ITV

Tag: Hrithik Roshan

  • Mountain Dew launches summer campaign with Hrithik Roshan

    MUMBAI: PepsiCo’s Mountain Dew unveils its new brand campaign featuring Hrithik Roshan.

    The new Mountain Dew commercial created by Taproot India creative director Agnello Dias and directed by Prakash Varma is about embracing courage and overcoming one’s apprehensions; it embodies the brand’s philosophy of ‘Darr se Mat Daro, Darr Ke Aage Jeet Hai’.

    The film shows Roshan facing his fear of the deep blue sea and taking a plunge into the icy waters from a cliff. This is the first campaign that Roshan has shot with Mountain Dew coming on board as brand ambassador this February.

    PepsiCo India category director- Flavours Ruchira Jaitly said, “We are excited about the new summer campaign by Mountain Dew, with our brand ambassador Hrithik Roshan. This campaign is true to the brand philosophy ‘Darr Ke Aage Jeet Hai’ and brings alive how one can face the worst fears and vanquish them. It was a challenge to shoot this ad, given the location and the need to look authentic, and we had the perfect partner in Hrithik, who went all out to make the dive come alive. We look forward to a strong surround campaign to bring alive this new creative. ”

    Dias said, “Everybody feels fear. To be courageous is defined by one’s fear rather than the fact that they feel no fear at all. Hrihitk’s personality in real life and on-screen is well rounded and multi-dimensional. That’s a great thing about him because he can be vulnerable and fearful like a normal person and transform into a heroic and fearless performer the next moment. He has the ability to carry off both with equal ease.”

    The on-air campaign will be supported by robust outdoor, online and on-ground activation.

    Mountain Dew is also the Broadcast Partner for Pepsi IPL 2013, and will leverage the presence on this impactful summer property with the new creative.

    In the ad film, Roshan is seen enjoying at the beach with his friends who urge him to come for a swim. But Roshan, who has an immense phobia of deep water, predictably refuses. Not being able to even justify his fears to himself, he takes a swig of his Mountain Dew. After a while, to everyone’s shock, Roshan is seen atop a cliff, poised to jump into the abyssal ocean. It is this moment when he is on the brink of overcoming his worst terror by taking that one leap of faith, which destroys his fear completely rather than just fighting it.

  • Saif Ali Khan to replace Hrithik Roshan in Sajid Nadiawala film

    Saif Ali Khan to replace Hrithik Roshan in Sajid Nadiawala film

    Mumbai: So perfect is Hrithik Roshan in the acting department that it is hard to believe that he will ever be replaced.

    But, that‘s just what has happened. It‘s learnt that after Ek Tha Tiger, Kabir Khan was anxiously looking forward to start work on his next with Hrithik Roshan, but little did he know that his lead actor would spoil his plan.

    It is said that since Hrithik is busy with Karan Johar‘s Bang Bang and his home production Krrish 3, he couldn‘t allot his dates to the new project. Hence, Khan had no option but to request his producer Sajid Nadiadwala to opt for another hero.

    Nadiadwala, who is currently making films like Heropanti and Highway, is also said to be working on Salman Khan‘s Kick and he can‘t afford to waste any more time on this project waiting for Hrithik endlessly. They are now seriously thinking of roping in Saif Ali Khan for the role.

    The film is likely to go on floors in October.

  • Shahid Kapoor-starrer Rambo Rajkumar to release on 15 November

    Shahid Kapoor-starrer Rambo Rajkumar to release on 15 November

    MUMBAI: Prabhudeva‘s Shahid Kapoor starrer Rambo Rajkumar has been slated for release on 15 November, 2013. The film was earlier titled Namak.

     

    It will follow Rakesh Roshan‘s Hrithik Roshan-starrer Krrish 3 that will release during Diwali on 2 November.

     

    Rambo Rajkumar, as the name suggests, is an action film packed with Bollywood masala. The film is generating anticipation since it brings together Shahid and Sonakshi Sinha for the first time.

     

    It will be interesting to see this time whether Prabhu Deva continues his dream run at box office after Wanted and Rowdy Rathore especially when India‘s most loved superhero Krrish will be playing in cinemas.

  • Acer launches TVC with Hrithik Roshan

    NEW DELHI: Acer India today launched its new TVC campaign across 54 electronic channels with its brand ambassador Hrithik Roshan shown using Acer laptops.

    The TV commercial has been conceptualised by BBH and shot by film director AbhinayDeo of ‘Delhi Belly‘ fame.

    The campaign demonstrates the power of Acer laptops in a simple yet efficient manner. In the TVC, which was shot through a stripped down Red Epic camera attached to an Acer Laptop, Hrithik describes the features of Acer‘s new range of laptops – Ultra Light, Ultra Fast and with Dolby Sound. The entire TVC is a testament to the power of Acer‘s laptops, which, as Hrithik says, is powerful enough to create this film.

    On the TVC, Acer India MD Harish Kohli said: “The innovative method used to film this TVC is groundbreaking and proof of the power an Acer laptop holds under its chassis. I believe that this TVC will give the audience a very good idea of how powerful our products are. Hrithik is a great sport and I am glad that he agreed to go along with this unconventional method of filmmaking.”

    BBH managing partner Partha Sinha, who developed the TVC campaign, said: “When we delved deep into the Acer brand and the products, we figured out a simple thing. Acer can provide the most ‘unobvious‘ and surprising solutions. We wanted to challenge the obvious in communication and created a film using the laptops; not a claim, but the proof of the pudding. This is the true nature of the brand – do things which are seemingly impossible.”

    The TVC gives the audience a demonstration of the capabilities of Acer products. Hence, Acer has now even explored filmmaking beyond its limits. The making of the TVC will be available on YouTube soon.

  • Liberty launches new ad campaign with Hrithik Roshan

    Liberty launches new ad campaign with Hrithik Roshan

    MUMBAI: Liberty shoes has launched a new brand campaign with its brand ambassador Hrithik Roshan.

    Titled ‘Fashion is Comfort’, Liberty has introduced the new TVC to its audience in the festive season and on occasion of Navratras.

    The new campaign and identity aims to recreate the delightful hues of fashion and comfort connecting to the brand. ‘Fashion is Comfort’ is one of the key attributes of the new campaign – a fresh rendition of the brand philosophy associated with Roshan, while making it more contemporary.

    The Page is the creative agency that has created the TVC.

    The Page ED Anupam Bansal said “The new campaign emphasises fashion and comfort, the most appealing characteristics of Liberty Shoes. It rejoices spontaneity, vibrancy and free spiritedness of today’s youth. The campaign is yet another remarkable milestone in our journey of symbolizing shoes that are young, comfortable and colorful. It is our pleasure to be associated with Hrithik Roshan for the new advertisement. Hrithik’s proximity to perfection, his overall styling, the class, the sense of dressing, is truly the sign that characterize Liberty Shoes.”

    “Sing it to me. Sing it loud. Let the toe begin to tap on its own. Show me the comfort of the shoes. Show me the variety. Choose I will. Because Fashion is comfort” – the new campaign encapsulates the youthful emotions. Set inside a top end retail store, the film is all fun and partying. Set to a pacy track, the action begins as the store is shut and the shoes light up to party with “energetic” music. Roshan starts the action by beginning to set a drum while mixing track with “youthful” lyrics. A range of formal shoes, Fortune and Force 10 are adorned by him in the campaign.

  • Hrithik Roshan paying an ode to his father

    Hrithik Roshan paying an ode to his father

    MUMBAI: In an ode to his father Rakesh Roshan who is celebrating 25 years in Bollywood, Hrithik Roshan is reportedly working on a surprise for him. He is making a video montage for his father that will feature messages from family and friends in the film fraternity.

    In that matter, Hrithik has been contacting people with whom his father has worked with till date. They include veteran actors, directors, producers, music composers and technicians. He has even set up days to meet his father‘s contemporaries like Rekha, Jeetendra, Randhir Kapoor and Rishi Kapoor.

    The father-son team is currently on location-shooting for Krrish 3. The film also stars Kangana Ranaut and Vivek Oberoi, who plays a super-villain in the sci- fi sequel.

  • Acer launches new campaign with Hrithik Roshan

    Acer launches new campaign with Hrithik Roshan

    MUMBAI: Computer brand Acer has launched its latest marketing campaign in India featuring its brand ambassador Bollywood actor Hrithik Roshan. As part of the campaign, Roshan will endorse Acer‘s wide range of products through brand and product-related communication across advertisements on TV, print, outdoor, radio and other mediums.

    The campaign focuses on the upcoming Olympics and has the Bollywood heartthrob urging Indians to boost the morale of all Indian athletes participating at the forthcoming games.

    The campaign is based on the thought – Stand up for the Olympics by just standing up for the National Anthem. Acer‘s campaign will focus on building support for athletes across the country. Acer has called for customers to post videos of people standing up for the National Anthem on its YouTube channel. For every video uploaded by consumers on Acer‘s YouTube channel, Acer will make a significant contribution towards the welfare of Indian Olympic contingent.

    Acer India managing director Harish Kohli said, “As an official IT partner of the London Olympics 2012, Acer has once again taken the opportunity to play a major role by providing innovative and dependable technology. To celebrate the spirit of solidarity in India, we have introduced a new campaign, “Stand By Your Nation” to support our burgeoning talent who will be representing our country. The campaign is framed to connect with the masses and resonate with our brand attributes. Through this campaign, with Hrithik as our brand ambassador, we will embrace a brand-focused approach that will focus on strengthening our market position and build a strong brand connect with our consumers in the country.”

    Acer India chief marketing officer S Rajendran added, “Hrithik Roshan is an inspirational blend of style, elegance and performance, who amalgamates seamlessly with our brand proposition. Being true to our new brand tagline “Explore Beyond Limits”, Hrithik continues to be the ideal choice to represent Acer‘s aspiration in reaching out to people with its new age technologies. With his remarkable appeal to youngsters across the country, we are confident he will communicate our brand attributes to our consumers effectively. We hope that the entire country will come together and support the Indian athletes as they attempt to bring glory to India at the world‘s biggest sporting event.”

    Roshan said, “My association with Acer India goes back a long way. Acer‘s passion for creating futuristic technology has amazed not only me but several other technology enthusiasts. Besides my association with the brand, I am completely thrilled and overwhelmed by Acer‘s zeal to stand behind and support the Indian athletes in these Olympic Games. Along with Acer I am also looking forward to supporting and motivating each one to reach the pinnacle and triumph in this 2012 Olympics. I am proud to be associated with Acer and its enthusiasm to empower people with its latest technological innovation.”

  • 3D animation film ‘Main Krishna Hoon’ to release on Janmashtmi

    3D animation film ‘Main Krishna Hoon’ to release on Janmashtmi

    NEW DELHI: The 3D animation composite film ‘Main Krishna Hoon’ will be released on 10 August to coincide with Janmashtmi, the birthday of Lord Krishna.

    This has been announced by Eros International Media Ltd (EIML), which said the release will be worldwide.

    Main Krishna Hoon, produced by Nandan K Mahto – Promila Hunter and directed by Rajiv S. Ruia of ‘My Friend Ganesha’, fame is an inspirational story based on Lord Krishna.

    Featuring Lord Krishna (animated), Juhi Chawla and Master Namit, the film also has special appearances by Hrithik Roshan and Kaitrina Kaif.

  • Zee Cinema bets big on Agneepath’s TV premiere

    MUMBAI: Zee Cinema is giving a big marketing push to Agneepath, the Hrithik Roshan-Sanjay Dutt Bollywood hit that it is premiering on its channel on 16 June.

    Zee Cinema has roped in Rin as the presenting sponsor and Good Knight Advanced is powering it.

    A part of 360 degree marketing campaign, the on-air campaign of Agneepath is being aired on the network channels including Zee Cinema, Zee TV, Zee Marathi and Zee Bangla. It will also use other channels from news, music, Bollywood entertainment, kids, regional and religious genres.

    The channel has rolled out an outdoor campaign across 12 cities in the Hindi speaking markets (HSM). There will be print tune-in full-page ads on the date of premiere.

    It is also being promoted on the DTH players like Dish TV, Airtel Digital TV and Tata Sky.

    Zee Cinema has launched an online campaign across 25 leading websites, including YouTube and Facebook. The channel has been doing interactive promotions with viewers on digital medium. On 16 June, an Agneepath masthead will appear on YouTube along with banner ads in Google and Facebook.

    Zee has created an ‘Agneepath’ game currently hosted on Facebook. The game was designed keeping in mind the central characters and plot of the film. Additionally, the premiere has been promoted across 322 theatres (multiplexes and single screens) across HSM during the screening of Rowdy Rathore.

    Also, under trade marketing activity, a group of women walked into the office premises of trade media agencies like GroupM, Mediacom and Madison and did an impromptu item number on Chikni Chameli. The flash mob was followed by a quiz where people were gifted Agneepath merchandise on the spot.

  • Three UTV films to screen at the Shanghai Intl Film Festival

    Three UTV films to screen at the Shanghai Intl Film Festival

    MUMBAI: Three films from the UTV stable, Ek Main Aur Ekk Tu, Dhobi Ghat and Bollywood: The Greatest Love Story Ever Told, have been selected to be screened at the 15th Shanghai International Film Festival to be held in Shanghai from 16 to 24 June. The films will be presented in the Panorama Section of the festival.

    Ek Main Aur Ekk Tu has been produced by UTV and Dharma Productions and directed by Shakun Batra, while Dhobi Ghat is produced by Aamir Khan Productions and directed by Kiran Rao and has UTV as its distributor. Bollywood is produced by UTV and Shekhar Kapur and directed by Rakeysh Omprakash Mehra and Jeff Zimbalist.

    Disney UTV executive director – syndication, International distribution and Disney Media Distribution, Studios Amrita Pandey said, “China is a booming market for movies and is growing at a scorching pace. There is an increasing interest for Indian content in many Asian markets like China, South Korea and Taiwan. We recently released Delhi Belly in mainstream cinemas in Hong Kong and we have seen an encouraging response.

    “At UTV, we send our movies to film festivals in our focus markets and The Shanghai International Film Festival is a perfect platform to showcase our movies and to get an opportunity for 3 movies is a rare honour!”

    UTV Motion Pictures‘ foray into newer markets like Hong Kong, Taiwan, Latin America, South Korea, Turkey, Romania, Russia, and Italy has led to the wider showcasing of films produced by the studio.

    In the past, many of UTV‘s titles including Jodhaa Akbar, A Wednesday!, Welcome to Sajjanpur, Oye Lucky! Lucky Oye!, Mumbai Meri Jaan, Chillar Party and Welcome to Sajjanpur and more recently Delhi Belly and Paan Singh Tomar have travelled in the festival circuit.

    Earlier, UTV‘s Hrithik Roshan and Aishwarya Rai Bachchan-starrer Jodhaa Akbar was screened at the Shanghai International Film Festival in 2009.