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Tag: Hrithik Roshan

  • RummyCircle unveils new TVCs featuring Hrithik Roshan

    RummyCircle unveils new TVCs featuring Hrithik Roshan

    Mumbai: Online skill gaming platform RummyCircle on Monday unveiled two new TVC campaigns featuring Bollywood star and brand ambassador Hrithik Roshan.

    The TVCs highlight the company’s vision to redefine online rummy and skill gaming in India. The new ads are based on overcoming the challenges in life, much like the game of Rummy, in a unique, fun and action-packed manner.

    The brand unveiled both new ads via a high decibel television commercial. The new campaigns demonstrate real-life scenarios where Hrithik is engrossed in the game of rummy and how he overcomes the challenges by being one step ahead. Hrithik will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.

    One of the ads- “Photoshoot,” as the name suggests, is set in a background where an action scene is shot but the harness snaps. Energetic in his demeanour, Hrithik works up a model with local props to make the shoot happen. Similarly, the other ad “Yacht” showcases how a well-lit background goes dark due to a power cut, but Hrithik finds a way to resume the celebrations in an even more interesting manner. Both the TVCs convey a powerful message that presence of mind paired with the right attitude can help deal with situations logically illustrates ‘Jo hoshiyari se khele, use jeetne se koi rok nahin sakta’ and inspires the audience to stay resilient.

  • Chivas announces Hrithik Roshan as its brand ambassador and launches its new campaign

    Chivas announces Hrithik Roshan as its brand ambassador and launches its new campaign

    Chivas has appointed Hrithik Roshan as its new brand ambassador with a captivating campaign, ‘Made of Great Character’.

    Chivas showcased a refreshing brand image through the new campaign narrative, which highlights a ‘rich blend of success, generosity & brotherhood’, while retaining the brand ethos. The 360-degree integrated campaign will be widely seen on social media platforms, popular newspapers, OOH & during IPL on Hotstar.

    Conceptualized by creative agency Ogilvy, the ad film has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut.

    The campaign celebrates the spirit of an individual’s positive character that makes them stand out as beacons of grace and gratitude, hope and high ideals. “We see various facets of great character through different lenses that highlight the attributes of self-made individuals who prioritize knowledge and progressive values above materialistic pleasures. The core ideology of character being a true measure of a successful individual with a positive spirit that is cultivated over years & refined over time, is reflected through the campaign,” the company said in a statement.

    “The ad film showcases Hrithik as a successful entrepreneur who is pure class, reflective of his positive character. A seasoned actor who has only gained respect for his charisma and bold persona, Hrithik is a class apart both in real and reel life. He embodies modern values and a progressive mindset and is aware of his goals and desires,” it said.

    The multi-talented actor, with his sheer simplicity, integrity, kind-heartedness and love for his audience, truly represents the brand’s philosophy, which is also reflected in the campaign film. The film also features actor Mouni Roy.

    Commenting on the announcement, Pernod Ricard India chief marketing officer Kartik Mohindra said, “Chivas is an iconic brand for the successful individuals who embody progressive values & appreciate luxury.”

    “The brand has always inspired others while celebrating the stories of those who have led the new paths of success. With Hrithik Roshan being one of the most successful and celebrated actors, his inspiring story of upholding great values while riding on the path to success makes him unarguably the best choice as our new brand ambassador. The coming together of Hrithik and Chivas’s outstanding character in the campaign ‘Made of Great Character’, will help forge a new direction for the brand,” he added.

    On his partnership with the brand actor Hrithik Roshan, said, “I am thrilled to be the face of Chivas and take pride in being the voice of their latest campaign ‘Made of Great Character’. I truly believe that great values embody great character, which ultimately forges the path to success. I love the core theme of the campaign that encourages people to lead a life that they value and to develop their character. It also connects with so many different aspects of my life.”

    “Character defines destiny” – simple, yet powerful words underline the fact that destiny is not a predetermined outside force. Rather, an individual’s future is determined by his inner character. The crux and the core of Chivas exemplifies this. Character is at the heart of Chivas’ spirit. The Chivas campaign revolves around our protagonist, who not just mirrors these values, but elevates character by capturing its many nuances,” said Ogilvy, North, executive creative director and head of design Nitin Srivastava.

  • We expanded our audience basket to include millennials: Flamingo’s Rakesh Kumar

    We expanded our audience basket to include millennials: Flamingo’s Rakesh Kumar

    Flamingo, the flagship consumer healthcare brand from Ascent Meditech has been ramping up its marketing efforts as it looks to tap into a younger consumer demographic. The parent company, having been in the business of offering pain management solutions since 1991, has been proactively introducing new products across its categories led by its flagship brand. Having charted an ambitious growth path with the appointment of Bollywood star Hrithik Roshan as brand ambassador in 2019, the brand forayed into the personal protection space during the pandemic. The brand’s product-focussed campaigns for heat belt, knee cap, lumbar sacro belt and cool pack featuring the actor have resulted in the organisation’s revenue growth by nearly 40 per cent YoY.

    Flamingo recently kickstarted a 360-degree campaign with the launch of three TVCs- the latest one being released a little more than a week back-, showcasing brand partner Hrithik Roshan using the brand’s pain-navigating products. The campaign overarches the brand’s motto of ‘An Aid for a New Life’ and aims to engage the millennial consumer, as well as engage with its existing audience base. With its 400+ range of products spread across orthopedic soft goods, healthcare, mobility, wound-care and personal protection, the brand is all set to launch its products in India’s Tier 2 and Tier 3 towns in the present year. Recognising that Covid-19 has completely changed the marketplace dynamics, the brand plans to have an undivided focus in developing the alternate channels.

    Since taking over as the company’s VP – sales and marketing in October 2019, Rakesh Kumar has worked closely with brand Flamingo, even as his expertise across sectors like FMCG and Healthcare in various multinational companies and two-decades-plus work experience has helped the brand identify new sales opportunities and create innovative marketing strategies. Notably, the brand ‘Flamingo’ bagged ET’s best healthcare brand for 2019 and CNBC’s most trusted brand of country for the year 2020.

    IndianTelevision’s Anupama Sajeet caught up with Rakesh Kumar for an exclusive interaction on the brand’s evolving consumer demographic and brand image post-teaming up with Hrithik Roshan. Kumar also shared his thoughts on being one of the early movers in the competitive domestic Healthcare market and the expansion plans adopted by the brand in 2022.

    Edited excerpts:

    On the celebrity collaboration and the impact it has created on the brand image

    The ethos of brand Flamingo matches with the overall personality of Hrithik Roshan, who himself has fought many personal battles and emerged stronger every single time. This association has only made the partnership strong resulting in evolution of the brand across a period of three years.

    During the initial years, focus by brand Flamingo was restricted to senior citizens however we have expanded our audience basket now to include today’s millennials. This holds true with Hrithik Roshan being our brand ambassador whose appeal cuts across all age groups. The brand enjoys a very fruitful association with the Bollywood superstar and our product- focussed campaigns for Heat Belt, Knee Cap, Lumbar Sacro Belt (L.S Belt) and Cool Pack featuring the actor has resulted in organisation’s revenue growth by 35-40 per cent year on year.

    On the new-age marketing strategies adopted by the brand

    Understanding the consumers are the crucial puzzles every marketer has to solve. If the understanding is right, other elements of the marketing mix fall into place automatically. In the period of over three decades since our existence, consumer behaviour has changed drastically and there has been a tremendous growth of the millennial population, who are tech savvy. Virtual experience of our offerings has become critical in making final purchase decisions. Along with it new age marketing research techniques help in unearthing critical data points and further remarketing it to the end consumer.

    When it comes to tapping the influencer marketing segment, Hrithik is already a revered influencer with whom the brand enjoys a successful association and his influence has been availed for our OTC (over the counter) range of products. Additionally, a big Rx (medical prescription) portfolio is driven by healthcare professionals.

    On gauging consumer behaviour to enhance brand connect

    Here at brand Flamingo, the bricks of regular market research help the marketing team in gauging the ever changing consumer behaviour. It was earlier believed that offerings by brand Flamingo are surgical in nature and accordingly target audience (old age) and distribution channels were defined. However, thorough research threw light about the millennial population and the sedentary lifestyle they were leading. This gave a window of opening of offering selected pain management solutions to a large growing population as a preventive way of protection plus making certain offerings available in trendy colours. It is also to be noted that in the space of support offerings, Flamingo is the only brand who with the tools of market research is expanding the overall market.

    Defining the right target audience and developing appropriate communication for awareness/realisation forms the heartbeat of the Marketing team managing the brand Flamingo. Keeping in mind the nature of pain management solutions that brand Flamingo offers, the marketing vertical comprises teams managing the Rx business (through doctors’ influence), OTC business, digital and the overall marketing communications.

    On how the Flamingo’s brand image has evolved over the years

    The indigenously developed India’s first electric Heat Belt was marketed under brand Flamingo to cater under the ‘Therapy’ section. Despite the perennial problem of electricity, the brand believed in its vision and over time consumers shifted their user behaviour from hot water bags. Completing the segment of ‘Therapy’ brand Flamingo also introduced Cool Pack to offer convenience and reduce swelling and pain.

    The brand then diversified into the ‘Compression’ segment and introduced Orthopaedic Soft Goods for the human musculoskeletal structure viz. Knee Cap, L.S Belt, Stockings etc, before entering into the Wound-care and Mobility Aids segment. The innate need among consumers for protection and being independent has helped Flamingo diversify into the Personal Protection and hygiene segment.

    On the brand’s ad spends allocation across media

    Brand Flamingo operates in the problem solution category and have traditionally preferred and invested in the visual medium viz. print and television to communicate about the pain problem and resultant pain relief solution (product). However, the pandemic has drastically changed consumer behaviour and their media consumption. We are fully sensitive to new age e-commerce and accordingly digital spends are also getting prioritised.  Thus we have charted our ad allocation through diverse media interfaces such as television (across GEC, films, music and news channels), print (in major dailies), digital (promotions over social media networks), BTL (activities to be executed in chemist shops across India) and DTH networks.

    On the pandemic’s effect on the brand’s productivity, sales & revenue

    The global pandemic has its impact across industries and brand Flamingo was no stranger to it. Mobility is inbuilt in the ethos of brand Flamingo and when mobility itself is restricted due to lockdown brand metrics did look uncertain for some-time. However, there is always a silver lining at the end of the tunnel and the pandemic presented an opportunity to expand our net of protection and enter into the ‘essential’ category with FlamiMask and Flamitizer. This strategic decision clubbed with increase in lifestyle disorders due to practice of work from home drove the healthcare market and helped Flamingo in its recovery process. The pandemic also facilitated us in maintaining our relationship with channel partners (read, chemist) and empathy in times of distress only made the relationship healthier and stronger.

    On the brand’s Target audience & consumer demographic and expansion plans for 2022

    Brand Flamingo has evolved over the years and so has its target audience. During the initial years, our focus was restricted to senior citizens however we have expanded our audience basket now to include today’s millennials. In terms of demographics, we target individuals (31+ years) residing in metros and Tier 1 cities of India. As part of expansion plans, brand Flamingo is looking to expand the distribution of pain management solutions to 1.5 Lakhs chemist shops across metros, tier 1 and 2 towns. Apart from this, the brand is also increasing its Healthcare Professionals coverage to 15K thereby increasing the awareness of the various pain management solutions.

  • Flamingo launches a hot-cold cocktail ad film for its ‘Cool Pack’ featuring Hrithik Roshan

    Flamingo launches a hot-cold cocktail ad film for its ‘Cool Pack’ featuring Hrithik Roshan

    Mumbai: Flamingo, the flagship consumer healthcare brand of Ascent Meditech has launched a TV commercial for its healthcare products – Cool Pack, featuring brand partner & actor Hrithik Roshan.

    The latest ad comes on the back of its previously released campaign comprising three films around the central concept of “never say die” mentality, in November last year.

    The TVC showcases how the assistive healthcare brand’s pain management products enable people of all ages, from millennials to the elderly, to manage pain in ways that are tailored to their needs.  The brand film depicts the actor using the Cool Pack to treat his pain and swelling post an action scene, even as he flaunts the product’s benefits with the line “An aid for a new life”. The film, crafted by Zip Zaap Zoom Productions, takes forward the messaging expressed in the earlier three TV commercials as “Par hum kabhi haar nahi maante.”

    “Hrithik’s character appeals to audiences of all ages who are influenced by his ‘Greek God’ features and dramatic action sequences,” said Ascent Meditech V P sales & marketing Rakesh Kumar. “This well-crafted commercial will undoubtedly persuade viewers to keep the Flamingo Cool Pack as a permanent product for relief from swelling and pain in their home refrigerator, thereby allowing them to apply it as and when it arises.”

    According to Zip Zaap Zoom Productions director Roop Naik, the ‘hottest’ superstar and the ‘coolest’ cold therapy for reducing pain & swelling quickly through Flamingo’s ‘cool pack’ was a deadly cocktail to handle creatively. “So we put on our ‘thinking cap’ again and we came up with a creative way in which Hrithik as an actor faces his own perils & challenges during the course of his day-to-day shootings. In the ‘cool pack’ commercial he has performed a perfectly synced action sequence where he is looking ‘super-hot’ while knocking down some goons, while in the portion where he is using the ‘cool pack’ he looks ‘cool’ as the pain & swelling disappears and he gets back to action,” added Naik.

    Flamingo is targeting metropolitan consumers and residents living in Tier 2 cities and small towns who can access this support to help them through moments of discomfort in their daily lives. The ad film will be broadcast on television across GEC, News, and Movie channels and amplified on social media and diverse digital platforms to offer customer education about how to use the product correctly. It will also be promoted through a variety of BTL activities in chemist shops in metros and Tier 1&2 cities across India, said the brand.

  • ‘Age no bar’ says Hrithik Roshan in WhiteHat Jr’s new ad

    ‘Age no bar’ says Hrithik Roshan in WhiteHat Jr’s new ad

    Mumbai: Growing up, there are hobbies one is passionate about but only to find them fall sideways as adults. And learning music happens to be one of the most common of them. With its latest campaign, featuring Bollywood superstar Hrithik Roshan, WhiteHat Jr aims to dispel the notion that age is a hurdle to learn something new as it launches ‘Live Online 1:1 Music classes’ for adults too.

    The actor is seen in a two ad series realising his unfulfilled dream of learning the guitar. The first film sees the actor getting inspired by a young kid playing the guitar like a pro, while the second film shows Hrithik becoming the protagonist, as he plays the guitar in the office, impressing his colleagues. The film concludes with the actor urging his colleagues to not give up on their dreams of learning music because ‘Music Seekhne Ki Koi Umar Nahi Hoti’.

    The campaign series has been conceptualised by WhiteHat Jr’s brand team, produced by Dora Digs, and directed by Bollywood director Robby Grewal.  The music and the guitar piece was composed by leading music director Sneha Khanwalkar.

    WhiteHat Jr VP & head of brand marketing Akshay Sengupta said, “We hope that with this campaign, everyone realises that it’s never too late to chase your passion. What one needs is the zeal to #PickItUp. This series is a motivation for those individuals who have, at some point in their lives, wished to learn a musical instrument but were never able to. Our Music for Adults course makes this dream achievable thanks to our unique 1:1 online learning experience with skilled teachers.”

  • Games24x7 signs Hrithik Roshan as the brand ambassador of RummyCircle

    Games24x7 signs Hrithik Roshan as the brand ambassador of RummyCircle

    Mumbai: Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms. 

    “Hrithik has had a remarkable career which is an epitome of versatility as he makes the right moves at the right time. His dynamism, talent and widespread appeal have made him really stand out. This resonates well with Games24x7 as we are constantly differentiating ourselves by providing awesome game playing experiences,” said Games 24×7 co-founder and CEO Bhavin Pandya.

    The brand will unveil the new campaign #RahoEkKadamAage starring Hrithik via a high decibel television commercial starting 29 January. The campaign highlights real life scenarios where Hrithik Roshan will demonstrate mental dexterity to find a way out of unforeseen situations. 

    Speaking on his engagement, Hrithik Roshan said the campaign highlights that whenever one encounters unexpected difficulties in life, they can overcome it with the right approach. “I’m happy to be associated with RummyCircle and Games24x7 for this splendid campaign. Rummy is a game of skill that requires intellectual acumen, patience, and tact. What I like is that these are the same skills that you need, to overcome the challenges at various points in life. So, in a way, the game is a fun way to build life skills,” he added.

  • Euronics ropes in Hrithik Roshan as brand ambassador

    Euronics ropes in Hrithik Roshan as brand ambassador

    Mumbai: Washroom automation accessory brand Euronics has roped in Bollywood actor Hrithik Roshan as its brand ambassador. As a part of the partnership, the actor would be the face of Euronics brand campaigns for the upcoming year. 

    “We are excited to partner with Hrithik Roshan for our brand campaign that targets the segment of the audience who is more aware and makes a conscious choice of upholding their health and safety,” said Euronics CEO Viknesh Jain. “His body of work that encompasses versatility and evolution, is very much in line with how we operate. The fact that he is an icon, whose lifestyle is aspirational for families and individuals pan India – is a bonus.”

    The brand campaign introduces a range of sanitary ware aimed at an evolved audience base demanding high quality, new age accessories and equipment to foster health and hygiene. 

    “The pandemic has taught us a lot, and maintaining health and hygiene is not just an option, but a way of life now. As an ambassador, my decision to associate with Euronics comes from a personal capacity,” stated Hrithik Roshan. “I prioritise the well-being of my family and all my associates, and Euronics solves my sanitation concerns.”

  • Hrithik Roshan finds reasons to shop in Myntra’s ‘End of Reason Sale’ campaign

    Hrithik Roshan finds reasons to shop in Myntra’s ‘End of Reason Sale’ campaign

    Mumbai: Myntra has launched a marketing campaign ahead of the fifteenth edition of its flagship, ‘End of Reason Sale’ (EORS), scheduled to be held between 18 to 23 December. The tagline for the campaign ‘Ab Har Koi Reason Chalega!’ sums up the proposition of the event, while urging consumers to shop with just a reason, however silly the reasons might be.  

    Conceptualised by Brave New World, Myntra will be launching 15-second ad films, starring an existing band of celebrity ambassadors, such as Hrithik Roshan, Dulquer, Simbu, Vijay, Kiara Advani, Disha Patani, and Samantha.

    The storyboards of the ad films conform to the tagline ‘Ab Har Koi Reason Chalega!’ with the ‘Reason to shop’ taking centre stage in the ad films, viewers can witness their favourite celebrities making up reasons to shop on Myntra. Hrithik for instance, uses his new hairdo as an excuse or reason to shop, Samantha uses an unknown holiday destination and installing a new mirror as reasons enough to shop, it pains Bhuvan to witness two of his wardrobe hangers without any clothes and he decides to shop to have them occupied. Bhuvan also stars in an ad film where he chooses to shop for colours that he thinks his pet dog can identify and appreciate. Thus, the ad films use reasons, small and big, as examples to induce shopping among viewers, ahead of EORS-15, with quirky thematic storytelling helmed by its celebrity ambassadors.

    In order to drive buzz and salience for the property, Hrithik, Kiara lead the Hindi TVC’s, and Dulquer, Simbu, Vijay, and Samantha add a touch of southern flavour to their respective scripts. The films will be streamed across multiple leading TV channels, social and digital platforms.

    While Hrithik will be seen on TVCs and digital ad films promoting the men’s apparel category, kids and footwear categories, Vijay, Dulquer and Simbu will promote the men’s fashion category in regional edits. Kiara will front Women’s western wear, Disha will lead the beauty and personal care category, while Samantha will lead Women’s ethnic wear as well as accessories. 

    “Our marketing campaign for the upcoming edition of EORS has been developed keeping in mind the new-age lifestyle consumers who are both fashion-conscious and social media savvy,” said Myntra vice president Achint Seti. “This has prompted us to focus extensively on our social commerce platform, including M-Live to engage with our audiences at scale through their favourite celebrities and influencers.”

    “Apart from this, our TV ad campaigns with celebrities, help us reach every part of the country and demography, with the central message of the campaign, that urges shoppers to have a reason to shop, no matter how silly, captured effectively in the ad. This is one of the biggest marketing campaigns that we have put up for EORS and we are expecting to reach ~200 million people,” he further said.

    The brand recently forayed into social commerce at scale, by launching M-Live which enables a real-time video-enabled, interactive shopping experience, guided by influencers and experts. EORS-15 will witness M-Lives with celebrities and influencers on Myntra-Studio alongside a heightened influencer engagement program at Myntra across all social media channels.

  • Flamingo launches new ad campaign with Hrithik Roshan

    Flamingo launches new ad campaign with Hrithik Roshan

    Mumbai: Flamingo, the flagship consumer healthcare brand of Ascent Meditech has kickstarted a 360-degree campaign with actor Hrithik Roshan.

    The brand has launched three TVCs, with each TVC showcasing brand partner Hrithik Roshan using one of Flamingo’s hero products – Heat Belt, Knee Cap and Lumbar Sacro Belt (L.S. Belt). The campaign overarches the brand motto of ‘An Aid for a New Life’, and showcases its functional diversity as a health care solution with Hrithik using the Flamingo products to overcome situations of pain in his demanding professional lifestyle.

    With an initial concentration on developing brand awareness and recall, the communication of ‘An Aid for a New Life’ was aimed at establishing Hrithik as the face of the brand. This was followed by a thought provoking messaging ‘…But ultimately what matters is what you do’ in the second season which left the consumers with a decision to make between an existing practice versus a sustainable solution when encountered with pain.  The newly launched campaign thrives on the idea of ‘never say die attitude’ which is well expressed as ‘…par hum kabhi haar nahi maante’ in the 3 TVCs.

    Ascent Meditech VP Sales and marketing Rakesh Kumar said, “Our campaign, Actor ki Zindagi ho ya Aap ki…thrives on the diversity of the product audience. The campaign will strike the correct chord with millennials struggling with the hybrid work model as well as with homemakers who suffer from pain. The narrative and the finalised touchpoints also creatively capture a wider spectrum of audience demographics residing in Tier 1 & Tier 2 towns of India with creative messaging that speaks to the consumers on an individual level and provides them with a day-to-day pain tackling solution through Flamingo products.”

    Zip Zaap Zoom Productions creative director Roop Naik said, “The creative for Flamingo is true to the value of the products and their worth in our day-to-day life. With Hrithik Roshan as the brand ambassador, it gets more challenging to balance his megastar personality and brand communication. The sync has been perfect so far and each time you watch Hrithik the brand recall is immediate.”

    The new TVCs will be engaged via a 360-degree multi-media campaign that will engage the audience through diverse media interfaces such as television (across GEC, Movies, Music & News channels), print (in major dailies), digital (promotions over Social Media networks), BTL (activities will be executed in chemist shops across India) and DTH networks.

  • Flamingo renews collaboration with Hrithik Roshan as brand partner

    Flamingo renews collaboration with Hrithik Roshan as brand partner

    Mumbai: Flamingo, a flagship consumer healthcare brand of Ascent Meditech Ltd, has renewed its brand partnership with Bollywood actor Hrithik Roshan.

    With the continued collaboration with the star, Flamingo aims to sustain and magnify their vision of ‘Making the World Pain Free.’ Over the years Hrithik has epitomised fitness, trust and quality, fundamentals that resonate with the brand’s aesthetics, functionality and product portfolio, said the company in a statement.

    Talking about the collaboration, Hrithik Roshan said, “My association with Flamingo comes from my history of dealing with aches and pains through my journey as an actor, where I’ve had to put pressure on my body for various requirements like performing action or a difficult dance step. From a disturbed nights sleep to hindering the most basic daily tasks, pains lead to unrest in the mind and body.”

    “The products offered by Flamingo serve as pain relief solutions to various types of injuries. With over 30 years of being in the market, Flamingo has observed the physical struggles of the public and developed aids to live pain-free. I’m happy to be associating with a brand that works wonders for me personally,” added the actor.

    The renewed collaboration will kick start a 360-degree brand campaign that will engage the existing and potential brand audience through diverse media interfaces such as television, print, digital, BTL and DTH network, said the brand.

    Ascent Meditech Ltd founder and MD Rajiv Mistry said, “Our partnership with Hrithik has been going very strong and our flagship brand Flamingo, has now emerged as one of the Most Trusted Brands in India. Through our earlier campaigns, brand Flamingo has been able to cement its space in the consumer’s mind as a ‘Trusted Partner in Pain’ offering ‘An Aid for a New Life’. Hence, when the question of renewal of association came, it was a no-brainer, for myself and my team.”

    “During the initial years of the association, Flamingo with its 350+ products had focused its efforts towards corporate umbrella branding with the objective of garnering awareness among the targeted audience. This renewed association would see brand Flamingo unfurl a campaign where our Brand Ambassador is seen using Flamingo products to combat pain and partaking in everyday activities,” Ascent Meditech Limited VP Sales & Marketing Rakesh Kumar said.