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Tag: Hrithik Roshan

  • 17th IIFA to highlight 60 years of Indian-Spanish diplomatic ties

    17th IIFA to highlight 60 years of Indian-Spanish diplomatic ties

    New Delhi: The seventeenth edition of the International India Film Academy weekend is expected to be one of the biggest with the presence of over 150 film actors and an audience of around 150,000 over four days.

    IIFA founder Sabbas Joseph from Wizcraft said that the event will also be the highlight of the events to mark the sixtieth anniversary of establishment of diplomatic relations between India and Spain.

    He said a prominent Spanish festival, Mulafest, had been timed to coincide with IIFA as people from Spain had become familiar with Indian cinema and the star craze after the reception the film ‘Zindagi na milegi dobara’ which was the first to be shot in that country received a grand reception.

    Joseph said further that the IIFA weekend which has now covered four continents will also have the tenth FICCI Global Business Forum meet where the Indian delegation is being led by FICCI’s Harshavardhan Neotia

    The IIFA Weekend is from 23 to 26 June and the awards night will be hosted by actors Farhan Akhtar and Shahid Kapoor. The awards evening will have performances among others by Hrithik Roshan, Priyanka Chopra, Sonakshi Sinha, Salman Khan, Hrithik Roshan, and Deepika Padukone.

    Spanish Embassy Charge de’Affaires Magdelena Cruz said several events had been held in Spain to mark the anniversary of the establishment of diplomatic ties. Coordinator general of the city of Madrid Luis Custo said cinema was a bridge of the road between the two countries and would bring the people of the two together.

    Colors CEO Raj Nayak said the event would be seen in 135 countries. Revealing a line-up of various programmes, he said that ’24 Part Two’ by Anil Kapoor would be aired this year, apart from the tenth edition of Bigg Boss.

    FICCI Joint Secretary General Ambika Sharma said that a number of chief executive officers of major firms would be attending the Business Forum being held in collaboration with the Spanish and the Madrid Chambers of Commerce. She also hoped there will be ministerial participation both from India and Spain.

    While Videocon d2h is the weekend title sponsor,  Maruti Suzuki India Limited is the title sponsor for the awards. The cause sponsors are Hero Cycles. The event will be telecast on Colors.

  • IIFA 2016 to be held in Madrid,Spain

    IIFA 2016 to be held in Madrid,Spain

    MUMBAI: With America, Macau, Spain and Abu Dhabi bidding over hosting of the three day extravaganza of Wizcraft International Entertainment’s International Indian Film Award (IIFA), twitterati says that Madrid in Spain has been decided as the final venue. TV18 Broadcast’s Hindi GEC Colors that had clinched the award evening from Star last year, will yet again entertain its viewers by airing IIFA. The awards will be held between 23 and 26 June 2016.

    The International Indian Film Academy Awards (also known as the IIFA Awards) are a set of awards presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremony is held in different countries around the world every year with the most recent one being held in Kuala Lumpur, Malaysia.

    The IIFA Utsavam is the South Indian segment of the annual IIFA Awards. The awards were introduced for the first time this year in 2016 and were around the films released in 2015. The 1st IIFA Utsavam was held on 24 and 25 January 2016 at the Gachibowli Athletic Stadium, Hyderabad, India

    Renowned actors like Hrithik Roshan, Sonakshi Sinha, Anil Kapoor are already spreading the ‘filmi’ fever in the city.

    Sonakshi Sinha

    Anil Kapoor

    Hrithik Roshan

  • IIFA 2016 to be held in Madrid,Spain

    IIFA 2016 to be held in Madrid,Spain

    MUMBAI: With America, Macau, Spain and Abu Dhabi bidding over hosting of the three day extravaganza of Wizcraft International Entertainment’s International Indian Film Award (IIFA), twitterati says that Madrid in Spain has been decided as the final venue. TV18 Broadcast’s Hindi GEC Colors that had clinched the award evening from Star last year, will yet again entertain its viewers by airing IIFA. The awards will be held between 23 and 26 June 2016.

    The International Indian Film Academy Awards (also known as the IIFA Awards) are a set of awards presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremony is held in different countries around the world every year with the most recent one being held in Kuala Lumpur, Malaysia.

    The IIFA Utsavam is the South Indian segment of the annual IIFA Awards. The awards were introduced for the first time this year in 2016 and were around the films released in 2015. The 1st IIFA Utsavam was held on 24 and 25 January 2016 at the Gachibowli Athletic Stadium, Hyderabad, India

    Renowned actors like Hrithik Roshan, Sonakshi Sinha, Anil Kapoor are already spreading the ‘filmi’ fever in the city.

    Sonakshi Sinha

    Anil Kapoor

    Hrithik Roshan

  • Oppo ropes in Hrithik & Sonam as brand ambassadors for South Asia

    Oppo ropes in Hrithik & Sonam as brand ambassadors for South Asia

    MUMBAI: Smartphone brand Oppo has rung in the year 2016 by roping in Hrithik Roshan and Sonam Kapoor as its South Asia region brand ambassadors.

     

    The actors have been a part of the brand’s India journey since 2014.

     

    Oppo vice president and international mobile business managing director Sky Li said, “As Oppo celebrates its second year anniversary in India, it gives me immense pleasure to announce Hrithik and Sonam as Oppo brand ambassadors. Both Hrithik and Sonam are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter. We encourage consumers to be experts in photography and be trend setters like our brand ambassadors who have influenced us with their astounding pictures.”

     

    Roshan said, “I have always loved the stylish and technologically superior Oppo phones and have many cherished memories clicked with my first Oppo N1 smartphone with rotating camera. I am proud of the brand’s growth in India and am very excited to be a part of yet another successful innings of the brand in India in 2016.”

     

    Kapoor added, “My association with Oppo echoes my belief in the brand’s philosophy of marrying technology with style and elegance as a phone is increasingly becoming a lifestyle statement especially amongst the youth. I am pleased to be associated with Oppo, which caters to the consumers with exceptional products.”

     

    It may be recalled that Oppo is the Official Global Partner worldwide for the mobile phone category with International Cricket Council (ICC) for four years from 2016 – 2019. Apart from this, the brand has also inked a three-year partnership with FC Barcelona as global partner as well as with America’s Next Top Model (ANTM) Cycle 22 in 2015, to bring a range of stylish devices to the popular reality TV show.

  • Sonam Kapoor becomes the biggest brand promoter on Social Media

    Sonam Kapoor becomes the biggest brand promoter on Social Media

    MUMBAI:  Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September confirms that Sonam Kapoor made maximum use of her social media accounts as a means for promoting the brands she endorses. 32 of her posts out of a total of 144 across all her social media accounts (Facebook, Twitter and Instagram) were basically promotions for various brands. It comes out to be 22 per cent of her total posts.

    Ranveer Singh ranks second among celebrities using social platforms for brand promotions, with a total of 17 posts out of 57 talking about his endorsements. Brand Promotion constituted 30 per cent of the total posts made by Singh.

    As per the reports there were an equal proportion of posts by male as well as female celebrities when it comes to brand promotions on Facebook. Sonam Kapoor uses Facebook as a medium of brand promotion the most, among all other celebrities. The promoted brands included beauty & fashion products such as L’Oreal and Vogue.

    Very fewer celebrities used instagram as a platorm for brand promotions. Only 25 percent of celebrities were found to be promoting brands via instagram, Ranveer Singh having the highest number of posts here promoting brands like Vogue and Adidas.

    Even on twitter, Sonam Kapoor ranks as the most active celebrity in promoting brands, with almost 10 per cent of her tweets in September dedicated to her endorsements. Sonam Kapoor has actively promoted Vogue India, L’oreal India and Kayson NZ.

     Hrithik Roshan was the 1st runner up in the race of brand endorsement, promoting his in-house brand HRX with Tiger Shroff.  A total of 42 brand related tweets were posted by all the celebrities together Ranveer Singh, Yami Gautam, Alia Bhatt, Madhuri Dixit, Shraddha Kapoor, Sonakshi Sinha, Amitabh Bachchan and Akshay are amongst the other celebrities who promote brands on twitter frequently in the month of September. 

  • Discovery’s ‘HRX Heroes’ hosted by Hrithik Roshan to launch on 2 November

    Discovery’s ‘HRX Heroes’ hosted by Hrithik Roshan to launch on 2 November

    MUMBAI: Hrithik Roshan is all set to host a new show for Discovery channel called HRX Heroes, which will launch on 2 November.

     

    The show is based on real stories about people who have come over their physical limitations and challenges and come out as heroes in real life. Incidentally, HRX is also a fitness and sportswear lifestyle brand launched by Roshan with the tagline – Push Your Extreme.

     

    HRX Heroes will consist of nine episodes, which will be aired on Discovery Channel twice a week on Monday and Tuesday at 9 pm with a repeat over the weekend. The show, which is an original concept created by the Discovery creative team, will be filmed across India and it will be directed by Samar Khan. 

     

    The promotions for the show will be done across platforms on digital, print and television. Speaking on choosing Roshan as a host and the brand HRX, Discovery Networks Asia-Pacific EVP and GM-South Asia Rahul Johri said, “Discovery is known for real and compelling stories. These are great stories about courage and endorsement, which we are bringing to the audience. Hrithik Roshan and the brand HRX are examples of the same. He has overcome physical disabilities when he suffered from stuttering. It will give a personal touch as he will be playing the host.”

     

    Commenting on the show’s content Johri asserted, “We went through many proposals and ideas, which keep coming to us and found this script. Each story line is very strong and inspiring. It is amazing how they have come such a long way, the amount of success they have achieved despite obstacles. Moreover, the way in which Hrithik has presented the show is fantastic. The format of the show is engaging and will appeal to masses. That is the reason why we thought it would be the right thing to do it. Apart from that, the show will showcase different stories and diversities in India with the help of the nine stories.”

     

    Impressed with the script and the theme of the series, Roshan added, “I wish to share with the world and spread the belief that it is possible to look adversity in the face and emerge victorious by overcoming it. HRX Heroes will bring to focus these incredible real life stories, which the entire nation needs to admire. I believe Discovery Channel is the ideal platform to spread the message of courage and determination, which in turn will inspire thousands of more such heroes.”

     

    The actor further added that he relates to the series as it is about overcoming obstacles to become real life heroes. While Roshan has previously been seen on the small screen as a judge for a dance reality show, with HRX Heroes he will make his debut as a host.

     

    The nine-part series will present real life stories of men and women from across India, who had very little going for them but they did not give up on their dreams and emerged as heroes. The channel will kick start the series by featuring wrestler Sangram Singh, who was diagnosed with rheumatoid arthritis at a very young age. After fighting for several years, trying to overcome his illness, Singh became Commonwealth Heavy Weight champion in 2015.

     

    Other real life heroes, who will be featured on the show are Harshini Kanhekar – India’s first female fire engineer, overcoming gender discrimination; Kalpana Saroj, who was born in poverty, married at very young age but later went on to become a celebrated entrepreneur and Navin Gulia, an accident survivor who is now a recognised adventurer, philanthropist and a motivational speaker.

     

    The show will also feature Sajo Thomas, who built his own aircraft even after being congenitally deaf and mute; Sudha Chandran who became an accomplished actor and dancer even after losing her one leg in an accident when she was 17 year old; Shekar Naik, under whose his captaincy, The Blind Cricket Team of India won the Blind Cricket World Cup in 2014 and Shibhareet Kaur Ghumman, who followed her dreams to become a dancer even after losing her one leg.

     

    Discovery has roped in as many as six sponsors for the show.

  • Hrithik Roshan to endorse Global Goals’ World’s Largest Lesson campaign

    Hrithik Roshan to endorse Global Goals’ World’s Largest Lesson campaign

    MUMBAI: Indian film star Hrithik Roshan has been named as the India ambassador for The World’s Largest Lesson, an initiative launched by the Global Goals campaign and UNICEF.

     

    The World’s Largest Lesson aims to teach children in over 100 countries about the new Sustainable Development Goals that will be adopted by the UN General Assembly later this month. It is part of the campaign to tell everyone about The Global Goals and will engage children and young people in the global effort to build a more sustainable future for everyone.

     

    Roshan joins other international public figures such as PLAN global ambassador Freida Pinto, Dani Alves, Kolo Touré, Neymar Jr., Nobel peace prize laureate Malala Yousafzai; UNICEF ambassadors Nancy Ajram, Serena Williams and Eminent Advocate for UNICEF Her Majesty Queen Rania Al Abdullah of Jordan.

     

    With India having the world’s youngest population, children and young people will be most affected by the implementation of the goals.

     

    “The World’s Largest Lesson will do more than teach children about the global goals. It will engage them in the effort to achieve those goals – educating them about the challenges that are shaping their futures and encouraging them to drive change in their own communities. Young people can help achieve the global goals by holding their leaders accountable for the promises they are making – and by holding themselves accountable for building a better future for everyone,” said UNICEF executive director Anthony Lake.

     

    The World’s Largest Lesson was held in classrooms on every continent during the week of 28 September. A potential 500 million girls and boys between the ages of 8 and 14 got the chance to learn about the Global Goals, which range from ending extreme poverty for all people everywhere, to tackling climate change, and giving all children the opportunity to gain a quality primary and secondary education. 

     

    The campaign is also supported by Indian NGOs The Akshaya Patra Foundation.

     

    Specially created lesson plans include an animated film by author and education expert Sir Ken Robinson that introduces the Global Goals, and a downloadable comic book by Josh Elder and Karl Kesel.

     

    Along with Roshan, other prominent public figures like Yousafzai have recorded their own introduction to The World’s Largest Lesson as well. The animated film invites students to consider the creative superpower they have and use it to help change the world for the better. Additional lesson plans and information are available for teachers to select based on the themes most relevant for their pupils.

     

    “The World’s Largest Lesson is a fantastic opportunity to tell all children, everywhere what the Global Goals are and how they can play their part to make sure they are achieved. It would be wonderful if all teachers could make sure the World’s Largest Lesson is taught at their school. By making the Global Goals famous we can give them the best chance of working around the world – and help make us the first generation to end extreme poverty, the most determined generation in history to end injustice and inequality, and the last generation to be threatened by climate change,” said Global Goals campaign founder Richard Curtis.

     

    Roshan added, “As a father, I believe that all children should have access to good education and through this education they learn how to take care of their health. In order to achieve the best, they need to be fit and healthy. It enables children to push their extreme. These are fundamental rights that every child deserves hence I champion Goal 3 Good Health.”

  • Upen Patel refuses to endorse fairness products

    Upen Patel refuses to endorse fairness products

    NEW DELHI: Even as Bollywood’s Greek God Hrithik Roshan signed on the dotted line to endorse Emami’s Fair and Handsome face wash brand, actor Upen Patel has joined the list of actors who have refused to endorse fairness products as it encourages racist stereotypes.

     

    Bollywood actors like Akshay Kumar, Ranbir Kapoor, Randeep Hooda, Nandita Das, Bipasha Basu and Kangana Ranaut have previously refused to endorse fairness products. 

     

    On the other hand, actors like Shah Rukh Khan, John Abraham, Arjun Rampal, Shahid Kapoor, Deepika Padukone, Sonakshi Sinha, Priyanka Chopra and Yami Gautam amongst a host of other actors have no qualms endorsing these products.  

     

    A source from the film industry said, “Upen was recently approached by a skin care brand asking him to endorse a skin-lightening product. But apparently, he turned down the brand. He refuses to endorse anything that puts a value or discriminates a person based on his skin colour, taking a stand similar to what Nandita Das had done a few years earlier.”

     

    Confirming the news, Patel said, “This fair skin obsession has to be discouraged. It is so regressive and problematic to put a value, negative or positive to skin colour. It is actually the seeds of racism and only promotes low self-esteem. For me, I believe in loving yourself just the way you are. Dusky, dark or wheatish, you are perfect.”

  • Choreographer Ganesh Acharya to star as main protagonist in ‘Hey Bro’

    Choreographer Ganesh Acharya to star as main protagonist in ‘Hey Bro’

    NEW DELHI: Veteran choreographer Ganesh Acharya, who has also made occasional appearances in films as an actor, is for the first time playing the protagonist of a Hindi action film, Hey Bro, slated for release this week.

     

    Addressing a press meet, Acharya said, “It’s a comedy film and my I am playing the character of Gopi, who just found out who had a twin brother who was a policeman and the story goes on.”

     

    Directed by Ajay Chandok, the film stars Maninder Singh, Nupur Sharma, and Hanif Lal among others and has been produced by Rahul Mittra.

     

    The film is thus a story about twin brothers with a twist. This is the first time that the audience will see Ganesh as a leading actor and not just a choreographer.

     

    The song ‘Birju’ will see special appearance of various popular faces of Bollywood including Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Ajay Devgn and Ranveer Singh amongst others.

     

    “I am very much happy and excited about this movie. I had an amazing experience working with my co-actors and they are very professional, I must say. Hope the movie does well in the theatre,” said Acharya.

     

    Mittra added, “It has different and fresh star cast that will be seen on the screen for the first time. I hope the audience will like the chemistry and the wonderful tracks the movie has.”

     

    The music of the film has been composed by music directors Nitz n Sony, who have experimented with the sound of their music and have not stuck purely to one music genre. 

     

    “This is my debut film and I am doing it with so many great people, it’s truly like a dream come true. I always wanted to do roles with all of them and this movie has an amazing star cast,” said Sharma.

     

    The movie is produced by Ganesh Acharya’s wife Vidhi Acharya and written by M.Salim.  

  • Hrithik Roshan redefines health & fitness with ‘Defeat Defeat’

    Hrithik Roshan redefines health & fitness with ‘Defeat Defeat’

    MUMBAI: The Greek God of Bollywood, Hrithik Roshan has redefined health and fitness in the country as he launches his brand film Defeat Defeat for HRX in association with Myntra.com.

    The film depicts his relentless endeavour of overcoming personal struggles and achieving victory over all. Said the man himself, “Everyone including me has been defeated in life. But success comes to those who rise above defeat and understand how to deal with it. I realized that defeat isn’t a real thing, it’s just an illusion. A clever work of the mind. This short film is an attempt to spread this message and encourage people not to be afraid, not to give up and forget what failure means before you give victory a shot.”

    The actor’s apparel brand HRX, retailed exclusively on Myntra.com is inspired by the superstar’s style and philosophy, created to not just reflect his stardom but also his incredible story of defeating defeat. Roshan further said, “I am happy that we have been able to conceptualize and translate this adventurous spirit into great style and fashion through HRX.”

    Enthused about launching the Defeat Defeat campaign with Hrithik, Myntra Fashion Brands head Abhishek Verma believed that it encourages people to defeat the mental barriers that stops one from achieving his/her goals. “It has been phenomenal working with Hrithik to develop this campaign. We hope this brand film will be well received by his fans and others who have a strong passion for a healthy & positive lifestyle.”

    He added, “It’s been a year since the birth of HRX and today it is one of the leading brands on Myntra.com.”

    Commenting on the launch of this campaign, Exceed Entertainment founder Afsar Zaidi said, “The philosophy, the rules by which Hrithik leads his life has been rolled out in the form of brand HRX. For us, at Exceed Entertainment, it was a challenge that we took upon ourselves to make it into a reality. Defeat Defeat campaign is the message that HRX stands for – Keep moving at all times.”

    Shot in an old abandoned warehouse, Roshan shot bare bodied and at a stretch for over 21 hours.

    Embodied in the brand’s tagline ‘Push Your Extreme’, the actor has been going all out to inspire and encourage people to defeat ‘defeat’ and push themselves beyond their limits.

    Since the launch of his brand film on 5 February, 2015 the campaign has received positive reviews across social platforms with lakhs of views. The campaign also witnessed the actor evangelizing his philosophy on Twitter, along with his fellow co-stars Sonakshi Sinha, Bipasha Basu, Arjun Kapoor, SidharthMalhotra and Sophie Choudry among others.