Tag: HSM

Movies continue to dominate TV viewership, ads skewed towards male audience, observes BARC

NEW DELHI / MUMBAI: Although the saas-bahu trend appeared to be taking over the Indian television about two decades ago, viewers have ultimately come back to the medium they love the most – cinema with song, dance and thrills.

It is therefore no surprise that feature films aired on television contribute over 28 per cent to the total television viewership. The appeal of Movies is amplified by the fact that the varying content within films ensure that there is something for everyone – right from animations for kids to youth stories and mythological.

Interestingly, though the movie channels have the largest viewership, general entertainment channels hold 17 per cent of feature film content. However, content availability on GEC channels is mainly driven by regional channels, according to a newsletter by the Broadcast Audience Research Council on ‘Decoding movies on television’.

Feature films

Feature Films are aired on nine channel genres. The genre which contributes the maximum content for Feature films is, as expected, Movie channels. This is followed by GEC channels.

The content availability on GEC channels is mainly driven by regional channels. The scenario is similar in the case of Music genre, where the content availability is driven by regional channels.

On the other hand, regional channels do not have any feature films content on youth and Infotainment. Conversely, HSM channels do not air any feature films on Kids and devotional channels.

GEC channels dominated by movies

After movie the channel genre, GEC channels have the maximum share of feature film content, as a composition on terms of channel language shows.

If one examines the language split within GEC channels, it is clear that the southern region channels drive the content availability. Even within these, Tamil and Telugu language channels have a substantial lead over the others.

Interestingly, the south market is less fragmented that HSM. Over 90 per cent of the viewership is concentrated in only three genres – Movies, GEC and Kids.

The differing viewership in HSM and South can also be explained by content availability.

Regional channels have higher content available on GEC and music channels. Additionally, unlike HSM which has no content in the kids genre, regional channels havefeature film content on kids genre.

This also reflects in the viewership data, where the South has a higher share for GEC, Kids and music genre as compared to HSM. On a zonal level, eastern and western states see a higher preference for viewership of dubbed content.

Audiences for movies in southern market are spread across movies, GEC and kids genre channels. However, in HSM it is heavily skewed towards movies.

Feature films aimed at the young

As compared to total TV viewership, audience for the feature films is skewed towards young (15 to 30 years) male audiences, especially from lower social grades(NCCS CDE), the BARC study shows.

At an All India level, movie audiences are skewed towards males, the age group of 15 to 30 years and for NCCS C, D/E, as compared to Total TV viewership.

Viewership of feature films is skewed to female only in case of two genres – GEC and devotional.

Thus movie channels have the maximum contribution to viewership of feature films, followed by GEC channels. It is interesting to note that the pattern across genres is in linewith the content availability shown previously, the study says.

The only exceptions are kids genre and youth genre, where the performance is better vis-à-vis the content availability. This could be the result of these being targeted atspecific age-groups among which they have extremely high viewership.

Feature films on kids channels have substantial co-viewership driven by parents (22 to 40 years). Movie themed content is more effective on youth genre channels thanany other genre in attracting audiences from all social grades.

Viewership across genres is in line with content availability across genres.

Holidays lead to greater viewership of movies

Extended weekends with public holidays/festivals generate better viewership than mid-week holidays.

All the spikes (high viewership points) in 2016 have occurred due to some public holiday.

The biggest peak in the year occurred on Independence Day (15-August) followed by Dussehra (11-October), Ganesh Chaturthi (5-September) and Pongal/Sankranti (15-January).

With the exception of Dussehra, all the other top holidays were either on a Monday or a Friday. This shows that while public holidays lead to a spike in viewership, the ones that fall on a long weekend show a bigger spike.

These spikes are further compounded due to special programming – the airing of a world television premiere or popular movies.

Advertising skewed towards male audience

Though Movies are skew towards male audience, advertising categories such as Food & Beverages, Personal care/Hygiene perform much better than Durables, Telecom products, etc.

This indicates the perception of male consumers increasing for female oriented advertising categories, the study shows.

July 12, 2017
English GEC genre grew by 0.24%, CNBC Awaaz most hit: Chrome DM

MUMBAI: English GEC was the most benefitted genre with 0.27 per cent in six metros with Colors Infinity topping the chart with 47.7 per cent opportunity to see (OTS) in week 26, Chrome Data Analytics & Media reported.

Next in the tally was the sports genre which saw growth of 0.22 per cent with DD Sports leading the genre with 95.2 per cent OTS on an all-India basis.

Last, but not the least, Hindi movies in Hindi-speaking market (HSM) came third with a growth of 0.08 per cent and Sony Max lead the chart with 93.8 per cent OTS.

Among the losers this week, the business news segment recorded a fall of 1.11 per cent. CNBC Awaaz was the most affected channel in the genre with 83.7 per cent.

OTS English news genre in six metros decreased by 0.93 per cent with Loksabha TV leading the genre with 93.4 per cent. English movies in the same market dropped by 0.34 per cent. Movies Now led the section with 48.6 per cent.

Music genre and youth grabbed the fourth and fifth spots respectively with 0.29 per cent and 0.14 per cent. Sony Mix and MTV led the genre with 91.2 per cent and 91.0 per cent OTS, respectively.

July 4, 2017
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Next on the list was the English GEC genre with a growth of 25.1 per cent OTS. Colors infinity emerged as the channel which benefited the most in the genre with 47.7 per cent OTS.

The sports genre was next in line, which generated positive ratings and was up by 14.3 per cent OTS with DD Sports being the most benefited channel at 94.7 per cent OTS.

The English news genre in six metros market saw a growth of 10.6 per cent, wherein Loksabha TV recorded a 94.9 per cent OTS in week 20.

The kids genre across India registered a growth of 10.0 percent with Cartoon Network leading with 84.5 OTS.

Amongst the losers of week 20, were the religious channels.. The genre dropped by 5.3 per cent in HSM with Sanskar leading the tally with 95.8 per cent OTS.

May 23, 2017
Most preferred Hindi GEC genres in weeks 1 to 10 of 2017

BENGALURU: What are the most preferred programme genres that audiences like in the Hindi Speaking Market (HSM) – more specifically the programmes aired by Hindi general entertainment channels (Hindi GEC) in India? This report tries to answer these questions from a limited standpoint. First, to the basis of this report.

To simplify the report, the author has categorised Hindi GEC programmes broadly into the two groups – Drama and others, which have been further grouped intotengenres as below. These are the genres that have been present in the top 5 programmes lists during the first ten weeksof this year:

Drama: (1) Supernatural (Naagin Season 2 and Naagin) (2) Family Drama (KumkumBhagya, Shakti – AstitvaKeEhsaas Ki, YehRishta Kya Kehlata Hai, SaathNibhaanaSaathiya, AfsarBitiya, Udaan) (3) Super Hero (Baalveer) (4) Stand-up Comedy(The Kapil Sharma Show) (5) Sitcom (Taarak Mehta KaOoltahChashmah) (6) Historical (Shani, Jodha Akbar).

Others: (7) Awards (8) Reality (Bigg Boss)(9) Cricketand (10) Competition(Sa Re Ga Ma Pa Little Champs)

Awards, Reality, Cricket, Competition are not a part of drama or soaps. The author has included Stand-up Comedy or Talk Shows like The Kapil Sharma show as drama.Shani has been mentioned as mythology Historical, while Jodha Akbar as period Historical in portions of this paper.

This paper is based on statistical analysis of BARC data from the following markets: HSM (U+R), HSM (Rural), HSM (Urban): NCCS All: Prime Time (1800 – 2330 hrs): 2+ Individuals for weeks 1 to 10 of 2016 (Saturday, 30 December 2017 to Friday, 10 March 2017, HSM means Hindi Speaking Market). BARC releases television matrices each week.

This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists programmes per week for Hindi GEC. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 5 lists of programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total or Weekly Impressions (CWI) mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

What are the genre preferences of the three markets?

Audiences across all the three markets – Hindi GEC (U+R), Hindi GEC (R) and Hindi GEC (U) preferred Supernatural and Family dramas. All seemed to have an affinity for Historical dramas – the rural audiences preferred period history in the form of Jodha Akbar, while the overall Hindi GEC (U+R) and the Hindi GEC (U) audiences preferred mythology History in the form of the Indian deity Shani. Hindi GEC (U+R) and Hindi GEC (R) markets preferred the cricket genre – this was live cricket. Rural markets also showed a preference for Superhero shows, but they did not prefer Stand-up comedy as much as the other genres.

Hindi Urban audiences did not like cricket or competition or superhero shows as much as they did shows from genres such as Family drama, Supernatural, Stand-up Comedy, mythology Historical, Awards, Sitcom’s or reality.

Rerun of programmes such as Naagin season 1 and Jodha Akbar (both are Balaji Telefilms Limited products) on sister FTA channels of the original broadcasters such as Rishtey, Zee Anmol, Star Utsav still attract a lot of eyeballs.

Conspicuous is the absence of any programme from the Crime genre in top Hindi GEC programmes list during the first 10 weeks of 2017. Also, it was only the grand finale of Bigg Boss during the infancy stage of 2017 that brought the Reality genre just once into the top 5 list Hindi GEC (U) space with a rank of 2 in week 5 and Impressions of 6,182 (000s) Sumsduring the first 10 weeks of 2017.

Though a few Competition genre shows are currently being aired, they have not made it to the top 5 lists during the first 10 weeks of 2017, except for Sa Re Ga Ma Pa Little Champs that ranked 3 in week 9 of 2017 with 10,776 (000s) Sums Impressions, which by itself is a fairly high viewership for a single episode of a show.

Of note also is the fact that there were other mythology Historical and Supernatural programmes that were aired in 2017, and still continue on air, but they could not get the traction that shows such as Shani or Naagin have got/were able to get and did not make it to the top 5 programmes list during the first 10 weeks 0f 2017. Cricket programmes that made it to the top five list during the period under consideration were live cricket matches one day internationals and T20 international against England Check out below formore details about audience preferences of Hindi GEC (U+R); Hindi GEC (R) and; Hindi GEC (U) markets.

Hindi GEC (Urban+Rural or U+R) genre preferences

Supernatural – (NaaginSeason 2 and Naagin on Network 18’s Colors and Rishtey) was the most watched genre during the first ten weeks of 2017 in terms of CWI of 2,01,827(000s) Sumsand a frequency of 18 times that the genre appeared in the top five programmes in the Hindi GEC (U+R) market listsduring the first 10 weeks of 2017.

Family drama shows however had a higher frequency in the top 5 lists during the same period – 19. In a cricket crazy country like India, one day internationals and T-20 internationals matches had a frequency of 5 and a staggering CWI of 69,127, staggering because if one were to extrapolate average the per match impressions – be they one day international or T-20, at least 20percent more people watched each match than they watched a drama in the Hindi GEC (U+R) market.

Stand-up comedy through Kapil Sharma’s The Kapil Sharma Show on Sony Entertainment Television was the fourth most watched genre in this market. From the drama genre, Swastik Production’s mythology Historical Shani was present in the top 5 most watched programmes list during week 8 with a rank of 5 and Impressions of 9,055 (000s) Sums, while one of the longest running sitcoms – Neela Tele Films Private Limited’s Taarak Mehta KaOoltahChashmah on SAB TV was ranked 4 in week 10 of 2017 with Impressions of 9,995 (000s) Sums.

The competition genre found a place in the top 5 programmes list in the Hindi GEC (U+R) category through Amul Sa Re Ga Ma Pa Little Champs with a rank of 3 in week 9 on Zee TV – Hindi GEC (U+R). Also, among the others category, The Star Screen Awards was ranked 4 in week 1 of 2017 with Impressions of 9,683 (000s) Sums.

Hindi GEC Rural (R) genre preferences

Hindi GEC rural audiences have preferred five genres most during the first ten weeks of 2017. Besides the 5 genres, the Sitcom genre found a place in the top 5 programmes list in the Hindi GEC Rural space. Except for cricket, the Hindi GEC rural market seemed to have preferred soaps most – be they from the Supernatural, Family, Historical or Sitcom drama genres during the period.

From BARC ratings, it is obvious that the Supernatural genre is the most watched across the Hindi GEC market, because it is the most watched genre in Hindi GEC Rural market. Both the seasons of the Ektaa Kapoor runBalaji Telefilms drama (Naagin Season 2 and Naagin)had CWI of 1,00,464 (000s) Sums during the weeks under consideration.

The Family drama genre led by Rashmi Sharma Telefilms Limited SaathNibhaanaSaathiya and another Balaji Telefilm soap – KumkumBhagya was next. Four soaps – SaathNibhaanaSaathiyaon Star Utsavwith a frequency of 6 and CWI of 32,064 (000s) Sums;KumkumBhagya with a frequency of 6 on Zee TV and CWI of 27,559(000s) Sums; Village Boy Production Pvt. Ltd. AfsarBitiya on Zee Anmol with a frequency of 3 and CWI of 16,274(000s) Sums; and the Mahesh BhattGurudevBhalla Productions distributed Udaan with a frequency of 2 and CWI of 8,484(000s) Sums on Rishtey made the Family Drama genre the second most watched one during weeks 1 to 10 of 2017 in the Hindi GEC (R) market. Please refer to the chart below:

One day internationals and T20 international – Cricket came next – with a frequency of 6 – (one more than Hindi GEC (U+R)) and CWI of 53,224 (000s) Sums. The Super Hero genre through Optimystix Entertainment’s Baalveer on Sony Pal was the fourth most watched genre with a frequency of 6 and CWI of 30,838 (000s) Sums.

The Historical genre through Balaji Telefilm’s Jodha Akbar on Zee Anmol was fifth most watched genre in rural India during the first 10 weeks of 2017. The genre had a frequency of 4 and CWI of 19,736 (000s) Sums.

Taarak Mehta KaOoltahChashmah in week 10 with a rank of 5 represented the single frequency that Sitcom’s had during the period under consideration in this paper.

Hindi GEC Urban (U) genre preferences

Hindi GEC Urban audiences preferred Family drama to Supernatural based on BARC data for the first 10 weeks of 2017. The Family drama genre led by KumkumBhagya on Zeel was the most watched genre in the Hindi GEC Urban market with a frequency of 25 out of a possible 50 and TWI of 1,59,432 (000s) Sums.

The Supernatural genre came in next, led by the sole programme from that genre in the top 5 lists during all the 10 weeks of 2017 – Naagin Season 2 on Colors TV. Naagin Season 2 was the most watched show in the Hindi GEC Urban space during all the 10 weeks of 2017 with a frequency of 10 and CWI of 76,585. The next best contender for the most watched programme in the same space during the period under consideration was KumkumBhagya also with a frequency of 10 and with CWI of 64,208 (000s) Sums. Shakti – AstitvaKeEhsaas Ki was another show, on Star Plus, that was the third most watched show in Urban Hindi GEC markets with a frequency of 9 and CWI of 57,495 (000s) Sums during the first 10 weeks of 2017. Please refer to the charts below:

The Kapil Sharma show with a frequency of 7 in the top 5 programmes list brought the Stand-up Comedy genre to third place with CWI of 46,483 (000s) Sums. Urban audiences also seemed to like the mythology Historical genre – Shani on Colors with a frequency of 3 and CWI of 18,824 (000s) Sums.

Two awards on two separate channels – One on Star Plus – Star Screen Awards 2017 (7,231 (000s) Sums)) and the other on Colors – Sansui Colors Stardust Awards (Impressions – 6,557 (000s) Sums)) brought this genre to the sixth place with CWI of 13,788 (000s) Sums in the Hindi GEC (U) space. Taarak Mehta KaOoltahChashmah fared better in the urban Hindi GEC space with a frequency of 2. Reality in the form of Bigg Boss season 10 had a frequency of 1 in the list.

Parting shot

Rural India has overtaken urban India in terms of absolute numbers of TV households in India according to a Broadcast Audience Research Council of India (BARC) study. Urban India may have 84 million (8.4 crore) of the total 183 million (18.3 crore) TV households, with a penetration of close to 87 percent. But rural India has overtaken it with 99 million (9.9crore) TV households, even as TV penetration remains 52 percent.

While the quality of content produced by various houses has steadily improved, certain production houses such as Balaji Telefilms Limited seemed to have got the pulse of the viewers’ just right, going by the success of their shows, be they from the Family drama or Supernatural genres.

The Indian Premier League (cricket) is just a few weeks away. Overall, numbers of programmes and consequently channels and networks are likely to drop as past history has shown. It will be a challenge for the programme creators to create riveting and sticky content, if not to draw eyeballs from IPL, then to at least retain a large part of their audience. Indian viewers are definitely in for a treat!

March 20, 2017
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months.

Speaking to Indiantelevision.com, Sony Pictures Network India CEO NP Singh said, “With this show, we begin our prime time to 7.30pm, and soon we will have a show at 7pm time-band. Our objective is to start prime time at 6pm in 12 to 18 months’ time.”

Singh further added, “Sony TV’s weekend shows are running successfully. We are focusing on the growth and reach of viewership of our weekday property and that will happen by launching the new slots on the channel and the launch of new shows on those channels.”

Sony Entertainment Television EVP and business head Danish Khan said, “The intention is to expand the prime time from 6pm to 11.30pm but one thing at a time. 7.30 pm time slot we are opening now, and, hopefully by April, we will open the 7pm time band. The programming philosophy for Sony is novelty, variety and quality. We are working on banking a writing script in advance also we are shooting in advance. Like we are launching Peshwa Bajirao on Monday with 20 episodes in bank that is to drive the quality. Also we are hoping that we will bring some novel concept.”

Firstly, it was Star Plus which opened the early prime time slot and later followed by other Hindi GECs entered the space but most of the channels failed to get the positive ratings in those early prime time specially 6pm and 6.30pm. But 7pm and 7.30pm time band became the prime time for all the channels and the space become more competitive with time.

“There are seven Hindi GEC channels, and India is a huge country with a different set of audience fragmentation. It’s important to have a variety in GECs. In small towns, the prime time starts early, whereas in urban India people watch television slightly late. The overall HSM numbers might not look very big but, in the sub groups of geography, some shows are blockbusters. I think there is huge appetite for early prime time,” informed Khan.

Well, how successfully Sony is able to encash the expanded prime time, only time will tell.

January 20, 2017
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months.

Speaking to Indiantelevision.com, Sony Pictures Network India CEO NP Singh said, “With this show, we begin our prime time to 7.30pm, and soon we will have a show at 7pm time-band. Our objective is to start prime time at 6pm in 12 to 18 months’ time.”

Singh further added, “Sony TV’s weekend shows are running successfully. We are focusing on the growth and reach of viewership of our weekday property and that will happen by launching the new slots on the channel and the launch of new shows on those channels.”

Sony Entertainment Television EVP and business head Danish Khan said, “The intention is to expand the prime time from 6pm to 11.30pm but one thing at a time. 7.30 pm time slot we are opening now, and, hopefully by April, we will open the 7pm time band. The programming philosophy for Sony is novelty, variety and quality. We are working on banking a writing script in advance also we are shooting in advance. Like we are launching Peshwa Bajirao on Monday with 20 episodes in bank that is to drive the quality. Also we are hoping that we will bring some novel concept.”

Firstly, it was Star Plus which opened the early prime time slot and later followed by other Hindi GECs entered the space but most of the channels failed to get the positive ratings in those early prime time specially 6pm and 6.30pm. But 7pm and 7.30pm time band became the prime time for all the channels and the space become more competitive with time.

“There are seven Hindi GEC channels, and India is a huge country with a different set of audience fragmentation. It’s important to have a variety in GECs. In small towns, the prime time starts early, whereas in urban India people watch television slightly late. The overall HSM numbers might not look very big but, in the sub groups of geography, some shows are blockbusters. I think there is huge appetite for early prime time,” informed Khan.

Well, how successfully Sony is able to encash the expanded prime time, only time will tell.

January 20, 2017
Colors Infinity tops English entertainment; DD leads HSM news

MUMBAI: The last week of 2016, that is, week 52 witnessed English Entertainment emerging as the number one gainer in week 39 of Chrome Data and Analytics. The sector registered 16.0 per cent opportunity to see (OTS) and Colors Infinity led the genre with 45.7 per cent OTS.

Next in the row is Hindi News in Hindi-speaking market (HSM) which recorded 14.7 per cent of OTS with DD News leading the sector with 98.6 per cent OTS.

English News genre stood at three number with 10.9 per cent OTS and Loksabha TV bagged the first spot with 93.5 per cent OTS.

Hindi Movies genre registered 9.8 per cent OTS across HSM market with Max in the lead with 93.0 per cent OTS.

The music segment in the same market registered 8.6 per cent OTS with Sony Mix topping the chart with 91.0 per cent OTS.

Sports, religious and youth genres are among the losers of week 51. Sports section across India bagged 1.4 per cent OTS and DD sports became the most viewed channel in that segment with 91.6 per cent OTS. Religious genre recorded 1.3 per cent OTS with Aastha in the lead with 99.0 per cent OTS.

Last in the same category is the youth genre across Hindi-speaking market with 0.4 per cent OTS and Channel V registered 89.0 per cent OTS.

January 3, 2017
Colors Infinity tops English entertainment; DD leads HSM news

MUMBAI: The last week of 2016, that is, week 52 witnessed English Entertainment emerging as the number one gainer in week 39 of Chrome Data and Analytics. The sector registered 16.0 per cent opportunity to see (OTS) and Colors Infinity led the genre with 45.7 per cent OTS.

Next in the row is Hindi News in Hindi-speaking market (HSM) which recorded 14.7 per cent of OTS with DD News leading the sector with 98.6 per cent OTS.

English News genre stood at three number with 10.9 per cent OTS and Loksabha TV bagged the first spot with 93.5 per cent OTS.

Hindi Movies genre registered 9.8 per cent OTS across HSM market with Max in the lead with 93.0 per cent OTS.

The music segment in the same market registered 8.6 per cent OTS with Sony Mix topping the chart with 91.0 per cent OTS.

Sports, religious and youth genres are among the losers of week 51. Sports section across India bagged 1.4 per cent OTS and DD sports became the most viewed channel in that segment with 91.6 per cent OTS. Religious genre recorded 1.3 per cent OTS with Aastha in the lead with 99.0 per cent OTS.

Last in the same category is the youth genre across Hindi-speaking market with 0.4 per cent OTS and Channel V registered 89.0 per cent OTS.

January 3, 2017
Star Plus leads Hindi GEC & Urban; Rishtey tops rural HSM

MUMBAI: Star Plus continued to be the leader in Hindi GEC and Hindi GEC Urban. Sony TV’s dance reality show Super Dance bagged the first spot in Urban Hindi speaking market. On the other hand, Rishtey led the Rural HSM this week, according to Broadcast Audience Research Council (BARC) All India in week 51.

Hindi GEC

Even after a decline in ratings, Star Plus continues to lead the Hindi GECs genre with 647573 Impressions (000s) against 669638 Impressions (000s) in week 50. Colors too witnessed a fall in ratings with 629203 Impressions (000s) against 668471 Impressions (000s) in previous week followed by Zee TV with 467749 Impressions (000s) bagged the third spot in the Hindi GEC section.

Sony Entertainment Television maintained its fourth position with 455376 Impressions (000s) and Rishtey stood at number five with 434367 Impressions (000s) followed by Sony Pal on number six with 414077 Impressions (000s) and Life OK fell on seventh with 382480 Impressions (000s). Zee Anmol garnered the eight slot with 376086 Impression (000s).

Sab TV and Star Utsav registered 353853 Impressions (000s) and 341745 Impressions (000s) on ninth and tenth spot.

Hindi GEC Rural

Rishtey maintained its reins over Hindi GEC rural Hindi speaking market. The channel garnered the first slot with 326517 Impressions (000s) followed by Sony Pal with 300440 Impressions (000s) stood at number two.

Zee Anmol bagged the third slot with 283537 Impressions (000s) followed by Star Utsav on fifth spot with 202341 Impressions (000s) and Star Plus stood at number five with 202341 Impressions (000s).

Colors fell on sixth sloth with 196415 Impressions (000s). Zee TV, Big Magic and Sony Entertainment Television garnered eighth, ninth and tenth spot with 190390 Impressions (000s), 135358 Impressions (000s) and 130786 Impressions (000s), respectively. Life fell on number tenth with 125901 Impressions (000s).

Hindi GEC Urban

Star Plus garnered the pole position with 445233 Impressions (000s) followed by Colors on second place with 432787 Impressions (000s) and Sony Entertainment Television on third with 324590 against 311050 Impressions (000s) in previous week.

Zee TV maintained fourth slot with 277360 Impressions (000s) followed by Sab TV on fifth 263705 Impressions (000s) and Life OK with 256579 Impressions (000s) stood on sixth.

&TV maintained its seventh spot with 149443 Impressions (000s). Sony Pal, Rishtey and Zee Anmol bagged 113638 (000s), 107851 (000s) and 92549 Impressions (000s), respectively.

December 30, 2016
Star Plus leads Hindi GEC & Urban; Rishtey tops rural HSM

MUMBAI: Star Plus continued to be the leader in Hindi GEC and Hindi GEC Urban. Sony TV’s dance reality show Super Dance bagged the first spot in Urban Hindi speaking market. On the other hand, Rishtey led the Rural HSM this week, according to Broadcast Audience Research Council (BARC) All India in week 51.

Hindi GEC

Even after a decline in ratings, Star Plus continues to lead the Hindi GECs genre with 647573 Impressions (000s) against 669638 Impressions (000s) in week 50. Colors too witnessed a fall in ratings with 629203 Impressions (000s) against 668471 Impressions (000s) in previous week followed by Zee TV with 467749 Impressions (000s) bagged the third spot in the Hindi GEC section.

Sony Entertainment Television maintained its fourth position with 455376 Impressions (000s) and Rishtey stood at number five with 434367 Impressions (000s) followed by Sony Pal on number six with 414077 Impressions (000s) and Life OK fell on seventh with 382480 Impressions (000s). Zee Anmol garnered the eight slot with 376086 Impression (000s).

Sab TV and Star Utsav registered 353853 Impressions (000s) and 341745 Impressions (000s) on ninth and tenth spot.

Hindi GEC Rural

Rishtey maintained its reins over Hindi GEC rural Hindi speaking market. The channel garnered the first slot with 326517 Impressions (000s) followed by Sony Pal with 300440 Impressions (000s) stood at number two.

Zee Anmol bagged the third slot with 283537 Impressions (000s) followed by Star Utsav on fifth spot with 202341 Impressions (000s) and Star Plus stood at number five with 202341 Impressions (000s).

Colors fell on sixth sloth with 196415 Impressions (000s). Zee TV, Big Magic and Sony Entertainment Television garnered eighth, ninth and tenth spot with 190390 Impressions (000s), 135358 Impressions (000s) and 130786 Impressions (000s), respectively. Life fell on number tenth with 125901 Impressions (000s).

Hindi GEC Urban

Star Plus garnered the pole position with 445233 Impressions (000s) followed by Colors on second place with 432787 Impressions (000s) and Sony Entertainment Television on third with 324590 against 311050 Impressions (000s) in previous week.

Zee TV maintained fourth slot with 277360 Impressions (000s) followed by Sab TV on fifth 263705 Impressions (000s) and Life OK with 256579 Impressions (000s) stood on sixth.

&TV maintained its seventh spot with 149443 Impressions (000s). Sony Pal, Rishtey and Zee Anmol bagged 113638 (000s), 107851 (000s) and 92549 Impressions (000s), respectively.

December 30, 2016