ITV

Tag: Hrithik Roshan

  • Hotstar VIP announces the digital premiere of Hrithik Roshan starrer-blockbuster ‘Super 30’

    Hotstar VIP announces the digital premiere of Hrithik Roshan starrer-blockbuster ‘Super 30’

    MUMBAI: Hotstar VIP has added yet another blockbuster title to its expansive movie library – Super 30. Having collected over 200 crores worldwide at the Box Office and still running in select cinemas, the movie is now set for its digital premiere on Hotstar VIP from 10th September 2019, much before its TV premiere. Starring Hrithik Roshan, Super 30 is based on the real-life story of a Patna based mathematician Anand Kumar.

    Anand Kumar, a Mathematic genius from a modest family hailing from Bihar is on a mission to prove that even the poor man can create some of the world's most genius minds. He starts a training program named 'Super 30' to help 30 IIT aspirants crack the entrance test and make them highly successful professionals.

    Cast: Hrithik Roshan, Mrunal Thakur, Nandish Singh and Pankaj Tripathi

  • Hrithik Roshan gives a message to children through Little Singham

    Hrithik Roshan gives a message to children through Little Singham

    MUMBAI: Famous toon character Little Singham, who has inspired millions of children across the country with his deeds of bravery received a lesson of Mathematics from superstar Hrithik Roshan.  This was superstar Hrithik Roshan’s way of giving a message to children nationally.  Discovery Kids is currently running a promo featuring the ‘Super 30’ megastar sharing wisdom with Little Singham.

    Speaking on the occasion, Hrithik Roshan, said, “I love how Little Singham aims to impart strong values of bravery, nationalism in the children. I hope through Little Singham, children across the country will get the message that education is important and cannot be taken lightly. Education and knowledge truly empower you to go out there and achieve your dreams.”

    Reliance Animation & Rohit Shetty Picturez’s Little Singham, launched in collaboration with Discovery Kids, which has become nations favorite toon character in a short span of time. Little Singham is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids making it the fastest growing channel in the kids genre last year. Little Singham Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering more than 10 million downloads.

  • Watch Akshay Kumar On #PHILIPSHUE #CRICKETLIVE Exclusively On the Star Sports Network This Sunday!

    Watch Akshay Kumar On #PHILIPSHUE #CRICKETLIVE Exclusively On the Star Sports Network This Sunday!

    Mumbai: After 45 days of riveting cricket action from the ICC Cricket World Cup 2019, the quest for #CricketKaCrown will see a winner emerge when the host country England go against Blackcaps – New Zealand. The two teams clash in the final at the iconic stadium of Lord’s, London. To make the event bigger than ever, the networks flagship show, Philips Hue Cricket Live will see Khiladi of Bollywood – Akshay Kumar going LIVE from England, 1PM onwards on the Star Sports Network.

    Philips Hue Cricket Live has hosted the likes of Ranveer Singh, Parineeti Chopra, Siddharth Malhotra and Hrithik Roshan during this World Cup. Akshay Kumar will be seen discussing his passion for the sport and the mega final on the Star Sports network when England take on New Zealand.

    With a dedicated line-up of special programmes beyond live cricket the network on the 14th of July which includes exclusive shows around cricket, cricketers, fans, commentators, stadiums, and more. The ‘Dil se India’ band which is a special programming line-up of shows begins at 8 a.m. with shows such as Philips Hue Cricket Live, Follow the Blues, Game Plan, Match Point and many more. The final match will also feature the bespoke experience of Select Dugout experts as they provide the viewers with a ball-by-ball analysis of this much awaited game.

    Taking fans beyond net sessions and giving them exclusive access into the lives of the players to cricketing experts analyzing the much-awaited match and tournament in detail with Akshay Kumar – the ICC Cricket World Cup 2019 finals will be the biggest-ever on Star Sports Network.

    Catch all the cricketing action on ICC Cricket World Cup 2019 finals between New Zealand and England on July 14th from 1PM onwards exclusively on Star Sports Network and Hotstar.

    Link: https://sendgb.com/Scg0MPRoiv1

  • KBM Spices cooks with Hrithik Roshan starrer Super 30

    KBM Spices cooks with Hrithik Roshan starrer Super 30

    MUMBAI: KBM Spices one of the pioneer brands of KBM Foods since 1969 successfully established association with upcoming Hindi Feature Film, Hrithik Roshan starrer, Super 30.  One of the most anticipated movie of the year, Super 30 is scheduled for release on 12 July 2019. Blue Bang Media & entertainment, leading entertainment and brand alliance agency closes the brand integration deal between KBM spices and Super 30, blending the movie attributes along with the communication of the brand.

    The deal comprise a massive co-branded TV campaign having exposure on TV, Radio and outdoor mediums of branding which seamlessly merge the brand with the film, featuring the lead star of the film Hrithik Roshan. The brand communication goes in sync with the movie attributes conveying Super Swad aur Super Sehat which conveys that ‘to achieve big goals healthy brain and body are very important’. 

    The salient features of the brand inherently align itself to the theme of the film and main characters of the film, Brilliant mathematician Anand Kumar portrayed by Hrithik Roshan helps 30 smart but underprivileged students prepare for entrance exams for the Indian Institutes of Technology which is a big goal to achieve. 

    KBM Spices is India’s one of the leading spice provider a respectable name amongst spice connoisseurs across the country. The brand stands for best quality spices with best taste and health benefitsfits in well and support the communication. The essence of the brand and the character alongside the plot line come alive in this co- branded campaign. In addition, a meet and greet between KBM Spices and star cast of the film be organised as a part of the association.

    Talking about the deal, Mr. Pravesh Aggarwal, Co-owner, KBM Foods Private Limited said, “The film Super 30 is truly an inspiration for young minds of the country on how they can scale great heights in life. What made our brand KBM associate with the movie is the efforts of KBM Spices to help the young minds scale such great heights through ‘Super Swaad’ and ‘Super Sehat’ which our Spices deliver and which are pivotal for both mental as well as physical health. Also our brand KBM stands for purity and quality- the things which have stood all the way in the teachings of Anand Sir, Hritik Roshan’s character in the movie. The message conveyed through the association is meaningful for the audience and help them to associate the purpose for which the brand KBM as well as the movie Super 30 stand for.”

    Mr. Vinay Punjabi, MD & CEO of facilitating agency Blue Bang Media & Entertainment says, “Spices as a category is low involvement when it coming to purchase decision. Product distribution plays a very important role in this line of products. Core objective was to build the brand KBM Spices and create awareness among the trade value chain and customers. The association with the movie Super 30 with the concept of ‘Super Swaad …Super Sehat’ and getting Hrithik Roshan’s face value and brand value to accelerate the KBM Spices awareness level. We have created great Co-branding association campaign across media platforms to have great benefit to the Brand and the Movie.”

  • Mountain Dew presents the exhilarating journey of Gerrari Offroaders

    Mountain Dew presents the exhilarating journey of Gerrari Offroaders

    MUMBAI:  Mountain Dew has always saluted the spirit of risk taking, of pushing boundaries to achieve extraordinary success. Continuing with the pioneering format of biopic storytelling built on their Risk Takers of India platform, Mountain Dew’s 2019 campaign celebrates an exhilarating journey of real-life heroes, Gerrari Offroaders-Gurmeet Virdi and Kirpal Singh Tung who are synonymous with off-roading in India today.

    The celebration of the inspiring journey of Gerrari Offroaders, is consistent with Mountain Dew’s efforts over the last three years, of showcasing real life heroes through its ‘Risk Utha Naam Bana’ campaign. ‘Risk Utha, Naam Bana’ is based on the powerful insight that greater success needs greater risks and one should always strive to break out of the ordinary.

    PepsiCo India director, Mountain Dew and Energy Naseeb Puri says, “Mountain Dew has always celebrated the spirit of those who push themselves to achieve extraordinary results, making a name for themselves in the process. Gurmeet & Kirpal are an embodiment of the Dew philosophy of Risk Utha, Naam Bana and it is our privilege to be able to share their inspiring story with millions of Indians across the country.”

    Taking inspiration from the adventures of Gurmeet, Kirpal, Kabir and the Gerrari Offroaders, the Mountain Dew film is an ode to those who take risk head on and come out victorious. In the words of the Gerrari Offroaders themselves, when they’re seen as the underdogs, what they may lack in resources, they make up for in jigar. In the moment of choice, it’s that jigar that makes the difference between Naam and Namumkin.

    Wunderman Thompson creative chief Senthil Kumar notes, “Mountain Dew brings authentic and inspiring stories of real heroes using the popular cinematic biopic storytelling format. This time Hrithik Roshan shares the story of India’s first 4×4 world champions. Set amidst rainforest landscape this shoot was an adventure like no other. The journey of these men is one filled with grit and guts. This Mountain Dew film is a salute to the spirit of risk taking and the hunger to make a name inspiring the viewers to do the same.”

    Speaking about his experience, Hrithik Roshan, Mountain Dew brand ambassador said, “The story of Gurmeet & Kirpal is truly inspiring. As movie actors, we perform stunts on screen but these guys live a new adventure each day. Their story is one of passion, risk and courage and it’s been my privilege to bring the story of these risktakers to the big screen.”

    ‘Risk Utha Naam Bana’ has been consistently bringing to life, authentic stories of real-life heroes through its Risk Takers of India platform; the most recent one being the hugely successful 2018 campaign featuring mountaineer Arjun Vajpai.

    The 2019 campaign too will bring alive stories of motor sporting risk takers like Aishwarya Pissay and Yuvraj Singh. It will also be supported by a scale surround program across digital, outdoor, on-ground etc. that will go deep into the heartland markets.

  • Hrithik Roshan joins Star Bharat’s “Bhula De Darr, Kuch Alag Kar” crusade

    Hrithik Roshan joins Star Bharat’s “Bhula De Darr, Kuch Alag Kar” crusade

    MUMBAI: Fear holds you back, makes you rethink and ultimately stops you from achieving what you are really capable of. However, the real hero is someone who fights fear rather than getting consumed by it, emerging triumph in whatever they want to achieve in life thus inspiring others. The most successful figures of our country have overcome inner fears and social hindrances to succeed. After cricketers Mahendra Singh Dhoni and Mithali Raj, actors Ajay Devgn and Siddharth Malhotra shared their views on the importance of Star Bharat’s ideology – Bhul De Darr, Kuch Alag Kar, the latest one to join the brigade is none other than Hrithik Roshan. Hrithik, who wholeheartedly believes in the inspiring ideology, expressed the importance of self-belief.

    The renowned actor reminisces how he was discouraged from becoming an actor, but he kept believing in his dreams and earned respect and recognition. Not only did Hrithik posted the inspiring video on his social media account, but Star Bharat too shared the same to spread the strong message which has so far garnered more than two million views. Star Bharat, through its line-up of meaningful, inspiring and thought-provoking shows aims at encouraging viewers to chase their dreams and not let fear stop anyone from achieving their goals.

    The philosophical video effectively conveys the brand messaging that fear can be defeated with courage, determination and self-belief. So join Star Bharat in its movement to confront fear with its ideology, Bhula De Darr, Kuch Alag Kar!

  • Hrithik Roshan portrays Arjun Vajpai’s journey in Mountain Dew ad

    Hrithik Roshan portrays Arjun Vajpai’s journey in Mountain Dew ad

    MUMBAI: As a brand that has always saluted the spirit of pushing ones boundaries to break out of the ordinary and achieve extraordinary success, Mountain Dew from PepsiCo is celebrating the journey of a real life hero, Arjun Vajpai through its new campaign, ‘Risk Takers of India’. 

    Mountain Dew is paying tribute to the young mountain climber through a never-seen-before route in advertising – that of a biopic! Hrithik Roshan, Mountain Dew’s brand ambassador essays the role of Arjun and captures his attempt at climbing Mt Cho Oyu – one of the most difficult summits to conquer.

    Created by JWT India, the biopic resonates strongly with Mountain Dew’s philosophy of pushing boundaries, celebrating courage and showcasing real life heroes. The film brings to fore the spirit of carrying on in the face of challenges and be willing to step out of one’s comfort zone to achieve extraordinary results. 

    Speaking about his experience portraying the mountaineer, Hrithik Roshan says, “Arjun Vajpai is a true inspiration. It is rare that you come across someone who is so passionate about something and that too at such a young age. As Mountain Dew supports this unsung hero of the nation, I am proud to be the one bringing alive his illustrious journey on screen. I salute his courage and wish him luck as he gets set to conquer Mt Kangchenjunga.”

    Echoing her thoughts, PepsiCo India associate director for Mountain Dew Naseeb Puri mentions, “Mountain Dew has always been about celebrating the spirit of ordinary people who push themselves to achieve extraordinary results, making a name for themselves in the process. Arjun is an embodiment of what we as Mountain Dew stand for & it is our privilege to be able to bring his inspiring story to millions of consumers across the country.” 

    JWT India chief creative officer Senthil Kumar adds, “Mountain Dew advertising celebrates the spirit of adventure and encourages ordinary people to make a name for themselves.  This year we are bringing a brand new format in the form of a biopic TVC with the story of Arjun Vajpai. This also reflects popular culture of the recent biopics in Indian cinema. Hrithik Roshan essays the inspiring role of Arjun & the film captures the epic terrain, vulnerability & the determination of the hero as he conquers the mountain within.”

  • Rado brand ambassador Hrithik Roshan opens new store at Delhi Airport

    Rado brand ambassador Hrithik Roshan opens new store at Delhi Airport

    Bollywood megastar Hrithik Roshan was the guest of honour at an exciting event to open Rado’s stylish new monobrand store at Delhi IGI Airport today.

    This is the first time Rado has opened a monobrand store in an airport and the new boutique features sleek and textured materials in muted tones. With specially crafted elements, the boutique offers a warm and welcoming atmosphere in a modern design that reflects Rado’s characteristic design approach. It’s the perfect place for visitors to immerse themselves in the world of Rado and experience the minimalist design and innovative materials of the brand’s timepieces.

    Speaking at the event, Hrithik Roshan said: “I congratulate Rado on this achievement and I am excited that the brand is now available at one of my favourite airports in the world. I have been with Rado for six years now and I am elated to see how it continues to grow and expand across the Indian market. I wish Rado success on this new endeavour.”

    Rado CEO Matthias Breschan commented: “We are delighted to announce the opening of our first airport store at Delhi Airport and are honoured that Hrithik was able to join us today. This is a big achievement in further expanding the availability of our watches to Rado enthusiasts in India.”

    Delhi IGI Airport is the busiest airport in India, handling 63.3 million passengers every year and is known for its world-class retail experience. The Rado store offers a break from the hustle and bustle of the airport with its calm and relaxing atmosphere.

  • Cure.fit signs Rs 1-bn pact with Hrithik’s HRX

    MUMBAI: Wellness startup Cure.fit has announced its Rs 1 billion partnership with the Bollywood star Hrithik Roshan, who will promote Cure.fit through his brand, HRX. His iconic status as a fitness idol will amplify Cure.fit’s mass appeal, endorsing the philosophy of holistic health management.

    Cure.fit had bagged US$ 3 million (Rs 192 million) in a round of funding from UC-RNT Fund, a joint venture between Ratan Tata’s RNT Associates and the University of California.

    Cure.fit’s offers customised, integrated health-based solutions on a singular platform. This strategic association is expected to accelerate Cure.fit’s expansion plans, pan India. The company’s growth plan over the next five years includes adding 500 new ‘CULT’ outlets – Cure.fit’s chain of fitness centres – across India. The Cure.fit app’s subscriber base will grow to a million users.

    Cure.fit’s fitness vertical, Cult.fit, is predicted to witness an exponential growth as a result of its association with Hrithik Roshan and the synergy of ideologies between HRX and Cure.fit. As part of the collaboration, Hrithik Roshan’s signature workout – ‘HRX Workout’, designed by him along with his personal trainer under his brand HRX, is available exclusively at all CULT centers and eventually will be made available on the Cure.fit mobile app.

    HRX aims to revolutionise the fitness scenario in India, as a value-for-money, high quality alternative to international brands.

    Cure.fit co-founder Mukesh Bansal said, “Our partnership with HRX will enable us to expand our market presence and consumer base.”

    Roshan said, “I strongly believe in the philosophy of healthy living which is integral to brand HRX – it is not just about being fit, but truly undergoing a transformation in your lifestyle and understanding the connection between mind and body.”

    HRX co-founder Afsar Zaidi said, “The collaboration is a strategic move to grow the fitness community for our brand to propel itself as one of the top home grown fitness brands in the country. In our journey of HRX to touch a billion people of our country, this partnership will play a key role.”

  • Zebronics audio ropes in Hrithik Roshan

    MUMBAI: Zebronics, a brand that has made commendable strides in the peripherals, consumer electronics and surveillance, announced Bollywood star Hrithik Roshan as its brand ambassador.

    The brand acclaims Roshan as a true exemplification to its philosophy, of marrying technology with style, designed for today’s fashionable and tech savvy youth.

    On one hand, Hrithik is known for being a perfectionist and on the other, Zebronics stands true to its promise of superior quality and design. Blending both shall take the brand to unseen heights.

    Throughout his movies we’ve watched him seamlessly blend into the persona regardless of whether he’s a hunk or a superhero or royalty. This correctly is reflective of Zebronics products which is high-quality ranking, delivering optimum performance.

    Zebronics director Rajesh Doshi said, “Hrithik Roshan’s distinctiveness underlines the true epitome of our proposition and needless to say we are thrilled and excited to have him on board. He has always been the trend-setting star ‘always ahead’, like our brand attitude.”

    Roshan said, “Apart from my love for acting, music drives me to do more and what better fit than Zebronics which is now synonym to audio products in India.”

    Apart from the launches and promotions, Roshan shall also be involved actively with brand communication across platforms. Zebronics plans to roll its brand campaign with Hrithik Roshan shortly this year.