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Tag: HSBC Mutual fund

  • Sip, sip hooray HSBC wants you to retire to more, not settle for less

    Sip, sip hooray HSBC wants you to retire to more, not settle for less

    MUMBAI: Who says the best chapters of life end at 60? HSBC Mutual Fund is flipping that notion on its head with its new investor education initiative, #Retiretomore, reminding Indians that retirement isn’t a full stop, it’s a fresh start. Drawing from the HSBC Quality of Life retirement report, the campaign puts the spotlight on an alarming disconnect: 58 per cent of affluent Indians plan to work post-retirement not out of passion, but necessity. Despite nearly 8 in 10 knowing what they need for retirement, 4 in 10 still feel unprepared. The estimated retirement savings required in India? A cool USD 0.39 million.

    To address the gap between intent and action, HSBC Mutual Fund has launched a 360° campaign featuring three short films that portray retirement through lenses of Life, Passion, and Freedom. Targeted at professionals aged 30 to 45, the emotionally charged narratives underscore the idea that planning early with SIPs can unlock a more fulfilling future.

    “Retirement isn’t the end, it’s the beginning of your next act,” said HSBC Mutual Fund CEO Kailash Kulkarni. “But to enjoy it, smart financial planning through SIPs is key. With #RetireToMore, we aim to transform how India thinks about retirement less fear, more freedom.”

    Beyond the screen, the campaign rolls out across Youtube, Instagram, Facebook, Linkedin, regional languages, OTT platforms, metro wraps, and bus branding. A dedicated landing page allows users to calculate their retirement needs making the campaign both aspirational and actionable.

    #RetireToMore follows HSBC Mutual Fund’s earlier investor education drives like SIP Hai #FaydeWaliAadat and Apne #SIPKoDoPromotion. This latest chapter, though, may be its most important yet because as this campaign cheekily reminds us, retirement isn’t a choice, but planning for it is.

  • HSBC Mutual Fund launches ‘Naye Nazariye Ki Udaan’

    HSBC Mutual Fund launches ‘Naye Nazariye Ki Udaan’

    Mumbai: On the occasion of Children’s Day, HSBC Mutual fund has unveiled “Naye Nazariye Ki Udaan”, a digital film that aims to raise awareness about the significance of early financial planning and the role of mutual funds in securing a brighter future for children.

    Conceptualised and produced by TheSmallBigIdea, the film is an initiative to educate young parents about systematic investment plans (SIPs) in Mutual Funds. It highlights the importance of starting early and staying invested to achieve long-term financial goals. The film emphasizes how mutual funds can be a powerful tool to build a strong financial foundation for children, thereby enabling them to pursue their dreams and aspirations.

    This ad film captures a whimsical father-child duo as they challenge Sherlock Holmes to find misplaced keys. Through dynamic visuals and witty dialogue, it showcases children’s creativity and problem-solving skills. The narrative effortlessly links playful imagination to the importance of securing the future, paralleling the role of mutual funds. The voiceover reinforces this connection, fostering an emotional bond with families and highlighting the value of nurturing imagination.

    Speaking on the campaign, HSBC Mutual Fund CEO Kailash Kulkarni said, “With thoughtful planning, parents can create a strong financial foundation to help secure their child’s aspirations and future. Through the quirky narrative in our Naye Nazariye Ki Udaan film, we wish to reinforce the importance of early investments through an SIP and urge young parents to take this critical step forward to make their child’s dreams into reality.”

    Speaking on the ad film, TheSmallBigIdea COO & co-founder Manish Solanki said, “Children, with their unfiltered imagination, see the world through a lens of endless possibilities. Our goal was to capture this unique perspective and weave it into a narrative that resonates with parents and highlights the transformative power of early investment. By emphasizing the long-term benefits of SIPs, the film will inspire people to take charge of their financial future and secure a brighter tomorrow for their loved ones.”

    The film will run across all digital and social media platforms. HSBC Mutual fund will engage with investors via display ads, social media platforms including Instagram, Facebook, LinkedIn, YouTube., etc.