ITV

Tag: HUL

  • HUL, PKL, Paytm, Indian Accent & Oppo among Marquees award-winners

    MUMBAI: Minster of textile, information & broadcasting Smriti Irani, addressing a gathering of media, advertising and marketing industry stalwarts, said: “All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry. I hope that, one day, on this stage, some of us will stand here to applaud an Indian media company that has made it at the global stage.”

    The Advertising Club (TAC) India hosted the inaugural edition of the unique ‘Marquee Awards’ in Mumbai. Presented by News18 India, powered by Colors and MTV and partnered by One India, the event was flagged off by Irani as the chief guest of honour.

    Hindustan Unilever won the coveted Green Marketer Award, which honors brands that have strived and conquered, by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by Bira 91. Pro Kabaddi League was recognised as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”.  Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Indian Accent was recognized for “Creating a Global Impact” while Oppo was recognized for “Carving out a Niche” for themselves in a highly competitive category.

    Making a special mention of the ‘Global Impact’ category, Irani said,  “Having been a part of this journey, I have just one appeal this evening – while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. We now build a platform that takes care of the creative faction so that the world does not accuse us selling dreams but living a lie.”

    The Advertising Club president Raj Nayak said, “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the minister Smriti Irani for gracing the maiden edition of Marquees 2017.”

    Marquees 2017 chairman and BARC India CEO Partho Dasgupta said, “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories, has ensured that they are a marketer’s dream.”

    A+E Networks | TV18 managing director and Network18 president Avinash Kaul said, “At News18 India, we identify with the spirit of celebrating brands that drive positive change. News18 India, as a brand, has also undergone a transformation after the rebranding exercise and the results are visible. This only re-affirms our association with Marquees which has today honoured path-breaking marketing campaigns that have inspired change.”

    S. No

    Category

    Winner

    1

    Durables

    LG ELECTRONICS

    2

    Auto: 4 Wheelers

    MARUTI SUZUKI

    3

    Auto: 2 Wheelers

    Royal Enfield

    5

    Food

    WAI WAI NOODLES (CG GLOBAL)

    5

    Banking

    HDFC BANK

    6

    Personal Care

    LIFEBUOY (HINDUSTAN UNILEVER)

    7

    Insurance

    LIC

    8

    Telecom Services

    BHARTI AIRTEL

    9

    Home Care

    VIM (HINDUSTAN UNILEVER)

    10

    E-Commerce

    AMAZON INDIA

    11

    Beverages

    FROOTI (PARLE AGRO)

    12

    Telecom Handset

    XIAOMI SMARTPHONES

    Special Categories

     

     

     

    1

    Breathing new life into a category

    HONDA MOTORCYCLE & SCOOTER

    2

    Creating a global Impact

    INDIAN ACCENT

    3

    Green Marketer

    HINDUSTAN LEVER

    4

    Riding on an emerging wave

    PAYTM

    5

     Carving out a niche

    OPPO

    6

    Reimagining for the better

    GOOD EARTH

    7

    Traversing unchartered waters

    PRO KABADDI LEAGUE

    8

    Conquering an impregnable fortress

    BIRA 91

    Also Read:

    Ad Club announces nomination list for ‘Marquees 2017’ 

    Minister Smriti Irani to be Marquees 2017 chief guest

    Marquees 2017: Ad club appoints HUL’s Sanjiv Mehta as jury chair

  • Telecast of Amul’s misleading frozen dessert ad suspended

    MUMBAI: The Bombay High Court has directed popular FMCG brand Amul to suspend the telecast of the television commercial that showed frozen desserts in a negative light. The court has found the advertisement to be disparaging to HUL’s Kwality Walls brand having a market share of around 51 per cent.

    Hindustan Unilever Ltd (HUL) has submitted that the said commercial, along with its transcripts, depicted a child being discouraged from eating frozen dessert on the grounds that it contained vanaspati oil (which is adverse to health). Kwality, in its plaint, however, averred that its frozen desserts do not contain vanaspati, and are made using vegetable fat.

    In March 2017, HUL had filed a suit before the Bombay High Court claiming that the Gujarat Co-operative Milk Marketing Federation, which takes care of Amul’s marketing was spreading malicious information about its Kwality products. The court yesterday held that the ad showing the difference between frozen desserts and ice-cream amounted to slander.

    The court, in its order, stated that Amul has been restrained from broadcasting, telecasting or otherwise howsoever communicating to the public or publishing two television commercials or any part or any other advertisement of a similar nature, denigrating or disparaging Kwality products, including frozen desserts.

    HUL has also charged that the Amul TVC designed to mislead the public into believing that an entire class of products are frozen desserts, and are, therefore, unfit for consumption. According to HUL, a majority of Kwality products sold in India are classified as frozen desserts under the Food and Safety Standards Act, 2006.

    While deciding the issue, Justice SJ Kathawalla delved into the difference between ice-cream and frozen desserts as per Regulation 2.1.7 of the Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011. As per the Regulations, the distinguishing factor between the two is that ice creams must contain over 10% milk fat, whereas frozen desserts must contain over 10% total fat (i.e. milk fat and/or edible vegetable oil).

    The law also distinguishes between edible vegetable oil, which the plaintiffs use in their products and hydrogenated vegetable oil, commonly referred to as Vanaspati. After seeing the ad, the court held, “The Defendants have therefore made a false representation to the consumers and also indulged in a negative campaign that no frozen dessert is pure, and only Amul ice cream is pure, as all frozen desserts contain Vanaspati, and are therefore inferior.”

    The court also said that the disclaimer of the ad clarifying that “vanaspati” refers to “vegetable oil” was misleading. Moreover, the defendants had issued another ad replacing “vanaspati” with “vanaspati Tel” in the voiceover, which the court said made no difference whatsoever.

    The defendants claimed that their TVCs were part of a campaign to educate the consumers about the difference, and were not targeted at denigrating the plaintiff’s products. Justice Kathawalla said: “Any campaign to educate the members of the public by placing before them the true and correct facts/ingredients used in a product should always be welcomed. However, no manufacturer can place misleading information before the consumers qua the product of his rivals, and thereby disparage/discredit/belittle such product including influencing the consumer not to buy the same in the garb of educating and/or bringing the correct facts before the members of the public…”

  • Healthcare products lead in ASCI norms breach, 143 complaints upheld

    MUMBAI: Healthcare products, followed by education category, led in breaching various norms set by Advertising Standards Council of India (ASCI) on advertisements and getting  hauled up for the same in the month of January this year, according to an official statement from the advertising self-regulatory body.

    ASCI yesterday noted that its Consumer Complaints Council (CCC) upheld complaints against 143 out of 191 advertisements. Out of 143 advertisements against which complaints were upheld, 102 belonged to the healthcare category, 20 to the education category, followed by seven in personal care category, six in the food & beverages category and eight ads from other categories.

    Some of the big companies and products pulled up by ASCI include Apple, Amul, Qi Lifecare Pvt. Ltd, Nivea India, HUL, Standard Chartered Bank and Coca-Cola India.

    HEALTHCARE

    The CCC found the following claims of 102 advertisements in healthcare products or services to be either misleading or false or not adequately/scientifically substantiated and violating ASCI’s norms. Some of the healthcare products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI code.

    Complaints against the following advertisements, amongst others, were upheld:

    1. Proyurveda Lifescience Pvt. Ltd. (Max ARTHO Capsules, Oil and Gel): The advertisement’s claims that it “helps in protecting joint cartilage by reducing degeneration” and “helps in treating the root cause of joint pain” were inadequately substantiated and are misleading by implication.

    2. Nurture Health Care (Medora Capsules): The advertisement’s claim (in Marathi) as translated into English — “Medora capsules deliver weight reduction without any lifestyle changes” — was not substantiated with evidence of product efficacy and is misleading by exaggeration. 

    3. Qi Lifecare Pvt. Ltd. (Qi Spine Clinic): The advertisement’s claim, “new treatment approach helps 50-year-old achieve complete recovery from 12 years of chronic back pain”, was inadequately substantiated. It was considered that the testimonials did not constitute reliable objective evidence and did not entitle the advertiser to make very broad claims made in the advertisement regarding surgery-free recovery.

    Consumers were likely to understand that the testimonial was genuine representation of complete recovery from chronic back pain by the advertised treatment alone and was representative of the results that could be generally achieved by taking the treatment. Also, since the physiotherapy treatment approach is well established, calling it “new” was considered to be misleading. Further, the claim, “India’s first back pain specialist”, was not substantiated with comparative data versus other similar clinics providing similar treatment to prove this claim.  Also, the claims are misleading by exaggeration.

    4. Shree Maruti Herbal (Stay On Power Capsules): The advertisement’s claim — “clinically 99.99 per cent efficacy proven power capsules” — was not substantiated with clinical evidence of product efficacy.  Also, the claim when read in conjunction with the text in the body copy of the advertisement and product visual is misleading by implication that the product, which as per pack declaration is “herbal supplement for men”, is for improvement in their capacity for sexual pleasure.

    It was noted that this medical product is being presented as an “amazing gift”, which people could exchange for Diwali among friends, and considered to be misleading by ambiguity and a manifestation for a disregard for safety while consumption of the product could encourage negligence. It was further concluded that the advertisement gives a false impression regarding the true character of the medicine and is in breach of the law as it violated the Drugs & Magic Remedies Act (DMR Act).

    EDUCATION:

    The CCC found claims in the advertisements by 20 different advertisers were not substantiated and, thus, violated ASCI guidelines for advertising of educational institutions. Hence, complaints against these advertisements were upheld. Some of the upheld cases are the following:

    1. Vidyamandir Classes: The advertisement’s claim — “cash reward worth (Rs) 2 crore (Rs 20 million)” — was not substantiated with supporting evidence of students who have received cash worth Rs. 2 crore.  Also, the claim (“scholarship up to 100 per cent”) was not substantiated with authentic supporting data such as evidence of 100 per cent scholarships availed by students. The claims were found to be misleading by exaggeration.

     2. Cadd Centre India Private Ltd. (Cadd Centre-Ce): The advertisement’s claims (“First Time Ever In India! 1000 Jobs In 100 Days For Cadd Quest Participants” and “Job Guarantee For 1000 Students”) were not substantiated with verifiable support data such as detailed list of students who have been placed through its institute, contact details of students for independent verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The claims are likely to mislead students into believing that the institute is providing permanent jobs.

    PERSONAL CARE

    1. Nivea India P. Ltd. (Nivea Protect & Care Deodorant): The print advertisement has visual of Nivea crème super-imposed on the deodorant can image and claims were considered to be misleading by ambiguity and implication that several other major ingredients (and not only fragrance) of Nivea Crème were added to the deodorant product. The front of the pack claim (“with Nivea Crème ingredients”) accompanied by a visual of cream, and back of pack claim of “with precious Nivea Crème ingredients” is likely to mislead the consumers that Nivea Protect & Care Deodorant has several major skincare ingredients of Nivea Crème. The pre-dominant common element of both the products is the Nivea fragrance. These claims are misleading by ambiguity.

    2. Richfeel Health & Beauty Pvt. Ltd.: The advertisement showcases pictures of results of both pre and post treatment. It was noted that the advertiser did not provide its response specific to the claims/visuals objected to, nor did it provide photographic evidence to prove that the pictures shown in the advertisement (pre and post treatment) are demonstrating the real benefit achieved through the treatment. It was concluded that the efficacy being depicted via images of before and after the treatment are false and misleading by gross exaggeration. Without this evidence, addition of any disclaimers was not considered acceptable.

    3. Hindustan Unilever Limited (Rin Antibac): The advertisement’s claim (“Presenting new Rin Antibac with Ayurvedic extracts removes germs”), accompanied by visuals implying sterile clothes, was not substantiated and is misleading by implication and exaggeration as the advertised product does not have the property to provide germ protection in wear conditions. As clothes will be exposed to different environments, they would be contaminated and would carry germs. Both the claims, that is germ inhibition/sterile clothing in wear conditions and provided only by the advertised product (i.e. other detergent not providing similar benefit), were not substantiated.

    FOOD & BEVERAGES

    1. S.V.Fruit (Go Green Frozen Fruits): It was concluded that while the advertised product may be carbide free, claiming it to “protect from cancer” is misleading by exaggeration.

    2. Gujarat Co-Operative Milk Marketing Federation Ltd. (Amul Butter): The advertisement refers to butter being a rich source of Vitamin A and further states that “eat milk with every meal and live every day, worry-free”. It was considered the latter part of the statement was misleading by implication and encouraging excessive consumption of butter, which may not be advisable from a health point of view.

    3. Coca-Cola India Pvt. Ltd. (Thums Up): The advertisement showcases a rider performing a wheelie on normal streets and traffic conditions amongst a few people.  This is contradictory to the disclaimer made in the advertisement — “the actions are for representational purposes alone and must not be copied by viewers”.  It was concluded that though the overall advertisement is not objectionable, regardless of the disclaimer, the specific visual showing the stunt performed by the rider (wheelie) in normal traffic and/or in presence of bystanders and public encourages dangerous practices and encourages a disregard for safety and negligence.  

    OTHERS

    1. Standard Chartered Bank (Standard Chartered credit card): The advertisement claims that “get up to 10 per cent extra cash back on all spends with your Standard Chartered credit card”. It was considered to be false and misleading by ambiguity as the cash back being offered is limited to Rs.10, 000.

    2. Apple India Private Limited (Apple): The advertisement’s text states that “the amazing iPhone 7 is here”, but shows an image of iPhone 7 Plus variant, which is misleading by ambiguity and implication.  While the advertiser may have a logo/trademark with “iPhone7”, by omission of any reference to the word “series” in the advertisement text and in absence of any visual of iPhone 7 variant, it was concluded that the advertisement is likely to mislead consumers about the product advertised and its corresponding features.

    3. Opera Software Asa (Opera Mini): The advertisement’s claim — “saves data cost up to 90 per cent while browsing” — was not substantiated with supporting data and is misleading by exaggeration.

     ASCI is a self-regulatory organization for the advertising industry to promote, maintain, monitor and uphold fair, sound, ethical and healthy principles and practices of advertising for the protection of interest of consumers and the general public. Established in 1985, ASCI’s role has been acclaimed by various government agencies like the Department of Consumer Affairs (DoCA), Food Safety and Standards Authority of India (FSSAI) and Ministry of AYUSH.

    ASCI and its Consumer Complaints Council (CCC) deal with complaints received from consumers and industry against advertisements that are considered as false, misleading, indecent, illegal, leading to unsafe practices, or unfair to competition and in contravention of the ASCI code for self-regulation in advertising.

    The full list of companies/adverts hauled up by ASCI for breach of norms could be found here.

  • Delhi HC says it can’t decide shampoo quality as stated in ads

    NEW DELHI: A Delhi court has sent a message to petitioners that it would turn into a lab if it starts entertaining all claims made in media adverts by companies about their products.  

    Dismissing a series of suits filed by Proctor & Gamble Home Products Private Limited (P&G) and Hindustan Unilever Limited (HUL) against each other’s shampoo advertisements that they claimed were disparaging in nature and hurting their reputations, the Delhi HC said it “can’t decide shampoo quality.”

    A news report in The Hindu newspaper stated last week the court would become a laboratory if it began investigating the correctness of the claims made by the firms.

    The report quoted Justice Rajiv Sahai Endlaw as saying: “Neither are the courts equipped for such a probe, nor is that the role of the courts. If the court commences investigating the correctness of the claims, the courts would be converted into labs determining the comparative merits of rival products.”

    The Hindu report said P&G had contended that HUL, in a TV ad for its shampoo sachet, had disparaged its goods as being ineffective, compared to its own products — though without naming any P&G product. HUL retaliated with a cross suit against a series of P&G ads, which allegedly showed the superior dandruff effectiveness of its product in comparison to sachets with blue and dark blue curves — typical of HUL’s product.

    The high court, however, said there was nothing disparaging about the ads and was quoted in the media report as saying,“It was held that if a product is good, adverse advertising may temporarily damage its market acceptability, but certainly not in the long run. The result of a lab test, relied on in the ads to claim their own products to be superior, are in my opinion not treated by the ordinary consumer as authoritative.”

    Also Read :

    SC recognises ASCI role

    AYUSH-ASCI to regulate advertisements

    Magic ‘dawakhana’ TV ads to be curbed

    ASCI upheld complaints against 67 out of 141 advertisements for violating code

     

  • HUL marketing expenses down in Q2-17, HY1-17

    HUL marketing expenses down in Q2-17, HY1-17

    BENGALURU: Indian FMCG giant Hindustan Unilever Limited (HUL) spent 7.6 per cent less towards Advertisement and Promotions expense (marketing spends, ASP) in the quarter ended 30 September 2016 (Q2-17, current year) as compared to Q2-16(year-over-year or y-o-y) on a standalone basis. Also, quarter-over-quarter (q-o-q) ASP declined 3.2 per cent in the current quarter as compared the immediate trailing quarter Q1-17. HUL spent Rs 851.38 crore (10 per cent of Total income from operations or TIO) in Q2-17, Rs 921.04 crore (11 per cent of TIO) in Q2-16 and Rs 879.75 crore (10 per cent of TIO) in Q1-17 towards ASP.

    ASP was also down, both in terms of absolute rupees as well as percentage of TIO during the half year ended 30 September 2016 (HY1-17) versus the corresponding half year period of the previous year. As a matter of fact, ASP in HY1-17 was the lowest since HY1-13.

    HUL chairman Harish Manwani said, “In challenging market conditions, we delivered another quarter of profitable growth. We remain focused on market development, consumer led innovations and an even sharper drive on operating efficiencies. With a good monsoon, weexpect a gradual improvement in market demand and remain positive on the mid-long term outlook for the industry. Our strategic agenda of delivering consistent, competitive, profitable and responsible growth remains unchanged.”

    Trends

    During aneighteen quarter period starting Q1-13 until Q2-17, HUL’s ASP in Q4-15 was the highest in absolute rupees at Rs1,027.89 crore (13.4 per cent of TIO), while in terms of per centage of TIO in current fiscal, it was highest in Q2-14 at Rs954.02 crore (13.8 per cent of TIO). Please refer to Fig A below. ASP shows linear increasing trend in terms of absolute rupees while in terms of ASP as per centage of TIO, the trend shows a decline during the eighteen quarter period under consideration in this report.

    Please refer to Fig B below. HUL’s ASP in HY1-17 at Rs 1,731.13 (10 per cent of TIO) was 4.6 per cent lower than the Rs 1,813.77 crore (11.2 per cent of TIO) in HY1-16. As is obvious, HY1-17 ASP is the lowest over a five year period starting HY1-13 in terms of per centage of TIO and second lowest during the same period in terms of absolute rupees. ASP during the first half period of a fiscal shows a declining trend in terms of per centage of TIO during the period HY1-13 to HY1-17.

    The company’s TIO in the current quarter increased 1.6 per cent y-o-y to Rs8.480.26 crore as compared to Rs8,348.60 crore but declined 3.7 per cent q-o-q  from Rs8,802.82 crore q-o-q. Please refer to Fig C below. TIO represented by the broken light blue line shows a linear increasing trend during the eighteen quarter period under consideration in this report.

    HUL’s Profit after Tax (PAT) in Q2-17 increased11.6 per cent y-o-y to Rs 1,095.60 crore (12.9 per cent margin) as compared to Rs982.06 crore (11.8 per cent margin) and increased by 11.5 per cent q-o-q from Rs 982.17 crore (11.2 per cent margin). PAT shows a linear decreasing trend in terms of percentage of TIO, but indicates a linear increasing trend in terms of absolute rupees during the eighteen quarter period under consideration in this report.

    HUL’s Q2-17 reporton categories

    Home Care: Robust growth with continued momentum on premium laundry In Fabric Wash, growth was driven by the premium segment as Surf maintained its strong volume-led growth. In Household Care, Vim liquiddid well on the back of sustained market development. The water business continued to do well.

    Personal Care: Growth impacted by slowing markets and Personal Wash volumes. In Personal Wash, the performance was impacted by price increases taken during the quarter. Skin Care growth was driven by the BB andCC creams. Hair Care growth was led by the premium brands Dove and TRESemmé. The recently acquired Indulekha brand continued toperform well and was extended to four new states in the quarter. In Oral Care, the overall performance was subdued, though Pepsodent started recovering post relaunch. Lakme Colour Cosmetics sustained its broad based innovation led growth. In Deodorants, Axe Signature continuedto gain ground during the quarter.

    Refreshment: Strong growth led by Tea. In Tea, all key brands grew well driven by focused in-market initiatives. Lipton Green Tea and the Natural Care portfolio registered anotherquarter of high growth on sustained market development. In Coffee, Bru Gold continued to lead premiumisation and performed well. In Ice Cream & Frozen Desserts, Magnum Minis were launched during the quarter.

    Foods: Modest growth in a challenging market. The focus continues to be on market development for the category. Kissan range of premium Jams gained further traction with consumersand Instant Soups led the growth for Knorr.

  • HUL marketing expenses down in Q2-17, HY1-17

    HUL marketing expenses down in Q2-17, HY1-17

    BENGALURU: Indian FMCG giant Hindustan Unilever Limited (HUL) spent 7.6 per cent less towards Advertisement and Promotions expense (marketing spends, ASP) in the quarter ended 30 September 2016 (Q2-17, current year) as compared to Q2-16(year-over-year or y-o-y) on a standalone basis. Also, quarter-over-quarter (q-o-q) ASP declined 3.2 per cent in the current quarter as compared the immediate trailing quarter Q1-17. HUL spent Rs 851.38 crore (10 per cent of Total income from operations or TIO) in Q2-17, Rs 921.04 crore (11 per cent of TIO) in Q2-16 and Rs 879.75 crore (10 per cent of TIO) in Q1-17 towards ASP.

    ASP was also down, both in terms of absolute rupees as well as percentage of TIO during the half year ended 30 September 2016 (HY1-17) versus the corresponding half year period of the previous year. As a matter of fact, ASP in HY1-17 was the lowest since HY1-13.

    HUL chairman Harish Manwani said, “In challenging market conditions, we delivered another quarter of profitable growth. We remain focused on market development, consumer led innovations and an even sharper drive on operating efficiencies. With a good monsoon, weexpect a gradual improvement in market demand and remain positive on the mid-long term outlook for the industry. Our strategic agenda of delivering consistent, competitive, profitable and responsible growth remains unchanged.”

    Trends

    During aneighteen quarter period starting Q1-13 until Q2-17, HUL’s ASP in Q4-15 was the highest in absolute rupees at Rs1,027.89 crore (13.4 per cent of TIO), while in terms of per centage of TIO in current fiscal, it was highest in Q2-14 at Rs954.02 crore (13.8 per cent of TIO). Please refer to Fig A below. ASP shows linear increasing trend in terms of absolute rupees while in terms of ASP as per centage of TIO, the trend shows a decline during the eighteen quarter period under consideration in this report.

    Please refer to Fig B below. HUL’s ASP in HY1-17 at Rs 1,731.13 (10 per cent of TIO) was 4.6 per cent lower than the Rs 1,813.77 crore (11.2 per cent of TIO) in HY1-16. As is obvious, HY1-17 ASP is the lowest over a five year period starting HY1-13 in terms of per centage of TIO and second lowest during the same period in terms of absolute rupees. ASP during the first half period of a fiscal shows a declining trend in terms of per centage of TIO during the period HY1-13 to HY1-17.

    The company’s TIO in the current quarter increased 1.6 per cent y-o-y to Rs8.480.26 crore as compared to Rs8,348.60 crore but declined 3.7 per cent q-o-q  from Rs8,802.82 crore q-o-q. Please refer to Fig C below. TIO represented by the broken light blue line shows a linear increasing trend during the eighteen quarter period under consideration in this report.

    HUL’s Profit after Tax (PAT) in Q2-17 increased11.6 per cent y-o-y to Rs 1,095.60 crore (12.9 per cent margin) as compared to Rs982.06 crore (11.8 per cent margin) and increased by 11.5 per cent q-o-q from Rs 982.17 crore (11.2 per cent margin). PAT shows a linear decreasing trend in terms of percentage of TIO, but indicates a linear increasing trend in terms of absolute rupees during the eighteen quarter period under consideration in this report.

    HUL’s Q2-17 reporton categories

    Home Care: Robust growth with continued momentum on premium laundry In Fabric Wash, growth was driven by the premium segment as Surf maintained its strong volume-led growth. In Household Care, Vim liquiddid well on the back of sustained market development. The water business continued to do well.

    Personal Care: Growth impacted by slowing markets and Personal Wash volumes. In Personal Wash, the performance was impacted by price increases taken during the quarter. Skin Care growth was driven by the BB andCC creams. Hair Care growth was led by the premium brands Dove and TRESemmé. The recently acquired Indulekha brand continued toperform well and was extended to four new states in the quarter. In Oral Care, the overall performance was subdued, though Pepsodent started recovering post relaunch. Lakme Colour Cosmetics sustained its broad based innovation led growth. In Deodorants, Axe Signature continuedto gain ground during the quarter.

    Refreshment: Strong growth led by Tea. In Tea, all key brands grew well driven by focused in-market initiatives. Lipton Green Tea and the Natural Care portfolio registered anotherquarter of high growth on sustained market development. In Coffee, Bru Gold continued to lead premiumisation and performed well. In Ice Cream & Frozen Desserts, Magnum Minis were launched during the quarter.

    Foods: Modest growth in a challenging market. The focus continues to be on market development for the category. Kissan range of premium Jams gained further traction with consumersand Instant Soups led the growth for Knorr.

  • HUL’s Raghavan is now L’Oréal India’s CMO

    HUL’s Raghavan is now L’Oréal India’s CMO

    MUMBAI: L’Oréal India has appointed Shalini Raghavan as the chief marketing officer for its consumer products division. Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives to build a strong strategy for L’Oréal’s CPD brands – L’Oréal Paris, Garnier, Maybelline New York & NYX Professional Make up.

    In her new role, Raghavan will report into Jean-Christophe Letellier, MD – L’Oréal India and will oversee marketing, media, public relations and digital functions.

    Letellier said, “Shalini is an experienced marketing professional with a deep insight into the beauty business. Her international experience and knowledge of building organizational capacity in strategy, innovation and marketing will be prized as we look to grow our presence across the country.”

    “L’Oréal is the world leader in beauty for over a century and has grown this category in India with a blend of enterprise, insights and first to market innovations. I am deeply passionate about the beauty business and the opportunity to build on L’Oréal India’s leadership position is an exciting journey that I look forward to,” Raghavan added.

    Raghavan joins L’Oréal from Hindustan Unilever Limited (HUL), where she was the global brand director (Asian and African) of Dove Masterbrand.

  • HUL’s Raghavan is now L’Oréal India’s CMO

    HUL’s Raghavan is now L’Oréal India’s CMO

    MUMBAI: L’Oréal India has appointed Shalini Raghavan as the chief marketing officer for its consumer products division. Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives to build a strong strategy for L’Oréal’s CPD brands – L’Oréal Paris, Garnier, Maybelline New York & NYX Professional Make up.

    In her new role, Raghavan will report into Jean-Christophe Letellier, MD – L’Oréal India and will oversee marketing, media, public relations and digital functions.

    Letellier said, “Shalini is an experienced marketing professional with a deep insight into the beauty business. Her international experience and knowledge of building organizational capacity in strategy, innovation and marketing will be prized as we look to grow our presence across the country.”

    “L’Oréal is the world leader in beauty for over a century and has grown this category in India with a blend of enterprise, insights and first to market innovations. I am deeply passionate about the beauty business and the opportunity to build on L’Oréal India’s leadership position is an exciting journey that I look forward to,” Raghavan added.

    Raghavan joins L’Oréal from Hindustan Unilever Limited (HUL), where she was the global brand director (Asian and African) of Dove Masterbrand.

  • The Social Street beefs up leadership team

    The Social Street beefs up leadership team

    MUMBAI:The Social Street is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as the managing partner for the experiential business vertical and Shilov Mani as the senior vice president in planning. Both the senior executives will report to Mandeep Malhotra and will be based in Mumbai.

    The Social Street CEO and founding partner Mandeep Malhotra said, “Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers.”

    Sharmaa added, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda, be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”

    Mani said, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future-ready agency.”

    Sharmaa has 15 years of experience in experiential marketing. She has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).

    In his 16 years of work-experience, Mani has spent five years in supply chain management, working with Mahindra and Total Fina Elf, before joining Ogilvy & Mather handling media buying, planning and client servicing. He moved to the DDB Mudra Group to handle their OOH, activation, events and retail executions. Mani has won numerous awards at MAA, PMAA, Abbies, Effies, Emvies, OAC and WoW. He has worked with clients such as HUL, HSBC, HT, Ashok Leyland, ITC, Uninor, HCC, Idea, among others.

  • The Social Street beefs up leadership team

    The Social Street beefs up leadership team

    MUMBAI:The Social Street is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as the managing partner for the experiential business vertical and Shilov Mani as the senior vice president in planning. Both the senior executives will report to Mandeep Malhotra and will be based in Mumbai.

    The Social Street CEO and founding partner Mandeep Malhotra said, “Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers.”

    Sharmaa added, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda, be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”

    Mani said, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future-ready agency.”

    Sharmaa has 15 years of experience in experiential marketing. She has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).

    In his 16 years of work-experience, Mani has spent five years in supply chain management, working with Mahindra and Total Fina Elf, before joining Ogilvy & Mather handling media buying, planning and client servicing. He moved to the DDB Mudra Group to handle their OOH, activation, events and retail executions. Mani has won numerous awards at MAA, PMAA, Abbies, Effies, Emvies, OAC and WoW. He has worked with clients such as HUL, HSBC, HT, Ashok Leyland, ITC, Uninor, HCC, Idea, among others.