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Tag: Hugh Jackman

  • Ayushmann Khurrana named brand ambassador for 25 Ficci Frames

    Ayushmann Khurrana named brand ambassador for 25 Ficci Frames

    MUMBAI: Lights, camera, celebration! As Ficci Frames gears up for its 25 anniversary, Indian cinema superstar Ayushmann Khurrana has been announced as the brand ambassador for the event, becoming the face of India’s media & entertainment industry. This silver jubilee edition promises to combine star power, disruptive innovation, and global relevance, making it a landmark occasion for India’s thriving creative landscape.

    This year’s theme, “RISE: Redefining Innovation, Sustainability, and Excellence,” reflects Ficci Frames’ transformative role in shaping the narratives, creativity, and evolution of India’s media and entertainment industry. Over 25 years, the event has emerged as the premier platform for industry collaboration, bringing together global leaders, policymakers, and creative talents to discuss the future of entertainment.

    Expressing his excitement, Ficci Media chair & entertainment committee and Jiostar CEO- entertainment, Kevin Vaz said, “The silver jubilee edition of Ficci Frames is a celebration of 25 years of excellence and a tribute to the legacy we have built in shaping India’s Media & Entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of Ficci Frames. His association will elevate this milestone event and inspire future generations of storytellers and creators.”

    Sharing his thoughts on being the first brand ambassador for Ficci Frames, Khurrana said, “It is a huge honour for me to be announced as the first Brand Ambassador for Ficci Frames in its silver jubilee year! As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India’s rich pop culture tapestry. In my new role, I am committed to working closely with the exceptional Ficci team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers.”

    Ficci Frames has long been a beacon of leadership in India’s creative ecosystem. Previously chaired by Yash Chopra and co-chaired by Karan Johar, the event is now led by Kevin Vaz, alongside co-chairs Meta India VP & MD Sandhya Devanathan, and Warner Bros. Discovery GM, south Asia Arjun Nohwar.

    Notable global icons, such as Hugh Jackman, James Murdoch, and Mukesh Ambani, have graced the Ficci Frames stage in the past. Indian cinema legends like Shah Rukh Khan, Aishwarya Rai Bachchan, and Amitabh Bachchan have also contributed to its star-studded history.

    Held annually in Mumbai, the silver jubilee event promises to dive into cutting-edge technologies like artificial intelligence, virtual reality, digital content creation, and the metaverse, while continuing to highlight traditional media. The programme will feature keynote addresses, B2B meetings, masterclasses, policy roundtables, and the Best Animated Frames Awards (BAF).

    With Khurrana leading the charge, this year’s Ficci Frames is set to redefine the boundaries of media and entertainment innovation, paving the way for the next 25 years of creative excellence.

  • MovieMax Cinemas adopts Red and Yellow colours for Marvel Studios’ Deadpool & Wolverine release

    MovieMax Cinemas adopts Red and Yellow colours for Marvel Studios’ Deadpool & Wolverine release

    Mumbai: MovieMax Cinemas, part of the renowned Kanakia group, is to announce a series of innovative experiential marketing initiatives in anticipation of Marvel Studios’ upcoming mega-blockbuster, Deadpool & Wolverine, set to hit theatres on 26 July in English, Hindi, Tamil and Telugu.

    MovieMax Cinemas CEO Ashish Kanakia shared, “We are incredibly excited to join the global fanfare for the release of Marvel Studios’ Deadpool & Wolverine. At MovieMax Cinemas, we’ve embraced the Red and Yellow Fever by changing our logo colours to reflect the iconic hues of these beloved characters and is prominently being featured across all our social media channels, including Facebook, Instagram, and X.”

    In addition to the logo transformation, MovieMax Cinemas has opened bookings to heighten the fan experience. The cinema chain plans to introduce special early-morning and late-night fan shows nationwide, ensuring that fans can catch their favourite stars, Ryan Reynolds and Hugh Jackman, in action at their convenience. To further enhance the cinematic experience, MovieMax is curating exclusive F&B combos, offering delicious snacks and beverages for moviegoers to enjoy during the film.

    MovieMax Cinemas invites fans to join in this extraordinary celebration of Deadpool and Wolverine. With a commitment to providing an exceptional viewing experience with mix of comfort and the latest technology, MovieMax is your ultimate destination for infinite entertainment.

    MovieMax Cinemas

    MovieMax Cinemas

    MovieMax Cinemas 

  • Jackman starrer ‘Eddie the Eagle’ to premiere on Star Movies Select HD

    MUMBAI: Star Movies Select HD has always been the connoisseur of stellar stories. No wonder it curated a one of its kind festival – ‘True Stories’ that captures that beauty, awe and magic of watching a real life story come alive on screen; of the best true stories about the most iconic individuals, defining sporting events and historic moments of war.

    The promise of delivering unique content, sometimes never seen before in India is in line with the expectations of the discerning audience of Star Movies Select HD. This promise is delivered with marquee content like the premiere of critically renowned movie ‘Eddie the Eagle’, on Saturday, 22 April at 9pm.

    Created by the producers of Kingsman: The Secret Service, Eddie the Eagle is a remarkable real-life story that follows Michael “Eddie” Edwards and his charismatic coach played by Hugh Jackman. Eddie is an unlikely but courageous British ski-jumper who never stopped believing in himself – even as an entire nation was counting him out. Eddie eventually takes on the establishment and wins the hearts of sports fans around the world by making an improbable and historic showing at the 1988 Calgary Winter Olympics.

    Speaking about the movie, Eddie once said, “The press portrayed me as a joke and a clown. So this is nice because it shows people just what it took for me to get to those Olympic Games. For me, just getting there was my gold medal.”

    ‘Eddie the Eagle’ stars Taron Egerton as Eddie, the loveable underdog with a never say die attitude along with Hollywood heart-throb Hugh Jackman, Eddie’s rebellious coach. With the director, Dexter Fletcher’s (of Lock, Stock and Two Smoking Barrels and Band of Brothers fame) superb direction and music director, Matthew Margeson’s spot on Eighties themed score, the film soars high on the chemistry between Edgerton and Jackman and is a must-watch for movie enthusiasts.

    The movie premiered back in January 2016 at the Sundance Film Festival and received a pool of spectacular reviews, with the Daily mail calling it out as the ‘most enjoyable British film of the year’.

  • Lowe Lintas names Shayondeep Pal as Delhi creative head

    Lowe Lintas names Shayondeep Pal as Delhi creative head

    MUMBAI: Lowe Lintas has named executive creative director Shayondeep Pal as its creative head in Delhi. Pal takes over from Shriram Iyer, who was recently named Mullen Lintas NCD. 

     

    Pal will report to Lowe Lintas chief creative officer Arun Iyer.

     

    Pal has been part of the creative team in Delhi for more than six years and is involved in the creative execution of a number of campaigns for clients in the region like OLX, Micromax, Hindustan Times, Maruti Suzuki, Google and Pernod Ricard.

     

    Iyer said, “Delhi has been surging ahead with creative offerings that are top-notch and Shayondeep Pal has had an integral role to play in its success. With a creative firepower that’s palpable and the thirst to do more, I cannot wait to see what he has in store to drive the office in Delhi. I wish him the best in his new role at the agency.”

     

    Pal has been the creative lead on Micromax for the last four years and has worked on campaigns like Sliver 5 with Hugh Jackman, Qube, Canvas HD and Canvas 2. In fact, he has also directed a few commercials for Micromax. 

     

    He has also worked on the Hindustan Times campaign ‘You Read, They Learn,’ which went on to win an award at Cannes Lions in 2013.

     

    Pal said, “I am lucky enough to be part of a great team in Delhi. The opportunities are endless and I want to approach it with an open mind. The great thing is that the mandate is clear: how to make our brands famous and therefore, how to make our people famous. I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle – through new media, unexplored media and not just 30-second commercials.”

  • Lowe Lintas executes slick TVC for Micromax featuring Hugh Jackman

    Lowe Lintas executes slick TVC for Micromax featuring Hugh Jackman

    MUMBAI: Micromax has teamed up with Hugh Jackman for Micromax Silver. The strategy was to elect Jackman to introduce the slimmest phone ever, in all its communication.

     

    The television commercial, conceptualised by Lowe Lintas Delhi, has been shot like an action-packed thriller and introduces the slimness of the phone. Jackman plays the role of a tough character trying to escape a high security prison. And the only weapon he has is the Canvas Sliver 5.

     

    The story demonstrates how he uses the slimness of the phone in the most innovative ways and manages to escape. Thereby showcasing the sleek design of the phone throughout the TVC.

     

    Speaking on the campaign, Lowe Lintas national creative director Amer Jaleel said, “We wanted to give Micromax consumers a thrilling ride with a favourite star. The fact that Jackman gets himself out of a sticky situation using the slimness of the phone provided exactly that opportunity. We crafted the film to look like a movie. We designed the experience to be one where the slimness is an after-realisation. It’s ‘Oh, so that’s what was happening with the phone’ rather than ‘Oh, look how he’s using the slim phone’.”

     

    Similarly, the print campaign places the stylised looks of Jackman against the sleek design of the phone, to create impactful visuals that will be spread across newspaper and magazine ads, hoardings and points of sale.

     

    Through each medium, the campaign aims to showcase not just the slimness and the light-weight feature of the phone but also the fact that the Canvas Sliver 5 is packed with some good features.

  • ‘Superhero’ to be Hugh Jackman’s last X Men movie

    ‘Superhero’ to be Hugh Jackman’s last X Men movie

    MUMBAI: Much to the dismay of Wolverine fans all over, Hugh Jackman confirmed that his final appearance as Wolverine will be in 2017 with the movie X-Men Superhero in the third Wolverine spin-off film, reports Independent.

     

    The actor made the announcement while making an appearance on the American talk show Dr. Oz.

     

    According to The Hollywood Reporter, rumours of Jackman’s last appearance as Wolverine have been floating on social media ever since the actor uploaded a picture on Intagram with the caption: ‘Wolverine. One last time.’ 

     

    Over the years, Jackman was almost synonymous as Wolverine amongst the X Men fans worldwide. When the actor was asked his reasons for giving up such a character that has brought him so much love and respect, Jackman said, “It just felt like it was the right time to do it. And let’s be honest, 17 years. I never thought in a million years it would last, so I’m so grateful to the fans for the opportunity of playing it.”

     

    Jackman has starred in two spin-off films: X-Men Origins: Wolverine and The Wolverine and is due to appear in a third. Wolverine III, as it is currently known, will be released in 2017. When Jackman finally says goodbye to his role in 2017, he will have appeared in nine movies as Wolverine.

  • Star Movies to Premiere The Wolverine on Independence Day

    Star Movies to Premiere The Wolverine on Independence Day

    MUMBAI: Star Movies has enjoyed the undisputed leadership position in the movies genre for 20 years now and this is backed by the strong brand equity, strongest library and blockbuster premieres. The channel has recently announced the premiere of The Wolverine on Independence Day this year.

     

    Hugh Jackman plays the title character in the film The Wolverine/Logan and is set in Japan. The film also chronicles Logan’s Samurai training and has some incredible action sequences. The film made roughly $414.8 million worldwide and was met with positive reviews the world over.

     

    Star Movies believes in breaking new grounds with every premiere and it’s offering a fresh edge with the Wolverine 360 degrees marketing and digital campaign. The experiential campaign focuses on consumer engagement giving them a taste of the film like never before.

     

    Star Movies has tied up with Gold’s Gym for an intensive Wolverine Workout session. Partnering with the leading health club chain across Mumbai, Delhi, Pune and Bangalore, they will create a custom made workout plan for anyone who aspires to get the Wolverine physique. Wolverine Workout is a specially designed high intensity form of training which ensures burning fat with power drills to increase strength & muscle. It is a customized functional cum power workout for a duration of an hour per day. The trainers at Gold’s Gym will work on your endurance, stamina and speed incorporating cardio vascular & strength moves.

     

    After giving fans chance to become fit like the Wolverine, Star Movies also gives fans an exclusive opportunity to pose with the original Wolverine claws. Fans can get their pictures clicked at the Wolverine photo booth activity at select PVR cinemas across Mumbai and Delhi.

     

    If all this leaves you hungry for more, Star Movies has also tied up with premium eatery, California Pizza Kitchen to create a special Wolverine menu. The Wolverine Power combo will be available at select outlets of CPK in Mumbai and Delhi.

     

    On the occasion of the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.

     

    Catch the action packed movie The Wolverine on this Independence Day, 15th August only on Star Movies at 1pm and 9pm!

  • Fox gets David James Kelly to script next ‘Wolverine’

    Fox gets David James Kelly to script next ‘Wolverine’

    MUMBAI: Fox has roped in David James Kelly as scribe for the next installment of The Wolverine, the X-Men franchise spinoff that James Mangold will direct with Hugh Jackman reprising his signature role.

     

    The studio is eyeing a 3 March 2017, release. Kelly is also in line to adapt the Dark Horse graphic novel Mind Mgmt for Scott Free Productions and the original pitch Sentinel for Appian Way and Fox.

     

    The 2013 released The Wolverine made on a production budget of $120 million managed to make nearly $415 million in worldwide collections. 

  • Hugh Jackman to play Blackbeard in the upcoming film Pan

    Hugh Jackman to play Blackbeard in the upcoming film Pan

    MUMBAI: Hugh Jackman, the actor known for his portrayal of one the major classic X-Men characters in the X-Men and Wolverine movie franchise, has been signed on to play the role of the nefarious pirate Blackbeard in Warner Bros’ upcoming film on Peter Pan, based on J. M. Barrie’s classic character.

     

    Pan, scheduled to be released in the US on 17 July 2015, is to be directed by Joe Wright (Anna Karenina, Atonement, Pride & Prejudice) with a screenplay by Jason Fuchs (Ice Age: Continental Drift) and is being produced by Greg Berlanti (Green Lantern, Arrow, The Tomorrow People), Eric Fellner (Rush, Les Misérables) and Paul Webster (Salmon Fishing in the Yemen, Miss Pettigrew Lives For a Day).

     

    Hugh Jackman, last seen in the psychological thriller Prisoners with Jake Gyllenhaal, will next be seen in Chappie, a sci-fi thriller directed by Neill Blomkamp (District 9), and reprising the character of Wolverine in X-Men: Days of Future Past, which according to MTV, may be the last time he puts on the claws.

     

    According to the Internet Movie Database (IMDB), X-Men: Days of Future Past will be released in India on 23 May 2014.

  • Micromax’s ‘juggle’ with Hugh Jackman

    Micromax’s ‘juggle’ with Hugh Jackman

    MUMBAI: The advertising industry as well as the fans of Hugh Jackman got a shock when the actor became the brand ambassador for Indian smartphone brand Micromax, late last year.

     

    The TVC became the talk of the town; and to continue with the series the phone makers have come up with a new campaign for Canvas Turbo –The phone that ‘CAN’ juggle!

     

    The campaign brings alive the theme of the phone – the phone that ‘CAN’ juggle – and also takes forward the Micromax ‘nothing like anything experience’.  The TVC largely talks about the speed and multitasking features of the Canvas Turbo through the juggler.

     

    Commenting on the new phone, Micromax co-founder Rahul Sharma said, “At Micromax, our focus has always been to keep innovating to democratize technology for masses by offering seamless experience through a combination of great hardware and enhanced software capabilities. Canvas Turbo further builds on our promise to constantly empower our users with superior technology. This is complemented by a refreshed ecosystem of applications enabling users to multitask offering great value to them.”

     

    Apart from TV, the launch of the phone is supported with a 360 degree marketing campaign across print and online.