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Tag: Hulu Plus

  • Netflix is gaining popularity over cable among US young adults

    Netflix is gaining popularity over cable among US young adults

    MUMBAI: The statistics portal Statista has revealed in its study that among Americans between the ages of 18 and 36, 46 per cent of paid subscribers choose cable, while 43 per cent are Netflix users.

    This, however, shifts as the demo ages up. Of those ages 37 to 48, 48 per cent subscribe to cable TV and 31 per cent subscribe to Netflix. With respondents 49 to 67, 55 per cent opt for cable and 21 per cent for Netflix.

    Looking at other pay-TV services, with Americans aged 18 to 36, 16 per cent subscribe to satellite TV, 17 per cent to Amazon Prime and eight per cent to Hulu Plus. Satellite TV is more popular with older demos, with 30 per cent of those 37 to 48 subscribing, 28 per cent of those 49 to 67, and 25 per cent of those over age 68. Amazon Prime and Hulu Plus are less popular with older demographics.

    Of Americans ages 37 to 48, 15 per cent said they subscribe to Amazon Prime, and five per cent to Hulu Plus. Among 49-year-olds to 67-year-olds, 10 per cent choose Amazon Prime and three per cent choose Hulu Plus. Amazon Prime has captured only six per cent of the demo 68-plus, according to the survey, and for Hulu Plus, the figure is just a per cent.

  • Netflix is gaining popularity over cable among US young adults

    Netflix is gaining popularity over cable among US young adults

    MUMBAI: The statistics portal Statista has revealed in its study that among Americans between the ages of 18 and 36, 46 per cent of paid subscribers choose cable, while 43 per cent are Netflix users.

    This, however, shifts as the demo ages up. Of those ages 37 to 48, 48 per cent subscribe to cable TV and 31 per cent subscribe to Netflix. With respondents 49 to 67, 55 per cent opt for cable and 21 per cent for Netflix.

    Looking at other pay-TV services, with Americans aged 18 to 36, 16 per cent subscribe to satellite TV, 17 per cent to Amazon Prime and eight per cent to Hulu Plus. Satellite TV is more popular with older demos, with 30 per cent of those 37 to 48 subscribing, 28 per cent of those 49 to 67, and 25 per cent of those over age 68. Amazon Prime and Hulu Plus are less popular with older demographics.

    Of Americans ages 37 to 48, 15 per cent said they subscribe to Amazon Prime, and five per cent to Hulu Plus. Among 49-year-olds to 67-year-olds, 10 per cent choose Amazon Prime and three per cent choose Hulu Plus. Amazon Prime has captured only six per cent of the demo 68-plus, according to the survey, and for Hulu Plus, the figure is just a per cent.

  • Martin Scorsese’s World Cinema Foundation brings eight rare films to Hulu

    Martin Scorsese’s World Cinema Foundation brings eight rare films to Hulu

    MUMBAI: Martin Scorsese’s World Cinema Foundation (WCF) has been restoring rare films from around the globe since 2007. But while the foundation has saved 21 movies in that time, the product of its efforts haven’t been made available to the public until today.

     

    Recently, Scorsese announced that eight of the foundation’s restorations are coming to the streaming-video service Hulu, by way of a partnership with the Criterion Collection. Like the WCF, Criterion is a group that collects and restores historic and influential films. But Criterion sells its collection on disc and online, and streams exclusively on Hulu. The first WCF movie to make to Hulu is The Housemaid from South Korea and it’s available for streaming now.

     

    In the coming days, Criterion will add Senegal’s Touki Bouki, Turkey’s Law of the Borderand Dry Summer, Morocco’s Trances, India and Bangladesh’s A River Called Titas, Kazakhstan’s Revenge, and Mexico’s Redes from the WCF’s vaults to Hulu. Through 24 August the eight films – which have never before been available for streaming in the US – can be seen for free with ads. After that, only paying Hulu Plus subscribers will be able to watch the WCF movies, and they’ll do so ad free.

  • Millennials may opt for Net TV over traditional pay TV

    Millennials may opt for Net TV over traditional pay TV

    MUMBAI: Pay TV providers may want to skip peeking into the crystal ball.

    New research from The Diffusion Group (TDG) finds that younger consumers are less likely than their older counterparts to subscribe to legacy pay-TV services, opting instead for the likes of Netflix or Hulu Plus.

    TDG’s Late Millennials: A Study in Media Behavior surveyed a random sampling of more than 2,000 broadband users between the ages of 18 and 24, half of which were living at home with their parents. Of this latter group, 49 per cent said they were highly inclined to sign up for an online subscription video service once they moved out on their own, compared to 31 per cent that were highly inclined to sign up for a traditional pay-TV service when they set up their own households. This is a difference of 58 per cent.

    TDG president and principal analyst Michael Greeson admits these dispositions could change over time if OTT TV services are unable to acquire the content these consumers will want as they marry, have children, and move up the career ladder. “In the end, it will still be less about the conduit and more about the content and value the service provides.”

    “While this data can be spun to rationalise a number of arguments, the simplest insight may be the most profound,” noted Greeson. “The very fact that young consumers perceive online video services as somehow more desirable or necessary than incumbent pay-TV services says volumes about the future of video.”