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Tag: HUL

  • ASCI upheld complaints against 82 out of 124 ads

    ASCI upheld complaints against 82 out of 124 ads

    MUMBAI: In April, Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 82 out of 124 advertisements.

     

    Out of 82 advertisements against which complaints were upheld, 44 belonged to Personal and Healthcare category. The category once again topped the list making the upheld rate at more than 95 per cent.

     

    Complaints against 46 advertisements were file out of which 44 were upheld. The CCC found the following claims in health and personal care product or service ads, released in the press to be either misleading or false or not adequately / scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. 

     

    Some of the complaints included HUL’s advertisement of Axe Extra Strong claims that Axe has a crazy effect on women. The ‘NSFW Make Them Strip’ video shows women turning into nymphomaniacs after smelling the deodorant. The TVC shows indecent depiction of women which is likely in the light of generally prevailing standards of decency to cause grave or widespread offence. Marico’s advertisement of Nihar Naturals Shanti Amla claims that “It is one of the fastest growing hair oil brands in the country.”

     

    As well as Oriflame’s claim that Oriflame Optimals White has oxygen active that boosts skin cell respiration. It is World Exclusive Patented Antioxidant Technology that shields your skin against environmental stress on a cellular level – Oxygen Boost. Dr Batra’s Homeopathic Clinic’s advertisement claims that more than 1.41 lakh skin cases successfully treated. The success rate for “Psoriasis (Scaly Skin)” has been 90 per cent and for “White Patches” has been 89 per cent. The experience of treating over 1.41 lakh skin cases – (AQA) has super: Certified and Authenticated by AQA.

     

    The category following it was education. The CCC found following claims in print advertisements by 21 different advertisers were not substantiated and thus, violated ASCI guidelines for advertising of educational institutions and hence the complaints against these ads were upheld:  Times Centre for Learning advertisement of Timespro claims that get a top job in banks even before you start to learn banking. Dr D Y Patil Vidyapeeth claims that the Vidyapeeth is Ranked A++ by Business India. Ranked among Top 100 B schools in India by Dalal Street Journal. Most Promising B- School by Brand Academy. Ranked 57th in India, the Week and has given 100 per cent placements in past years.

     

    Click here to read the full report

  • Cannes Lions 2014: Indian agencies bring home 27 metals

    Cannes Lions 2014: Indian agencies bring home 27 metals

    MUMBAI: The last day of the 61st edition of Cannes Lions saw JWT India grabbing a total of four Lions. With this the agency made its way to lead the Indian score chart in this edition of Cannes Lions.

    The agency won a silver Lion for Nike Cricket’s ‘Make Every Yard Count’ campaign in the Film Craft and two silver Lions in the ‘Branded Content & Entertainment’ category. This particular work by JWT also fetched a bronze in the film category. 

    Lowe & Partner’s HUL campaign titled ‘Kaan Khajura Tesan’ received a bronze Lion in the ‘Branded Content & Entertainment’ category.

    With seven Lions in its kitty, McCann has grabbed the second spot, while O&M with its six Lions came third.

    In the Young Lions competition for marketers, the Indian team from Hindustan Unilever bagged a silver metal. No Indian entry won the Titanium and Integrated Lions.

    Though this year the number of Lions won by Indian agencies have dropped but discussions around a few Indian campaigns such as ‘Google Reunion,’ HUL’s ‘Kaan Khajura Tesan’ and few others made a significant impression in front of the global creative fraternity.

    While this year, India bagged 27 Lions, last year it had won 33.

     

  • Cannes Lions 2014: Will JWT, Lowe, McCann steal the show?

    Cannes Lions 2014: Will JWT, Lowe, McCann steal the show?

    MUMBAI: Of the seven Indian entries shortlisted in Film Craft and Brand Content & Entertainment Lions four are of JWT India’s Nike campaign.

     

    Titled ‘Make every yard count’ has been qualified for the finals in these categories. The campaign has also been shortlisted in the Film Lions category under two subcategories – Editing and Sound Design.

     

    In the Branded Content & Entertainment Lions category Lowe and Partner’s work for HUL has been shortlisted.  ‘Kan Khajura Tesan’ was an effort to reach out to the media dark areas. It has also been shortlisted in the Integrated Lions category.  The entry has already bagged a Gold in the Mobile Lions category.

     

    McCann Worldgroup’s ‘Share My Dabba’ campaign which has grabbed two Silver Lions in the Direct Lions has made it to the Titanium category shortlist.

     

    The work was for Happy Life Welfare with the help of Dabbawala Foundation and aimed to feed street kids grabbed the attention of not only India’s Human Resource Minister but also inspired many other lunch services to take the initiative forward.

     

    India currently has 22 Lions in its kitty. 

     

    However, as Cannes Lions 2014 nears to the closure, will India’s entries add to the final wining tally? We will have to wait and watch.

  • Cannes Lions 2014: HUL’s ‘Kan Khajura Tesan’ campaign brings glory to India!

    Cannes Lions 2014: HUL’s ‘Kan Khajura Tesan’ campaign brings glory to India!

    MUMBAI: While there have been many discussions around the reach and effectiveness of mobile in the marketing eco-system, not many brands have captivated this platform for impressive communication.

    Looks like it’s time to rethink. HUL has gone ahead to prove that mobile marketing in India too can create a lot of noise. ‘Kan Khajura Tesan,’ a campaign rolled out by HUL was an effort to reach out to the media dark areas. ‘The Kan Khajura Station’ a 15 minute free, on-demand, entertainment channel introduced by HUL was a service where people could call and get entertained for free.

    The brand created a new media through a rudimentary mobile phone that brought people out of media darkness and connected them with the world. According to the brand, this activity was done at a cost of under 4 US cents per person. This campaign was executed in Bihar and Jharkhand. 

    Click here to watch the campaign…

    This particular work bagged a Gold in Mobile Lions category at Cannes this year. This is the first time an Indian mobile marketing campaign has received a Lion in this category. Introduced in 2012, the mobile category rewards the best creative work which lives on or is activated by a mobile device, app or mobile web.

    The creative agency for this campaign was Lowe and Partners, India, while PHD India was the media agency. Lowe and Lintas which submitted this work under the Mobile Lions got a Gold.  

    It can be noted that for this campaign both PHD India and Lowe & Partners have been listed as winners in Media Lions category too. The two Gold Lions have been won under the sub-categories of use of audio and use of mobile devices.

    Another work that bagged a Bronze Media Lion is O&M campaign for The Akanksha Foundation (Schools). Overall, 92 Media Lions were given away. McCann Lima’ ‘Happy ID’ campaign for Coca Cola grabbed the Grand Prix in this category.

    In the outdoor category McCann Worldgroup India bagged two Silver and two Bronze Lions. The Silver Lion was awarded for the campaign for Big Babol’s ‘Tangerine’, ‘Mango’ and ‘Pear’ entries. The agency won two bronze Lions for Premier Kitchen Tissues’  ‘Cat’, ‘Bear’ and ‘Camel’ campaign series.

     

     

     

     

     

    A total of 129 awards have been given in Outdoor Lions this year. Whybin/TBWA Group Melbourne won the Grand Prix for its entry ANZ Gaytms for ANZ Bank under this category.

  • Cannes Lions 2014: Lowe & Partners’ campaign for HUL shortlisted in Mobile Lions

    Cannes Lions 2014: Lowe & Partners’ campaign for HUL shortlisted in Mobile Lions

    MUMBAI: Finally an Indian campaign enters the final round of Mobile Lions. Lowe & Partners’ campaign titled, ‘The Kan Khajura Station’ for HUL has been shortlisted in this year’s Mobile Lions category.

     

    ‘The Kan Khajura Station’ was a 15 minute free, on-demand, entertainment channel introduced by HUL where people could call to get entertained for free.

     

    The brand created a new media through a rudimentary mobile phone that brought people out of media darkness and connected them with the world. According to the brand, this activity was done at a cost of under 4 US cents per person.

     

    Introduced in the year 2012, the mobile category rewards the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).

     

    It will be interesting to see if this campaign cracks the first win for India at Cannes Lions under Mobile Lions.

  • Cannes Lions 2014: HUL qualifies in Creative Effectiveness shortlist; O&M, Havas in PR

    Cannes Lions 2014: HUL qualifies in Creative Effectiveness shortlist; O&M, Havas in PR

    MUMBAI: Lowe and Partners Worldwide India is the only Indian agency whose campaign has made it to the Creative Effectiveness Lions shortlist. Only those campaigns that have won some Lion in the previous years are eligible for this category.

     

    The agency’s ‘Help A Child Reach 5’ campaign for HUL’s Lifebuoy had fetched it a silver Lion last year in the Film Lions category. While the piece of work last year was submitted by the agency’s London office, this time it is the Mumbai office that has participated in the ongoing Cannes Lions.

     

    In the PR Lions category, O&M India’s ‘Google Reunion’ campaign qualified in the shortlist under two sub-categories, namely, Brand Voice (including strategic storytelling) and technology & manufacturing.

     

    The other shortlisted entries include those for Akanksha Foundation Schools’ ‘Barter’ campaign under the sub-category ‘Influencer Communication’ and Channel V/Star TV’s campaign ‘The Seatbelt Crew’ for road safety awareness under the sub-category ‘Corporate Responsibility.’

     

    Havas’ ‘No Child Brides’ campaign for child survival India has also been shortlisted in the sub-category titled ‘Charity & Not for Profit.’

  • ASCI upheld complaints against 68 out of 108 ads

    ASCI upheld complaints against 68 out of 108 ads

    MUMBAI: In March 2014, Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 68 out of 108 advertisements. Advertisements in personal and healthcare sector category again emerged as the category which accounted for a majority of advertisements against which complaints were upheld.

     

    The CCC found the claims in health and personal care product or service ads of 44 advertisers, released in the press to be either misleading or false or not adequately / scientifically substantiated and hence violating ASCI’s code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against the ads like Hindustan Unilever’s Vaseline Healthy White Lotion showing exaggerated claims of ‘instant whitening’ on skin, Zydus Wellness claims that Everyuth Fairness Peel off to be India’s first intelligent delivering whitening technology that targets melanocytes to give unmatched fairness were upheld.

     

    Other complaints included Wipro (Glucovita Bolts) claims that Glucovita has iron and glucose which gives energy to the body and brain in 10 seconds. Hamdard Laboratories India product claims to be a herbal vitalizer for men.

     

    As for the education category, the CCC found claims in print ads by 14 different advertisers that were not substantiated and thus, violated ASCI guidelines for advertising of educational institutions and hence the complaints against these ads were upheld.

     

    For instance, DAV Institute of Engineering & Technology claims that it has ‘100 per cent placement track record of eligible students with highest offered pay package of Rs 5.65 lakh per annum, fourth top engineering college in Punjab as per CSR-GHRDC survey, 34th rank amongst private colleges of the country as rated by electronics for You magazine, 39th rank in top engineering colleges of excellence in India as per CSR-GHRDC survey and 66th rank in top engineering college of India as per Data Quest magazine.   

     

    In the food & beverage category, Cadbury India’s 5 star advertisement shows ‘a lady giving birth to a baby who is laughing. The voiceover says that the babies used to be laughing while being born in earlier days and later they started crying at childbirth due to a disease called seriousness. So eat 5 star to become jovial again.’ The CCC concluded that the frames in the TVC showing the process of child birth are gross and offensive.  The advertisement contravened Chapter II of the Code.  The complaint was upheld. The advertisement had received 21 such complaints against it.

     

    Other advertisements and claims which were upheld included the likes of CNBC TV18. The advertisement claims that, ‘CNBC-TV18 was the only channel India watched, during FM’s speech’ by relying on TAM rating of the day part 11:10 am until 12:06 pm. This claim of Network18 for its channel is completely misleading, factually incorrect, unsubstantiated and even disparaging to the other news and non-news channels including Network18’s competitor channels and ET Now. Network18 stated that according to TAM data, with the criteria- CS AB Males 25+, All India of 17 February 2014, the market share during the day part 11:10 am to 12:06 pm (‘Day Part’) was 100 per cent.  When calculating the TAM rating for the day part, we observed that Network18 had a share of 86 per cent which is in complete contradiction to what Network18 claimed in the Advertisement-1 and, ET Now had a share of 14 per cent, during the said day part, which clearly proves that Network18 was not the only channel that India watched during the FM’s speech as claimed by them.  TVTs garnered by ET Now during the aforementioned day part were 0.290, as against Network18 which garnered 1.680 TVTs.  Thus, it is very clear that ET Now also had viewership during that day part, which Network18 falsely and with mala-fide intention reduced to 0 per cent in the said Advertisement-1. Claim ‘as being the only channel watched’ is misleading to the viewers as there are 242 channels which had some amount of viewership ranging from 2,000 to 510,000 viewers in the Males 25+ SEC AB TG, out of which, 110 channels in that Day Part  had a higher reach than the Channel of Network18.  In the absence of comments from the Advertiser, the CCC concluded that the claim, ‘CNBC-TV18 was the only channel India watched, during FM’s speech’, was not substantiated and was considered to be misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code.  The complaint was upheld.  

     

    Click here for full report

  • Unilever calls for businesses to fight against climate change

    Unilever calls for businesses to fight against climate change

    MUMBAI: Keeping true to its commitment of a better tomorrow, Unilever has issued a call for all companies affected by the growing costs of climate change, and in particular the food industry, to step up their commitment to tackling the issue. 

     

    The risk to the food industry from climate change is severe, with some analysts predicting that the external environmental costs of climate change could exceed the earnings of the entire food industry by 2030 unless an action is taken.  The call coincides with a report released by Oxfam International arguing that the ‘Top 10’ food companies, including Unilever, should be among those leading the charge to address climate change both in their own operations, in their supply chains, and in the wider public policy arena.

     

     Sustainability strategy and global advocacy vice president Miguel Veiga-Pestana commented, “Unilever has been at the forefront of industry efforts to tackle climate change since the mid 1990s. We were the first to establish the Unilever Sustainable Agriculture Programme to address carbon emissions from agriculture and deforestation, and more recently we were the first to launch a comprehensive plan with time-bound targets reported on annually to drive progress towards sustainable sourcing. The Unilever Sustainable Living Plan, was launched in November 2010. We are currently ahead of our self imposed target on sustainable sourcing and broader CO2 emissions from energy in our operations – down by 32 per cent since 2008.”

     

     Unilever has also sought to improve its footprint along the full breadth of the value chain, and to play a catalytic role within the industry and the wider private sector.

     

     For example:

     

    ·Committing to sourcing 100 per cent of agricultural raw materials sustainably by 2020, including tropical commodities, such as palm, soy and the paper and board used in its packaging.

     

    · Working with the United Nations Environment Programme and Greenpeace to eliminate highly damaging HFCs from commercial refrigeration

     

    · Actively contributing to the work of HRH The Prince of Wales’ Corporate Leaders Group on Climate Change, which has made the case for progressive public policy to bring down emissions and accelerate the deployment of renewable energy.

     

    · Sourcing 100 per cent renewable electricity for sites in Europe and North America

     

    ·Co-Chairing the Sustainability Committee of the Global Consumer Goods Forum (CGF), an industry group with combined turnover of $3 trillion, with specific programmes now in place on deforestation and refrigeration.

     

    ·Unilever also led the process which resulted in the creation of the Tropical Forest Alliance (TFA)  a public-private partnership between the 400 companies of the CGF, the governments of the USA, UK, Norway, the Netherlands, Indonesia and Liberia and a large number of international NGOs.  The principal goal of the TFA is to eliminate any trace of deforestation from the supply chains of consumer goods companies.

     

     None of this could come too soon.  With less than 20 months until world leaders meet in Paris to agree a global climate change agreement, Unilever has also stepped up its advocacy efforts, with Unilever CEO Paul Polman recently addressing the Abu Dhabi Ascent meeting – a preparatory meeting convened by the United Nations Secretary General, Ban Ki-moon, to build momentum towards an ambitious intergovernmental deal.  At the event, Unilever CEO Paul Polman called for joint efforts to scale up action to tackle climate change, urging politicians to lead with “clarity, confidence and courage” in the international climate change negotiations. 

     

     “If every major company affected by climate change – not only in the food and beverage sector, but other impacted sectors such as tourism, insurance and transport – were to address the issue as one of business survival, and step change their efforts for delivery, we could together make a significant impact. We hope that Oxfam’s report will encourage other businesses to recognise the urgent need to future proof their operations, provide for the long term needs of their consumers, step off the sidelines and move into action.” concludes Miguel Veiga-Pestana.

  • Turning boring into fun, while spreading a message

    Turning boring into fun, while spreading a message

    MUMBAI: The brand which follows its corporate social responsibility (CSR) to the T has launched another campaign to promote healthy lifestyle.

    After ‘Help a child reach 5’ campaign from Lifebuoy, germ protection soap from the house of Hindustan Unilever (HUL), comes ‘Jump Pumps’. An on-ground activation to raise awareness about hand washing was based on the insight that more than 2 million children losing their lives to diarrhea every year.

    Time and again, Lifebuoy has implemented several innovative programs to create a habit change for hand washing amongst children as well as to raise awareness about the five critical hand washing occasions in a day.

    HUL general manager (skin cleansing) George Koshy says, “Lifebuoy has a proud history of being a brand that stands for saving lives. It is indeed our mission to ensure that hand washing with soap becomes a habit for children, as a step to reducing diarrheal mortality. The ‘Jump Pump’ activation is an innovative approach that is appealing to children by making it fun and enjoyable.”

    In April 2014, Lifebuoy chose the occasion of the mid-day meal to convey this message. India’s mid-day meal scheme feeds over 120 million children a day, making it the perfect opportunity to address the maximum number of children across schools, at the actual moment of truth.

    Across many rural schools, the FMCG giant in the country found that children were not washing hands before having lunch, despite the availability of soap. The old & heavy hand-operated pumps are the only way to access water in these schools, and hence young children find it difficult and tiresome to operate them.  The challenge before the company was to create an intervention on this key barrier.

    Click here to watch the video

    So, it came up with a simple idea – turn the boring and cumbersome hand pump into a fun game!

    HUL installed specially-crafted rocking horse, made from a combination of wood and metal with a simple screw-on mechanism, on to the handles of these hand pumps in schools – transforming them into ‘Jump-Pumps’.

    At lunchtime, when children headed out of class for their meal, they were taken by surprise by this colourful addition to their school premises. The concept and the proper technique of washing hands with soap along with putting up posters at prominent spots in the school to explain the “Jump Pump” game was then explained to the kids. Apart from this, Lifebuoy soap was also provided to ensure soap availability throughout the activation period.

  • Unilever expands Sustainable Living plan

    Unilever expands Sustainable Living plan

    MUMBAI: In its third year, Unilever’s Sustainable Living Plan has made good progress, and with an intention to expand it further to bring about broader change on a global scale, the company plans to undertake more projects.

     

    Unilever CEO Paul Polman said, “In the three years since we launched the Unilever Sustainable Living Plan we have learned that sustainability drives business growth and a much deeper connection with our employees and consumers. In 2013, we’ve seen good progress, particularly on targets within our direct control. Our Plan is helping us to save money, reduce risk and drive innovation, and brands that have done the most to embrace sustainable living, like Dove, Lifebuoy, Pureit and Domestos, are enjoying some of our fastest growth.”

     

    Highlighting the progress made in India, Hindustan Unilever (HUL) MD & CEO Sanjay Mehta said, “Our Sustainable Living Plan is what makes our business model different from others because sustainability is integral to how we do business and how we build growth. The success of brands like Lifebuoy clearly demonstrates that there is no contradiction between sustainability and profitable growth. We are happy with the progress we have made on our Plan in India in 2013. We have further built on our plan with the launch of ‘Prabhat’, which is a part of our long term effort to engage with and contribute to the development of local communities around our manufacturing sites. Prabhat focuses on health and hygiene, livelihoods and water conservation initiatives which are fully aligned to the Unilever Sustainable Living Plan priorities.”

     

    The company will continue to focus its scale, influence, expertise, and resources on making a fundamental change to entire systems, not just incremental improvements. This will involve stepping up plans to tackle several major global sustainability challenges, including:

     

    · helping to combat climate change by working to eliminate deforestation, which accounts for up to 15% of global greenhouse gas emissions

    · improving food security by championing sustainable agriculture, and improving the livelihoods of smallholder farmers who produce 80% of the food in Asia and Sub Saharan Africa

    · improving health and well-being by helping more than a billion people gain access to safe drinking water, proper sanitation and good hygiene habits

    In the area of social compliance, Unilever also confirmed that the Sustainable Living Plan has been expanded with a more substantive Enhancing Livelihoods programme focusing on:

    · fairness in the workplace

    · opportunities for women

    · developing inclusive business

     

    These three areas of focus are fundamental to the way Unilever aspires to do business and will help support its continued growth.

     

    Announcing the expanded plan, Polman, said, “We’re making good progress in reshaping our business for sustainable, equitable growth. But we need to do more. We have always recognised the bigger role that businesses need to play, and now is the moment for Unilever to step up and expand efforts in key areas, driving transformational change where we know we can make the biggest impact. In this way we will leverage our scale and work collaboratively in partnership with others to reach a tipping point in areas that will make a significant difference.”