ITV

Tag: HSM

  • Dish TV launches dynamic AV vans for ‘Zing Super Offer’ across HSM

    Dish TV launches dynamic AV vans for ‘Zing Super Offer’ across HSM

    Mumbai: Dish TV, a prominent DTH service provider, has launched a strategic outreach initiative targeting Hindi-speaking market (HSM) regions across Rajasthan, Uttar Pradesh East & West, Madhya Pradesh, and Bihar to popularise its Zing Super offering through on-ground activities, tailored for tier-2, tier-3 towns, and deep rural areas. The company is using all decked-up dynamic interactive audio-video (AV) vans to promote its special ‘Zing Super offer’ and provide entertainment avenues to the HSM market, with the aim to attract potential customers towards the evolved entertainment experience of pay television.

    Dish TV provides both pay-TV channels and free channels on its platform to offer customers a choice between pay-TV and Free TV viewing. The Dish TV van activity has been instrumental in directly connecting with customers by demonstrating both pay-TV and FTA through live programming demos and on-the-spot resolution of complaints of existing subscribers. The vans will also showcase educational channels and distribute stationery to children to build an emotional connection with families.

    Dish TV India Ltd CEO Manoj Dobhal said, “At Dish TV, we’re committed to delivering top-notch entertainment to our valued customers. Our ‘Zing Super’ offer provides 300+ channels for an extended period of time with the flexibility to add pay channels on an à la carte basis whenever required. With our unique initiative, using interactive dynamic AV vans, we aim to highlight the content quality of pay-TV vis-a-vis FTA through live programming on the spot, which helps in converting FTA customers by bringing them onto the pay platform at a reasonable entry price.”

    As part of the campaign, dynamic vans will traverse these targeted markets, generating awareness, facilitating on-the-spot new sales and resolving customer complaints.

    Customers can avail the exclusive offer during the campaign period and receive exciting gifts with every purchase, ensuring a delightful experience for all customers.

  • Barc Wk36 – Wk39: News18 leads in HSM

    Barc Wk36 – Wk39: News18 leads in HSM

    Mumbai: Network18 group’s News18 has been having a safe and stable ride with its national Hindi as well as English news channels leading the show for several months in a row. It has now claimed leadership across all key Hindi-speaking markets (HSM).

    According to Barc data in Wk36–Wk39,TG: 15+, News18 Network has a 15.4 per cent market share, making it the country’s largest TV news network.

    News18 Bihar Jharkhand is the number one news channel in the state with a market share of 97.7 per cent. News18 UP & Uttarakhand, too, has topped the charts with a market share of 28.6 per cent, as compared to ABP Ganga’s market share of 26.2 per cent.

    News18 Rajasthan is the leading channel in the state with a market share of 57.9 per cent compared to 1st India News’ 31.6 per cent and India News Rajasthan’s 9.6 per cent.

    News18 Punjab/Haryana has claimed the key position too, with a market share of 32.1 per cent, compared to PTC News, Living India News, and MH One Prime’s 30.6 per cent, 22.1 per cent and 10.8 per cent respectively.

    Launched almost 45 days ago, News18 JKLH too has grabbed the top slot with a market share of 39.2 per cent compared to JKL 24×7 News and Gulistan News’ 36.1 per cent, and 24.7 per cent, respectively. 

    Commenting on the viewership data, Network18 CEO of Hindi news Karan Abhishek Singh said, “News18 India has been the number one national Hindi news channel for several months now. Now, News18 regional channels have claimed leadership across all key Hindi-speaking markets. It’s a message of great trust that our viewers have placed in us.”

    According to Barc ratings, News18 India bagged a 15.8 per cent market share in weeks 36–39, HSM-urban+rural, as compared to the 13 per cent share of TV9 Bharatvarsh and Aaj Tak’s 12.7 per cent.

    In the prime time slot of 2100-2200 hours (TG: 15+, HSM), News18 India’s Kishore Ajwani is ahead of Aaj Tak by 3.5 per cent with a 17.9 per cent market share in comparison to Aaj Tak’s Sudhir Chaudhary, who holds 14.4 per cent.

    Going strong on its leadership, CNN-News18, the English news channel of the Network18 group, has also fortified its position as the primary English news channel in the country by securing a market share of 31.6 per cent, as per Barc data (Wk36 – Wk 39, TG: 15+, HSM). Meanwhile, Republic TV holds the second slot with 26.6 per cent, and Times Now is in the third position with a 26.1 per cent market share.

    Even on the digital front, the News18 brands have been garnering solid traction, with their views increasing steadily across YouTube and other social media platforms.

    News18 has been heavily investing in technology and editorial resources to ensure that its content and presentation remain uniquely curated for the audience and far ahead of the competition.

  • Barc Wk 36: Sun TV retains the top position in all India market

    Barc Wk 36: Sun TV retains the top position in all India market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 35  i.e., 27 August to 2 September. As per data for the all India 2+ target group, Sun TV is the most watched channel in India with an average minute audience (AMA) of 2357.27 (000). It was followed by Star Maa at 2221.43 (000) AMA, Star Plus  at 1999.62 (000) AMA, STAR Sports 1 Hindi at 1939.32 (000) AMA and Dangal at 1936.85 (000) AMA.

    The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised “event,” averaged across minutes.

    In the Hindi-speaking market (HSM), Dangal emerged as the most watched channel at 1925.09 (000) AMA followed by Star Plus at 1923.0 (000) AMA, Star Sports 1 Hindi at 1908.95 (000) AMA, Goldmines at 1858.12 (000) AMA and Colors at 1453.52 (000) AMA.

    In the South market, Sun TV was the most watched channel at 2345.66 (000) AMA, followed by Star Maa at 2166.61 (000) AMA, Zee Kannada at 1393.76 (000) AMA, Star Vijay at 1373.72 (000) AMA,  Zee Telugu at 1365.88 (000) AMA.

    In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1334.86  (000) AMA, followed by Star Sports 1 Hindi at 493.38 (000) AMA, Zee Marathi 423.57 (000) AMA, Sony SAB 375.39 (000) AMA and Colors Marathi 355.05 (000) AMA.

    In the West Bengal market, Star Jalsha was the most watched channel with 1145.79 (000) AMA followed by Zee Bangla at 745.69 (000) AMA, Jalsha Movies 187.42 (000) AMA, STAR Sports 1 Hindi 161.53 (000) AMA and Sony Aath at 134.28 (000) AMA.

    In the Megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 405.45 (000) AMA followed by Star Plus at 352.78 (000) AMA, Colors 323.56 (000) AMA, STAR Sports 1 Hindi at 307.48 (000) AMA  and STAR Vijay 283.67 (000) AMA.

  • Barc Wk 35: Sun TV leads in all India market

    Barc Wk 35: Sun TV leads in all India market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 35  i.e., 27 August to 2 September. As per data for the all India 2+ target group, Sun TV is the most watched channel in India with an average minute audience (AMA) of 2511.95 (000). It was followed by Star Maa at 2235.04(000) AMA, Star Plus  at 2063.01(000) AMA , Goldmines at 2036.4 (000) AMA and Dangal at 1868.71 (000) AMA.

    The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised “event,” averaged across minutes.

    In the Hindi-speaking market (HSM), Goldmines emerged as the most watched channel at 2005.46 (000) AMA followed by Star Plus at 1989.98 (000) AMA, Dangal at 1860.74 (000) AMA, Star Sports 1 Hindi at 1642.79 (000) AMA and Colors at 1474.25 (000) AMA.

    In the South market, Sun TV was the most watched channel at 2497.44 (000) AMA, followed by Star Maa at 2184.31 (000) AMA, Dangal at Zee Kannada (000) AMA, Star Vijay at 1394.17 (000) AMA,  Zee Telugu at 1321.86 (000) AMA.

    In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1395.34 (000) AMA, followed by Star Sports 1 Hindi at 439.46 (000) AMA, Zee Marathi 434.99 (000) AMA, Sony SAB 385.42 (000) AMA and Colors Marathi 382.41 (000) AMA.

    In the West Bengal market, Star Jalsha was the most watched channel with 1079.41 (000) AMA followed by Zee Bangla at 790.41 (000) AMA, Jalsha Movies 227.1 (000) AMA, Zee Bangla Cinema 157.22 (000) AMA and STAR Sports 1 Hindi 140.59 (000) AMA.

    In the Megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 444.33 (000) AMA followed by Star Plus at 368.9 (000) AMA, Colors 322.92 (000) AMA,  STAR Vijay 302.06 (000) AMA and SONY SAB 296.92 (000) AMA.

  • Barc Wk 33: Goldmines lead in all India market

    Barc Wk 33: Goldmines lead in all India market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 33  i.e., 13 August to 19 August. As per data for the all India 2+ target group, Goldmines is the most watched channel in India with an average minute audience (AMA) of 2685.26 (000). It was followed by Star Maa at 2667.03 (000) AMA, Sun TV at 2624.5 (000) AMA, Star Plus at 2034.54 (000) AMA and Dangal at 1832.49 (000) AMA.

    The average minute audience (AMA) is defined as the number of individuals from a target audience who viewed a televised “event,” averaged across minutes.

    In the Hindi-speaking market (HSM), Goldmines emerged as the most watched channel at 2647.25 (000) AMA, followed by Star Plus at 1960.05 (000) AMA, Dangal at 1822.95 (000) AMA, Sony SAB at 1601.57 (000) AMA and Star Pravah at1565.54.

    In the South market, Sun TV was the most watched channel at 2612.51(000) AMA, followed by Star Maa at 2604.36 (000) AMA, Star Vijay at 1628.83 (000) AMA, Zee Kannada at 1387.19 (000) AMA, and Zee Telugu at 1339.31 (000) AMA.

    In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1547.59 (000) AMA, followed by Zee Marathi at 467.49 (000) AMA, Goldmines, Colors Marathi, and Sony SAB.

    In the West Bengal market, Star Jalsha was the most watched channel with 1087.51 (000) AMA, followed by Zee Bangla at 770.52 (000) AMA, Jalsha Movies, ABP Ananda and Sony Aath.

    In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru, and Chennai, Sun TV was the most watched channel at 456.97(000) AMA, followed by Star Plus, Star Vijay, Colors, and Sony SAB.

  • Barc Wk 32: Sun TV maintains pole position in all India market

    Barc Wk 32: Sun TV maintains pole position in all India market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 32, i.e., from 6 August to 12 August. As per data for all India’s 2+ target group, Sun TV is the most watched channel in India with an average minute audience (AMA) of 2567.21 (000). It was followed by Star Maa at 2169.44 (000) AMA, Goldmines at 2127.63 (000) AMA , Star Plus at 2033.82 (000) AMA and Dangal at 1744.75 (000) AMA.

    The average minute audience (AMA) is defined as the number of individuals from a target audience who viewed a televised “event,” averaged across minutes.

    In the Hindi-speaking market (HSM), Goldmines emerged as the most watched channel at 2098.29 (000) AMA, followed by Star Plus at 1963.01 (000) AMA, Dangal at 1736.38 (000) AMA, Sony SAB at 1624.39 (000) AMA and Star Pravah at 1500.53 (000) AMA.

    In the South market, Sun TV was the most watched channel at 2553.69 (000) AMA, followed by Star Maa at 2111.34 (000) AMA, Star Vijay at 1566.23 (000) AMA, Zee Kannada at 1405.92(000) AMA, and Zee Telugu at 1377.34(000) AMA.

    In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1482.76 (000) AMA, followed by Zee Marathi at 460.1 (000) AMA, Colors Marathi, Sony SAB and Goldmines.

    In the West Bengal market, Star Jalsha was the most watched channel with 1121.2 (000) AMA, followed by Zee Bangla at 805.43 (000) AMA, Jalsha Movies, ABP Ananda and Sony Aath.

    In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru, and Chennai, Sun TV was the most watched channel at 438.38 (000) AMA, followed by Star Plus, Star Vijay, Colors, and Sony SAB.

    All the data is for 2+ audiences.

  • News18 India garners 12.4 per cent relative share in HSM market Wk 26-29: Barc

    News18 India garners 12.4 per cent relative share in HSM market Wk 26-29: Barc

    Mumbai: News18 India has garnered 12.4 per cent market share in the Hindi-speaking market (HSM) Urban + Rural, as per Broadcast Audience Research Council (Barc) India data for Week 26-29.

    As per the ratings News18 is ahead of Aaj Tak with 12.3 per cent relative share and India TV with 12.1 per cent relative share.  

    The channel further strengthened its relative share during primetime with over 13 per cent market share.

    “In the past few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives,” it said in a statement.

    “The channel has not only performed well on TV but its digital audience base has also seen a steep growth,” it claims.

    Network18 CEO – Hindi cluster Karan Abhishek Singh said, “We are grateful to our viewers for choosing News18 India over others. Our offering in terms of the content and news formats is truly unparalleled. We have the most robust line up of Prime Time shows & anchors in the news genre. Our shows are inclusive, offer unmatched perspective and also decode the news to make it easily comprehensible. This results in tremendous resonance for News18 India with the audience and is a key factor contributing to our leadership.”

    Source BARC data: TG: NCCS 15+ (All Viewership data based on TV only) Wk 26-29’22: 25th June’22 to 22nd July’22, All Days, 24 hrs Market Share – HSM – Urban + Rural

  • Barc Week 26: Aaj Tak garners 12.6 per cent relative share in HSM 15+ market

    Barc Week 26: Aaj Tak garners 12.6 per cent relative share in HSM 15+ market

    Mumbai: News channel Aaj Tak is leading the Hindi-speaking market (HSM) 15+ audience in terms of share of Gross Rating Points (GRPs) during Week 26 i.e., between 25 June to 1 July for the time band 0200 – 2600 hours, as per Broadcast Audience Research Council (Barc) data shared with Indiantelevision.com by the channel.

    The Hindi news channel garnered 16.2 GRPs and 12.6 per cent relative share in the HSM followed closely by India TV with 12.4 per cent share.

    News18 India and Republic Bharat had 11.3 per cent and 11.1 per cent shares, respectively. TV9 Bharatvarsh and Zee News had 9.3 per cent and 8.7 per cent shares, respectively. Times Now Navbharat and ABP News had 7.0 per cent and 6.2 per cent shares, respectively. News Nation and Good News Today recorded 5.5 per cent and 4.9 per cent shares, respectively.

    The Hindi news genre garnered a total of 128.5 GRPs during Week 26. 

  • Barc Week 26: India TV maintains steady viewership, records 13.2 percent relative share in HSM market

    Barc Week 26: India TV maintains steady viewership, records 13.2 percent relative share in HSM market

    Mumbai: India TV continued to be the leading news channel in the Hindi-speaking market (HSM) during Week 26 i.e., 25 June to 1 July for the time band 0600-2400 hrs, as per Broadcast Audience Research Council (Barc) India data for 15+ audience. India TV shared the data with Indiantelevision.com.

    India TV had a relative share of 13.2 per cent slipping from 13.5 per cent in the previous weeks. It was followed closely by Aaj Tak which had 13.1 per cent share. Notably, this is the fourth consecutive week that India TV is leading the HSM market in terms of share of AMAs (000).

    News18 India and Republic Bharat had 11.9 per cent and 11.7 per cent shares, respectively. They were followed by TV9 Bharatvarsh and Zee News with 9.9 per cent and 9.2 per cent shares, respectively. 

    Aaj Tak and Republic Bharat’s share in the HSM market has been steadily increasing since Week 23 while News18 India and TV9 Bharatvarsh’s share has been declining.

    Times Now Navbharat and ABP News’ relative shares stood at 7.3 per cent and 6.6 per cent. ABP News’ relative share has been steadily increasing over the last few weeks from 6.0 per cent in Week 23 to 6.6 per cent in Week 26.

    News Nation and Good News Today had a relative share of 5.8 per cent and 5.3 per cent, respectively.

    The Hindi news genre grew by three per cent in Week 26 over Week 25 in terms of overall average minute audience AMA (000), as per Barc data. The AMAs increased from 2182 (000) AMAs in Week 25 to 2247 (000) AMA in Week 26.

    Average minute audience is defined as the number of individuals of a target audience who viewed a televised “event”, averaged across minutes.

    India TV saw a further increase in its relative share during the crucial morning and evening prime time bands during which news content is primarily consumed i.e., at 0700 – 1000 hrs and 2000 to 2300 hrs.

    In the morning prime time band, India TV had a big lead with 29.5 per cent relative share followed by Aaj Tak which had 21.6 per cent relative share. In the evening prime time, India had 24.8 per cent relative share followed by Aaj Tak with 20.0 per cent share and News18 India with 19.5 per cent share.

    Platform level data by Airtel shows that India TV leads in terms of relative share on Airtel Xstream in HSM market during Week 26.

    India TV had 25.3 per cent relative share on Airtel Xstream followed by Aaj Tak at 24.5 per cent, R Bharat at 18.6 per cent, Zee News at 16.8 per cent and ABP News at 14.8 per cent.

    Regarding Facebook Live views, India TV garnered 59.71 million views from 25 June to 1 July. Aaj Tak garnered 44.67 million views, ABP News FB Live views stood at 44.23 million, News18 India at 20.79 million and Zee News at 19.32 million.

  • Barc week 19: Sun TV maintains lead in all India market

    Barc week 19: Sun TV maintains lead in all India market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 19 (from 7 to 13 May). As per data for All India 2+ target group, Sun TV is the most watched channel in India with average minute audience (AMA) of 2373.16 (000). It was followed by Star Maa at 2240.67 (000) AMA, Star Plus at 2141.56 (000) AMA, Star Sports at 2052.06 (000) AMA and Goldmines at 2005.9 (000) AMA.

    Average minute audience is defined as the number of individuals of a target audience who viewed a televised ‘event,’ averaged across minutes.

    In the Hindi-speaking market (HSM), Star Plus emerged as the most watched channel at 2083.32 (000) AMA followed by Star Sports 1 Hindi at 2014.86 (000) AMA, Goldmines at 1982.55 (000) AMA, Dangal at 1659.6 (000) AMA and Sony SAB at 1567.11 (000) AMA.

    In the South market, Sun TV was the most watched channel at 2362.58 (000) AMA, followed by Star Maa at 2200.06 (000) AMA, Star Vijay at 1574.22 (000) AMA, Zee Kannada at 1330.37 (000) AMA, Zee Telugu at 1328.76 (000) AMA.

    In the Maharashtra/Goa market, Star Pravah was the most watch channel at 1307.16 (000) AMA, followed by Star Sports 1 Hindi at 552.39 (000) AMA, Zee Marathi, Sony SAB and Colors Marathi.

    In the West Bengal market, Star Jalsha was the most watched channel with 1070.0 (000) AMA followed by Zee Bangla at 753.39 (000) AMA, Star Sports 1 Hindi, Jalsha Movies and Sony Aath.

    In the megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 427.39 (000) AMA followed by Star Plus, Star Sports 1 Hindi, Star Vijay and Colors.

    (All data is for 2+ audiences)