ITV

Tag: Hrithik Roshan

  • Kunal Kapoor & Saba Azad herald Myntra’s ‘Big Fashion Gig’

    MUMBAI: Myntra, Myntra, a leading platform for fashion brands and pioneer in m-commerce play, has kicked off a special campaign to promote Big Fashion Gig – The country’s first mega fashion extravaganza, and launched two television commercials as part of the ongoing promotions. The campaign calls upon fashionistas to try out the latest products, styles and designs from over 1500 domestic and international brands, with access to over three lakh curated styles.

    The first edition of Myntra’s Big Fashion Gig, scheduled to be held between the 8 and 10 April, is a doorway to accessing the upcoming spring summer collection of top global brands, some of which are exclusive to Myntra and Jabong. The 20 second TVCs articulate the significance of the mega event through a stimulating narrative, where a person undergoes a delightful fashion makeover, personally assisted by a celebrity and one where a young Bollywood actress is seen trying out multiple outfits, embolden, as she prepares for her gig at a studio.

    The Commercials: In the first TVC, We see a beautiful girl preparing herself backstage, playing with drumsticks and tapping to a rhythm. She is none other than Saba Azad, who is seen exploring multiple outfits as she gets into the mood, preparing for her gig. She then emerges, looking stunning as she sets out confidently to perform on stage.

    In the second film, donning the role of a personal assistant to a young man, is Bollywood actor Kunal Kapoor. A visibly displeased young man is seen sitting on his bike in his garage preparing to leave. Actor Kunal Kapoor comes into view at this point and engages the young man with Mortal Kombat like poses, flinging clothes and accessories at him with each move, which the young man adorns instantly. After a thrilling display of passion, the two men bow to each other like martial art fighters and settle down with a guitar and some dancing by the young man.

    Myntra head of Jabong and CMO Gunjan Soni said, “Big Fashion Gig has been conceptualized to allow our fashion forward customers, access to brands, designs and styles to the upcoming summer collection of some of the finest global brands. It is the first of its kind event in the country where we have conceptualized over 30 gigs with curated styles for our customers and collaborated with over 10 celebrities who will offer their tips and style mantras. The campaign has been developed to clearly highlight their role as fashion advisors to our consumers.”

    BFG has been structured along the lines of a music festival, with a line-up of three hour long gigs targeted at different segments of fashion consumers. Myntra has collaborated with Bollywood celebrities including Hrithik Roshan, Deepika Padukone and Anusha Dandekar among others and cricketers such as Virat Kohli, Yuvraj Singh, M.S Dhoni and other fashion experts to give customers first hand tips on the latest trends and styles in fashion. Some of the gigs lined up include, Wanderlust, Men 2.0, HRX Factor with Hrithik, Deepika’s Spring Secrets, Motorcycle Diaries, Vogue Trendcaster, Girls night out and Fashion Beatbox.

    The upcoming Big Fashion Gig is the first edition of the high fashion event that Myntra will develop into a property and host twice every year, during summer and the arrival of fall. Other marketing channels being used extensively to promote the event include a mix of OOH, radio, digital and social media.

  • Drink clean water, urges Moonbow

    MUMBAI: Moonbow, the umbrella brand from sanitaryware company HSIL Limited launched their TVC campaign ‘Ab India Peeyega Achcha’ for their water purifiers.

    The TVC narrates the story about the innocence of childhood as children from different socio-economic background play together and share water since ‘Accha Paani Share Karna Acchi Aadat Hai’. The new TVC visibly captures Moonbow’s initiative to highlight that everybody irrespective of their race, caste or creed is entitled to pure drinking water.

    Speaking on the new brand campaign, HSIL Limited president – consumer products division Rakesh Kaul said, “One of the biggest challenges in India today is access to clean drinking water. With this TVC, we perfectly capture the brands commitment towards providing consumers across India with clean drinking water. The TVC will play on primetime TV slots across general entertainment channels, select English and Hindi news and movie channels from 14 February.”

    Translating the product thought of ‘Ab India Peeyega Accha’ on to a story line came from the life insight, that children see no barriers. Marrying the same to the aspiration of the brand to make good drinking water accessible to all. The TVC celebrates and demonstrates the same through its story line. Invoking the emotions of oneness that is fuelled even more in the social fabric of the country today. It is a simple story that begins in the kitchen of a home where a kid takes off to play with a bottle of water from the Moonbow water purifier to the playing field. The kid sees a bunch of boys as spectators, and invites one of them to play, after a demonstration of his skill. Soon the other boys other boys are also invited to play. The TV commercial ends on a high note of sharing water because when you have something good you share it with others, instilling the spirit of oneness.

    According to the director Aman Sachdeva, whose recent work includes TVC’s for Oppo phones with Hrithik Roshan, Akash Digital, Nestle and Ministry of Power, said, “Films are as good as the teams involved in it. We made an honest film with a sublime message of how kids don’t have any prejudices when it comes to social class/ background differentiation. Authentic casting, convincing performances and emotional quotient of the film is just about in right balance as intended.”

    Quoting on the TVC, Team Contract said, “In a fairly cluttered market, where every brand spoke of technology and gave rationale to why their water purifier works seemed very similar to each other. The idea really qualitatively talks about the collective spirit with ‘Ab India Peeyega Achha’. While the broader theme was about Sharing is good, and with Moonbow Water Purifier, you share good water no matter who you are sharing it with.”

  • Casting coup: Hrithik, Jacqueline ad film to release globally on 21 Nov

    Casting coup: Hrithik, Jacqueline ad film to release globally on 21 Nov

    MUMBAI: Ever since their “Beat pe Booty” dance-off video, fans have been waiting for Hrithik Roshan & Jacqueline Fernandez to sizzle together on-screen again. And pulling off a casting coup, film director Sahil Sangha has brought the two actors together for their first ever ad film!

    Shot over two days in Mumbai, Hrithik & Jacqueline underwent intense training and prep for the ad film’s action and dance sequences. The duo trained in hand to hand combat and took Tango lessons to get their legwork right.

    On the day of the shoot, despite pulling a thigh muscle during an action sequence, the committed actor that he is, Hrithik continued to shoot till the wee hours of the morning. Meanwhile Jacqueline proved to be a natural when it came to choreographed action, pulling off one vertical split after another with ease.

    Says Sahil Sangha, “When you have two of the most desirable actors in the country come together for an ad film, then the concept of the film has to be nothing short of dynamic. We didn’t want anything about this advertisement to be regular. Hrithik and Jacqueline understood that brief and were more than happy to go the extra mile to make their first on screen appearance together truly special. They are nothing short of gold in this campaign!”.

    A global ad campaign has been planned for a leading designer and luxury tiles & decor brand. The teaser of the advertisement broke on 18 November, while the ad film releases on 21 November. A gala launch is being planned in Dubai which will be attended by Hrithik Roshan, Sahil Sangha and the entire team that pulled off the campaign. The advertisement has been produced by Sahil & his actor-filmmaker wife, Dia Mirza’s production company, Born Free Entertainment Pvt Ltd.

    First a viral video, now a high-concept, stylised global ad film. Is this a precursor for a bigger announcement?

  • Casting coup: Hrithik, Jacqueline ad film to release globally on 21 Nov

    Casting coup: Hrithik, Jacqueline ad film to release globally on 21 Nov

    MUMBAI: Ever since their “Beat pe Booty” dance-off video, fans have been waiting for Hrithik Roshan & Jacqueline Fernandez to sizzle together on-screen again. And pulling off a casting coup, film director Sahil Sangha has brought the two actors together for their first ever ad film!

    Shot over two days in Mumbai, Hrithik & Jacqueline underwent intense training and prep for the ad film’s action and dance sequences. The duo trained in hand to hand combat and took Tango lessons to get their legwork right.

    On the day of the shoot, despite pulling a thigh muscle during an action sequence, the committed actor that he is, Hrithik continued to shoot till the wee hours of the morning. Meanwhile Jacqueline proved to be a natural when it came to choreographed action, pulling off one vertical split after another with ease.

    Says Sahil Sangha, “When you have two of the most desirable actors in the country come together for an ad film, then the concept of the film has to be nothing short of dynamic. We didn’t want anything about this advertisement to be regular. Hrithik and Jacqueline understood that brief and were more than happy to go the extra mile to make their first on screen appearance together truly special. They are nothing short of gold in this campaign!”.

    A global ad campaign has been planned for a leading designer and luxury tiles & decor brand. The teaser of the advertisement broke on 18 November, while the ad film releases on 21 November. A gala launch is being planned in Dubai which will be attended by Hrithik Roshan, Sahil Sangha and the entire team that pulled off the campaign. The advertisement has been produced by Sahil & his actor-filmmaker wife, Dia Mirza’s production company, Born Free Entertainment Pvt Ltd.

    First a viral video, now a high-concept, stylised global ad film. Is this a precursor for a bigger announcement?

  • Zoom investigates Bollywood’s shocking breakup’s through ‘Love Ka Game Over’

    Zoom investigates Bollywood’s shocking breakup’s through ‘Love Ka Game Over’

    MUMBAI: Unraveling the mysterious and the most talked about failed love stories of Bollywood; Zoom presents Love Ka Game Over. The show is set to give an insight into the much guarded personal lives of the most popular Bollywood couples! Because when cupid strikes Bollywood, its effects are known by one and all! The first episode of the show aired on Sunday, July 17, 2016, at 7:30 pm, only on ZOOM.

    ZOOM has been known as a channel that evokes the thought of inspiring cinema, a wide variety of genres, and countless number of great talents that contribute to this film industry. The new show is an attempt to divulge into the personal set-backs of some of these inspiring Bollywood Superstars. Each episode of LOVE KA GAME OVER, will trace the journey of two Bollywood couples; from being madly in love to a messy heartbreak. Through a series of 16 episodes that are supported with little known facts and events, the show is set to unravel the most popular break-up’s in Bollywood.

    The show opened with two of the most intriguing break-up’s that rocked 2016 – Ranbir Kapoor and Katrina Kaif and Hrithik Roshan and Kangana Ranaut. This will be followed by an equally popular line up of such mysterious love stories that have gone sour over the past years, including those of : Hrithik Roshan and Sussanne Khan; Shahid Kapoor and Kareena Kapoor; John Abraham and Bipasha Basu; Farhan Akhtar and Adhuna; Salman Khan and Katrina Kaif; Ranbir Kapoor and Deepika Padukone; to name a few.

    Get ready to know the inside scoop on your favourite stars and know what happens when they go through – Love Ka Game Over!

  • Zoom investigates Bollywood’s shocking breakup’s through ‘Love Ka Game Over’

    Zoom investigates Bollywood’s shocking breakup’s through ‘Love Ka Game Over’

    MUMBAI: Unraveling the mysterious and the most talked about failed love stories of Bollywood; Zoom presents Love Ka Game Over. The show is set to give an insight into the much guarded personal lives of the most popular Bollywood couples! Because when cupid strikes Bollywood, its effects are known by one and all! The first episode of the show aired on Sunday, July 17, 2016, at 7:30 pm, only on ZOOM.

    ZOOM has been known as a channel that evokes the thought of inspiring cinema, a wide variety of genres, and countless number of great talents that contribute to this film industry. The new show is an attempt to divulge into the personal set-backs of some of these inspiring Bollywood Superstars. Each episode of LOVE KA GAME OVER, will trace the journey of two Bollywood couples; from being madly in love to a messy heartbreak. Through a series of 16 episodes that are supported with little known facts and events, the show is set to unravel the most popular break-up’s in Bollywood.

    The show opened with two of the most intriguing break-up’s that rocked 2016 – Ranbir Kapoor and Katrina Kaif and Hrithik Roshan and Kangana Ranaut. This will be followed by an equally popular line up of such mysterious love stories that have gone sour over the past years, including those of : Hrithik Roshan and Sussanne Khan; Shahid Kapoor and Kareena Kapoor; John Abraham and Bipasha Basu; Farhan Akhtar and Adhuna; Salman Khan and Katrina Kaif; Ranbir Kapoor and Deepika Padukone; to name a few.

    Get ready to know the inside scoop on your favourite stars and know what happens when they go through – Love Ka Game Over!

  • Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA

    Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA

    MUMBAI: The 17th edition of the Videocon D2H IIFA Weekend and the NEXA IIFA Awards powered by Le Ecobegan the festivities today in Madrid, Spain. One of Europe’s busiest cultural centers and the football capital of the world – Madrid has come to be known as “A City with Music in Its Soul” and a “City That Knows How To Live”. 2016 also marks the important milestone of Celebrating 60 Years of India-Spain Diplomatic Relations

    The IIFA Celebrations for 2016 were officially kicked off with the Opening Press Conference held at Hotel Westin Palace, which was attended by media, dignitaries and friends of IIFA. Eminent Bollywood Stars like Anil Kapoor, Sanjay Dutt, Sridevi, Boney Kapoor, Sanjay Leela Bhansali, Shabana Azmi, Javed Akhtar, Rakeysh Omprakash Mehra, Boman Irani, Kabir Khan, Ranveer Singh, Bipasha Basu, Huma Qureshi, Vivek Oberoi, Dia Mirza, Riteish Deshmukh, Neha Dhupia, Madhavan, Aftab Shivdasani, Sohail Khan, Sajid Nadiadwala, Shriya Saran, Sonu Sood, Jackie Shroff, Richa Chaddha, Frieda Pinto, Lara Dutta and Mahesh Bhupathi are some of the many stars and celebrities participating in the biggest Indian Film Awards show internationally. The press conference was followed by a special teaser screening of the Rakeysh Omprakash Mehra film- Mirziya.

    Fans of Indian Cinema can look forward to a string of star-studded events including the IIFA Rocks – a music mega-event held at IFEMA – Feria de Madrid where some of the best artists in the music industry will perform. The FICCI – IIFA Global Business Forum, being organized in association with Camara Spain, – is a platform for international business and networking where global dignitaries and business leaders discuss and connect to create opportunities for India and Spain.. Madrid will also get to experience IIFA Stomp & Rang Jam- a celebration of one of the biggest and most colorful festivals in India – Holi. IIFA will also be an intrinsic feature of the Mulafest this year, Madrid’s annual culture fest that brings together music, art and food all in one place and hosted at IFEMA – Feria de Madrid.

    The final and most awaited event of the weekend is the NEXA IIFA Awards powered by Le Eco, a spectacular and glamorous night which honors and celebrates excellence and deserving work in Indian cinema will be held at IFEMA – Feria de Madrid.

    Wizcraft Entertainment International director Andre Timmins said, “This is the fourth time that IIFA will travel to Europe and Madrid has proved to be the best destination yet. We have been welcomed with open arms by the city and the very spirit of the city is vibrant and colourful just like the culture in India. This Weekend will see some of the most incredible talent from the Indian Film and music Industry on an international stage and we can whole-heartedly be assured that the 17th edition of the IIFA Celebrations will be as outstanding and remarkable as always.”

    The NEXA IIFA AWARDS powered by Le Eco and the Videocon d2h IIFA ROCKS will be broadcast on India’s leading Hindi entertainment channel, Colors Viacom18. Commenting on Viacom18’s network wide partnership with IIFA 2016, Viacom18 Sudhanshu Vats group CEO, said, “The IIFA Weekend brings together the entire film industry making it one of the most-awaited and most-watched Awards ceremony for audiences across the Indian diaspora spread across almost 100 countries. Indian cinema and our talent have made significant inroads globally and we are delighted to extend the IIFA extravaganza across our network. With Colors being the lead global broadcast partner, this year we embrace the IIFAs across our broadcast channels with Rishtey, Rishtey Cineplex, Colors Infinity and MTV. This year we will also be streaming the IIFAs for our digital audiences on our recently-launched VOD platform, Voot.”

    Speaking of the association, Maruti Suzuki India executive director Marketing & Sales R. S Kalsi said “We are delighted to associate with NEXA IIFA Awards 2016 for the second year, last year we showcased our Premium crossover S-Cross at IIFA. This year we will showcase how NEXA is at the forefront of bringing innovation & delivering outstanding experiences.

    Nexa is not just an automotive brand but also a lifestyle brand. NEXA is all about newer and premium experiences, just like IIFA which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage”

    Videocon d2h executive chairman Saurabh Dhoot said, “IIFA awards over the years have grown tremendously in terms of scale and extravaganza. This year’s Videocon d2h IIFA Weekend promises to be yet another milestone with lots of entertainment, glamour & innovation. Videocon d2h is today the 1st Indian media company to be listed on Nasdaq, USA. IIFA and Videocon d2h are perfect examples of Indian brands making a huge mark globally.”

    Videocon d2h CEO Anil Khera added, “Videocon d2h is proud to continue its association with IIFA for the 8th year in a row. Videocon d2h IIFA Weekend is a spectacular event celebrating talent in the entertainment industry and is a perfect brand fit for us. The IIFA Awards have striven to achieve a perfect balance of public opinion and critical appreciation across the globe. Videocon d2h will continue to support and encourage this endeavour to take Indian Cinema to a global audience.”

    Speaking on the occasion, Le Eco Smart Electronics Devices business COO Atul Jain said “We see a remarkable synergy between LeEco’s proposition of supertainment as core offering and IIFA’s objective of recreating the magic of Indian cinema and showcasing it to global audiences. As a young company, we view this partnership as a smart, strategic initiative that will help us enhance the affinity for brand LeEco with our consumers . We are delighted to associate with IIFA Awards 2016 and showcase how our ecosystem based business model delivers outstanding lifestyle enhancing experiences to users”.

    Pankaj Munjal, Chairman & Managing Director, Hero Cycles Ltd. commented “We are proud to be associated with IIFA as its cause partner. IIFA is undoubtedly one of the best and biggest platforms to reach out to people and encourage them to take up cycling in their lives. Through this association we aim to reach out to millions of fans India and across the world. The event brings together all big Bollywood names under one roof and we want to draw them into this initiative. Through our kiosks at the event, we would invite celebrities to talk about the health and environmental benefits of cycling and encourage their fans and youth to take up the same. These celebrities become perfect ambassador to promote health and fitness among the millions of their fans not just in India but also across the world.”

    According to Luis Cueto, Chairman of the Governing Board of IFEMA, “Holding the IIFA AWARDS will be an important global showcase for IFEMA and for Madrid. Our support for this great event for the Indian film industry and its presence on our premises as its headquarters in Spain, will drive our institution’s mission to stimulate tourism and generate business opportunities. There is no question that this event will serve to raise Madrid’s profile in Asian markets and encourage investment and business agreements, as well as attracting numerous tourists from India”.

    Qatar Airways Senior Vice President Europe, Mr. Jonathan Harding said, “We are delighted to be partnering with IIFA to promote this event around the world, to every destination we serve. This partnership truly reflects our core brand value of Going Places Together.

    The popularity of Indian cinema has grown exponentially over the years, reflected in the scale and extravaganza of the IIFA awards. As one of the fastest growing global airlines, operating two flights a day to Madrid and connecting to more than 150 destinations, Qatar Airways is well-positioned to offer its award-winning services to those attending the IIFA awards this year.”

    “In Mahou we are very committed with Madrid and its neighbourhoods. This is why we support cultural and leisure activities like the Elephant Parade which for one weekend will fill the streets of Madrid with the joy of India” commented Pablo de la Fuente – Consumer Director Mahou Brand

    Iberia is the European and Domestic Airline Partner of IIFA 2016. By logging on to www.iberia.com, travellers can take an advantage of a 10% discount on the fair using the promotional code “IIFA”. This promotional is valid for return flights to Madrid from 18th June to 1st July, 2016 for bookings before June 26, 2016.

    Day 2 of the Videocon d2h IIFA Weekend will feature the FICCI-IIFA Global Business Forum, which will focus on urgent environmental issues that affect the global population. With regard to economic and political relationships, the highlight of this year’s Global Business Forum will be innovation and entrepreneurship that are becoming staple features of an evolving society and bringing out tremendous changes across the world in the way that businesses are forming and altering the face of modern trade and industry and state connectivity.

    The musical spectacle IIFA Rocks will be hosted by none other than heart throb Fawad Khan alongside renowned Director-Producer Karan Johar with guest host Manish Paul! IIFA Rocks has always been a perennial star studded affair with a mix of fashion and music. This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam, the melodious sounds from Kanika Kapoor with Meet Brothers, Benny Dayal and Neeti Mohan among others. National-award winner Monali Thakur with Papon will be serenading the audience and Shilpa Shetty, Ameesha Patel, Mauni Roy, Sooraj Pancholi, Eli Avramand Daisy Shah will be performing as well. Alongside the gamut of musical acts and performances, the distinguished Indian Fashion Designer Vikram Phadnis will be showcasing a breathtaking Fashion Show.

    Additionally, another facet of the IIFA extravaganza which is all set to make its way to Madrid, bringing together the best ofSpanish and Indian culture is the IIFA Stomp in collaboration with MULAFEST Urban Trends Festival, organized by the MULA community and supported by IFEMA with a line-up that underlines its electronic heart, with pioneering artists from the international scene. The second day of the Weekend will feature a celebration by renowned electronic artists and musicians likeRaghu Dixit Project and Midival Punditz featuring Karsh Kale and friends.

    Day 3 opens with a one-in-a-lifetime opportunity as Shilpa Shetty will conduct the IIFA Stomp Yoga Masterclass at IFEMA – Feria de Madrid which will be followed by the highlight of the Weekend Celebrations – the NEXA IIFA Awards powered by Le Eco, hosted by the multitalented Farhan Akhtar and the versatile actor Shahid Kapoor. The awards ceremony in Madrid will witness awe-inspiring performances by Bollywood’s very own crème de la crème Salman Khan, Hrithik Roshan, Deepika Padukone, Priyanka Chopra, Sonakshi Sinha and Tiger Shroff among others. The IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival will continue as electronic artists B.R.E.E.D. and Nucleya take the stage.

    Day 4 will conclude the Weekend extravaganza as the IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival bring the Weekend to a close with the IIFA Stomp and Rang Jam with a theme based of one of India’s most colourful festivals – Holi! The party will feature amazing Bollywood remixes, great visuals, henna artistes, Bollywood dancers on stage, Indian street food and performances by 3 of the most well-known DJ’s of India – DJ Amann, DJ Clement, DJ Sumit Sethi.

    With the City of Madrid playing host to the Videocon d2h IIFA Weekend and NEXA IIFA Awards 2016, The Title Sponsor for the Videocon d2h IIFA Weekend are Videocon D2h, Title Sponsors for the Awards are Maruti Suzuki, the Host Destination Partners in Madrid are the City of Madrid and IFEMA – Feria de Madrid. Le Eco is the Powered by Sponsor and Hero Cycles are the Cause Partners. IIFA Awards celebrations will air exclusively on broadcast partners, Colors TV and Mahou and Movistar+ will be the co-sponsor of IIFA Celebrations. El Corte Ingles are the ‘Official Retail Partners’ and Qatar Airways is the “Official Airline” for the IIFA celebrations, Clear Channel is “OOH Media Partner” for IIFA and Iberia is the European and Domestic Airline Partner.

    IIFA 2016 is also supported by Westin Palace, NH Collection, Carnival Cinemas, Nike, Travel Pack, Coca Cola, Marco Aldany, Algeria and Kiros

  • Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA

    Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA

    MUMBAI: The 17th edition of the Videocon D2H IIFA Weekend and the NEXA IIFA Awards powered by Le Ecobegan the festivities today in Madrid, Spain. One of Europe’s busiest cultural centers and the football capital of the world – Madrid has come to be known as “A City with Music in Its Soul” and a “City That Knows How To Live”. 2016 also marks the important milestone of Celebrating 60 Years of India-Spain Diplomatic Relations

    The IIFA Celebrations for 2016 were officially kicked off with the Opening Press Conference held at Hotel Westin Palace, which was attended by media, dignitaries and friends of IIFA. Eminent Bollywood Stars like Anil Kapoor, Sanjay Dutt, Sridevi, Boney Kapoor, Sanjay Leela Bhansali, Shabana Azmi, Javed Akhtar, Rakeysh Omprakash Mehra, Boman Irani, Kabir Khan, Ranveer Singh, Bipasha Basu, Huma Qureshi, Vivek Oberoi, Dia Mirza, Riteish Deshmukh, Neha Dhupia, Madhavan, Aftab Shivdasani, Sohail Khan, Sajid Nadiadwala, Shriya Saran, Sonu Sood, Jackie Shroff, Richa Chaddha, Frieda Pinto, Lara Dutta and Mahesh Bhupathi are some of the many stars and celebrities participating in the biggest Indian Film Awards show internationally. The press conference was followed by a special teaser screening of the Rakeysh Omprakash Mehra film- Mirziya.

    Fans of Indian Cinema can look forward to a string of star-studded events including the IIFA Rocks – a music mega-event held at IFEMA – Feria de Madrid where some of the best artists in the music industry will perform. The FICCI – IIFA Global Business Forum, being organized in association with Camara Spain, – is a platform for international business and networking where global dignitaries and business leaders discuss and connect to create opportunities for India and Spain.. Madrid will also get to experience IIFA Stomp & Rang Jam- a celebration of one of the biggest and most colorful festivals in India – Holi. IIFA will also be an intrinsic feature of the Mulafest this year, Madrid’s annual culture fest that brings together music, art and food all in one place and hosted at IFEMA – Feria de Madrid.

    The final and most awaited event of the weekend is the NEXA IIFA Awards powered by Le Eco, a spectacular and glamorous night which honors and celebrates excellence and deserving work in Indian cinema will be held at IFEMA – Feria de Madrid.

    Wizcraft Entertainment International director Andre Timmins said, “This is the fourth time that IIFA will travel to Europe and Madrid has proved to be the best destination yet. We have been welcomed with open arms by the city and the very spirit of the city is vibrant and colourful just like the culture in India. This Weekend will see some of the most incredible talent from the Indian Film and music Industry on an international stage and we can whole-heartedly be assured that the 17th edition of the IIFA Celebrations will be as outstanding and remarkable as always.”

    The NEXA IIFA AWARDS powered by Le Eco and the Videocon d2h IIFA ROCKS will be broadcast on India’s leading Hindi entertainment channel, Colors Viacom18. Commenting on Viacom18’s network wide partnership with IIFA 2016, Viacom18 Sudhanshu Vats group CEO, said, “The IIFA Weekend brings together the entire film industry making it one of the most-awaited and most-watched Awards ceremony for audiences across the Indian diaspora spread across almost 100 countries. Indian cinema and our talent have made significant inroads globally and we are delighted to extend the IIFA extravaganza across our network. With Colors being the lead global broadcast partner, this year we embrace the IIFAs across our broadcast channels with Rishtey, Rishtey Cineplex, Colors Infinity and MTV. This year we will also be streaming the IIFAs for our digital audiences on our recently-launched VOD platform, Voot.”

    Speaking of the association, Maruti Suzuki India executive director Marketing & Sales R. S Kalsi said “We are delighted to associate with NEXA IIFA Awards 2016 for the second year, last year we showcased our Premium crossover S-Cross at IIFA. This year we will showcase how NEXA is at the forefront of bringing innovation & delivering outstanding experiences.

    Nexa is not just an automotive brand but also a lifestyle brand. NEXA is all about newer and premium experiences, just like IIFA which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage”

    Videocon d2h executive chairman Saurabh Dhoot said, “IIFA awards over the years have grown tremendously in terms of scale and extravaganza. This year’s Videocon d2h IIFA Weekend promises to be yet another milestone with lots of entertainment, glamour & innovation. Videocon d2h is today the 1st Indian media company to be listed on Nasdaq, USA. IIFA and Videocon d2h are perfect examples of Indian brands making a huge mark globally.”

    Videocon d2h CEO Anil Khera added, “Videocon d2h is proud to continue its association with IIFA for the 8th year in a row. Videocon d2h IIFA Weekend is a spectacular event celebrating talent in the entertainment industry and is a perfect brand fit for us. The IIFA Awards have striven to achieve a perfect balance of public opinion and critical appreciation across the globe. Videocon d2h will continue to support and encourage this endeavour to take Indian Cinema to a global audience.”

    Speaking on the occasion, Le Eco Smart Electronics Devices business COO Atul Jain said “We see a remarkable synergy between LeEco’s proposition of supertainment as core offering and IIFA’s objective of recreating the magic of Indian cinema and showcasing it to global audiences. As a young company, we view this partnership as a smart, strategic initiative that will help us enhance the affinity for brand LeEco with our consumers . We are delighted to associate with IIFA Awards 2016 and showcase how our ecosystem based business model delivers outstanding lifestyle enhancing experiences to users”.

    Pankaj Munjal, Chairman & Managing Director, Hero Cycles Ltd. commented “We are proud to be associated with IIFA as its cause partner. IIFA is undoubtedly one of the best and biggest platforms to reach out to people and encourage them to take up cycling in their lives. Through this association we aim to reach out to millions of fans India and across the world. The event brings together all big Bollywood names under one roof and we want to draw them into this initiative. Through our kiosks at the event, we would invite celebrities to talk about the health and environmental benefits of cycling and encourage their fans and youth to take up the same. These celebrities become perfect ambassador to promote health and fitness among the millions of their fans not just in India but also across the world.”

    According to Luis Cueto, Chairman of the Governing Board of IFEMA, “Holding the IIFA AWARDS will be an important global showcase for IFEMA and for Madrid. Our support for this great event for the Indian film industry and its presence on our premises as its headquarters in Spain, will drive our institution’s mission to stimulate tourism and generate business opportunities. There is no question that this event will serve to raise Madrid’s profile in Asian markets and encourage investment and business agreements, as well as attracting numerous tourists from India”.

    Qatar Airways Senior Vice President Europe, Mr. Jonathan Harding said, “We are delighted to be partnering with IIFA to promote this event around the world, to every destination we serve. This partnership truly reflects our core brand value of Going Places Together.

    The popularity of Indian cinema has grown exponentially over the years, reflected in the scale and extravaganza of the IIFA awards. As one of the fastest growing global airlines, operating two flights a day to Madrid and connecting to more than 150 destinations, Qatar Airways is well-positioned to offer its award-winning services to those attending the IIFA awards this year.”

    “In Mahou we are very committed with Madrid and its neighbourhoods. This is why we support cultural and leisure activities like the Elephant Parade which for one weekend will fill the streets of Madrid with the joy of India” commented Pablo de la Fuente – Consumer Director Mahou Brand

    Iberia is the European and Domestic Airline Partner of IIFA 2016. By logging on to www.iberia.com, travellers can take an advantage of a 10% discount on the fair using the promotional code “IIFA”. This promotional is valid for return flights to Madrid from 18th June to 1st July, 2016 for bookings before June 26, 2016.

    Day 2 of the Videocon d2h IIFA Weekend will feature the FICCI-IIFA Global Business Forum, which will focus on urgent environmental issues that affect the global population. With regard to economic and political relationships, the highlight of this year’s Global Business Forum will be innovation and entrepreneurship that are becoming staple features of an evolving society and bringing out tremendous changes across the world in the way that businesses are forming and altering the face of modern trade and industry and state connectivity.

    The musical spectacle IIFA Rocks will be hosted by none other than heart throb Fawad Khan alongside renowned Director-Producer Karan Johar with guest host Manish Paul! IIFA Rocks has always been a perennial star studded affair with a mix of fashion and music. This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam, the melodious sounds from Kanika Kapoor with Meet Brothers, Benny Dayal and Neeti Mohan among others. National-award winner Monali Thakur with Papon will be serenading the audience and Shilpa Shetty, Ameesha Patel, Mauni Roy, Sooraj Pancholi, Eli Avramand Daisy Shah will be performing as well. Alongside the gamut of musical acts and performances, the distinguished Indian Fashion Designer Vikram Phadnis will be showcasing a breathtaking Fashion Show.

    Additionally, another facet of the IIFA extravaganza which is all set to make its way to Madrid, bringing together the best ofSpanish and Indian culture is the IIFA Stomp in collaboration with MULAFEST Urban Trends Festival, organized by the MULA community and supported by IFEMA with a line-up that underlines its electronic heart, with pioneering artists from the international scene. The second day of the Weekend will feature a celebration by renowned electronic artists and musicians likeRaghu Dixit Project and Midival Punditz featuring Karsh Kale and friends.

    Day 3 opens with a one-in-a-lifetime opportunity as Shilpa Shetty will conduct the IIFA Stomp Yoga Masterclass at IFEMA – Feria de Madrid which will be followed by the highlight of the Weekend Celebrations – the NEXA IIFA Awards powered by Le Eco, hosted by the multitalented Farhan Akhtar and the versatile actor Shahid Kapoor. The awards ceremony in Madrid will witness awe-inspiring performances by Bollywood’s very own crème de la crème Salman Khan, Hrithik Roshan, Deepika Padukone, Priyanka Chopra, Sonakshi Sinha and Tiger Shroff among others. The IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival will continue as electronic artists B.R.E.E.D. and Nucleya take the stage.

    Day 4 will conclude the Weekend extravaganza as the IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival bring the Weekend to a close with the IIFA Stomp and Rang Jam with a theme based of one of India’s most colourful festivals – Holi! The party will feature amazing Bollywood remixes, great visuals, henna artistes, Bollywood dancers on stage, Indian street food and performances by 3 of the most well-known DJ’s of India – DJ Amann, DJ Clement, DJ Sumit Sethi.

    With the City of Madrid playing host to the Videocon d2h IIFA Weekend and NEXA IIFA Awards 2016, The Title Sponsor for the Videocon d2h IIFA Weekend are Videocon D2h, Title Sponsors for the Awards are Maruti Suzuki, the Host Destination Partners in Madrid are the City of Madrid and IFEMA – Feria de Madrid. Le Eco is the Powered by Sponsor and Hero Cycles are the Cause Partners. IIFA Awards celebrations will air exclusively on broadcast partners, Colors TV and Mahou and Movistar+ will be the co-sponsor of IIFA Celebrations. El Corte Ingles are the ‘Official Retail Partners’ and Qatar Airways is the “Official Airline” for the IIFA celebrations, Clear Channel is “OOH Media Partner” for IIFA and Iberia is the European and Domestic Airline Partner.

    IIFA 2016 is also supported by Westin Palace, NH Collection, Carnival Cinemas, Nike, Travel Pack, Coca Cola, Marco Aldany, Algeria and Kiros

  • 17th IIFA to highlight 60 years of Indian-Spanish diplomatic ties

    17th IIFA to highlight 60 years of Indian-Spanish diplomatic ties

    New Delhi: The seventeenth edition of the International India Film Academy weekend is expected to be one of the biggest with the presence of over 150 film actors and an audience of around 150,000 over four days.

    IIFA founder Sabbas Joseph from Wizcraft said that the event will also be the highlight of the events to mark the sixtieth anniversary of establishment of diplomatic relations between India and Spain.

    He said a prominent Spanish festival, Mulafest, had been timed to coincide with IIFA as people from Spain had become familiar with Indian cinema and the star craze after the reception the film ‘Zindagi na milegi dobara’ which was the first to be shot in that country received a grand reception.

    Joseph said further that the IIFA weekend which has now covered four continents will also have the tenth FICCI Global Business Forum meet where the Indian delegation is being led by FICCI’s Harshavardhan Neotia

    The IIFA Weekend is from 23 to 26 June and the awards night will be hosted by actors Farhan Akhtar and Shahid Kapoor. The awards evening will have performances among others by Hrithik Roshan, Priyanka Chopra, Sonakshi Sinha, Salman Khan, Hrithik Roshan, and Deepika Padukone.

    Spanish Embassy Charge de’Affaires Magdelena Cruz said several events had been held in Spain to mark the anniversary of the establishment of diplomatic ties. Coordinator general of the city of Madrid Luis Custo said cinema was a bridge of the road between the two countries and would bring the people of the two together.

    Colors CEO Raj Nayak said the event would be seen in 135 countries. Revealing a line-up of various programmes, he said that ’24 Part Two’ by Anil Kapoor would be aired this year, apart from the tenth edition of Bigg Boss.

    FICCI Joint Secretary General Ambika Sharma said that a number of chief executive officers of major firms would be attending the Business Forum being held in collaboration with the Spanish and the Madrid Chambers of Commerce. She also hoped there will be ministerial participation both from India and Spain.

    While Videocon d2h is the weekend title sponsor,  Maruti Suzuki India Limited is the title sponsor for the awards. The cause sponsors are Hero Cycles. The event will be telecast on Colors.