MUMBAI: Rupee112, a rising star in India’s fintech space, has appointed Hitesh Yadav as its head of marketing, signalling an ambitious push to sharpen its brand and accelerate digital growth.
Yadav brings over a decade of digital marketing experience, having helmed campaigns at Sammaan Capital Limited, Renewbuy, Innocean India, Publicis Groupe, ARM Worldwide, and HT Media. His expertise spans PPC, SEO, customer acquisition, and performance-driven strategies across fintech, insurance, and media.
In his new role, Yadav will chart Rupee112’s marketing vision, spearhead campaigns that deliver measurable results, and deepen engagement across both online and offline channels.
“I am thrilled to join Rupee112, a company that is redefining the fintech experience in India,” Yadav said. “My focus will be on strategies that drive growth while positioning Rupee112 as a benchmark in marketing innovation and customer engagement.”
The move underlines Rupee112’s ambition to consolidate its position in India’s evolving lending ecosystem. The platform leverages data, digital tools, and customer-centric design to offer accessible and tailored credit solutions to millions of users.
With Yadav at the helm, Rupee112 looks set to combine fintech innovation with marketing muscle, a pairing likely to keep competitors on their toes.









