ITV

Tag: Humsafar

  • Union minister for labour & employment launches ‘Humsafar’ app for on-demand diesel at doorstep service

    Union minister for labour & employment launches ‘Humsafar’ app for on-demand diesel at doorstep service

    MUMBAI:  Union Minister for Labour and Employment Santosh Gangwar launched 'Humsafar',  a mobile application-based diesel at doorstep service for bulk and stationed equipment users in the National Capital Region (NCR). 

    'Humsafar' designed to deliver diesel anytime  at doorstep will provide its fuel delivery services to housing societies, hotels, hospitals, malls, Construction sites, Industries ,Banquets and other bulk buyers of diesel in various NCR cities including Gurugram, Ghaziabad, Noida, Faridabad, Hapur, Kundli, Manesar, Bahdurgarh and Rohtak.

    "The oil and gas sector remains strategically important for the country and is ripe for disruption . Innovative tech ideas like 'Humsafar' will bring new technology and know how to the market as well as generate employment that will positively impact the economy as well as the bulk consumers of diesel" said Gangwal while launching the mobile APP.

    'Humsafar’ diesel at doorstep service is fast , safe and easy to use diesel delivery service and ensures hassle-free supply of fuel to end-users by avoiding unnecessary fuel spillage, unsafe handling of fuel in containers/barrels and pilferage too. Once the customer places his order, the requirement is forwarded to the bowser (delivery truck)  nearest to the customer location with customer details for swift delivery.

    'Humsafar' is innovative idea of Delhi based startup and  is a fully Legalised certified  and safety tested Diesel Door delivery  System. It has entered into  agreements with Oil Companies and Petrol pumps locally. Customers are assured about its Legality and authorisation.. The Tech startup  ensures both, Quantity and Quality.and  commits fuel delivery within 8 working hours. . Startup has large no of partner petrol pumps and bowsers on wheels which give the customers the requisite Confidence.

    “The main idea of introducing this service is to help entities like housing societies, industries as well as malls avoid the hassle of transporting large amounts of fuel from the station to the desired destination. This would also cut down the unsafe practices of transporting the fuel and ensure a highly secured mode of transport by Humsafar delivery dispensers itself," said Humsafar director and founder Sanya Goel.

    “Once the order is placed through the app, a Humsafar delivery vehicles,  which  are  compliant to the Petroleum and Explosives Safety Organisation standards will bring fuel to the pre-set destination. The 4000-litre as well as 6000-litre capacity delivery trucks comes with a mobile fuel dispenser for easy transfer of the diesel. In addition, the truck is enabled with geo-fencing technology to keep it locked till it reaches the set location," Goel added.

    "The major benefits of diesel at doorstep service are quality and quantity of fuel delivered, delivery vehicle approved by Petroleum and Explosives Safety Organisation (PESO) live tracking of the delivery vehicle, automated billing, delivery within 8 hours and no spillage and wastage of fuel. The fuel delivery vehicle, which complies with the Petroleum and Explosives Safety Organisation standards, equipped with a mobile fuel dispenser will remain locked till it reaches the location where it has to deliver the fuel, preventing adulteration, pilferage and spillage." she further noted.

    “To avail this service, a customer can place an order through a mobile app (Fuel Humsafar) for a minimum order of 100 litres. For orders exceeding 2,500 litres, the customer would need to have a PESO license for storage," said Humsafar co-founder  Mayank Aggarwal.

    “After receiving the order from the customer, the mobile dispenser will reach the destination and the dispensing would commence through automation in the designated location (geo-fenced area). The fuel dispenser is equipped with fire extinguishers and safety cones among others for demarcation of the delivery area. Diesel is delivered at the day's running price including taxes applicable in the state,” said Aggarwal.

    "Humsafar has 12 mobile dispensing bowsers in varying capacity from 4-6 kilo-litre and experienced team of 35 people excluding bowser crews. Company plans to expand its services in other cities soon," said Goel .  

    Apart from National capital Samridhi has introduced its diesel doorstep service Humsafar in NCR including Panipat, Karnal, Gurugram, Manesar Rewari etc also and plans to expand this critical and crucial anywhere and everywhere across India.

  • Zindagi presents ‘Paani Jaisa Pyaar’ by Humsafar director Sarmad Sultan Khoosat

    Zindagi presents ‘Paani Jaisa Pyaar’ by Humsafar director Sarmad Sultan Khoosat

    MUMBAI: Known for its good storytelling, Zindagi will present a new fiction series, ‘Paani Jaisa Pyaar’. It is yet another masterpiece by the ‘Humsafar’ and ‘Shehr-E-Zaat’ director, Sarmad Sultan Khoosat. With a versatile ensemble cast featuring Saba Qamar, Mikaal Zulfiqar and Juggan Kazim in the lead roles along with established actors like Ahsan Khan, Samina Peerzada, Babrik Shah, Rizwan Ali and Nausheen Shah, ‘Paani Jaisa Pyaar’ will premiere on 9 June, 2016 at 8:00 PM, every Monday to Saturday.

    The compelling story of a strong headed girl, ‘Paani Jaisa Pyaar’ is about Sana’s journey and her tryst with life and destiny. An entangled love story, the show revolves around Sana (Saba Qamar), a 25-year-old girl from Faisalabad with two older siblings, Hassan and Dua. Sana has been engaged to Adarsh (Mikaal Zulfiqar), the son of her mother’s best friend Arfa ever since she was a child. Adarsh, however, unaware of this engagement, is in love with Sasha (Juggan Kazim), a childhood friend of his and wishes to marry her. The story takes an interesting turn when Adarsh tells his parents of his intentions and is informed by them that he is already engaged to Sana and he will have to leave their home if he doesn’t marry her.

  • Zindagi presents ‘Paani Jaisa Pyaar’ by Humsafar director Sarmad Sultan Khoosat

    Zindagi presents ‘Paani Jaisa Pyaar’ by Humsafar director Sarmad Sultan Khoosat

    MUMBAI: Known for its good storytelling, Zindagi will present a new fiction series, ‘Paani Jaisa Pyaar’. It is yet another masterpiece by the ‘Humsafar’ and ‘Shehr-E-Zaat’ director, Sarmad Sultan Khoosat. With a versatile ensemble cast featuring Saba Qamar, Mikaal Zulfiqar and Juggan Kazim in the lead roles along with established actors like Ahsan Khan, Samina Peerzada, Babrik Shah, Rizwan Ali and Nausheen Shah, ‘Paani Jaisa Pyaar’ will premiere on 9 June, 2016 at 8:00 PM, every Monday to Saturday.

    The compelling story of a strong headed girl, ‘Paani Jaisa Pyaar’ is about Sana’s journey and her tryst with life and destiny. An entangled love story, the show revolves around Sana (Saba Qamar), a 25-year-old girl from Faisalabad with two older siblings, Hassan and Dua. Sana has been engaged to Adarsh (Mikaal Zulfiqar), the son of her mother’s best friend Arfa ever since she was a child. Adarsh, however, unaware of this engagement, is in love with Sasha (Juggan Kazim), a childhood friend of his and wishes to marry her. The story takes an interesting turn when Adarsh tells his parents of his intentions and is informed by them that he is already engaged to Sana and he will have to leave their home if he doesn’t marry her.

  • Zindagi’s Pakistani show ‘Shehr-e-Zaat’ to go on air from 13 Aug

    Zindagi’s Pakistani show ‘Shehr-e-Zaat’ to go on air from 13 Aug

    MUMBAI: The Mahira Khan starrer Pakistani show Shehr-e-Zaat is all set to premiere on Zindagi on 13 August at 8 pm.

     

    The show, which also stars Mikaal Zulfiqar, Mohib Mirza and Samina Peerzada, revolves around the beautiful day dreamer Falak who goes on a journey of self-discovery to find her faith in God. Mahira Khan has been commended for her portrayal of Falak in the series.

     

    The show has been directed by Sarmad Khoosat, who also helmed the master piece Humsafar.

     

    As the story unfolds, viewers will be witness to the young girl’s challenges in life. Falak, after facing bitter realities learns the true purpose of her life. The show highlights the transformation of Falak from being an egomaniac to adapting simplicity, patience and humbleness in her life.

  • Zindagi to launch new show ‘Shehr-e-Zaat’ starring Mahira Khan

    Zindagi to launch new show ‘Shehr-e-Zaat’ starring Mahira Khan

    MUMBAI: Zindagi is all set to launch a new show called Shehr-e-Zaat starring the Pakistani actress Mahira Khan. 

     

    Khan, who became a popular face on Indian television after featuring in Humsafar opposite Fawad Khan, will play the role of Falak in Zindagi’s upcoming drama – Shehr-e-Zaat.

     

    Completely opposite to her character Khirad in Humsafar, Khan plays the role of Falak, only child to affluent parents in the new show. She is an egoist who has always been the centre of attention and has never been deprived of anything in life.

     

    Shehr-e-Zaat revolves around the beautiful day dreamer Falak who finds herself on the path of self-discovery. It’s the story of a girl who after facing bitter realities learns the true purpose of her life. The show highlights the transformation of Falak from being an egomaniac to adapting simplicity, patience and humbleness in her life.

     

    The show has been directed by Sarmad Khoosat, who also helmed Humsafar. With a stellar star cast including Samina Peerzada, Mohib Mirza, Hina Khawaja Bayat and Mikaal Zulfikar,Shehr-e-Zaat will be aired on Zindagi soon.

  • Eros Now inks content acquisition deal with Pakistan’s Hum TV

    Eros Now inks content acquisition deal with Pakistan’s Hum TV

    MUMBAI: Eros Now has inked an exclusive content acquisition deal with Pakistan’s on air and digital content company, Hum TV.

     

    The deal gives Eros Now users access to Hum TV’s entire library, including the current shows at no extra subscription cost. The deal also gives Eros Now subscribers in India an exclusive opportunity to view the content 48 hours prior to its telecast on any other platform.

     

    Hum TV is a 24-hour entertainment TV channel in Pakistan, which provides programming across a wide spectrum of genres. Eros Now users will be privy to some of Hum TV’s television shows like Zindagi Gulzar Hai, Humsafar and Dastaan.

     

    Eros Now CEO Rishika Lulla Singh said, “We are extremely happy to introduce Pakistan’s popular soaps to a new digital generation of South Asians globally and add to our roster of content. The partnership with a leading channel like Hum will give our subscribers an opportunity to view the much sought after and varied Pakistani content.”

     

    Hum Network president Sultana Siddiqui added, “This association enables us in reaching out and providing some of our best Pakistani content to millions of keen internet users across the globe.”

  • Content differentiation has been the clear winner for Zindagi: Punit Goenka

    Content differentiation has been the clear winner for Zindagi: Punit Goenka

    MUMBAI: A result of ZEEL MD and CEO Punit Goenka’s gut feeling, Zindagi, the premium mass Hindi entertainment channel from the network, was meant to be a breath of fresh air in the cluttered market space.

    Launched six months ago on 23 June, the channel promised to break out of the usual set framework and melodrama with the shows never seen on Indian small screens. Keeping true to its philosophy and tagline Vasudhaiva Kutumbakam, shows from across the border were handpicked to meet the Indian sensibilities.

    With 32 GVTs in week 51 of TAM TV ratings, the channel targeting at the CS4+ AB in Hindi speaking markets (HSM) is happy with its performance, so far. “Extremely delighted with the launch and the subsequent response we are getting from the viewers. The channel has been received very well and has a rapidly growing loyal base,” says Goenka who believes that Zindagi has managed to create a new category in the Hindi entertainment space and is the only premium Hindi channel in India.

    The stories, when compared to the over-the-top (OTT) Hindi melodrama, have a realistic outlook. The natural settings and pragmatic acting make the shows like Humsafar, Maat, Kitni Girhain Baaki Hain stand true to its tagline ‘jodey dilon ko’. To top it all, it has made Pakistani actors household names so much so that many have entered Bollywood after the popularity gained here. “Zindagi has introduced many firsts on Indian televisions in the Hindi entertainment space today, be it finite nature of dramas or original soundtrack in every drama and many more,” pinpoints Goenka.

    “Content is king and since launch, all that has been shown on Zindagi has appealed to audiences (males and females) of all ages,” adds the channel business head Priyanka Datta.

    “The way we wanted to establish our channel, we have been able to achieve so,” says Zeel chief sales officer Ashish Sehgal. Butting the critics, who say that for a channel which wants to compete with the GECs hasn’t achieved the numbers needed to survive in the highly volatile market, Sehgal says, “TAM doesn’t have the ample sample size and most niche channels – English as well as infotainment – face the same number wrath.”

    He goes on to explain that in the country, when it comes to compartmentalisation of genres, English means niche and Hindi means mass, which doesn’t stand correct for a channel like Zindagi. Catering to the “evolved” viewers who have the disposable income, the channel wants to tell the brands that it is a perfect platform to cater to the premium TG.

    Started with only 20-25 clients, the channel now boasts of 100 clients. “We haven’t compromised on our pricing and are still getting new clients as well as repeat ones, which is a very good signal,” says Sehgal. The channel has jewellery brands, premium FMCG brands like P&G, Nestle amongst many others as its clientele. A 10 second ad rate at the core primetime demands from Rs 20,000 to Rs 25,000 while non primetime varies from Rs 8,000 to Rs 10,000.

    “The market is slowly accepting the channel as well as understanding its TG,” says Sehgal and adds, “One must understand that the channel was launched midyear and by then most media agencies had formed their key performance indicators (KPI) for their clients. Therefore, they either advised clients to come to us on their own or asked them to keep out. We are optimistic that things will change next year as agencies will support us and help us take our business higher.”

    With marketing budget being 25 per cent of the entire pie, the channel aims to double its clientele as well as make it more acceptable to brands in the coming year. “The year 2015, will see us escalating our charge as we will build on marketing campaigns and continue to get newer faces and stories,” highlights Sehgal.

    The channel isn’t affected by the two more channels, Sony Pal and Epic, which were launched after it. “Pal caters to SEC CD and Epic still has a long way to get people’s acceptance,” opines Sehgal while adding that Zindagi on the other hand has been able to tap into the audience’s mindset. “Unlike other established GECs also we have a very high, almost 90 per cent, engagement level with the fans on social media.” At the time of writing the article, the channel has 10.5k followers on Twitter while 314,971 likes on Facebook.

    With storyline as its hero and an agenda of generating beyond Rs 100 crore revenue in 2015, the channel hopes to breakeven by 2016.  “Clearly and most definitely content and the content differentiation from what has been seen on television in the Indian sub continent till Zindagi was launched, has proved to be the clear winner,” opines Goenka on what makes the channel stand out.

    On plans for the channel in the coming year, Datta says, “In the coming year, we will also start producing original content for Zindagi.”

    “After the phenomenally encouraging response to the channel, we will definitely stay the course where Zindagi is concerned and will create and source stories from different demographics that will appeal to the sensibilities of discerning audience and bring freshness to storytelling style in India,” concludes Goenka.

     

  • First Look: Humsafar starring Fawad Khan on Zindagi

    First Look: Humsafar starring Fawad Khan on Zindagi

    MUMBAI: Here’s the first look of Humsafar, Zindagi’s upcoming show premiering on the channel soon. The show marks the comeback of popular Pakistani actor Fawad Khan on the channel after his hit show Zindagi Gulzar Hai. Humsafar will also mark the debut of Pakistani sensation Mahira Khan who is a popular VJ, actor and model. Also debuting on Indian Television with this show is Naveen Waqar, famous VJ, actor, model and RJ.

     

    Straight from across the border, Humsafar is a beautiful story about the trials and tribulations in married couple’s life and how the same are overcome. Humsafar was a huge hit in Pakistan and the winner of many awards for acting, direction, OST, etc.

     

    Humsafar will soon hit your television screens on Zindagi channel. Block your date to meet your beloved star Fawad Khan along with two talented actors, Mahira Khan and Naveen Waqar.

  • I go by my gut feeling: Punit Goenka

    I go by my gut feeling: Punit Goenka

    MUMBAI: Carrying forward Zee Entertainment Enterprises (ZEEL) brand positioning statement, ‘Vasudhaiva Kutumbakam – The World is My Family’, the country’s oldest entertainment network, is launching a new GEC, Zindagi, on 23 June. The third GEC offering from the Zee stable will showcase soaps and telefilms from across the border. That the network had acquired Pakistani shows during Mipcom 2013 had been reported by indiantelevision.com.

    According to Zeel MD & CEO Punit Goenka, “The focus will not be on the negativity but to bring out positivity between the two countries.” The two countries are separated by borders but the emotions and lifestyle of people on either side remains the same. “We want to join the two hearts,” he adds while emphasising on the tagline of the channel, Jodey dilon ko.

    Replying to a question about whether the move will go down well with the Indian audiences, Goenka says, “I have always gone by my gut feeling and that is the most important for me.” Apparently, the network spent close to two and a half years on the process before making the announcement.

    The channel did a lot of homework; so much so, that the channel roped in research agency AC Nielsen, to know what people want and what was their reaction when the promos of the shows was shown to them.

    About Urdu posing a barrier, Goenka feels that like Hindi, Urdu too has undergone a change with the changing times. “Actually, the USP of the channel is the language. People are tired of the colloquial language and want that sophistication,” he says, adding that the channel caters to the classes and not the masses.

    On one more GEC’s launch, BPN India CEO Suresh Balakrishnan feels that there is never too much of entertainment and more the merrier. As for the content from across the border he feels that a few years back Pakistani content was very popular amongst Indians. “But whether it will be able to work in today’s time is a little doubtful and one will have to wait and watch to see what happens next,” he says while applauding Zee’s attempt.

    “News faces, new stories are bound to capture people’s attention and maybe down the line, the channel will be able to create a special niche of audience for itself,” he adds.

    Shows like Zindagi gulzar hai, Aunn zara, Humsafar, Ishq ghumsguda promise to break the studio set-up of Indian daily soaps and promises to take one to the outer surroundings, as shown in the channel’s promotional video.

    A separate team was created for the channel which the network doesn’t want cast in a similar mould as it other GECs. The team comprises Priyanka Datta as business head, Rahul Sharma as national sales head, Vanita Jain as programming head, Sumona Roy Sen as brand head, Shailja Kejriwal as the chief creative head for special projects and Akash Chawla as national channel marketing head.

    Chawla has big plans for the channel’s pan-India launch. The marketing campaign teaser went online on 5 May and will spread to other mediums from 10 May onwards. A mix of 40-45 channels will soon start showing the brand film created by Kai Po Che director Abhishek Kapoor. Network channels too will put across the new channel’s message in their content. “The marketing campaign is going to be very innovative, be it print or otherwise. We are focusing a lot on OOH as well, this time,” said Chawla. Talks are on with various OOH players and more than 500 hoardings will be bought across the nation.

    The channel’s creative duties will be handled by FCB Ulka while MEC is the media agency.

    A staggering Rs 80-100 crore is expected to be invested on the campaign. “This is the first time a channel is being launched across the country, otherwise one focuses on the Hindi speaking markets (HSM) and then forgets about other markets,” Goenka points out.

    In the near future, the plan is to get content from other countries (Middle East) as well if the content connects with viewers. At the same time, Zee will not shy away from creating original content for Zindagi either.

    South East Asia is the main focal point for the channel and soon after its launch in India, Zindagi will go abroad. Talks are already on for output deals with Pakistan to simulcast content especially that created in India.

    As of now, the channel is available only on SD and is priced much higher than other GECs at Rs 25.81. It will be available on both analog and digital platforms in the country.

  • Colors sister channel Rishtey hikes ad rates

    Colors sister channel Rishtey hikes ad rates

    MUMBAI: Just over a year old and Rishtey – Viacom18’s free-to-air (FTA) channel in the UK – has taken the bold step of hiking its ad rates. Since Diwali, the channel that airs re-runs of Colors’ shows, a Pakistani series called Humsafar and some amount of original programming, has upped ad rates to double what they were at the beginning of the year, courtesy high demand and increased ratings.

     

    According to BARB ratings, Rishtey, which turned one this September, stood fifth in the Asian channels’ chart with 696000 while Colors came a close sixth with 624000.

     

    Indiacast business head (UK and Europe) Govind Shahi, says, “In the last 12 months, Rishtey has been constantly growing in term of eyeballs and is currently in demand by all brands that want to be seen by an ethnic audience. We are facing a situation where the demand is far outpacing the supply. Given the performance of the channel, which has more than doubled in terms of ratings and the demand supply chain, we thought it was the right time to go for a price hike.”

     

    While this is Rishtey’s first ad rate hike, the new rates will be applicable only to new customers with existing contracts remaining unaffected.

     

    Shahi is confident of the channel remaining on the upper side of the highest ad revenues for the year and says: “We are by far the number one South Asian FTA channel in the UK. Even at an overall level (FTA +Pay), we will end the year among the top two in terms of ad revenues. In fact, just in the last week, it has challenged the market leader in prime time slots a couple of times, which is a testimony of the success.”

     

    When it comes to the shows, Rishtey claims Parichay and Laagi Tujhse Lagan have been high performers in the past two weeks.

     

    According to industry sources, a prime time 30 second slot on Rishtey could go up to ?600 (Rs 61,105) for a mainstream advertiser depending on the ratings, while it could go up to ?100 (Rs 10,165) for an ethnic advertiser. As it is, a 30 second slot on the Bigg Boss finale is seeing heights of ?250 (Rs 25,460) from ethnic advertisers.

     

    With mainstream advertisers including Diagio, Cadbury, BT, Boots and Asda and ethnic ones such as Tilda Rice, Southall Travel, East End foods, Lycamobile, DBS Law and Westmill foods, Shahi exults: “We have the entire gamut- from FMCG to supermarkets to finance/banks to charities.”