Tag: Hrithik Roshan

  • Irrfan Khan and Aditi Rao Hydari to star in Rakesh Roshan’s next

    Irrfan Khan and Aditi Rao Hydari to star in Rakesh Roshan’s next

    MUMBAI: After the success of the superhero franchise Krrish, producer Rakesh Roshan will be now producing a comedy thriller sans Hrithik Roshan.

     

    The yet-to-be titled film will star National award winner Irrfan Khan and Aditi Rao Hydari who will be seen playing his wife. Though nothing further has been revealed about the plot of the film, media reports say that it will also star Kunal Kapoor, Kunaal Roy Kapur and Vijay Raaz in prominent roles. Directed by Abhinay Deo, the film will have music composed by Rajesh Roshan.

     

    The film is slated to go on floors by the end of February and will be extensively shot in Mumbai and Lucknow.

  • UTV Disney to release Hrithik Roshan’s Mohenjo Daro in August 2016

    UTV Disney to release Hrithik Roshan’s Mohenjo Daro in August 2016

    MUMBAI: UTV Disney will release the Hrithik Roshan starrer Mohenjo Daro on 12 August, 2016.

    The movie, which is directed by Ashutosh Gowariker, will also be the debut vehicle of Pooja Hegde, who has been cast opposite Roshan. 

    Mohenjo Daro is produced by UTV Disney in association with AGPPL.

    The movie will get the advantage of the Independence Day long weekend, which is likely to give a fillip to its box office collections.

     

  • Ashutosh Gowariker Productions celebrates 10 years

    Ashutosh Gowariker Productions celebrates 10 years

    MUMBAI: Years ago, Ashutosh told his wife Sunita that he wanted to start a production house under which he would direct his films but only on the condition that she holds the reigns of production. On 17 December 2004, their first film Swades released and it was clear that they made a formidable team and Ashutosh Gowariker Productions Pvt. Ltd.  (AGPPL) quickly became a respected production house in the industry.

     

    Celebrating its 10 year anniversary, AGPPL travelled back in time to bring the audiences the epic romance of Jodhaa Akbar. A visual big screen extravaganza with memorable performances from both Hrithik Roshan and Aishwarya Rai Bachchan, the film went on to gross over Rs 100 crore at the box office, and became a popular benchmark. 

     

    AGPPL has previously produced films like Swades, Jodhaa Akbar, What’s Your Raashee?, Khelein Hum Jee Jaan Sey and the recent television production, Everest. Their recent foray into television production began this year with one of the most ambitious projects in Indian television till date. Everest is the unique combination of an emotional story with scale and action.

     

    AGPPL is now focused on what awaits them in the next decade. 2015 begins with the filming of their Hrithik Roshan starrer, Mohenjo Daro. Set during the Indus Valley Civilization, Mohenjo Daro is an epic adventure-drama love story, set in an ancient era but in a modern context. The film brings together award winning international technicians and also introduces new find Pooja Hegde, opposite Hrithik.

  • Hungama.com’s ‘Zindagi Ka Sound Track’ campaign creates a digital wave

    Hungama.com’s ‘Zindagi Ka Sound Track’ campaign creates a digital wave

    MUMBAI: One of India’s on-demand digital entertainment storefront, Hungama.com recently carried out a brand campaign which features a voiceover by Bollywood actor Hrithik Roshan. The brand campaign titled ‘Zindagi Ka Sound Track’, has lead the Hungama.com app to the number one position across Android and iOS app stores, says the platform.

     

    Speaking on the success of the brand campaign, Hungama.com CEO Siddhartha Roy said, “The digital campaign to amplify Hungama.com’s social media outreach was a resounding success and has helped fortify the brand’s presence across platforms. The campaign has helped create an opportunity for us to interact with our audience and strengthen our relationship with them. With this campaign’s integral message, we promise to continue to engage our audience across digital platforms with innovative and exclusive content.”

     

    The 360 degree campaign was conceptualised and executed by Scarecrow Communications. The campaign took off with a TVC launch, which was amplified across OOH, digital, radio and in-cinema advertising. The agency simultaneously carried out a social media contest with the hashtag #HungamaMusic. Along with the social media run, a twitter contest was also carried out wherein they called in all the twitteratis to complete the sentence ‘Music #Zindagika’. With over 30k tweets, the contest saw celebrity participation too.

     

    The outreach of the campaign across facebook had an average reach per campaign-related post which was over one lakh and a total 40 lakh people approximately influenced. “With interactions going over 2.5 lakh across all social pages and over one million views on YouTube within 30 days of the launch of the campaign, it has got an overwhelming digital response,” the release said.  

  • Hungama.com unveils ‘Zindagi ka Sound Track’ brand campaign

    Hungama.com unveils ‘Zindagi ka Sound Track’ brand campaign

    MUMBAI: The on-demand digital entertainment storefront Hungama.com has unveiled a new brand campaign ‘Zindagi ka Sound Track’.

    Commenting on the idea behind the launch of the ‘Zindagi ka Sound Track’ campaign, Hungama.com CEO Siddhartha Roy said, “Our aim is to encapsulate what music means to people in different situations. The campaign captures the essence of music and its role in everyone’s life. Being a pioneer in the entertainment space, Hungama reaches out to millions of people across the globe, presenting to them multiple touch points for consuming music and entertainment.”

    “We realised that music is not just entertainment, but a companion, in a way, music completes life. Whenever people indulge in any activity, there is a real or imaginary source of music that gives it a rhythm. Music is omnipresent in our lives, especially in today’s digital age and Hungama plays a vital role in ensuring that. With this campaign, we have captured the meaning of music in an endearing manner we believe the emotional thematic of this campaign helps reinforce just that,” he further added.

    The 360 degree brand campaign has kick-started with a TVC featuring the voiceover of actor Hrithik Roshan along with a social media contest with the hashtag #HungamaMusic , twitteratis had to tweet completing the sentence, ‘Music ZindagiKa…’. The campaign has been amplified by OOH, digital and radio advertising.

    Conceptualised and executed by Scarecrow Communications, the TVC will be aired across national and regional channels and will also be showcased in cinemas.

    Scarecrow Communications founder and director Raghu Bhat said, “To bring the entire idea to life, we turned to crowd-sourcing. We asked 40 people what music means to them. Their responses helped us complete the ‘musical kaleidoscope’, a vast, throbbing, real canvas comprising the myriad ways in which music impacts lives. We compiled and crafted their responses into a 2 minute audio track.”

     “Since Hungama has presence across the globe, the challenge here was to find a voice that was not over-used and paradoxically, something the whole country could recognize. To fit this brief, there were 3 places we could possibly look for – politics, cricket or Bollywood. The quest ended at the door of one of India’s biggest superstars, who is also a discerning perfectionist – Hrithik Roshan. He loved the lyrical voiceover and agreed to be part of Hungama’s brand campaign,” he added.

     

  • Bang Bang…. Just half a bang for your money..

    Bang Bang…. Just half a bang for your money..

    MUMBAI: Don’t try to relate the title with what is going in the film. It’s a film about a man on a mission and being a Hindi film there has to be a pretty woman accompanying him so that they can fit in some song and dance routine.

     

    Hrithik Roshan’s assignment is to steal the Kohinoor diamond from under the nose of the British authorities. The word spreads and Danny Denzongpa and Pawan Arora, who were planning to steal it too, find out about his mission. They think since now it is with Hrithik, it would be easier for them to lay their hands on the diamond.

     

    But the job is not as easy as Danny thought it would be. After all, Hrithik is an ex-army man and proficient in Kung Fu as well as gunfighting. Besides, he is an ace swimmer and knows every stunt in the book and then some more. As usual, Danny’s goons chase him in dozens on roads as well as in the sea. Hrithik finishes them all.

     

    Katrina Kaif, Hrithik’s companion, has no alternative but to stay with Hrithik because the villains have seen her with him and may use her as a bait to lure him.

     

    Hrithik was serving in Kargil when his brother, Jimmy Shergill, was killed by Danny. He leaves the army to join the Indian secret service. He knows Danny’s informers are in the service. The story of Kohinoor is concocted with the help of British secret service, MI6. That way Danny would come to find Hrithik rather than the other way around.

     

    But, Danny, who makes an appearance in the beginning, vanishes until much later leaving the task of finishing Hrithik to his goons. Pawan Arora is also involved and plants a device to see where Katrina meets Hrithik. That turns out to be exactly what Hrithik wanted. When the cops arrive with Pawan and his goons, Hrithik, though shot, escapes after leaving the diamond on the spot. Katrina is kidnapped and Danny is livid because the Kohinoor he got from her is a fake.

     

    Hrithik traces Katrina to Danny’s den. He has come equipped with enough material to blow up Danny’s palace.  Danny escapes to felicitate a final chase, first on road and later in water when Danny is escaping in a sea plane. Hrithik fells the sea plane with harpoon shots. The plane is on fire. Hrithik enters to save the handcuffed Karina and leaves Danny to die the same way he killed Shergill.

     

    There is nothing about the film one has not watched in recent past. In fact, it can be called a bad version of Ek Tha Tiger. There is not much happening in the first half. Second half is aboutchases and gun fights. The script is weak. Direction is passable. Cinematography is good. Couple of songs have appeal. Hrithik and Katrina make an attractive pair. It is nice to see Danny and Pawan after some time. 

     

     

    Producer: Fox Star Studios.

    Direction: Siddharth Anand.

    Cast: Hrithink Roshan, Katrina Kaif, Danny Denzongpa, Pawan Arora, Jaaved Jaffrey, Jimmy Shergil, Dipti Naval, Kanwaljit Singh.

     

    Haider …. RIP Shakespeare!

    Vishal Bhardwaj is a man who sources his films from Shakespeare. For him, it works well because there is no copyright and no price to pay and he can pretend to be intellectual. Sadly, his intellectualism costs crores to unqualified corporate houses, that want to be in the film business. In Haider, Bhardwaj adapts Shakespeare’s Hamlet. To say that he does no justice to the original and road rolls it would be an understatement.

     

    It is hard to call when the last film that was based on a regional problem worked at the box office. Haider is about a family’s Kashmir problem—and yet it has nothing to do with Kashmir. It is in fact about a family feud, sex, disloyalty and incest. It is a film with little by way of script. Haider takes all sorts of liberties, twists the script to its convenience and, in the process, and makes a joke of its writer, director and actors.

     

    Terrorism is the rule of the land in Kashmir and the young Haider, Shahid Kapur, is already embroiled in it when his mother, Tabu, discovers a pistol in his school bag, a way to show that Shahid has been initiated into terrorism. That too without a cause or a reason—those follow only much later when his father, whom he adores, is killed for being an accomplice of terrorists.

     

    That moment comes when Shahid returns from studies in Aligarh. He finds his family devastated: his father has been killed and he realises that his mother has been sleeping with his Chahcha who actually got his father killed.

     

    But instead of taking out his anger on his mother or uncle, he conveniently becomes a terrorist. In this cock and bull story, if you are angry with your mother, you take it out on your motherland, dig? Because Shahid’s mother, Tabu, sleeps around with his uncle, Kay Kay Menon, he becomes a terrorist only to kill them. No matter that terrorism means killing your own countrymen.

     

    Sadly, nowhere does the film match Indian sensibilities. The script is such a chalta-hai kind it changes tone with every scene. It takes the viewer to be a total moron. The Indian army has been shown in bad light throughout. The Kashmiris are shown in bad light with no sense of their priorities.

     

    With this kind of a story, the actors have little to work with. Shahid is totally at loss with whatever he is doing. Most of the time, he is made to act like a lunatic. Shraddha Kapoor appears at the whim and fancy of the director. Tabu’s character is ill-defined. That you don’t know if she is in love or is a nymphomaniac; she even kisses her son on the lips. As for Tabu and Menon’s relationship, it is still not okay with the Indian audience especially since he keeps referring to her as ‘Bhbhijaan’.

     

    As for the script, Haider is poor; its adaptation of Hamlet is pathetic. There is no direction worth its name. The musical score is poor. Editing does not exist. The background score is monotonous. Dialogue, for a Shakespeare drama, is a let-down.

     

    Haider is a big let-down commercially.

     

    Producers: Vishal Bhardwaj, UTV Motion Pictures.

    Director: Vishal Bhardwaj.

    Cast: Tabu, Shahid Kapoor, Shraddha Kapoor, Kay Kay Menon, Irrfan Khan, Narednra Jha, Aamir Bashir. 

  • Nazara Technologies launches ‘Bang Bang’ mobile game

    Nazara Technologies launches ‘Bang Bang’ mobile game

    MUMBAI: Nazara Technologies, one of the leading mobile game developer and publisher, has launched a game based on the much anticipated action romance of the year ‘Bang Bang’ releasing on 2 October. The game was officially launched by actor Hrithik Roshan in the presence of Nazara Technologies CEO Nitish Mittersain.

     

    The third-person action adventure game features both the lead actors and follows the storyline of the film, where the protagonists Rajveer (Hrithik Roshan) and Harleen (Katrina Kaif) fight the enemy to retain the Kohinoor, the world’s most expensive diamond, stolen by Rajveer. The game is available to download for free on the Google Play store and soon it will be available on all other major stores too.

     

    Mittersain said, “India has witnessed an unprecedented surge in subscribers using internet on mobiles with the number crossing 100 million last year. This clearly makes it one of the largest and most effective medium for brands to reach out to consumers, or fans in the case of movies.” He further added, “Hrithik Roshan and Katrina Kaif are undoubtedly among the top actors in the country today, in fact they have gone beyond being just actors and are brands in themselves. This initiative will allow fans to step into Hrithik and Katrina’s shoes, giving them an opportunity to get closer to their favourite stars.”

     

    Fox Star Studios chief marketing officer Shikha Kapur added, “Bang Bang is an action entertainer like no other. It’s replete with thrilling chases and audacious stunts that will be a first for Indian audiences. It gives us great pleasure to translate some of this action of the film to the mobile screen in the form of the Bang Bang mobile game. This is our endeavour to give users a taste of the thrill and adventure of the film through engaging gameplay and vibrant graphics. As a studio, we have always believed in the expansion of platforms so that our content reaches out to maximum users in varied ways, and bringing the Bang Bang game to the mobile screen, fits right into our strategy.”

     

    The mobile gaming industry is at an inflection point and according to a report by KPMG and FICCI, it is expected to touch Rs 19.6 billion by 2018 largely due to the growing smartphone market in India and the improved connectivity offered by telecom operators. The Indian film industry too has been growing at a phenomenal pace with multiple films breaking the Rs 100 crore barrier over the last couple of years. Given these two factors, movie-based mobile gaming should be an exciting space to watch out for.

     

  • Zoya Akhtar to get Hrithik Roshan and Katrina Kaif together again

    Zoya Akhtar to get Hrithik Roshan and Katrina Kaif together again

    MUMBAI: After creating wonders in Zindagi Na Milegi Dobara (ZNMD), one of the most popular on-screen jodis – Hrithik Roshan and Katrina Kaif is all set to be seen together again after Bang Bang.

     

    According to media reports, the duo will be seen in Zoya Akhtar’s next- Road.

     

    The movie is also said to reprise the hit ZNMD troika of Hrithik Roshan, Farhan Akhtar and Abhay Deol. Speculations are that Abhay and Farhan would not have a romantic backup in the film, hence it will only have one heroine.

     

    Even though there is no official confirmation yet, reports add that Hrithik Roshan is already on board and Katrina Kaif is in the running to play the lead.

     

    While Zoya Akhtar is currently directing Dil Dhadakne Do; Hrithik Roshan and Katrina Kaif are presently busy with their upcoming film Bang Bang. The two actors will soon start the promotion of the film which is all set to release on 2 October.

     

    Already, Bang Bang has created a record with its trailer by becoming the fastest promo to cross one million mark in 13 hours and 2 million in 18 hours of its release. And now the two songs ‘Tu Meri’ and ‘Meherbaan’ have also gone viral online.

     

    The high-on-action flick, which is a remake of the Hollywood movie Knight and Day, also features Danny Denzongpa and Jaaved Jaffrey in key roles.

     

    Dil Dhadakne Do is a story about a dysfunctional family starring Anil Kapoor, Priyanka Chopra, Farhan Akhtar, Ranveer Singh and Anushka Sharma.

  • ‘Bang Bang’ releases ‘Meherbaan’- its new romantic song

    ‘Bang Bang’ releases ‘Meherbaan’- its new romantic song

    MUMBAI: After the first hit ‘Tu Meri’, Bang Bang is all set to woo the audience by its newly-released romantic track ‘Meherbaan.’

    Shot in Greece, the track shows a sizzling chemistry between the Greek God of Bollywood Hrithik Roshan, and Bollywood diva Katrina Kaif.

    Penned by Anvita Dutt and composed by Vishal-Shekhar, ‘Meherbaan’ has been sung by Ash King, Shilpa Rao and Shekhar Ravijani.

    After the teaser and Tu Meri song went viral, the new romantic number ‘Meherbaan’ has also been trending right on top on Twitter since its release.

    Bang Bang is an action-thriller based on the Hollywoog film Knight and Day starring Tom Cruise and Cameron Diaz. Along with Hrithik Roshan and Katrina Kaif, the movie also stars Danny Denzongpa and Jaaved Jaffrey in pivotal roles. With Hrithik as Rajveer and Katrina as Harleen, the film promises ‘flyiing bullets.’

    Directed by Sidharth Anand and produced by Fox Star Studios, Bang Bang is scheduled to release this Gandhi Jayanti (2 October ) alongside Vishal Bharadwaj’s Haider, an adaptation of William Shakespeare’s ‘Hamlet,’ starring Shahid Kapoor, Tabu, Kay Kay Menon and Shraddha Kapoor.

    After setting the screen on fire with their first appearance together in Zoya Akhtar’s Zindagi Na Milegi Dobara, Hrithik Roshan and Katrina Kaif come back with their electrifying chemistry. Let’s see if they works their magic this time too.

    Click here to watch the video

     

  • Emami urges men to be interesting with ‘He’

    Emami urges men to be interesting with ‘He’

    MUMBAI: Metrosexuals have busted what was once a predominantly female bastion – cosmetics. Reason why more and more such companies are entering the Indian market; deodorant manufacturers being one of them.

     

    Joining comparatively new entrants like ITC’s Engage and Vini Cosmetics’ Fogg and veterans including Axe and Park Avenue is the Rs 1821 crore FMCG major Emami’s brand new deodorant ‘He’.  With the pan-India rollout of ‘He’ currently underway, in the initial phase, the deodorant will  be available across all markets with a special focus on 23 top cities including metros, mini metros and tier I and tier II cities in the north, west and east. ‘He’ will be introduced in Hyderabad and Bangalore in the second phase.

     

    So what made Emami enter an already crowded turf? “It is a big and growing category and hence, has the potential for differentiated offerings. We don’t believe in entering any category or launching any product just for being there. We only enter a category when we are able to get the right mix for the launch of any product and have the strategy in place to attain success,” says Emami director Harsha V Agarwal.

     

    Agarwal argues that the deodorant segment has dynamic prospects as the level of penetration is very low. Also, in this category, not too much brand loyalty is exhibited by consumers as there is a multitude of me-too brands to choose from. Importantly, ‘He’ makes a differentiated promise to the customer of ‘being interesting’ as opposed to ‘being normal’ which is ‘boring’. Adding to the appeal is an unique fibre mould packaging which is sure to attract customers’ attention.

     

    ‘He’ will be launched in six variants—Smart, Confident, Extrovert, Recharge, Ruler and Magician. What’s more, actor Hrithik Roshan has been roped in as brand ambassador. “Hrithik is the youth icon, popular amongst the youth and teenagers both.  He is different from the run-of-the mill actors and has never hesitated to take up interesting and challenging roles, resulting in many blockbuster films,” says Agarwal about the choice of ambassador. As for the name ‘He’, he says, “It is short, synonymous to masculine, so an apt name.”

     

    Emami is undertaking an extensive social media marketing campaign #WhoisHe in the pre-launch phase. The launch is supported by 360 degree integrated communication including digital media. The campaign featuring Hrithik has been conceived and developed by Leo Burnett.

     

    According to a brand consultant, there is enough space in the market. Pricing will play a factor if people will pick it up from the shelf.