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Tag: Hum Saaf Saaf Hai

  • Rishtey Cineplex, Rishtey renamed as Colors Cineplex, Colors Rishtey

    Rishtey Cineplex, Rishtey renamed as Colors Cineplex, Colors Rishtey

    MUMBAI: Harnessing the power of brand Colors, Viacom18 has brought its 24-hour Hindi movie channel, Rishtey Cineplex and the Hindi general entertainment channel, Rishtey under the Colors umbrella. Assuming their new identities 1 March onwards, the channels will be known as Colors Cineplex and Colors Rishtey respectively. Amped up with new content, the channels will be establishing themselves as premium urban entertainment destinations available on a pay model.

    After having positioned itself as the #1 mass Hindi movie channel,  Colors Cinpelex in its reinvigorated avatar will woo the viewers with its powerful line-up of blockbuster films and content-around-content formats. Colors   Rishtey on the other hand, will showcase recent and popular shows from  Colors’ vast content library, like Naagin Season3, Dance Deewane, Bigg Boss, Madhubala along with newly introduced original series like Navrangi Re! and Hum Saaf Saaf Hai.

    Speaking about the new identity of the channels, said Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom18, “The idea is to expand the aegis of brand  Colors   and strengthen Viacom18’s Hindi Mass Entertainment portfolio drawing in more synergies. Colors has established itself as a household brand in just a decade and it was a logical move to consolidate the mass entertainment channels under its iconic clout.”

    “The new identity of the channels with golden hues and the archetype petal will convey the continuing evolution and growth of our business while also fortifying our bond with the viewers of the Colors Family. So far, the trend and consumption on both the channels have been extremely encouraging and now with the scaled-up movie library along with its premium positioning, we are confident of breaking new ground,” she further added.

    Colors Cineplex has acquired the most anticipated films of the year like, Brahmastra, Student of the Year 2, RAW, Drive, The Body, Thackeray, Fraud Saiyaan and many more. The line-up also includes Hindi dubbed version of blockbuster regional films like Mani Ratnam’s Chekka Chivantha Vaanam(Tamil), Kadaikutty Singam(Tamil), Kavacham(Telugu), Junga(Tamil), Charlie Chaplin(Tamil) and Seetharam Kalyana (Kannada). The existing library also contains compelling films like Padmaavat, Bajirao Mastani, Andhadhun, Kabhi Khushi Kabhie Gham, Kuch Kuch Hota Hai, Ae Dil Hai Mushkil, Om Shanti Om, Main Hoon Na, Badrinath Ki Dulhania, Gabbar is Back, Yamla Pagla Deewana 2, Special Chabbis, Airlift, Rangoon, Force 2, R…Rajkumar, Ajab Prem Ki Ghazab Kahani,  Kapoor and Sons, Ki & Ka, Pyaar Ka Punchnama 2, Bazaar amongst others.

    Apart from the morning, matinee, prime-time and weekend line-up of impressive Hindi films and hot-selling South Indian dubbed content,  Colors Cineplex will showcase byte-sized content  like, ‘Teetar mausi’ – a gossip section that will spill the beans on celebrities; ‘Dialoguebaazi’, where popular dialogues from various films will be mashed up using animated kinetic typography. In addition to this there will be vignettes of various film festivals, behind the scene trivia and coverage of exclusive RedCarpet extravaganzas amongst many other interesting concepts. 

  • A social comedy on sanitation, ‘Hum Saaf Saaf Hai’ premiers as a Rishtey original

    A social comedy on sanitation, ‘Hum Saaf Saaf Hai’ premiers as a Rishtey original

    MUMBAI: Emphasising on the importance of sanitation and hygiene in the country, leading Hindi mass entertainment channel Rishtey is soon to launch a new finite series called ‘Hum Saaf Saaf Hain’.  The 14-episode finite series, ‘Hum Saaf Saaf Hain’ is a social comedy that trails the journey of an under-cover government official who goes from village to village checking up on the implementation of the Swachh Bharat Abhiyaan. The show will air on Rishtey starting 16h February 2019, every Saturday and Sunday at 9:30 PM.

    Commenting on the initiative, Shri. Parameswaran Iyer, Secretary-Ministry of Drinking Water & Sanitation said, “Under the inspirational leadership of the Hon'ble Prime Minister, the Swachh Bharat Mission (Grameen) has become a people's movement, revolutionizing sanitation in rural India. We are poised at the brink of achieving an ODF India, with 5.5 lakh villages and 600 districts already declared free from open defecation. The need of the future is to sustain these outcomes through continuous efforts made to reinforce the messages of safe sanitation and cleanliness. I am very happy that Viacom 18 Media Pvt. Limited and HDFC Limited are supporting the Swachh Bharat Mission and have produced "Hum Saaf Saaf Hain" – an entertainment-packed show for the full family, that carries the message of sustained sanitation in families and communities. My congratulations to the entire team.”

    The show promises to be a family entertainer which will not just tickle their funny bones but also enlighten them on the importance of sanitation and hygiene. The show will highlight issues such as ‘Swacchagris’, Toilets for the differently-abled, women’s safety and hygiene, ODF Plus and more with the twist of humour to engage the audiences.

    Mr. Deepak Parekh, Chairman, HDFC said, “The Swachh Bharat Mission launched by the Government of India in 2014, was a much-needed initiative to make India open defecation free over a 5-year time frame. As a flagship and successful programme of the present Government, the Swachh Bharat Mission has not just built sanitation infrastructure, but also focused on creating awareness and behavioral change amongst people. Recognising the strong inter-linkage of sanitation & hygiene with socio-economic factors such as healthcare, sustainable communities and gender dignity, Sanitation has been one of HDFC’s focus areas since 2014 for its CSR programmes. We have partnered with experienced organisations across India, which are deeply connected with the communities they work in. HDFC is happy to partner with Swachh Bharat Mission – Grameen and Viacom 18 Media Pvt. Limited for an innovative television series, which uses entertainment as an educative medium to impress the importance of good sanitation practices amongst India’s rural population. I wish all the teams success for this venture.”

    Speaking about the importance of socially inclined content, Sudhanshu Vats, Group CEO & MD, Viacom18 said: “India is at the precipice of becoming open defecation free and at Viacom18, we believe that the media & entertainment industry plays a crucial role in changing behaviour and mindsets towards safe usage of toilets. Hence, be it through films such as Toilet Ek Prem Katha, shows such as Navrangi Re! and even with our flagship CSR program Chakachak Mumbai, we have mainstreamed the conversation on sanitation in living rooms and film theatres. With Hum Saaf Saaf Hai, we further intend to engage viewers in entertaining content while also creating awareness on safe sanitary practices.”

    The association has been orchestrated by INS-BE Viacom18, the brand solutions division under media conglomerate Viacom18 Media Pvt. Ltd. The division in the past has successfully engaged with Arunachal Tourism, Himachal Tourism & Odisha Tourism along with prestigious associations with Ministry of External Affairs & DARPG under PMO.

    Commissioned by the Ministry of Drinking Water & Sanitation in partnership with HDFC Limited, a leading financial conglomerate, ‘Hum Saaf Saaf Hain’ is being produced by Colosceum Media.  The lead actor of the show is the –humorous and witty – Rajesh Kumar, known for his popular stint as Rosesh Sarabhai. He will be seen playing the main character of ‘Hero Bhaiya’ who is a government clerk in his mid-thirties, finally getting a chance to fulfill his long-term dream of being a spy. The stellar cast also include Gulki Joshi who will be seen playing the character of Archana- an ambitious school teacher and Shashi Rajan who will essay the role of Gobind among others.