ITV

Tag: Hritik Roshan

  • Clear Premium Water unveils its third TVC campaign

    Clear Premium Water unveils its third TVC campaign

    Mumbai: Clear Premium Water, a bottled water brand, has unveiled the third installment of its successful TVC campaign featuring Hritik Roshan, ‘Hum Sab Ki Clear Choice.’

    This new film continues to build on the momentum of the first two films, reinforcing the brand’s commitment to quality and value across various industries and lifestyles.

    The TVC showcases a diverse cast, including a businesswoman, a businessman, college students, and an air hostess, each symbolizing various aspects of life. The scenes vividly demonstrate that Clear is the preferred choice, whether in corporate boardrooms, academic settings, or at 30,000 feet. This narrative solidifies Clear’s presence as a trusted companion across industries, underscoring its universal appeal and strong market positioning.

    As a well-established national brand, Clear Premium Water continues to deliver on its promise of providing high-quality, premium bottled water. With Hrithik Roshan as the face of the brand, Clear’s identity and trust has only increased. The TVC captures the essence of the brand’s ethos, showing that no matter who you are or where you are, Clear is the water of choice.

    “We are thrilled to extend the ‘Hum Sab Ki Clear Choice’ narrative with this latest TVC. It reflects our commitment to serving diverse customer needs across various industries and reinforces the idea that Clear is synonymous with quality and reliability. With Hrithik Roshan as our brand ambassador, our message is resonating across the nation.” said Clear Premium Water founder & CEO Nayan Shah.

  • Celebrity-owned beauty brands trump endorsements by celebrities

    Celebrity-owned beauty brands trump endorsements by celebrities

    Mumbai: Latest data from YouGov shows that celebrity beauty brands are popular among people and more than three in five urban Indian consumers (62 per cent) say they have ever tried a beauty brand (skin, hair, nail, or makeup) owned by a celebrity.

    Among the various generations, millennials were most likely to say they have ever tried celebrity beauty brands (69 per cent).

    When it comes to trust, slightly over a fifth of urban Indians (22 per cent) said they trust celebrities with beauty brand endorsements, while a slightly higher percentage (28 per cent) trust them with advocacy of beauty brands owned by them. However, a large proportion (45 per cent) does not trust them with any kind of beauty endorsements- for self-owned or other brands.

    The data shows that consumers seem divided on their opinion of a celebrity’s influence on their purchase decision. A third say they are more likely to buy from a beauty brand endorsed by a celebrity (32 per cent), and another third disagree with this view (33 per cent). But when a brand is owned by a celebrity, they are more likely than unlikely to buy it.

    Interestingly, when it comes to comparison with influencers, consumers are more likely to say they trust influencers over celebrities for product recommendations (38 per cent vs 27 per cent). However, when the comparison is with Hollywood celebrities, urban Indians are more likely to trust Indian celebrities.

    Among those who have tried celebrity-owned beauty brands, 27 per cent claim they have had a bad experience but 45 per cent have not. The high price of products was the biggest reason for a sour experience with celeb brands (68 per cent), followed by poor quality products (38 per cent) and misleading information or false claims (28 per cent).

    When it comes to awareness of celebrities that own beauty brands, Deepika Padukone leads the table, with over a third of urban Indians (34 per cent) saying they are aware of her owning a beauty brand.

    Katrina Kaif and Priyanka Chopra follow in second (at 32 per cent) and third (30 per cent).

    On the trust barometer, Katrina Kaif comes on top, with almost a quarter saying they trust her (23 per cent). Deepika Padukone is a close second (at 22 per cent). One in five trust Hritik Roshan (20 per cent), and just as many (19 per cent) claim they trust Priyanka Chopra.

    It is interesting to see Hritik Roshan score high on awareness and trust in an industry dominated by women.

    Even though Alia Bhatt and Anushka Sharma do not own any beauty brands, people associate them with this category and a sizeable proportion trusts them with recommendations, a great advantage should they want to start their own line.

    Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. This data is based on a survey of adults aged above 18 years in India with a sample size of 1005 respondents. The survey was conducted online in August 2023.

  • Sony MAX set to fly high with the MAX Television premier of super hero: Krrish 3

    Sony MAX set to fly high with the MAX Television premier of super hero: Krrish 3

    MUMBAI:It’s that time of the year when Sony MAX, the premium Hindi movies channel, brings to you the best of Bollywood flicks right in the comfort of your home. The Indian super hero with a cape, sporting a mask, muscles of steel and a heart of gold-Krrish 3 to premier on MAX on Sunday,8th June 2014 at 1pm and Saturday,14th June 2014 at 8pm.  

     

    Sony MAX will be back to showcasing a line-up of engaging movies which would keep the audience entertained. Krrish 3 the blockbuster grossing over 100 crore is about Krishna aka Krrish (Hrithik Roshan) living a happy married life in India with his wife Priya (Priyanka Chopra) and scientist dad Rohit (Hrithik in dual role), while helping the masses with his superpowers and struggling to keep a steady job. In another part of the world, an evil handicapped man named Kaal (Vivek Oberoi) has used his DNA to generate a team of human-animal mutants.  Kaya(Kangana Ranuat)  and other mutants create havoc among the masses of India but are counter-acted by Rohit’s scientific genius.

     

    When asked about the Krrish 3, Hritik Roshan said “A film this size and this magnitude has not been attempted. One of the qualities of Krrish is that we really don’t know the extent of his powers.” Speaking on the magnificent sets created for Krrish 3, he added “Special effects play a very important part in a movie like this, but they can help enhance the movie only to a certain extent, you have to build real sets also for the look and feel. We built one such set in Hyderabad. It was a huge set which ran for almost a mile. We shot quite a lot on this set and I thought it was really an amazing set to shoot at.”

     

    Rakesh Roshan commented about how he conceived the idea of making Krrish 3- “Whenever I make films, I always tend to venture into new subjects, which are difficult and give me sleepless nights. I take these subjects and then I visualize the screenplay which will be appreciated and understood in small towns and also for those who stay in Manhattan or in countries other than India. I make the movies keeping in mind the audiences of the world, and for a movie like Krrish 3 the strongest element is the story and the content. We worked for year on the story, I got the idea of a super villain who has a lot of powers in him, a lot more powers than what Krrish has. We have done a fabulous job and I am very proud that we have done all the VFX work in India.  ”

     

    How will Krrish find Kaal and what will their final face-off entail, find out more in the MAX Television premier of ‘Krrish 3’ on Sunday,8th June, 1PM and Saturday,14th June, 8PM, Only on MAX

  • Rado looks at broadening appeal with Hritik; launches HyperChrome collection

    Rado looks at broadening appeal with Hritik; launches HyperChrome collection

     MUMBAI: Swiss watch brand Rado has launched its HyperChrome collection. The company which recently launched its first TVC in India featuring its brand ambassador Hritik Roshan is looking at broader consumer appeal.

     

    32 models are available in the HyperChrome collection priced between $1000 – $4000 to address different consumer price points. The company says that the product represents a step forward in terms of design.

     

    Rado CEO Mathias Breschan said that Roshan was chosen not just because he is stylish but also because he is a credible brand ambassador. “Hritik Roshan is dynamic. He takes risks to innovate and looks to reinvent himself. Rado shares similar attributes. We are convinced that the TVC will help raise Rado’s profile. We are looking at the younger generation as well which is why we have got in a sporty look to our collection”.

     

    Roshan said that the ad made him look good. “I thought that it would be an easy shoot as this is a watch brand. But I woke up at 5 am and ran for 10 hours. Rado pushes not just its own boundaries itself but also the boundaries of people who work for it. I did somersaults on moving vehicles which I have never done before. In some key shots I when the watch grazes against the metal of automobiles I put in extra effort but nothing happened to the watch. It proved to be resistant. It showed its potential. Success is not about money, fame. It is about time management and finding time to do all the things that you want to do. The product is about perfection. Perfection is hard to find when you are in a sea of mediocrity. Rado stands for perfection”.

     

    The ad sees Roshan wake up late for his friends engagement party. Not wanting to let his friend down he rushes for the event. He tests the scratch resistance ability of the watch.a

  • Zee Cine Awards 2013 nominations announced

    Zee Cine Awards 2013 nominations announced

    MUMBAI: The Zee Cine Awards 2013 announced the nominations for the popular and technical category for the 13th Annual Zee Cine Awards. The channel has also revealed stars including Shah Rukh Khan, Anushka Sharma, Katrina Kaif, Deepika Padukone and Ayushman Khurana will be giving performances at this year‘s awards ceremony.

    Zee Cine Awards 2013 will be held in Mumbai on 6 January 6 at the Yash Raj Studios and the same will be telecast on Zee TV on the 20 January at 8 pm.

    To encourage more viewer participation, the channel has devised an innovative ‘Free Call’ service and has activated a centralized website www.zeecineawards.com where viewers can cast their votes free of cost. The voting started on 28 December 12 noon IST and closes on 4th January at 12 noon.

    The nominations for Zee Cine Awards 2013 are

    1

    SONG OF THE YEAR

    i

    Chikni Chameli- Agneepath

    ii

    Pungi Baja Kar- Agent Vinod

    iii

    Tumhi Ho Bandhu- Cocktail

    iv

    Chinta Ta Ta- Rowdy Rathore

    v

    Radha- Student Of The Year

    2

    BEST FILM

    i

    Agneepath

    ii

    Barfi

    iii

    English Vinglish

    iv

    Kahaani

    v

    Paan Singh Tomar

    3

    BEST ACTOR – FEMALE

    i

    Deepika Padukone- Cocktail

    ii

    Kareena Kapoor- Talaash

    iii

    Priyanka Chopra- Barfi

    iv

    Sridevi- English Vinglish

    v

    Vidya Balan- Kahaani

    4

    BEST ACTOR – MALE

    i

    Irrfan Khan –           Paan Singh Tomar

    ii

    Hritik Roshan-          Agneepath

    iii

    Ranbir Kapoor-        Barfi

    iv

    Shah Rukh Khan-    Jab Tak Hai Jaan

    v

    Salman Khan-        Dabang 2
  • Endemol India to produce Star One show TGILC Dwitiya

    Endemol India to produce Star One show TGILC Dwitiya

    MUMBAI: Endemol India will produce the upcoming Star One show The Great Indian Laughter Champions Dwitiya. Launching on 14 July, the show will attempt to showcase the best talents from both Season one and two of Laughter Challenge.

    In it’s second avtaar, The Great Indian Laughter Champions has become snazzier and is spruced up with unimaginable comical histrionics and a host of film stars, claims an official release. If Hritik Roshan, Bipasha Basu, Priyanka Chopra, Soha Ali Khan, Dia Mirza and Suniel Shetty enthralled the viewers on The Great Indian Laughter Challenge Dwitiya, celebrities like Riya Sen, Isha Koppikar, Mahesh Manjrekar and Udita Goswami amongst others, will team-up with Shekhar and Sidhu on The Great Indian Laughter Champions Dwitiya. The show has also been revamped as Shekhar and Sidhu judge the contest separately, adds the release.

    Announcing the launch, Endemol India MD Rajesh Kamat said, “We are glad to team-up with Star One and present The Great Indian Laughter Champions Dwitiya to the viewers in India. As a production house we have tried our best to present a dose of whacked-out humour with panache and flamboyance to cure Friday night blues with experimental laughter therapy! We intend to successfully develop some more path-breaking shows and be an integral part of this sunrise industry in the country.”

    Endemol has already delivered formats like Fear Factor India, Deal Ya No Deal and Heart Beat, besides producing shows like The Great Indian Laughter Challenge Dwitiya.