ITV

Tag: HSM market

  • Barc Week 25: India TV leads HSM market for three weeks

    Barc Week 25: India TV leads HSM market for three weeks

    Mumbai: Hindi news channel India TV has been consistently leading the Hindi-speaking market among the target audience 15+ for three consecutive weeks as per data by Broadcast Audience Research Council India (Barc).

    As per data shared by the channel for Week 23, 24 and 25, India TV has a consistent relative share of 13.5 per cent for the 15+ target group.

    Aaj Tak follows the channel with 12.8 per cent relative share in Week 25. News18 India has a 11.9 per cent share, TV9 Bharatvarsh has 10.9 per cent share and Republic Bharat with 10.8 per cent share.

    Zee News has a relative share of 9.2 per cent followed by Times Now Navbharat at 7.4 per cent share. ABP News has 6.5 per cent share, News Nation has 5.8 per cent share and Good News Today has 5.2 per cent share.

    Furthermore, India TV is also the leading channel in the Hindi-speaking Urban 15+ T.G market eight consecutive weeks with a 14.4 per cent relative share in Week 25.

    India TV is even more popular with affluent audiences i.e., NCCS A HSM as per the Barc data. India TV has been the leading Hindi news channel for this target group for eight weeks and has a 15.2 per cent relative share in Week 25.

    The overall ratings for Hindi news genre (Average Minute Audience (AMA) (000)) grew by four per cent in week 25 i.e., 18-24 June.

    Additionally, as per return-path data (RPD) by Airtel Xstream, India TV is the leading Hindi news channel from Week 18 to Week 25 in the Hindi-speaking market with 18.6 per cent relative share. The RPD data is on the basis of total watch time.

    Source: BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM, Period: Wk 23’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s

    BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM Urban, Period : Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s

    BARC, All Days, 06:00-24:00, TG: NCCS A, Market: HSM, Period : Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis AMA 000s

    BARC, All Days, 06:00-24:00, TG: 15+, Market: HSM, Period: Wk 18’22 to Wk 25’22, Hindi News Genre consist 12 Hindi News Channels, AMA 000s                     

    Airtel Xstream, All Days, 24Hr, Market: HSM, Period: Wk 18’22 to Wk 25’22, Relative Share among 12 Hindi News Channels, Basis Total Watch Time

  • Barc Week 24: India TV leading news channel in HSM market among 15+ target group

    Barc Week 24: India TV leading news channel in HSM market among 15+ target group

    Mumbai: Broadcast Audience Research Council (Barc) India’s data for Week 24 Hindi Speaking Market (HSM) (Saturday, 11 June 2022 to Friday, 17 June 2022; 24hrs; 15+ audience) for news channel shows India TV as the leading news channel with 13.5 per cent market share. The share remains the same as for Week 23 2022.

    Aaj Tak claimed the number two position with a relative share of 12.6 per cent followed by News18 India at number three position with a relative share of 12.1 per cent

    The relative share of TV9 Bharatvarsh declined dramatically. The channel now is at number four position with a relative share of 11.1 per cent.

    Below are the data and the market shares of the next positions amongst 12 Hindi News channels as claimed: 

    Republic Bharat -10.3 per cent

    Zee News – 8.9 per cent

    Times Now Navbharat-7.6 per cent

    ABP News-6.2 per cent

    News Nation-5.8 per cent

    Good News Today-5.3 per cent

    News 24-3.6 per cent

    India News-2.2 per cent

  • Barc Week 23 data: Goldmines most watched channel in HSM market

    Barc Week 23 data: Goldmines most watched channel in HSM market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 23 i.e., 4 June to 10 June. Goldmines has emerged as the most watched channel in the Hindi-speaking market.

    As per All India 2+ target group data, Sun TV was the most watched channel in India during the week with average minute audience (AMA) of 2306.0 (000). It was followed by Star Maa with 2162.43 (000) AMA, Goldmines with 2097.48 (000) AMA, Star Plus at 1990.87 (00) AMA and Dangal at 1771.91 (000) AMA.

    Average minute audience (AMA) is defined as the number of individuals of a target audience who viewed a televised “event”, averaged across minutes.

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    In the Hindi-speaking market (HSM), Goldmines was the most watched channel with an AMA of 2073.41 (000). It was followed by Star Plus, Dangal, Sony SAB and Star Pravah.

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    In the South, Sun TV was the most watched channel at 2298.28 (000) AMA followed by Star Maa at 2122.72 (000) AMA, Star Vijay, Zee Kannada, Zee Telugu.

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    In the Maharashtra/Goa market, Star Pravah was the most watched channel with 1358.65 (000) AMA followed by Zee Marathi, Sony SAB, Colors Marathi and Goldmines.

    In the megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 419.97 (000) AMA followed by Star Plus, Sony SAB, Star Vijay and Colors.

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    In the West Bengal market, Star Jalsha was the most watched channel with 973.51 (000) AMA followed by Zee Bangla at 720.27 (000) AMA, Jalsha Movies, Sony Aath and Zee Bangla Cinema.

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  • Republic Bharat’s gtvt doubles with 94% growth in the 3rd week of its launch

    Republic Bharat’s gtvt doubles with 94% growth in the 3rd week of its launch

    MUMBAI: In the third week of its launch, Republic TV BHARAT has built significant viewer engagement in the HSM Market.  The channel’s reach spiked by 50% garnering 96.08 million eyeballs. Bharat’s extensive focus on big stories nearly doubled the impressions delivering 142million impressions.  R.Bharat witnessed a double digit growth in the HSM market making it the fastest growing Hindi news channel.

     At 18.2 minutes per viewer R.BHARAT  continues to deliver higher time spent due to its exclusive news coverage. 

    On Saturday, 16th February, wide expanse of on-ground reporters captured the national sentiment after the Pulwama attack.Republic Bharat ensured non-stop coverage of the Pulwama martyrs’ final journey and India’s Last Salute to them.

    The coverage included reporters being present near Wagah Border as well as anchoring of shows from India Gate, which allowed the Bharat viewers to get a massive diversity in content while staying with the core sentiment and resolve of nationalism across the country.  Keeping the focus on Pakistan from The Hague, Republic Media Network’s Legal Editor was reporting live and getting non-stop exclusives on India’s strategy on the Kulbhushan Jadhav case at the ICJ from Netherlands. This added a different dimension to the Indo-Pak relationship post the Pulwama attack. 

    On 17th February, Republic Bharat’s anchor Sucherita Kukreti was live from Pulwama, where she spoke to CRPF jawans present during the convoy attack.  The energy, the resolve and the ‘josh’ in the CRPF Jawans at Pulwama despite the attack uplifted the sentiments of every Indian. 

    At a time when every Indian was thinking about what they could do to help isolate the enemy, Republic Bharat had launched a nationwide campaign to isolate Pakistan right from the local level, which got immense feedback. 

    From Bharat extensively covering the massive decision to cut off any extra water being given to Pakistan via River Ravi on good faith, to upholding it's belief in Rashtra Sarvopari, Bharat was at the forefront of reporting and taking a position that campaigned wholly for India’s interests and Nation First. 

    Ending the week on a big high in terms of content, Editor-in-Chief Arnab Goswami got the first interview with the Union Home Minister on 22nd February (Friday) wherein Mr. Rajnath Singh declared India’s decision to fight “a decisive battle” against terrorism post the Pulwama attack and reassured the nation on the way forward. 

    Through the week, there was an overwhelming feeling of Bharat echoing the sentiments of the people of India and the brave Forces by roaring: Rashtra Ke Naam and Nation First. 

  • Colors retains GEC reign; Sony Pal overtakes Zee Anmol in rural

    Colors retains GEC reign; Sony Pal overtakes Zee Anmol in rural

    MUMBAI: Continuing its reign over the HSM market four weeks in a row, Colors lead Hindi GEC genre across urban and rural markets combined. It also topped the urban-only list.On the other hand, Sony Pal overtook Zee Anmol and became the number one watched Hindi GEC channel in rural India.

    Hindi GEC

    Colors maintained its leadership position with 638344 Impressions (000s) followed by Star Plus on second position with 597790 Impressions (000s). Sony Pal has climbed up to the third spot with 470891 Impressions(000s) as Zee TV slipped to fourth in the list with 435915 Impressions (000s)

    Zee Anmol retained  fifth position with 435662 Impressions (000s). Sony Entertainment Television takes over the sixth spot earlier occupied by its sister channel Sony Sab. SET has scored 409301 Impressions (000s), while Star Utsav, which follows it at 7th spot has recorded 398716 Impressions (000s).

    Rishtey retained its eighth spot with 380487 Impressions (000s). Life Ok upped one spot to ninth with 376803 Impressions (000s) while Sony Sab dropped drastically to tenth spot with 365226 Impressions (000s).

    Hindi GEC Rural

    Viewers have crowned Sony Pal as the leader in the rural market with 343280 Impressions (000s) followed by Zee Anmol with 331554 Impressions (000s). Star Utsav regained third spot with 305659 Impressions (000s) as Rishtey dropped to fourth position with 290181 Impressions (000s).

    Colors bagged fifth spot with 207719 Impressions (000s).  Star Plus stood at sixth spot in Rural HSM with 196443 Impressions (000s) followed by Zee TV at number seven with 182881 Impressions (000s). Like OK climbed one spot at eighth spot with 137922 Impressions (000s)as Big Magic dropped to ninth with 124137 Impressions (000s). Sony Entertainment stayed at tenth spot with 121574 Impressions (000s).

    Hindi GEC Urban

    Colors was yet again the number one channel in Urban Hindi GECs genre with 433668 Impressions (000’s) followed by Star Plus on second with 401346 Impressions (000’s). Sony Entertainment Television jumped to third spot  with 287727 impressions (000s) and Zee TV stood at number four with 253034 Impressions (000s).

    Sony Sab was at fifth spot with 252499 Impressions (000s). Life Ok  took over the sixth spot with 238881 Impressions (000s) as &Tv retained its number seven spot with 144128  Impressions (000s).

    Sony Pal,  Zee Anmol and STAR Utsav grabbed the last three spots with 127610 Impressions (000s),104107 Impressions (000s) and 93057 Impressions (000s) respectively.

  • Colors retains GEC reign; Sony Pal overtakes Zee Anmol in rural

    Colors retains GEC reign; Sony Pal overtakes Zee Anmol in rural

    MUMBAI: Continuing its reign over the HSM market four weeks in a row, Colors lead Hindi GEC genre across urban and rural markets combined. It also topped the urban-only list.On the other hand, Sony Pal overtook Zee Anmol and became the number one watched Hindi GEC channel in rural India.

    Hindi GEC

    Colors maintained its leadership position with 638344 Impressions (000s) followed by Star Plus on second position with 597790 Impressions (000s). Sony Pal has climbed up to the third spot with 470891 Impressions(000s) as Zee TV slipped to fourth in the list with 435915 Impressions (000s)

    Zee Anmol retained  fifth position with 435662 Impressions (000s). Sony Entertainment Television takes over the sixth spot earlier occupied by its sister channel Sony Sab. SET has scored 409301 Impressions (000s), while Star Utsav, which follows it at 7th spot has recorded 398716 Impressions (000s).

    Rishtey retained its eighth spot with 380487 Impressions (000s). Life Ok upped one spot to ninth with 376803 Impressions (000s) while Sony Sab dropped drastically to tenth spot with 365226 Impressions (000s).

    Hindi GEC Rural

    Viewers have crowned Sony Pal as the leader in the rural market with 343280 Impressions (000s) followed by Zee Anmol with 331554 Impressions (000s). Star Utsav regained third spot with 305659 Impressions (000s) as Rishtey dropped to fourth position with 290181 Impressions (000s).

    Colors bagged fifth spot with 207719 Impressions (000s).  Star Plus stood at sixth spot in Rural HSM with 196443 Impressions (000s) followed by Zee TV at number seven with 182881 Impressions (000s). Like OK climbed one spot at eighth spot with 137922 Impressions (000s)as Big Magic dropped to ninth with 124137 Impressions (000s). Sony Entertainment stayed at tenth spot with 121574 Impressions (000s).

    Hindi GEC Urban

    Colors was yet again the number one channel in Urban Hindi GECs genre with 433668 Impressions (000’s) followed by Star Plus on second with 401346 Impressions (000’s). Sony Entertainment Television jumped to third spot  with 287727 impressions (000s) and Zee TV stood at number four with 253034 Impressions (000s).

    Sony Sab was at fifth spot with 252499 Impressions (000s). Life Ok  took over the sixth spot with 238881 Impressions (000s) as &Tv retained its number seven spot with 144128  Impressions (000s).

    Sony Pal,  Zee Anmol and STAR Utsav grabbed the last three spots with 127610 Impressions (000s),104107 Impressions (000s) and 93057 Impressions (000s) respectively.