforms as well as popular devices and music choices of Indian consumers.

    Music streaming across Hungama.com’s digital properties saw over a 100 per cent increase between 2013 and 2014, as per the report, which includes statistics based on web, WAP and mobile apps consumption. In comparison, between 2013 and 2014, the Android platform witnessed an increase of close to 100 per cent with regards to access of service over Android devices alone.  In fact, during 2014, 90 per cent of the music streaming access was accounted for by mobile devices driven by the growth in mobile internet usage.

    Bollywood based music, accounting for 81 per cent, was the preferred genre of music consumed across Hungama.com’s digital platforms, followed by international music at 10 per cent. Hungama.com, which introduced a multi-lingual transliterated version of its Android app in Hindi, Tamil, Telugu and Punjabi in 2014, saw streams for south Indian music and Punjabi music accounting for 4 per cent and 2.2 per cent of the total streams for the year. In terms of regions, Maharashtra accounted for the largest share of streams and downloads in 2014.

    The report also gives insight into the most popular handset manufacturers and devices of 2014. While Samsung continues to be the most popular mobile brand, the second spot was taken by Sony, followed by Micromax, Motorola and HTC in the top 5 most popular device manufacturers of 2014. Among the most popular handsets used, Samsung Galaxy dominated with nine devices leaving one spot for the Motorola MOTO G (8th position) in the list of top 10 most popular devices of 2014.

    2014 was also the year that brands increased their presence and reach on digital platforms. The leading advertisers on Hungama.com’s music platforms for 2014 include leading brands Airtel, Snapdeal, Vodafone, Ford, ITC, IPhone, HP, Unilever, Bacardi, Ask Me, We Chat, OLX, Canon, Quikr, Zee, Max Life, Maruti, Mcdowells and Cadbury.

    The report also includes ‘Hungama.com Chart-toppers 2014’, which delves into the most popular music among Indian consumers during the year. Hungama.com Chart-toppers 2014 is based on trends, both streaming and downloads, along with songs’ popularity and number of likes for music released in 2014; with a vision to promote the talents behind the music. The list includes a broad mix of genres, artists, languages and composers whose music released in 2014.

    As per the report, Arijit Singh is the most popular male singer of 2014 while Priyanka Chopra is among the top 10 most popular international artists for her hit title ‘I Can’t Make You Love Me’. Shah Rukh Khan’s ‘Happy New Year’ and Yo Yo Honey Singh’s ‘Desi Kalakaar’ with multiple entries to their credit are the two most popular albums of 2014.

     

  • Snapdeal enters into strategic tie-up with Hungama

    Snapdeal enters into strategic tie-up with Hungama

    MUMBAI: Hungama.com has entered into a strategic partnership with Snapdeal.com to offer digital entertainment content to its shoppers. The tie-up between the brands will begin with an offer wherein shoppers on Snapdeal’s mobile app will get access to Hungama’s premium PRO service free for a period of nine weeks.

     

    Hungama PRO, which is a paid premium subscription service, offers users HD quality music videos with the lyrics of songs, and can be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience. The mobile app is available for download from the Google Play Store and the iOS App Store. Post the initial nine weeks, the service will later be made available to the users at a price of Rs 120 per month.

     

    Both have been focusing on expanding their leadership position by tapping into developing tier II markets. The recent update that brought transliteration features to Hungama’s android app, made it one of the first India apps to be available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi – an ideal service for Snapdeal’s user base that is spread across 5000 plus cities and towns in India.

     

    Snapdeal and Hungama are also working on creating more offerings for their users, which will see entertainment options bundled with shopping purchases and are likely to be rolled-out in stages over the next one year. According to a recent IAMAI report, that pegged India’s Internet population at 300 million by December 2014, entertainment and shopping were among the highest drivers of internet usage on mobile phones – a market that the companies aim to tap into jointly. 

     

    Speaking on partnering with Snapdeal, Hungama.com CEO Siddhartha Roy said, “With music and shopping being among the primary drivers of mobile internet consumption, our tie-up aims to offer users an enhanced value proposition. 2015 is likely to be a vital year for brands to out to middle Bharat, and tie-ups like this will help our brands to attract a larger share of the consumer’s mind space.”

     

    “We at Snapdeal are focusing hugely on making sure our customers get a great shopping experience on our app. The partnership with Hungama brings shopping and music together, both are a way of life for Indian consumers. We want to encourage the growing love of apps by providing customers with what they love most – high quality uninterrupted music and awesome deals on the go,” commented Snapdeal marketing SVP Sandeep Komaravelly.

  • Vh1 Supersonic and Hungama.com announce strategic partnership

    Vh1 Supersonic and Hungama.com announce strategic partnership

    MUMBAI: Hungama.com, one of India’s largest digital entertainment portals, has announced a strategic partnership with Vh1 Supersonic. The alliance will launch exclusive content from both the brands across Hungama’s digital properties over the first quarter of 2015.

     

    As a result of the partnership, Hungama.com, which has the largest catalogue of Bollywood and regional content, will be able to build a new user base and also offer international music with fresh and youth-centric content.

     

    Beginning the partnership with the Vh1 Supersonic Goa Fest in December 2014, the alliance will also entail 30 club events and 30 college events till March 2015. Hungama.com will play the role of the digital partner for Vh1 Supersonic Goa 2014 and will conduct on-ground and social media contests. Gratification, in the form of pass upgrades and merchandize, etc. will be given out to the winners.

     

    A supersonic radio station, featuring EDM music’s best hits and most favourite artists, will also be established across Hungama.com’s digital properties. Over the past year alone, EDM as a genre has grown immensely with significant performances, music and events. Within the first quarter of 2015, this joint venture will witness the brands providing curated content for EDM lovers across digital platforms.

     

    Integrated Network Solution senior vice president and business head Jaideep Singh said, “Live Viacom18 has evolved in the last two years as a creator of brand engagement for consumers across platforms. While we strive to create memorable on-ground experiences for the audience, it is imperative for us to reach to digital audiences as well. The Indian Dance Music scene is constantly evolving creating demand among today youth, who spend most of their time on the internet. Addressing the need of today’s youth, we look forward to partner with Hungama to cater to the ever rising demand for Dance Music.”

     

    Commenting on the partnership, Hungama.com CEO Siddhartha Roy said, “As the leading platform for digital entertainment, at Hungama we constantly strive to look for content that appeals to the dynamic listening choice of our users, especially the youth. EDM is one of the most popular music genres at present. We are glad to partner with Supersonic, and bring some of the best tracks from the genre to our subscribers.”

  • Ranbir Kapoor’s ‘Roy’ music exclusively on Hungama.com

    Ranbir Kapoor’s ‘Roy’ music exclusively on Hungama.com

    MUMBAI: Hungama.com will be launching the music and videos of Ranbir Kapoor’s upcoming movie Roy, exclusively for all its users in India and abroad, who will then be able to access the music through Hungama’s web, WAP or mobile applications.

    Roy’s music and videos will be available on Hungama’s platforms across devices. On the Hungama mobile applications, users will see a splash screen on the launch of the album and receive push notifications. On Hungama’s WAP platform, users will be given options to download individual singles from the movie along with an exclusive showreel of videos from Roy.

     

    Produced by T-Series, the music of the movie has been given by Pritam and Ankit Tiwari.

     

    Commenting on the release, Hungama.com CEO Siddhartha Roy said, “Roy is one of the most anticipated movies of 2015, and it gives us great pleasure to be the first to bring their music to our consumers. With our long-standing partnership with T-Series, we will continue to introduce several such launches in 2015 for our users.”

     

    In order to make it simpler and easier for users to find songs from the upcoming movie, Hungama has categorised the film’s music under various sections including Editor Pick’s, New Releases, etc. The music will also be added to the playlists for the stars like Ranbir Kapoor, Jacqueline Fernandez and Arijit Singh. The music from Roy will also feature in artist radio sections across Hungama’s platforms. 

     

    Given the initial buzz around the song ‘Sooraj Dooba Hain Yaaron’ sung by Arijit Singh, Hungama will also be adding to song to the categories – ‘Top Song’ and ‘Bollywood Top 40’ playlists. 

     

    As a part of the promotions of Roy’s music in the digital space, Hungama will be communicating to its users with email campaigns as well as connecting with its highly engaged social media community of fans such as on Facebook and Twitter.

     

  • Hungama.com’s ‘Zindagi Ka Sound Track’ campaign creates a digital wave

    Hungama.com’s ‘Zindagi Ka Sound Track’ campaign creates a digital wave

    MUMBAI: One of India’s on-demand digital entertainment storefront, Hungama.com recently carried out a brand campaign which features a voiceover by Bollywood actor Hrithik Roshan. The brand campaign titled ‘Zindagi Ka Sound Track’, has lead the Hungama.com app to the number one position across Android and iOS app stores, says the platform.

     

    Speaking on the success of the brand campaign, Hungama.com CEO Siddhartha Roy said, “The digital campaign to amplify Hungama.com’s social media outreach was a resounding success and has helped fortify the brand’s presence across platforms. The campaign has helped create an opportunity for us to interact with our audience and strengthen our relationship with them. With this campaign’s integral message, we promise to continue to engage our audience across digital platforms with innovative and exclusive content.”

     

    The 360 degree campaign was conceptualised and executed by Scarecrow Communications. The campaign took off with a TVC launch, which was amplified across OOH, digital, radio and in-cinema advertising. The agency simultaneously carried out a social media contest with the hashtag #HungamaMusic. Along with the social media run, a twitter contest was also carried out wherein they called in all the twitteratis to complete the sentence ‘Music #Zindagika’. With over 30k tweets, the contest saw celebrity participation too.

     

    The outreach of the campaign across facebook had an average reach per campaign-related post which was over one lakh and a total 40 lakh people approximately influenced. “With interactions going over 2.5 lakh across all social pages and over one million views on YouTube within 30 days of the launch of the campaign, it has got an overwhelming digital response,” the release said.  

  • Mobile trumps desktop as 55 lakh consumers visit the Grand Diwali Mela!

    Mobile trumps desktop as 55 lakh consumers visit the Grand Diwali Mela!

    Mumbai: The Grand Diwali Mela organised by GroupM in association with Google, Amazon.in, LINE, Games2Win and Hungama.com was a runaway success, attracting over 55 lakh visitors. The first of its kind initiative by GroupM to take the offline concept of Diwali Mela to an online destination was a hit with users across India.  The ‘Grand Diwali Mela’ saw very high engagement with users, who spent time getting product samples @ Re.1, enjoying movies and videos, playing games and greeting each other via the LINE messenger. The number of visits on the virtual mela as well as time spent surpasses any offline brand activation initiative organised during the festival in India.

     

    The ‘Grand Diwali received an overwhelming response with over 55 lakh visitors,the majority of which came from mobile phones with over 45% women visitors!. On October 24th, Diwali day, the mela received over 4.6 lakh visitors! In all mela visitors spent over 125,000 hours browsing various brand and entertainment stalls in the mela besides which many more hours were spent on partner sites – Amazon.in, Games2win and Hungama.com. Interestingly almost half the visitors discovered the mela through Search and LINE Messenger.

     

    The ‘Grand Diwali Mela’ emerged as the largest online sampling platform for brands. Over 150,000 samples were shipped across India, with 70% samples going to Tier 2 and Tier 3 towns. The samples ranged from skincare and household products relevant to both men & women. To celebrate the partnership LINE Messenger came out with a set of special edition stickers for the ‘Grand Diwali Mela’. More than 5 million ‘Grand Diwali Mela’ stickers were exchanged in during this festive season, as visitors wished friends and family via the LINE platform.

     

    Popular Diwali games like Rummy and the Diwali Chakri kept people engaged and entertained with over 36 lakh game plays. Diwali Chakri which was a special game launched by Games2Win to celebrate Grand Diwali Mela – saw over 1M plays!

     

    On the success of the Grand Diwali Mela, CVL Srinivas, CEO, GroupM South Asia said, “We are excited about the success of the first Grand Diwali Mela. We were able to create a great platform for consumers to come and sample products and interact with brands. It is also heartening to see the reach of the virtual mela was not restricted to the metros but filtered down to smaller towns where the digital penetration is growing exponentially. We also have seen a distinct spike in access via mobile phones, a clear indicator that India is opening up readily to mobile data and communication.”