ITV

Tag: Hrithik Roshan

  • Amitabh, Salman make it to top 5 in the CYL study

    Amitabh, Salman make it to top 5 in the CYL study

    MUMBAI: Amitabh Bachchan and Salman Khan have first time made to the top 5 of the Characters Youth Loves (CYL) study of Ormax Media.

    While Bachchan, thanks to Kaun Banega Crorepati, climbed to No. 2, Khan (Bigg Boss 5) jumped to No. 3 position in the list.

    MTV VJ Rannvijay has, however, retained his numero uno position as the most popular character amongst youth. But Raghu (MTV Roadies) has moved down to the No. 4 position from No. 2 in the last track.

    Hrithik Roshan (Just Dance) continues to be at the No. 5 position.

    The track was conducted during September-November this year. CYL is a quarterly study done to track the favourite reality show characters (contestants, hosts and judges) among the youth, along with reasons for preference.

    The study was conducted among 1,120 male and female respondents, 15-24 years, SEC AB, across four cities – Mumbai, Delhi, Lucknow and Bhopal.

  • Hrithik to co-direct Krrish sequel

    Hrithik to co-direct Krrish sequel

    MUMBAI: Hrithik Roshan will not only be the lead actor of Krrish‘s sequal, but he will also co-direct the film.

    The actor had started off his career in direction by assisting his father Rakesh Roshan in films like Koyla and Karan Arjun. And it would be after a gap of 14 years that he will assist him on the next Filmkraft venture.

    On the sets of the film that went on the floors on 1 December at the Filmistan Studios, Hrithik has been calling the shots and taking creative decisions alongside his father Rakesh Roshan.

    Hrithik will join the cast once the first schedule of the movie with Vivek Oberoi, Kangna Ranaut and Priyanka Chopra gets over. 

  • PVR Pictures’ Shanghai release date deferred

    PVR Pictures’ Shanghai release date deferred

    MUMBAI: The release date of PVR Pictures’ Dibakar Banejee-directed Shanghai has been postponed. Earlier, the film was to release on 26 January 2012.

    The makers have postponed the release because Karan Johar has decided to release his Hrithik-Roshan-starrer Agneepath on the same day.

    The political thriller has been inspired by a mid-1960s book, ‘Z‘, written by Greek writer and diplomat Vassilis Vassilikos. The book was first translated on the big screen through an eponymous French film released in 1969.

    Shanghai stars Abhay Deol, Emraan Hashmi, Kalki Koechlin, Prosenjit,
    Farooque Shaikh and Supriya Pathak.

  • Satish Kaushik buys remaking rights of Tamil film Pithamagan

    Satish Kaushik buys remaking rights of Tamil film Pithamagan

    MUMBAI: Satish Kaushik, who helmed the Salman Khan blockbuster Tere Naam, has bought the copyrights of the Tamil film Pithamagan.


    Remarked Kaushik. “I had seen Pithamagan way back in 2003 and was moved by the story, especially the character played by Vikram. For this film, I am going to cast two very strong actors. One of them will be an action hero with innocent looks. But I haven’t narrowed down on any names yet.”


    The story of Pithamagan, a movie directed by Bala, revolves around four characters. Chithan (Vikram), orphaned at a young age and devoid of all human contacts, lives on his animal instincts and ekes out a living as a graveyard caretaker. He seems to exhibit behaviour consistent with autism spectrum disorders.


    Gomathy (Sangeetha), a petty ganja seller, pities Chithan‘s condition and gets him a job at the ganja fields of the main villain.


    Sakthi (Surya Sivakumar), the conman, cons Manju (Laila), a polytechnic student, but does not get away with it. Sakthi meets Chithan in jail and takes pity on him and befriends with him. It is Sakthi’s affection that melts Chithan’s stony heart. Later, Sakthi gets into trouble with an influential narcotics dealer and the story moves slowly into a gory and fitting finale.


    Kaushik wants to either cast actor Saif Ali Khan or Hrithik Roshan for the character Vikram played in the Tamil version. “I have to start working on the project, which is going to take some time. Until such time, I really can’t talk about who I would like to cast in the movie,” said Kaushik.
     

  • Busan fest to screen 307 films from 70 countries

    Busan fest to screen 307 films from 70 countries

    MUMBAI: The 16th Busan International Film Festival (BIFF) has announced the lineup of films that will be screened at the festival from 6 to 14 October.


    This year‘s programme has a total of 307 films from 70 countries with 135 World and International premieres.
     
    Among the films from India that would be screened in the ‘A Window On Asian Cinema’ section of the festival are the Sanjay Leela Bhansali’s Hrithik Roshan and Aishwarya Rai Bachchan-starrer Guzaarish. Other films that would be screened in the section are Santosh Sivan’s Urumi, Gurvider Singh’s Alms For A Blind Horse and Amol Gupte’s Stanley Ka Dabba.


    While South Korean director Song Il-gon’s Always will open the festival, Japanese film Chronicle Of My Brother by Harada Masato will be the closing film.

  • Liberty ropes in Hrithik Roshan as brand ambassador

    Liberty ropes in Hrithik Roshan as brand ambassador

    MUMBAI: The footwear brand, Liberty Shoes, has roped in Indian actor Hrithik Roshan as its brand ambassador.

    With this move, Liberty is aiming to connect with the youth by giving the brand a vibrant and youthful makeover.

    Roshan comments, “It feels great to be a part of a home grown brand which has been constantly serving the world-wide audience since more than 50 years. Besides, the collection is superbly- stylish yet comfortable, just how we all like it.”

    In sync with the association, Liberty would introduce new products across all brand portfolios. The collection would soon be available in the market by the end of the month.

    Apart from this, Liberty is aggressively planning to strengthen its Southern markets by opening up at least 50 stores in South with a total of 100 stores all over India.

  • Mixed debut for Hrithik’s Just Dance

    Mixed debut for Hrithik’s Just Dance

    MUMBAI: Hrithik Roshan shines on Indian television but not as much as the other Bollywood stars have done. And while his debut performance on flagship Hindi general entertainment channel Star Plus has been commendable, audiences on Star One and Marathi regional GEC Star Pravah have just not hooked on to the dance reality show.

    Just Dance‘s debut episode on Star Plus earned a TVR of 3.7 while the Hrithik-powered show clocked 0.5 TVR each on Star One and Star Pravah (simulcast).

    Collectively, the show has mopped up a TVR of 4.7, according to TAM data for Hindi speaking markets (C&S, 4+).

    The debut episodes of other reality shows, with popular actors as hosts or judges, have rated higher on the Hindi GECs. Amitabh Bachchan’s return as anchor of game show KBC 4 on Sony Entertainment Television clocked a 6.2 TVR on debut, while Abhishek Bachcan’s entry on Bingo National Nights (Colors) got a TVR of 5.1. Khataron Ke Khiladi 4 with Akshay Kumar got 3 TVR (ratings was much higher in the earlier editions with Kumar as host), while the third season with Priyanka Chopra got a 5.5 TVR on the opening day.

    “Hrithik has opened weaker on TV but this may not be a fair comparison. In the other reality shows, the Bollywood stars were right at the centre as hosts. Hrithik is part of the jury in this show. Besides, this is a weekend show. When Khataron Ke Khiladi 4 moved to the weekends with Kumar, the ratings were lower,” said a media analyst.

    Star India COO Sanjay Gupta believes the strategy of simulcasting the show on three network channels has worked well. “Just Dance has demonstrated its combined impact in the 4.7 TVR that it has collected. It is the highest show opening for any non-fiction property in 2011. For instance, on Star Pravah the slot rating doubled versus the normal average, demonstrating the power of the content to transcend language and geography,” he said.

    Several media observers, however, feel that Just Dance has to do much more on Star One and Star Pravah to make it a network success show. “Star One, for instance, has gone up by a single GRP to end the week at 38 GRPs. There has to be a stronger pull for the show on Star One and Star Pravah to term it as a success,” a media analyst said.

    As for Star Plus, the show added 20 GRPs (gross rating points) to the channel’s kitty. For the week ended 18 June, Star Plus took its total GRPs to 284, up from 247 GRPs in the trailing week.

    “We created high sampling of the show with a record 25.9 million viewers in the opening episode supported by a high decibel marketing campaign across multiple touch points and an augmented reality experience event. As the show progresses, we are sure it will attract a lot more interest and involvement, thereby making it the ultimate dance reality show on Indian television,” Gupta said.

    The show on Star Plus has attracted 21.6 million viewers. The remaining 4.3 million viewers have come on Star One and Star Pravah.

    “The show was aired just once in the week ended 18 June. We will have to give it more time to see where it settles,” said a media observer.

    A peep into the other GECs: Zee TV, ranked No. 3, added 20 GRPs to its last week’s tally and came threateningly closer to Colors. Zee TV closed the week with 228 GRPs while Colors lost 9 GRPS to end with 230 GRPs.

    For Zee TV, Pavitra Rishta did the trick once again. It stayed as the top-rated show with 6.2 TVR, according to TAM data.

    Sony Entertainment Television remained stable with 161 GRPs (last week 163) while Sab reported 138 GRPs, a loss of 10 GRPs from the previous week. Imagine TV remained at No.6 with 89 GRPs (from 90 GRPs).

    Sahara One fell by four points to end the week with 28 GRPs.

  • Watch ICC World Cup on Tata Sky with Hrithik Roshan

    MUMBAI: Tata Sky Ltd., the joint venture from TATA and STAR, today announced a special promotional offer across India. Consumers, who purchase Tata Sky by 15 th April, 2007 will get 3 months of free subscription on up to 4 televisions at their homes. In addition, 50 subscribers with their families will get a chance to watch the ICC Cricket World Cup 2007 Final with superstar Hrithik Roshan, on 28 th April, in Mumbai.

     

    Tata Sky’s ActveTM Sports makes watching cricket at home a unique experience. With this service, viewers can choose the camera angle from which they wish to watch their favourite cricketers. Highlights are also available on-demand, at any time during the match. Apart from this, ActveTM Sports offers viewers the option of listening to commentary in a language of their choice and the convenience of extracting player statistics and ball trajectory at the press of a button. Since Tata Sky is a satellite television service, viewers will be able to watch all matches in DVD quality picture and CD quality sound, enhancing the experience of watching cricket at home.

     

    Commenting on this promotional offer, Vikram Mehra, Head Consumer Marketing, Tata Sky Ltd. said, “In a country where cricket is nothing short of a religion, we are providing fans with a unique, economical and equally effective way of enjoying the stadium experience from the comfort of their homes. We expect phenomenal response during the World Cup which will further propel us to achieving our target of 1 million subscribers at the end of our first year of operations.”

     

    Tata Sky endeavours to become India’s largest entertainment platform by offering viewers a variety of programming choices and interactive features in DVD quality picture and CD quality sound. Tata Sky is already home to leading broadcasters in the country including STAR, Zee, Sony, Discovery, Disney, MTV, NDTV, ESPN STAR Sports, National Geographic, Eenadu, TV Today, Asianet and many more.

  • Tata Sky in marketing drive with Hrithik Roshan for World Cup

    MUMBAI: Oye Pappe, Watch the final with me!
    That is the message that actor Hrithik Roshan is conveying to cricket fans ahead of next month’s cricket World Cup. DTH service provider Tata Sky has tied up with the Bollywood heartthrob and is looking to spread the awarenes of its association.

    The DTH platform is running a contest that gives 50 people and their families a chance to watch the World Cup final with Hrithik on 28 April in Mumbai. This is open to those who have bought Tata Sky before 15 April 2007.

    In terms of the deal, Tata Sky MD Vikram Kaushik says that the firm is only using the star for the World Cup. Tata Sky would likely have shelled out around Rs 17 million to get him on board, industry sources indicate.

    Tata Sky is using radio, print, TV to create awareness among fans about this association. In the creatives Hrithik communicates directly to the fan.

    For instance, in the print ad, Hrithik talks about the advantages of Tata Sky’s Active Sports service. “Experience stadium like magic in the living room just like I do. Trust me. There is no better way of watching cricket.”

    One just has to answer the question of what Hrithik’s first film was as a lead actor. The choices are Krrish, Kaho Na Pyaar Hai and Yaadein. One can then send an SMS to 7827 along with the subscription id.

    In the ad Hrithik also talks about enjoying features like a choice of commentary languages, multiple camera angles, highlights and statistics.

    Tata Sky is also offering three months free subscription upto four television sets in a home.

  • Lifebuoy and ‘Krrish’ star Hrithik Roshan entertain kids

    Lifebuoy and ‘Krrish’ star Hrithik Roshan entertain kids

    NEW DELHI: As part of their ongoing promotional campaign ‘Lifebuoy Main Bhi Krissh’, HLL brought together the movie’s super hero Hrithik Roshan to meet up with ten lucky contest winners. Lifebuoy had tied up with the movie Krrish, for joint promotion.

    The little stars had a fun filled evening playing games, painting cards for Hrithik, solving puzzles and interacting with the star. The kids also had an opportunity to be photographed with Hrithik and receive memorabilia from the Krrish hero.

    Talking about the promotional campaign, HLL marketing manager Punit Misra revealed that Lifebuoy stands for encouraging the hero within us. The germ of the idea began with the thought that super hero Krrish turns into a hero as soon as he puts on the mask, thus the synergy between Lifebuoy & the movie was born. Similarly, bathing with Lifebuoy would give the children unlimited protection against germs.

    The Krrish superhero Hrithik Roshan said that he was delighted with the successful response from the “Lifebuoy Main Bhi Krrish” promotion. He also thanked Lifebuoy for this unique opportunity to meet the little stars.

    Misra also added “The “Lifebuoy main bhi Krrish” promotion had an over whelming response, receiving more than thirty thousand entries, out of which ten lucky winners were chosen. The chosen winners were from different parts of India, as far as Amritsar, Vijayawada, Ahmedabad, Kolhapur etc, traveled to Mumbai from their respective locations to meet their favourite hero. We are over whelmed by the enthusiasm & response received by the kids that we received for this promotion.”