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Tag: Httpool

  • Rucha Bhalekar joins Httpool APAC as marketing manager

    Rucha Bhalekar joins Httpool APAC as marketing manager

    MUMBAI: Httpool has appointed Rucha Bhalekar as a marketing manager to lead marketing and communications activities across the APAC region. She is based out of Httpool’s Mumbai office and in addition to India responsible also for Indonesia, Malaysia, Hong Kong, Laos, Cambodia, Myanmar, and Bangladesh.

    Bhalekar will report to Httpool APAC co-founder & regional MD Sunny Nagpal, and lead the brand marketing, and communication function to support and accelerate the growth of Httpool and its partners, including Twitter, Facebook, GrabAds, Lifesight, Opera, and others.

    Nagpal said, "At Httpool, we continue to invest in the right talent and build a leadership base in India to support regional expansion in Asia. Rucha's experience in building local and global brands will be an important asset as we take Httpool to a more geographically widespread audience in the Asian countries.”

    On her appointment, Bhalekar said: "I am excited to join Httpool at this key time when they are gearing up for the next phase of growth. I see challenges and opportunities in branding, marketing, and communications as the company expands its reach and relevance. I am looking forward to an enriching and learning experience."

    Bhalekar has more than a decade of experience in the field of branding and communication. Before joining Httpool, she led marketing, public relations, and corporate communications for the Isobar India Group from the Dentsu Aegis Network. 

  • WittyFeed brings Httpool on board as sales partner

    WittyFeed brings Httpool on board as sales partner

    MUMBAI: Httpool has appointed WittyFeed as its partner to monetise the website’s display ad inventories and be its exclusive representative for India.

    This partnership is in line with both Httpool and WittyFeed’s vision of providing clutter-breaking experience for users and offering innovative ad formats for digital marketing campaigns. Httpool will not only help WittyFeed monetise the existing website traffic, but also bring on board creative-rich media formats which will drive more engagements from users.

    Httpool, an international media-tech company, employs the most advanced proprietary and licensed technologies to offer the broadest range of ad network products and ad tech solutions across display, video, engagement, social and performance channels, on all devices.

    Httpool exclusively represents Twitter in India and 22 markets across Europe and Asia. It represents LinkedIn, BBC, AOL, Spotify and other select global and local publishers across 30+ central and eastern European and Asian markets. Httpool was recently acquired by Sony via IMS – Latin America, giving it market reach and access to 50+ markets.

    Founded in 2014, WittyFeed started its journey with a hundred thousand users and now has a strong user base of a billion and garners close to 100+ million unique users every month. With over 50+ million site visits month on month, WittyFeed has set a new benchmark in March 2017 with 420+ million page views and 2.5 billion ad impressions.

    WIttyFeed co-founder and CEO Vinay Singhal said, “We are glad that Httpool’s acumen in the Indian digital industry and the network would help us get better advertisement formats and fill-rate. We are quite excited with this association and look forward to it.”

    Httpool India managing partner Amit Gupta added, “WittyFeed, being one of the largest content marketing platforms, experiences a lot of traction from varied target groups belonging to diverse fields, making it an ultimate destination for advertisers. We are delighted to partner with WittyFeed and look forward to taking this association to newer horizons.”

  • Httpool partners with Twitter to expand ads

    Httpool partners with Twitter to expand ads

    MUMBAI: Httpool, an international cross channel ad network with a presence in Central and Eastern Europe and Asia, and Twitter have come together.

    Httpool has been appointed as Twitter’s official ad sales partner for India from 1 October, 2017. This will expand the advertising support for marketers in India.

    Brands and advertising agencies across the country can now work closely with an experienced Httpool India team and leverage Twitter Ad solutions to amplify their marketing objectives.

    IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television, recently acquired a 51 per cent stake in Httpool.

    The new partnership of Twitter and Httpool in India was a natural transition given the scale of their global partnership across 22 markets in Europe. Httpool team in India is expected to provide service to Twitter’s existing and new clients by collaborating with Httpool’s global offices and centers of excellence on best practices and brand strategy.

    Twitter head of reseller partnerships – Asia Pacific Chandan Deep said: “India is an important market for Twitter as a platform. We are committed to investing in revenue growth in this market.”

    Three out of every five people on Twitter follow at least one brand. And 80 per cent people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go.

    Httpool India MD – APAC Sunny Nagpal says: “Twitter is unique because of its real-time, conversational nature. This alliance will help advertisers grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales.

  • WeTransfer appoints Httpool as India partners

    MUMBAI: Httpool has added another global major to their extensive kitty of partners, with WeTransfer. The international cross-channel advertising network, that has partnered to monetise WeTransfer Ad inventories in 15+ markets in Europe, will also now be representing them in India.

    Founded in 2009, WeTransfer is the pioneer of effortless file transfer. With seamless and deeply integrated access they have over 40 million active users every month! WeTransfer provides brands with an extensive ad inventory to reach their target audience effectively through full-screen background or wallpaper spots.

    Httpool; an international cross-channel ad network, is an optimal partner for media agencies seeking integrated digital advertising solutions. Httpool employs the most advanced proprietary and licensed technologies to offer the broadest range of ad network products and ad tech solutions across display, video, engagement, social and performance channels, on all devices. It represents Twitter, LinkedIn, BBC, AOL, Spotify and other selected global and local publishers across 30+ Central and Eastern European and Asian markets. Httpool India was founded in 2010 and has offices in Mumbai and Delhi that work with all major agencies and brands.

    WeTransfer’s John De Lang explains: “Httpool brings with them extensive experience and leadership in the digital space. We have been working with them for a while now and they have been representing us in multiple markets across Europe and Asia; we are pleased to have them represent our platform within the Indian market too.”

    Httpool India managing partner Amit Gupta adds, “WeTransfer experiences a lot of traction from varied target groups belonging to diverse fields, making it a great platform for advertisers. We look forward to this exciting and challenging journey in an exhaustive market like India”

  • httpool launches ad-format httpool Engagement Ad

    MUMBAI: Httpool has launched a new creative ad-format called the httpool Engagement Ad throughout its global ad network.

    The httpool Engagement Ad offers advertisers a new and interactive way to engage consumers around its products and brand messages on the web.

    The httpool Engagement Ad is composed of two parts – the teaser ad, which is displayed on the bottom of the website, and the main ad, that is expanded from the teaser ad after a two-second mouse overlay.

    Httpool India managing director Sunny Nagpal said, “Httpool Engagement enables advertisers to catch consumers` attention easily through its positioning on publisher websites, format-size, visibility and interaction functionalities. The ad is displayed on the bottom of the website, outside standard banner positions and is shown only to those users who are active for longer than 2 seconds in order to ensure full ad-message impact.”

    The key benefit offered by the new creative ad platform includes interactivity with consumers though HD video integration, sweepstakes/competition, voting, product gallery and maps of locations within the ad.