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Tag: Huawei India

  • Huawei and RCB celebrate the team’s home coming

    Huawei and RCB celebrate the team’s home coming

    MUMBAI: Huawei India, the principal sponsor of the Royal Challengers Bangalore team celebrated the team’s home coming in Bangalore.

     

    The entire team of Royal Challengers Bangalore including the team’s support staff attended the event.

     

    RCB played the first home match in the India leg at the Bangalore home ground, M. Chinnaswamy Stadium on 4 May with another four matches scheduled to be played on its home ground.

     

    Huawei India and RCB had recently unveiled the new RCB team jersey, which features the Huawei logo on the front of the jersey as a principal sponsor of the team. Huawei will also have significant brand exposure around RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint marketing initiatives to engage with their respective fans and consumers across India.

     

    Huawei began its journey in India by establishing its R&D centre in Bangalore. The partnership with Royal Challengers Bangalore hence, reaffirms the brand’s commitment towards India and emanates as homecoming. The core values of Huawei include dedication, continuous improvement, integrity and teamwork, which also define the essence of sportsmanship. With similar core values, this partnership offers a perfect synergy for the values of both partner brands.

  • Huawei India to launch $ 10 million campaign in Jan 2014

    Huawei India to launch $ 10 million campaign in Jan 2014

    BENGALURU: Huawei India plans to launch a multi-media campaign come January 2014, revealed Huawei India Devices sources. To that extent the company is evaluating offers from advertising agencies that have been submitted.

     

    “We’ll be taking a decision in about a week’s time about the agency that will create the campaign,” revealed the sources. “The $ 6-10 million campaign will cover corporate branding as well as products, devices,” added the source.  Huawei plans to use television, outdoor, print and digital for its mass media communications.

     

    The company is planning a three phase campaign revealed the source further. Initially, it’ll be about brand building over the first six months, followed by a sustainability campaign over the next six months, culminating with a leadership campaign.

     

    Huawei officials were in Bengaluru late last week for the India launch of what the company claims is the thinnest mobile at 6.18 mm in the world – the Huawei Ascend P6. The P6 is being touted as the current flagship smartphone in India by the company, and will feature in lot of the company’s communications. Earlier, the phone model had its global launch in the fashion capital of the world – London on 18 June, 2013. Huawei plans to launch other phone devices as well as products including tablets in India.

     

    Huawei Devices India president Victor Shanxin said, “The Ascend P6 has already received a tremendous response from global consumers over the last few months, offering unsurpassed technology with a design that is simply stunning.”

     

    Victor revealed that Huawei had received orders totaling five million units of the P6 from across the geographies where it had been launched and had completed supplies of around three million P6 handsets so far since the launch on 18 June.