Tag: Hrithik Roshan

  • Acer India to commence low key campaign for Iconia W4

    Acer India to commence low key campaign for Iconia W4

    BENGALURU: Acer India will commence a below the line (BTL) campaign along with print campaign for its new Iconia W4 tablet that was launched on 19 December in Bengaluru. Madison handles the media buying for Acer India.

    “By the end of this weekend, our BTL campaign with some print will commence. We are looking at the possibility of our brand ambassador in India – Hrithik Roshan featuring in some of our communications,” said Acer India chief marketing officer Rajendran.

     “Over the next three months we will be spending about $250,000 on the W4 campaign in India,” he further added.

    Featuring IPS and zero air gap technologies that provide a sharp display with enhanced clarity and brightness, the Iconia W4 is also equipped with Windows 8.1 and the 4th Generation Intel Atom Quad Core processor that offers faster tablet performance as well as battery life up to 10 hours for web browsing and up to eight hours for video playback.

    “Modern consumers want an all-pervasive computing experience, one that is high on speed and performance as well, taking care of their mobile demands. Addressing the consumer desire for portable computing, Acer has launched a host of computing devices in flexible form factors including convertibles, all-in-ones, and tablet PCs. As a part of our focused efforts to offer industry-changing experience and newer form factors, we bring to you our latest tablet, the Iconia W4. The ultimate on-the-go entertainment hub, the Iconia W4 will appeal to a cross section of users from busy professionals to ultra-mobile youngsters”, asserted Acer India Managing Director Harish Kohli.

    Targeted at active and professional users, the ICONIA W4 seamlessly weaves portable computing and entertainment. The company has set a modest target of 3000 units during the quarter. Company sources reveal that a 3G SIM version of the Iconia W4 is likely to be released sometime in February 2014.

  • Hrithik-Suzanne call it quits

    Hrithik-Suzanne call it quits

    MUMBAI: It was in 2010 during the shooting of Kites when the rumours of everything not being hunky-dory between Hrithik Roshan and his wife Sussanne started rolling. The actor was rumoured to be dating the film’s lead actress Barbara Mori. However, he rubbished all the rumours and said all was well.

     

    But as unfortunate as it may sound, now an official announcement has come from Roshan that reveals that the couple are ending their 17-year long relationship. They got married on 20 December 2000. It’s an irony that the announcement has come just few days before their 13th marriage anniversary.

     

    It reads: “Sussanne has decided to separate from me and end our 17-year relationship. This is a very trying time for the entire family and I request the media and the people to grant us our privacy at this time. I do not wish this news to disempower my fans and the people about the institution of marriage in any way. I am a firm believer in this institution and respect and honour it at the highest level…. And once again I thank my fans for all the concern and prayers for my health, my treatment is going well and I should be able to resume my life in every way very soon. Thank you.”

     

    It was few months back during the Ganesh Visarjan puja that the tensed situation between the couple came to the fore as Sussanne wasn’t spotted at the Roshan home.

     

    It mounted up when a few weeks later, she came to attend Roshan senior’s birthday bash from her parents home with their two sons – Hrehaan, 7 and Hridhaan, 5 and made an early exit. Apparently, by then she had already moved to her parents – Sanjay and Zarine Khan’s Juhu home. The final blow came when unlike earlier, Suzanne wasn’t seen in public with Roshan at any of the promotional events of the third installment of Krissh.

  • Fox Star Studios to release 28 films in 52 weeks in India

    Fox Star Studios to release 28 films in 52 weeks in India

    MUMBAI: Fox Star Studios’ seems to be on a roll. After releasing Bullett Raja directed by Tigmanshu Dhulia, the studio is set to roll out as many as 28 films in the next 52 weeks that is more than one film every 2 weeks across Hindi, English and Tamil. It would be the highest ever for any studio in India.

     

    With as many as nine Hindi films, four Tamil films and 15 English Films slated for release in 2014, the studio is looking at its busiest year ever since its inception in 2008. The Bollywood titles will feature A-listers like, Hrithik Roshan, Saif Ali Khan, Ranbir Kapoor, Emraan Hashmi, Arjun Kapoor and leading ladies Katrina Kaif, Deepika Padukone, Anushka Sharma and Vidya Balan.

     

    Speaking about the Hindi lineup that includes mega productions, massy entertainers and clutter breaking films, Fox Star Studios CEO Vijay Singh says, “In doing so, the Studio is making a strong statement about scaling up and becoming a key player in the Hindi film industry as also working with diverse talent cutting across genres!”

     

    The studio is strengthening its old partnerships and has new associations too. They have a three-film deal with Vishesh films (on the back of Raaz 3, Jannat 2 and Murder 3’s success) and Amole Gupte’s Hawaa Hawaai (post Stanley Ka Dabba’s criticial and commercial success). In terms of new alliances, the studio has joined hands with Pooja Entertainment and Films Ltd, Phantom Films, Illuminati Films and Endemol India.

     

    “Our partnership with Vishesh films and others, is a testimony to the fact that FSS has used its strength in creative, distribution and marketing, in sustaining lasting partnerships and creating new ones in the industry since its inception in 2008.”

     

    In Tamil, the studio will lead with its partnership with CV Kumar’s Thirukumaran Entertainment with two films — V.Chitram and Mundasupatti and Cukkoo with Next Big Films. The studio is also partnering with Atlee Kumar once more.

     

    Among its Hollywood lineup, the studio plans to roll out as many as 15 films including some major titles like The Secret Life of Walter Mitty, Rio 2, X Men First Class: Days of the Future Past, How to train your Dragon 2, Dawn of the Planet of the Apes, Night At The Museum 3 and Oscar runner, The Book Thief.

  • Brand Integration grows in Indian Cinema

    Brand Integration grows in Indian Cinema

    MUMBAI: As the new Rs 200 crore club emerges in Bollywood, it’s also been a strong year for brand integrations in films. Krrish 3 has revolutionised Bollywood content with the most number of brands ever having been integrated in a film. Mates India, a well-known brand integration, film marketing and celebrity management firm, was behind weaving in five brands – Cadbury Bournvita, Flair pens, Tata Manza, Fortis Hospital and Forever Jewelry into the film. And the jobs of Sooraj and Darshana Bhalla don’t end there as post the integration; merchandising has also become an equally important marketing tool in today’s day and age.

    Cadbury Bournvita for example was not only the drink consumed by Rohit in the film while he works in his science lab but as consumers we soon saw special Krrish Bournvita packs on the shelves in our grocery stores. A fly with Krrish contest was implemented which would create a direct connect with the consumer and also allow for the winners to meet Hrithik Roshan one on one if they happen to be one of the lucky winners.  Such activities not only benefit the brands but also help the film maintain its shelf life beyond the first weekend.  Promotions and ads around the integrated products (ex: Krrish Flair pens) keep the buzz around the film alive and hence it becomes a mutually symbiotic relationship.

    Bridging the gap in this relationship is a firm like Mates, which finds the right synergies and creates opportunities for both the films as well as the brands.  Talking about the changing trends, CEO Sooraj Bhalla says, “It has been amazing to see how over the years content and advertsing are seeping seamlessly into each other and providing for a great viewer experience. Krrish 3 has been a very ambitious project for brands too. The belief and the vision has paid off.”  Besides Krrish, Mates has worked on integrating content in many other films such as Race 2 (Audi), Yeh Jawani Hai Deewani (MakeMyTrip.com and Jabong.com), Bhaag Milkha Bhaag (Birla Sun Life Insurance), etc.

    By Dolly Bhatter, publicist by profession (PR and CEO of a PR firm)

  • Myntra.com Exclusively Launches Hrithik Roshan’s Active Lifestyle brand HRX

    Myntra.com Exclusively Launches Hrithik Roshan’s Active Lifestyle brand HRX

    MUMBAI: Bollywood superstar Hrithik Roshan joins hands with Myntra.com to exclusively launch and manufacture his active lifestyle apparel and casual wear brand HRX – Push Your Extreme. The HRX collection is the ultimate combination of style and substance with inspiration drawn from Hrithik – the Ultimate Hero himself. HRX represents an extreme state of mind that inspires one to be the best version of themselves! The brand is a mix of his supreme style and passion, and will be sold only on Myntra.com starting 23rd November 2013.

    The range includesextreme casuals and easy actives in apparel along with sports footwear for men. These products are lightweight and made of premium fabrics crafted with a contemporary slim fit. The entire collection sports vibrant colors and brings to you the latest active lifestyle fashion on par with global fashion trends.

    On partnering with Myntra.com, leading Bollywood Actor and the Inspiration behind HRX, Hrithik Roshan said, “I always envisioned HRX to be a platform that could inspire people to bring out their best and to never give up! My team, Afsar Zaidi from Exceed and Sid Shah from The Wild East Group have taken my philosophy and turned it into a brand. Partnering with Myntra.com to launch HRX was the opportune decision as they are in-sync with our philosophy and effortlessly helped in creating the brand, just as I visualized.”

    Speaking on the launch, Mukesh Bansal, CEO and Co-Founder, Myntra said, “We are very excited about the opportunity to build original indigenous brands in India. Hrithik has massive fan base and is widely respected for his passion for fitness. We felt that we can create a very unique and lasting brand by taking inspiration from Hrithik’s work ethic, his incredible story of overcoming various setbacks and of course one of the most stylish actors in Bollywood. HRX is a very innovative brand with leading edge fashion that seamlessly merges active lifestyle, global fashion trends and Indian tastes.”

    Myntra.com’s vast and expanding customer base will support HRX reach out to each and every individual who aspires to be nothing but the best. The range starts from INR 499 for basic tees and goes up to INR 2,499 for fashion bottoms (Jeans and trousers). To shop for HRX products exclusively on Myntra.com, visit www.myntra.com/hrx

  • Katrina ready to sizzle with multiple projects

    Katrina ready to sizzle with multiple projects

    MUMBAI: She has created waves on-screen every time with her performance. Katrina Kaif, who has been voted the hottest actress four years in a row, is set to rule again with her upcoming release Dhoom 3.

     

    Her last release Jab Tak Hai Jaan was one of the biggest successes of the year. Now, the actress is set to sizzle in Dhoom 3. The title song Dhoom Machale, the teaser of which was released recently, is already trending.

     

    She has temperatures soaring with the song that is glamorously picturised on the actress. Sporting edgy couture be it the neon pink romper, skimming corsets and bustiers and knee high boots, Katrina is looking her best.

     

    That’s not all, the actress also has a string of back to back releases in the coming year, including the action-romance Bang Bang with Hrithik Roshan, Kabir Khan’s gritty drama Phantom with Saif Ali Khan and Fitoor, a timeless love story.

     

    A trade source says, “Katrina Kaif is making conscious decisions when it comes to her films stressing on quality and not quantity. She has created a unique space for her in the industry. Her releases next year too are amongst the most awaited. Her growth has been unprecedented and she has constantly proved with every film that she is here to stay.”

  • Krrish 3 rakes in Rs 77 crore in four days

    Krrish 3 rakes in Rs 77 crore in four days

    MUMBAI: The third instalment to the Hrithik Roshan starrer superhero movie Krrish 3, the much awaited solo Diwali release, took a scary start as the film did not enjoy positive reports and the collections did not meet expectations in its opening weekend as it fell during the dull pre-Diwali period and Diwali day. The film was expected to break the shackles on Monday being the Vikram Samvat (New Year) and a national holiday which the film did. The film took a massive jump in collections on Monday by adding a huge Rs 31 crore thus taking its four day total to Rs 77 crore. The film is reported to be steady today – Tuesday being a holiday in many parts – will benefit the film’s collection.

     

    Micky Virus, which marked the debut of Manish Paul on the big screen, remains below par in its first week with figures of Rs 7.4 crore and little more expected to be added in the coming days.

     

    Boss remains a poor fare as the collections drop to about 10 per cent of its first week figure; the film has collected Rs 4.5 crore in its second week. Thus taking its two week total to Rs 51.7 crore.

     

    Shahid collects Rs 50 lakh in its second week thus taking its two week total to Rs 3.6 crore.

  • Krrish Kross Konnection

    Krrish Kross Konnection

    MUMBAI: With Krrish, Rakesh Roshan, the most original grass root filmmaker in Hindi cinema, turned contemporary when he blended his old school emotion-romance-music formula into a superhero film. While he maintained all the necessary ingredients of Indian cinema, he gave his hero, Hrithik Roshan, extra ordinary powers which he uses generally to help people till his situation is challenged. In Krrish 3, Roshan decides to pit his superhero, Hrithik, with another such power, a super villain, Vivek Oberoi. In the process, Roshan compromises on things he most cherished that is Indian sentiments of mother’s love, romance, music which has been his forte and a strong script. Here it is a script of convenience. For example, his hero, who could not fly, starts doing so when the villain flies!!

    Producer: Rakesh Roshan.
    Director: Rakesh Roshan.
    Cast: Hrithik Roshan, Priyanka Chopra, Kangna Ranaut, Vivek Oberoi, Arif Zakaria, Rajpal Yadav, Rakhee Tandon.

    In short, what Roshan has done is to take an age old family story and tried to fit it into a sci-fi superhero movie where, even holding the hero’s family captive by the villain is straight out of last century melodramas. The film is a virtual yellow pages of endorsements as, soon as the film starts you see a number of products being plugged.

    Hrithik continues with his stint as the saviour superhero as Krrish 3 opens. But his sudden absence from his work costs him his job as he is presumed to be goldbricking. That is when the villain, Vivek decides to make his presence felt. He uses his genius for all the bad purposes. He is wheelchair bound with only his face and two index fingers functioning but which are enough to cause heavy damage or hurt someone. To cure his condition, Vivek needs a bone marrow from a person matching his own DNA. Having failed to find it in a human being, he mixes his DNA with various animals to create what he calls ‘maanvar’ a mix of maanav and janwar. To finance his experiments, he needs huge sums and to raise which he spreads dangerous viruses which kill thousands in a matter of minutes then cash in on it by marketing its antidote. He starts with   an African country and looking at its success, decides to attack India next.

    The deadly virus is spread using public transport, waterlines etc. The doctor who had found an antidote for the virus after learning of the plight of the African country has been killed by one of Vivek’s maanvars, Kangna Ranaut who is made mixing human and chameleon DNAs and, hence, can change forms.

    When the virus spreads in Mumbai and people drop dead every minute, Hrithik Sr (father of Krrish) observes that neither he, Krrish nor Priyanka Chopra, pregnant with Krrish’s baby, have been affected by the deadly virus. He realises that the family’s superpower makes them immune and their DNA can be used to devise an antidote. That is achieved and the city is saved. This makes Oberoi a very, very angry man but also makes him think that there has to be a connection  between him and  Hrithik Sr since only one kind of DNA would be able to kill the virus and in some way they both must share the same DNA! It is midway through the film and the tone is set for confrontations as Oberoi wants Hrithik Sr in his custody, for in him lies his own cure.

    Oberoi lets loose his variety of maanvars on Krrish household to kidnap Hrithik Sr which demonstrates their strength. The attempt is foiled by Krrish but in the process of doing so, Priyanka is hurt. Admitted to a hospital, she is whisked away from there and Kangna takes her form and takes her place. Her job is to find out how the antidote for the virus was invented. While she fails to do that and only ends up falling in love with Krrish and also imagines a love duet with him.

    Hrithik Sr thinks that there is something curious about the events and feels its answer lies in Singapore where (in the earlier version of the film) Naseeruddin Shah had held him captive for long in a comatose condition. He does find out the secret behind Oberoi’s birth but is kidnapped by Oberoi’s goons. Oberoi needs his bone marrow to cure himself; because he has to be on his feet for the final showdown with Krrish.

    The long drawn dual between Oberoi and Krrish, spread over instalments, starts in the former’s den and moves out to various streets, skies and rooftops with a lot of destruction and a generous dose of special effects. The film ends with a promise of the next instalment of Krrish series as Priyanka delivers a baby boy with superpowers.

    Rakesh Roshan is handicapped by a solid script and an interesting story to tell. The scene where Krrish races over buildings to save an airplane with locked front wheels as he jumps on to them and forces them open to make a safe landing possible promises a lot. But, the film moves only on predictable lines. With other ingredients like romance and music missing, the director has to count mainly on special effect sequences which, of course, are very well executed. The film has just three songs of which Raghupati Raghav is well choreographed while Dil tuhi bata… has some melody element. Background score is effective. Dialogue could have provided some one-liner exchanges between good and evil but are a letdown being of mediocre kind.  The film has few characters of which Hrithik excels in both the roles he plays. Kangna shines in a negative role. Priyanka has limited scope and is good. Vivek Oberoi makes an impact in certain scenes till wheelchair bound but turned into an ironman in the climax restricts him.

    Krrish 3 does not in any way better its earlier version, Krrish; on the contrary it disappoints on some counts. However, due to solo Diwali release and a long gap for a Hrithik film to hit the screens will benefit as the film’s brand equity assures at least one time view for most cine-goers.

  • Krrish 3 now ties up with Worldoo

    Krrish 3 now ties up with Worldoo

    MUMBAI: India’s home grown superhero Krrish has been creating a sense of excitement and enthusiasm in India and the world over with his engaging promotions for the forthcoming film Krrish 3. Keeping up this momentum Krrish has now made his way into worldoo, an ever evolving online ecosystem for kids where they can live, express and play.

     

    This partnership will enable its users to get a glimpse into the world of their favourite superhero and have exclusive access to the avatars of Krrish and Kaya from this superhero movie franchise. Registered Worldoo users can unleash their creativity and get set into Krrish modes by sprucing up their homes on worldoo with interesting and exclusive themes from the movie.

     

    Worldoo members will also be eligible to participate in a special Krrish 3 contest and stand a chance to win some exiting prizes. All they need to do is visit the Community centre in the Mainland and answer a few simple questions about the movie. Lucky winners will also stand a chance to win posters signed by Hrithik Roshan and few other exciting goodies.

     

    Worldoo head – experience and brand Harsh Wardhan Dave said, “We want our worldoo kids never to miss out on the most popular and entertaining stuff that’s happening out there. We realise the kind of following that Krrish has with kids and we have decided to associate with them. Through worldoo, kids have a special chance to win cool merchandise. We are confident that this will add value to the experience of our worldoo kids.”

     

    The association with worldoo is a part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment. Hungama Digital Media Entertainment MD & CEO Neeraj Roy said, “Kids today are spending a large share of their day online via various connected devices- be it computers, tablets or event connected TVs. The worldoo platform will enable kids to learn in the playway method. Moreover the worldoo platform is fun and safe for kids to engage with on a regular basis. The popularity of our very own super hero will encourage kids to explore a different world online.”

     

    The worldoo team is constantly working towards creating content that adds value to the overall time a child spends online. Partnering with the Krrish series was a step in that direction, going forward the team is looking forward to working with brands which are effectively willing to collaborate and add to the ethos to create responsible global citizens of tomorrow.

  • Add Elegance to your feet with Hrithik Roshans Fortune Signature Collection

    Add Elegance to your feet with Hrithik Roshans Fortune Signature Collection

    To the men who inspire; to the men who lead; to the men who speak over the everyday common din, the new range of Fortune Signature Collection launched by Liberty has been specially designed for the people who want to look exclusive and unique. Adding the style quotient of the Super Star- Hrithik Roshan, the new Fortune Signature Collection has been crafted with genuine leather for the special occasions of your life.

     

    The new collection goes well with formal as well as party wear; and is available in ankle length with zip design as well as lacing and slip-ons with buckle designs. The chunky sole of the new Fortune Signature Collection, provides a stylish contrast to the elegant strap which makes you stand out from the crowd.

    Available in various shades of brown and black with texture designs, the new Fortune Signature Collection by Hrithik Roshan ranges between Rs 1,999 to Rs 6,999. Check out Liberty’s Hrithik Roshan Fortune Signature Collection at your nearest Liberty Exclusive Showroom or Liberty Retail Revolutions across the country. You can also visit the Liberty Shoes Online Store at www.libertyshoesonline.com and purchase shoes online.