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Tag: Huawei

  • Huawei global ropes in Lionel Messi as brand ambassador

    Huawei global ropes in Lionel Messi as brand ambassador

    MUMBAI Huawei ICT and telecommunication solutions company Huawei, today announced Lionel Messi as its latest global brand ambassador. The Chinese multinational says that the partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness.

    “Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honour the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said Huawei Consumer BG handset business president Kevin Ho.

    “We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. Just like our brand which strives for excellence and innovates to better itself to reach newer heights of greatness, Messi is the epitome of perseverance, excellence and commitment.” said Huawei India consumer business group president Allen Wang.

    Messi said, “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”

    Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sports in general, is so strong. In the India market Huawei completed 16 successful years and has associated with cricket, a sport which resonates the Huawei brand value, by sponsoring RCB in the Indian Premier League. “Besides cricket, football is another game which has a lot of followers in India and we are  excited to be associated with the World’s top football athlete,” added Wang.

  • Huawei global ropes in Lionel Messi as brand ambassador

    Huawei global ropes in Lionel Messi as brand ambassador

    MUMBAI Huawei ICT and telecommunication solutions company Huawei, today announced Lionel Messi as its latest global brand ambassador. The Chinese multinational says that the partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness.

    “Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honour the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said Huawei Consumer BG handset business president Kevin Ho.

    “We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. Just like our brand which strives for excellence and innovates to better itself to reach newer heights of greatness, Messi is the epitome of perseverance, excellence and commitment.” said Huawei India consumer business group president Allen Wang.

    Messi said, “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”

    Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sports in general, is so strong. In the India market Huawei completed 16 successful years and has associated with cricket, a sport which resonates the Huawei brand value, by sponsoring RCB in the Indian Premier League. “Besides cricket, football is another game which has a lot of followers in India and we are  excited to be associated with the World’s top football athlete,” added Wang.

  • Huawei extends commercial partnership with CNN

    Huawei extends commercial partnership with CNN

    MUMBAI: Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.

    The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America. Live from Abu Dhabi, Connect the World is hosted by Becky Anderson and analyses today’s news stories, anticipates their consequences and contextualises their origins.

    The Connect the World program sponsorship is complemented with the launch of a new on-air series called The Connectors, which will be seen across APAC, LATAM, and EMEA.

    The Connectors explores the creative thinking behind some of the world’s most successful products, as well as the innovative business solutions shaping brands today. Each week will see a creative team take audiences on a journey from idea to fruition.

    Beginning week of 1 February, 2016, the first segment features internationally-renowned Aardman Animations, the creators of the iconic Wallace and Gromit series. Aardman creative director Peter Lord and his team discuss the creative process behind Special Delivery, a new immersive 3D interactive short story project commissioned by Google Spotlight Stories.

    In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry. Kicking-off the series is Dearman, a start-up clean tech company that uses liquid air and nitrogen to deliver zero-emission power and cooling.

    CNN International vice president advertising sales Asia Pacific Sunita Rajan said, “CNN International and Huawei have had a long-standing relationship but this new campaign which incorporates program sponsorship and an on-air series takes the partnership to a much deeper level. We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confidentThe Connectors will resonate with audiences around the world.”

    Huawei Consumer Business Group CMO Glory Zhang added, “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World,’ emphasising a need for greater agility, creativity and compelling content behind businesses today. Being able to reach audiences via integrated platforms that resonate is key for us. We are confident the latest CNN campaign will propel our message to new heights, be it to showcase the newest Huawei watch, Mate 8 or P8 Smartphones.”

    The Connectors begins week of 1 February, 2016 and airs in CNN International flagship programConnect the World.

  • Huawei extends commercial partnership with CNN

    Huawei extends commercial partnership with CNN

    MUMBAI: Huawei is extending its commercial partnership with CNN International launching a 12-week integrated campaign that spans program sponsorship, on-air weekly segments and vignettes, spot advertising, banner ads and digital components.

    The centre-piece of the campaign is the sponsorship of CNN International flagship program Connect the World in Asia and Latin America. Live from Abu Dhabi, Connect the World is hosted by Becky Anderson and analyses today’s news stories, anticipates their consequences and contextualises their origins.

    The Connect the World program sponsorship is complemented with the launch of a new on-air series called The Connectors, which will be seen across APAC, LATAM, and EMEA.

    The Connectors explores the creative thinking behind some of the world’s most successful products, as well as the innovative business solutions shaping brands today. Each week will see a creative team take audiences on a journey from idea to fruition.

    Beginning week of 1 February, 2016, the first segment features internationally-renowned Aardman Animations, the creators of the iconic Wallace and Gromit series. Aardman creative director Peter Lord and his team discuss the creative process behind Special Delivery, a new immersive 3D interactive short story project commissioned by Google Spotlight Stories.

    In addition to the segments, weekly vignettes will showcase people from the world of business and lifestyle who use straightforward logic to solve problems plaguing their industry. Kicking-off the series is Dearman, a start-up clean tech company that uses liquid air and nitrogen to deliver zero-emission power and cooling.

    CNN International vice president advertising sales Asia Pacific Sunita Rajan said, “CNN International and Huawei have had a long-standing relationship but this new campaign which incorporates program sponsorship and an on-air series takes the partnership to a much deeper level. We’re delighted to partner with Huawei across CNN’s television and digital platforms and we’re confidentThe Connectors will resonate with audiences around the world.”

    Huawei Consumer Business Group CMO Glory Zhang added, “We are thrilled to further our relationship with CNN and its exceptional reach. The Connectors series perfectly complements our vision of ‘Building a Better Connected World,’ emphasising a need for greater agility, creativity and compelling content behind businesses today. Being able to reach audiences via integrated platforms that resonate is key for us. We are confident the latest CNN campaign will propel our message to new heights, be it to showcase the newest Huawei watch, Mate 8 or P8 Smartphones.”

    The Connectors begins week of 1 February, 2016 and airs in CNN International flagship programConnect the World.

  • Infosys & Huawei jointly develop hi-speed for stadiums

    Infosys & Huawei jointly develop hi-speed for stadiums

    NEW DELHI: High-speed Wi-Fi access has been jointly developed by Infosys and Chinese telecom network vendor Huawei for stadiums.

     

    “The software product integrates Huawei’s Agile network with our entertainment experience platform to offer high-speed Wi-Fi access and smart services for users in stadiums and exhibition centres,” Infosys said in a statement.

     

    With rising mobile consumption and advanced digital marketing standards, internet services will need end-to-end solutions, including wireless networks and innovative services, it said.

     

    “Need for better connected stadiums made us offer wide local area network infrastructure for enhanced user experience, with multi-tenant, cloud-based platform with managed operations and services,” it added.

     

    “Entertainment hubs offer an opportunity for traditional entities to transform with a digital layer. Potential to deliver value to attendees and entertainment centre owners increases owing to intersection of physical and digital,” Infosys Engineering Services Global Head Sudip Singh said.

     

    Logging on to the Wi-Fi network through a mobile app is the authentication for end users, enabling them to avail online services.

     

    The app also offers services for in-stadium engagements like social media, campaigns, shopping and other services.

     

    Huawei has deployed Wi-Fi networks in 20 stadiums worldwide, including Borussia Dortmund in Germany, AFC Ajax in the Netherlands, St. Louis Rams of NFL in the US and Gold Coast Suns in Australia besides in China.

     

    “The critical point of the smart solution is to link people, games, terminals and displays in a stadium through a wireless network. Operators and sponsors can achieve effective operations through the digital platform,” said Huawei’s Agile network general manager Ma Da.

  • Huawei launches new ad campaign with RCB players

    Huawei launches new ad campaign with RCB players

    MUMBAI: Honor, Huawei’s smartphone e-brand for digital natives, has launched its first ad campaign to promote the newly launched Honor 4X in India. 

     

    The TVC, which will go on air later this month, is conceptualized by L&K Saatchi & Saatchi and features players from Royal Challengers Bangalore (RCB).

     

    The TVC is an attempt to communicate with Honor’s existing as well as new customers. It talks about how the company is attracting newer audience with Honor 4X, which is ‘For the Brave’. The ad features the stars of the team, displaying their power and speed in line with the new Honor 4X. 

     

    Huawei India and Honor president, consumer business group Allen Wang said, “Huawei has maintained a long and healthy relationship with Royal Challengers Bangalore. Our first ad campaign for 4X emphasizes on the speed and focus of the players that goes hand in hand with Honor 4X. Our recently launched brand Honor resonate the philosophy of “For the Brave,” for the ones who dare to dream and follow their passion to achieve something, much like the team and players Royal Challengers Bangalore. With this ad campaign we want to reach out to the youth of the India who are our real ambassadors.”   

     

    As a long-term commitment towards the game and the team, Huawei has entered into an association for three years starting 2015. The partnership between Huawei and RCB is a continuation of last year’s collaboration. This partnership testifies Huawei’s commitment towards India and market localization.

     

    Royal Challengers Bangalore vice president, commercial, operations and Cricket Academy Russell Adams said, “We wish Huawei well with the new campaign and are excited about our renewed partnership with Huawei for the next 3 years. We thank them for the support and the faith shown in us as we look towards a mutually beneficial and fruitful association.”

  • Interbrand: Apple and Google continue to be the best global brands

    Interbrand: Apple and Google continue to be the best global brands

    MUMBAI: Continuing the trend, Apple and Google have claimed the top positions on Interbrand’s Best Global Brands ranking for the second year in a row followed by the well-known beverage brand Coca Cola, the business services company IBM and Microsoft, which recently acquired Nokia.

     

    Valued at $118.9 billion, Apple (#1) increased its brand value by 21 per cent while Google (#2), which is valued at $107.43 billion, increased its brand value by 15 per cent.

     

    “Apple and Google’s meteoric rise to more than $100 billion is truly a testament to the power of brand building,” said Interbrand global CEO Jez Frampton. “These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”

     

    Also for the first time, Huawei (#94), the Chinese telecommunications and network equipment provider, makes Best Global Brands history as the first Chinese company to appear on Interbrand’s ranking with a brand value that exceeds $100 billion.

     

    “The company is currently the third largest smartphone manufacturer in the world—just behind Samsung and Apple. The Chinese brand is one of five new entrants to enter the Best Global Brands ranking this year—the others being DHL (#81), Land Rover (#91), FedEx (#92), and Hugo Boss (#97),” the press release said.
    According to the report, the top risers in 2014 include Facebook (#29, +86%), Audi (#45, +27%), Amazon (#15, +25%), Volkswagen (#31, +23%), and Nissan (#56, +23%).

     

    The world’s largest social network, Facebook continues to exceed expectations. Reported on its Q2 earnings call, income from its operations was a staggering $1.4 billion.

     

    “Facebook’s acquisitions of messaging service WhatsApp for $19 billion and Oculus VR for $2 billion signal a new strategy unfolding. The company is building a vast product portfolio, brimming with competing services and apps,” the report stated.

     

    Audi is another top-rising automotive brand in this year’s Best Global Brands report. It was a record-breaking year for the brand, having sold the greatest amount of cars in its history, and having achieved an operating profit of more than $6 billion.

     

    The company also plans to invest more than $30 billion through 2018 in new products, technology, and production sites. Earlier this year, it also announced a partnership with Google, which will allow Audi drivers and passengers to use an Android-powered entertainment and information system that will run on the car’s hardware.

     

    Another top riser, Amazon, ‘Earth’s most customer-centric company,’ with its commitment to responsiveness has become part of the brand’s mythos. It continues to grow its core business through services such as Amazon Prime, which, at one point, garnered more than a million subscribers in a single week, the report added.

     

    While Volkswagen, one of this year’s top-rising Best Global Brands, is striving to become the world’s leading automaker by 2018, Nissan continues to drive up the Best Global Brands ranking with improved financial and brand performance.

     

    On the other hand among the new entrants this year; DHL (#81) has opened a sea of opportunity for delivery and logistics companies whereas FedEx is also realigning its business to make the most of the booming e-commerce sector.

     

    “As international online shopping continues to grow—and is poised to grow 200 percent in the next five years—brands like DHL and FedEx have made strides in bolstering their e-commerce capabilities,” the report reveals.

     

    Among other findings, the research states, “This year, the collective brand value of the automotive brands appearing on the Best Global Brands ranking increased 14.6 percent. All 14 automotive brands collectively make up a combined brand value of $211.9 billion.”

     

    This year’s top 14 automotive brands include: Toyota (#8, +20%), Mercedes-Benz (#10, +8%), BMW (#11, +7%), Honda (#20, +17%), Volkswagen (#31, +23%), Ford (#39, +18%), Hyundai (#40, +16%), Audi (#45, +27%), Nissan (#56, +23%), Porsche (#60, +11%), Kia (#74, +15%), Chevrolet (#82, +10%), Harley-Davidson (#87, +13%), and Land Rover (#91, new).

     

    “The technology sector leads as the most valuable category overall. Legacy and one-time leading brands struggle to evolve at the pace of change,” the study adds.
    Out of this year’s top 100 brands, 13 hail from the tech sector. The category as a whole grew 11.3 percent year-over-year, and collectively is worth $493.2 billion in brand value.

     

     While Facebook (#29, +86%), Apple (#1, +21%), and Google (#2, +15%) represent this year’s fastest growing brands, a number of one-time leading brands experienced the steepest decline in brand value.

     

    “Finnish communications and information technology provider Nokia (#98, -44%) experienced the largest decline in value among the top 100 brands, dropping from its #57 position in 2013 to #98 this year,” the survey discloses.

     

    Against the backdrop of global economic recovery, financial services brands are also experiencing growth in brand value.

     

    All 11 financial services brands appearing on this year’s Best Global Brands ranking increased in brand value: American Express (#23, +11%), HSBC (#33, +8%), J.P. Morgan (#35, +9%), Goldman Sachs (#47, +3%), Citi (#48, +10%), AXA (#53, +14%), Allianz (#55, +15%), Morgan Stanley (#63, +11%), Visa (#69, +10%), Santander (#75, +16%), and MasterCard (#88, +13%).

     

    Started in 1974, Interbrand is a brand consultancy, with a network of 33 offices in 27 countries. It identifies the top 100 most valuable brands every year.

     

  • USD 1 trillion to be spent on telecom and datacom over next 5 years

    USD 1 trillion to be spent on telecom and datacom over next 5 years

    NEW DELHI: The Asia Pacific region has shown major growth of six per cent year-over-year in the telecom/datacom equipment and software revenue as against 4.5 per cent by North America.

     

    This trend is expected to continue through at least 2018, Market research firm Infonetics Research says. It also projects a cumulative $1.01 trillion will be spent by service providers and enterprises on telecom/datacom gear and software over the five years from 2014 to 2018.
     

    Sales of telecom and datacom equipment and software came globally to $183 billion in 2013, three per cent above the previous year.
     

    According to research data from its 2014 Telecom and Datacom Network Equipment and Software report, Infonetics says the overall telecom and datacom network equipment and software market share leaders are in rank order: Cisco, Huawei, Ericsson, Alcatel-Lucent and ZTE – the same top five vendors with virtually the same shares as the year prior.

     

    Vendor share positions also held steady in the enterprise segment, with Cisco in the driver’s seat and followed distantly by tightly bunched Avaya, Brocade, HP, and Juniper (listed in alphabetical order).
          

    Infonetics Research principal analyst Jeff Wilson said: “Despite the fact that enterprises and service providers are in the middle of massive network upheavals due to the evolution of software-defined networking (SDN) and network functions virtualisation (NFV) technology, the telecom and datacom networking equipment and software market is on track to grow annually through 2018 with the fastest growth coming in 2015.”
     

    Infonetics co-founder and co-author of the report Michael Howard added: “Looking at just the service provider equipment space, we’re seeing a shakeup in vendor market share, with Huawei leapfrogging longtime number-one Ericsson to take the top spot in 2013. While Huawei’s been doing well in a number of regions, China’s economy is a key factor keeping Huawei’s growth so strong.”
     

    The report has compiled worldwide and regional market size, vendor market share, and forecasts through 2018 from all of its reports that track enterprise and service provider gear. It is the majority of all data networking and telecom equipment for service providers, cable companies, and small, medium, and large organisations, excluding consumer electronics.

    The 11 major categories of equipment and software tracked in Infonetics’ report include broadband aggregation; broadband CPE; pay TV; optical network hardware; carrier routing, switching, and Ethernet; service provider VoIP and IMS; service provider mobile/wireless infrastructure; service enablement and subscriber intelligence; security; enterprise and data center networks and enterprise communications. Companies tracked include Alcatel-Lucent, Avaya, Brocade, Ciena, Cisco, Ericsson, Fujitsu, HP, Huawei, Juniper, Motorola, NEC, Nokia, Samsung, Siemens, ZTE, and many others.

  • Reliance Jio to share Videocon Telecom’s towers for 4G

    Reliance Jio to share Videocon Telecom’s towers for 4G

    MUMBAI: In order to make 4G roll out as smooth as possible, Reliance Industries’ subsidiary Reliance Jio Infocomm has tied up with Videocon Telecom in a strategic tower infra sharing agreement. This includes 500 towers in the areas of Bihar, Jharkhand and west and east Uttar Pradesh.

     

    Through this deal, Reliance Jio will be able to save costs, get better network outreach and offer seamless network services to consumers. In future, Videocon Telecom will explore possibilities with Reliance Jio in terms of 4G network sharing, optical fibre network sharing, internet broadband services and other such opportunities.

     

    Videocon is also looking at rolling out 4G services later in the year in eight states in partnership with Chinese company Huawei. It has already launched its 4G LTE FDD services on 1800 MHz across six circles. The rates for 4G will be at 2G and 3G prices, it had said earlier in the year.

     

    Videocon plans to deploy additional 6000 towers by the end of the year for its 4G services.

  • PCCW Global, Huawei announce HD video communications center in Hong Kong

    PCCW Global, Huawei announce HD video communications center in Hong Kong

    NEW DELHI: PCCW Global and Huawei have launched a new high definition video communications centre in Hong Kong showcasing the latest HD calling, conferencing, and collaboration solutions, available on multiple devices including telepresence rooms, conferencing terminals, tablets and smartphones.

     

    The cloud-based High Definition Video Communications (HDVC) platform, built by PCCW Global and Huawei, can assist service providers and enterprises to offer 

    business communications, providing a real-time face-to-face experience.

     

    PCCW Global’s managed network provides interoperable multipoint video conferencing and video calling experience between, and among, users spanning more than 130 countries around the globe, said Huawei.

     

    Huawei Core Network Product Line vice president Mao Yumin said, “The opening of the Global High Definition Video Communications Center is a key milestone for all carriers and enterprises to leverage on the opportunities offered by HDVC with a global reach, whatever the device and whatever the access.”