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Tag: Humans Of Bombay

  • Amit Sobti takes charge as president of Humans of Bombay

    Amit Sobti takes charge as president of Humans of Bombay

    MUMBAI: Amit Sobti has been appointed president at Humans of Bombay, the storytelling platform that has built a loyal following with its human interest narratives. In his new role, Sobti will oversee company operations and strategy, with a mandate to drive profitability, expand partnerships and monetise original IPs.

    Sobti, a revenue architect with two decades across digital media and corporate strategy, most recently served as chief revenue officer at Fork Media group, where he spent over 11 years scaling businesses, creating branded content ecosystems and building new revenue streams.

    Earlier, he held senior roles at Media Pro, JSW Ispat Steel and Reliance Broadcast, contributing to high stakes strategy, marketing innovations and large scale partnerships. Known for designing playbooks that blend innovation with legacy, Sobti says his focus now lies in building consumer first growth models.

    At Humans of Bombay, industry watchers expect Sobti to marry commercial acumen with the platform’s storytelling ethos, as it looks to expand both reach and revenues.

  • Humans of Bombay blossoms into full-stack media powerhouse

    Humans of Bombay blossoms into full-stack media powerhouse

    MUMBAI: Humans of Bombay (HOB), the platform that’s touched millions with its poignant tales, is no longer just telling stories; it’s now poised to write its own, transforming into a full-stack digital media company. Having spun over 6,500 narratives and built a community of more than 7M, HOB is branching out to become a veritable media tree.

    With a belief that real human stories can, in fact, change the world, HOB is now taking that power to the next level. Expect a bumper crop of original IPs, bold new partnerships, and immersive formats that aim not just to recount lives, but to shape the very culture of a New India. It’s a bit like turning a heart-warming anecdote into a blockbuster franchise.

    “Stories change people. And people change the world. We’re building storytelling ecosystems—formats and IPs designed to inspire, influence, and push India forward.” said Humans of Bombay founder & CEO, Karishma Mehta

    Every grand transformation needs the right hands to steer the plough, and HOB is no exception. They’ve brought in some serious talent to cultivate this new growth.

    Amit Sobti is joining HOB as its new president. With two decades of experience in building and scaling media companies, including a dozen years spent nurturing Fork Media into one of India’s leading digital media powerhouses—Sobti will be driving operations, revenue, and partnerships to new heights. He’s clearly got a knack for turning narratives into net profits.

    “This move just felt right,” Humans of Bombay president, Amit Sobti. “I’ve spent years building brands and businesses, but HOB is different. It’s honest. It’s human. And in a world full of noise, that really matters. I’m excited to help shape what comes next—thoughtfully, and with purpose.”  

    And because creativity is the very soil in which HOB thrives, Jasleen Kaur Gupta is stepping in as vice president, creatives & delivery. Armed with a decade of experience in shaping content, marketing, and talent IPs at big names like Myntra, 120 Media Collective, and Fork Media, gupta will lead the creative vision, bringing bold, fresh storytelling formats to vivid life.

    Much before joining HOB, I was a fan of their content. To now actually be here and have the opportunity to make an impact with life changing storytelling and creative experiments is a chance to do what I do best. Build. Bigger, better and be disruptive,” says Jasleen Kaur.  

    “At our core, we’ll always stand for real, empathy-driven stories. But the future we’re building is about going beyond content—into culture, influence, and impact at scale,” adds Karishma Mehta.  
     

  • Humans of Bombay becomes the storytelling partner of Chennaiyin FC 

    Humans of Bombay becomes the storytelling partner of Chennaiyin FC 

    Mumbai: Chennaiyin FC has signed the popular storytelling platform, Humans of Bombay, as their official storytelling partner for the on-going 2022–23 season.

    The partnership intends to bring the Chennaiyin fans closer, bolstering their bond with Marina Machans.

    The two-time Hero Indian Super League champions and Humans of Bombay will collaborate for a year to bring out the fascinating stories of their champion players, coaches, and stakeholders while also shining a light on the ups and downs of their journey.

    Established in 2014 by Karishma Mehta, Humans of Bombay showcases the unique, inspirational, and relatable stories of individuals from all walks of life. With a community of over 4.5 million people, the platform has lent voice to the voiceless with more than 6,000 stories so far.

    Speaking about this partnership, Humans of Bombay founder Karishma Mehta said, “We strongly believe that sport gives birth to some of the greatest stories. And from our interactions with the team until now, we’ve found some fascinating stories of grit and determination. We’re grateful that we can extend our expertise to bring forth these inspiring and heartwarming stories from Chennaiyin FC to the fans and our community. Fans will be able to see their players, coaches, and stakeholders from a very personal lens, and we hope our storytelling strengthens their bond with the team. Stories have the power to inspire a generation, and we hope to do that; it’s time for India to participate on a much larger scale in the sporting world, and that effort to become truly global begins here.”

    Chennaiyin FC have secured two victories and a draw from their five games so far in the on-going Hero ISL season. They will next take on Jamshedpur FC in a home fixture at the Jawaharlal Nehru Stadium in Chennai on Saturday.

  • Makani Creatives launches #FoundMyPairMetros shoes in association with Humans Of Bombay

    Makani Creatives launches #FoundMyPairMetros shoes in association with Humans Of Bombay

    MUMBAI: This Valentine’s day, Makani Creatives launches #FoundMyPair a unique campaign for Metro Shoes in association with Humans of Bombay.Metro Shoes, the contemporary Indian fashion footwear and accessories brandknown for its wide and fashionable range of footwear, will run this social media campaign starting 9 February 2020. This will enable users to share their love-story with Metro Shoes and the unique story will be featured on the Humans of Bombay platform.

    #FoundMyPair campaign is designed for millenials who want to share their love-story with the world to inspire the future generations. Metro shoes will feature each love story shared with them on their social media handle and 1 lucky story will get featured on Humans of Bombay.The brain behind this campaign, Makani Creatives is a 23-year-old Mumbai based integrated creative agency known for their innovative campaigns.

    Humans Of Bombay is popular for their authentic stories which are crafted in a way to establish deeper connects with the readers. The style is appreciated by many readers across the country making Humans Of Bombay – India’s largest platform of showcasing the journey of individuals with 1.2 million followers.

    Speaking about the campaign Ms. Alisha Malik, VP Marketing and Ecommerce, Metro shoes says, “It is important to be open to experimenting with opportunities on different platforms. It is also important to keep listening to those that engage with your brands, #FoundMyPair is an opportunity engage better with the millennials and showcase stories of our real followers.”

    Adding to it Mr. Sameer Makani, Co-Founder and Managing Director, Makani Creatives said,“This association is the perfect fit as it talks about finding the right pair; a pun that fits perfectly for both shoes and love. Shoes are a crucial part of everyone’s journey. As one progresses in life, they evolve with them. We hope to strike the right cord with the audience on Valentine’s Day with this campaign.”

    The campaign will be active from 09 Feb to 12 Feb and user will be required to share their unique stories using #FoundMYPair to get featured on the Metro Social Media handles.