ITV

Tag: Hrithik Roshan

  • Digital movie marketing takes centre stage at Media Abby’s 2014

    Digital movie marketing takes centre stage at Media Abby’s 2014

    MUMBAI: Hungama Digital Media Entertainment, South Asia’s largest digital entertainment and marketing company has been awarded a Gold Abby at the recently concluded Media Abby’s 2014. The company was awarded the “Best Use of Social Media” title for the social media campaign of Krrish 3, the biggest Indian superhero franchise.

     

    With digital movie marketing taking centre stage at the Media Abby’s, the Krrish 3 campaign won accolades for attaining the highest reach any Bollywood movie has ever achieved across digital platforms along with several other firsts. 

     

    To create a stir across digital platforms for the biggest superhero franchise in India, Hungama adopted a multi-pronged approach to expose every digital consumer to the movie and its various facets by creating a Krrish 3 website, a digital motion poster, social game, motion comic and mobile app along with using social media platforms like Twitter, Facebook, YouTube, etc.

     

    On social media, Krrish 3 set new benchmarks in movie marketing by reaching out to 63 million fans across the globe, in addition to –

     

    • Being the first Bollywood movie page to be verified on Facebook with nearly 35 lakh ’Likes’

     

    • Right from the Facebook Live Chat with Krrish 3 actors to the release of digital comics, Facebook played an instrumental role in providing fans with information about Krrish 3

     

    • The film’s lead actor’s live chat had participation from 4.15 lakh fans from nearly 60 Countries

     

    • Krrish 3 also became the first Indian movie to have a collection of Facebook stickers

    With more than 45,000 followers, Hungama created a unique campaign on Twitter as well

     

    • For the first time ever, Twitter users were asked to use their tweet-power to break a virtual wall that would unveil the first look of the much-awaited movie

     

    • The campaign kicked off with the film’s lead actor Hrithik Roshan tweeting about the #Krrish3FirstLook contest. Every tweet helped to break a brick, thereby giving a sneak peak of the first look

     

    •  The activity received over 2 lakh tweets in four days and trended worldwide for 3 consecutive days

     

    • The digital poster unveiling on Twitter achieved over 6 lakh views in just 3 days.

     

    The Bollywood blockbuster was the first Indian movie to tie-up with Apple’s iTunes. iTunes had a separate destination page set up for Krrish 3, thereby increasing the reach. While, on YouTube, the theatrical trailer of Krrish 3 gained more than 12 million views within 10 days of its launch, beating the international record of several Hollywood films.

     

    The Krrish 3 social game, developed in association with Microsoft, Hungama and Gameshastra, let users relive the superhero’s life; perform stunts and use gadgets and weapons to eliminate enemies. It became the most widely downloaded free game in the India with over 2 million global downloads on the Google Play Store and Apple iTunes Store.

     

    Commenting on the campaign, Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment said, “Krrish 3 was one of the biggest Bollywood films of 2013. The film was highly anticipated and tapping on to the enthusiasm, we at Hungama, created an extensive digital & social media campaign for the film. The campaign bagging the Gold award at Media Abby’s 2014 is very prestigious for us. To be awarded for the unique concepts assures us that digital movie marketing has a great scope and the digital medium is vital today in order to reach out to a broader audience.”

     

    Delighted at the win, Hrithik Roshan said, “”We tried to use the social media to the max while promoting Krrish3 and I am really happy today that the campaign has bagged a Gold win at the Prestigious ABBY Goa Fest. I would like to thank our digital partners Team Hungama and Team Exceed for ideating the same and working in tandem to make Krrish3’s social media campaign a powerful one.” 

     

    In addition to Krrish 3, Hungama Digital has recently worked on the digital campaigns for movies like Sholay 3D and Kochadaiiyaan The Legend.

  • ‘Saturday Night Fever’ actor to make Bollywood debut with Shekhar Kapur’s ‘Paani’

    ‘Saturday Night Fever’ actor to make Bollywood debut with Shekhar Kapur’s ‘Paani’

    NEW DELHI: Hollywood actor John Travolta is set to make his debut in India with director Shekhar Kapur’s highly anticipated film ‘Paani’.

     

    Speaking on the sidelines of the recently concluded International Indian Film Academy Awards in Tampa Bay, Florida, the actor said he is “open to working in Hindi films if I like the story and my part.”

     

    Travolta, who received the most popular International star of all time award has known Kapur for some time. Even though the script does not have songs, Shekhar said he will put a song to make it truly Bollywood.

     

    “I cannot deny music and dance in my life,” the star of the iconic musicals “Grease” and “Saturday Night Fever” said, citing it as a reason for his special love for Hindi cinema. “It is part of my soul. This is part of most of Bollywood’s films, and I agree with it,” he added.

     

    The 60-year-old admitted that he enjoys Bollywood’s energy and life. “Hollywood can take lessons from Bollywood, which has a lot of unabashed confidence while film- making,” he said.

     

    Travolta, who shared stage with Priyanka Chopra and Hrithik Roshan at the awards ceremony, said he has watched a number of Hindi films like ‘3 Idiots,’ ‘Lagaan,’ ‘Krissh’ and ‘Ram Leela.’ He also said he loved actress Priyanka Chopra’s debut music album ‘Exotic,’ and praised Deepika Padukone’s performance in ‘Ram Leela.’

  • Full 2 Entertainment on Zee Cinema

    Full 2 Entertainment on Zee Cinema

    MUMBAI: There is no shortage of entertaining Hindi films to get you in the holiday spirit…Whether it ishasna-hasana, rona-dhona,romance, drama, feel-good comedies and everything in between… Bollywood movies have immense entertainment quotient!To beat the heat in the cool surroundings of your home, starting May 5, 2014 every Monday to Friday, Zee Cinema brings its viewers a series of back to back movies at11am and 2 pmin a fun filled month-long festival titled ‘Full 2 Entertainment’. With variety and masala, the ‘Full 2 Entertainment’ festival will definitely take you on a fun summer ride.

    As part of the festival, Zee Cinema will be airing movies all through the monthof May.  These movies are the very embodiment of entertainment. The ‘Full 2 Entertainment’ festival will air movies ranging from action packed thrillers like Agneepath with Hrithik Roshan and Priyanka Chopra in their award winning performances& Players with Abhishek Bachchan and Neil Nitin Mukeshto suspense thriller Mohraand the light hearted fun Mr. India. From Sridevi’s incomparable performance in Chaalbaaz, to her empowering yet heartwarming performance in English Vinglish; the real deal on entertainment is right here on Zee Cinema!

    When there’s masti, there’s magic and masala; can romance be far behind? With the ‘Full 2 Entertainment’ festival, viewers will be transported back in time when Salman Khan was totally love-struck in Maine Pyaar Kiya. And, who can forget Hrithik Roshan and Kareena’s on-screen magical romance in Main Prem Ki Diwani Hoon or Aishwarya Rai – Akshay Khanna’s friendship budding into love in Aa Ab Laut Chale. Add to this, complete family entertainers like Double Dhamaal, All the Best, Mujhse Shaadi KarogiandRaja Hindustaniwill also enthrall audiences.

    Commenting on the festival, Ruchir Tiwari, ZEEL, Deputy Vice President – Head of Programming – Hindi Movie Channels said: “With an aim to offer non-stop entertainment in the holiday season, Zee Cinema presentsback to back blockbusters for audiences to catch up with their favourite actors and favourite movies in a special festival, ‘Full 2 Entertainment”. This line-up of films in this festival, at 11 am and2pm every weekday, will surely make Zee Cinema your one-stop destination to enjoy your summer holidays.”

    Get ready to sit back, grab some popcorn and watch some of your favourite movies in May… only on Zee Cinema.

    So tune-in to Zee Cinema from May 5, 2014 onwards, every day – Monday to Friday, 11:00 pm and 2:00 pm to get truly entertained!

  • ‘Bhaag Milkha Bhaag’ bags highest accolades at the 15th Tata Motors IIFA awards

    ‘Bhaag Milkha Bhaag’ bags highest accolades at the 15th Tata Motors IIFA awards

    MUMBAI:  The 15th Tata Motors IIFA awards surpassed expectations with a spectacular show that saw Bhaag Milkha Bhaag nab the top awards of the night including Best Picture, Best Direction, Performance in Leading Role (Male), Performance in a Supporting Role (Female) and Best Story.  Aashiqui 2 bagged awards for Music Direction, Lyrics, Playback Singer (Male) and Playback Singer (Female).  Deepika Padukone won the award for her much acclaimed role in Chennai Express while Farhan Akhtar won the Best Actor (Male) for his role in Bhaag Milkha Bhaag.

     

    Celebrating the magic of Indian cinema, the Tata Motors IIFA Awards was held at the Raymond James Stadium where actors, Shahid Kapoor and Farhan Akthar played host for the second time. The duo kept the audience entertained throughout the evening with their humour, wit and laudable on-stage camaraderie with sets varying from a celebrity antakshri to a live-rap with the audience (Raju and Pappu) to them being dressed as spirited pirates.

     

     Some of the highlights of the evening were the launch of IIFA Coffee Table Book by the Wizcraft International Entertainment founder- directors Andre Timmins, Sabbas Joseph and Viraf Sarkari along with superstar Hrithik Roshan.

     

     International actors John Travolta and Kevin Spacey shook a leg on popular Bollywood hits. Kevin Spacey was brought on stage by Shahid, Farhan and Deepika to join them for a little jig to Lungi Dance while John Travolta joined Priyanka Chopra on stage at the end of her act and later joined Hrithik to match his moves with him. 

     

     On having won the Performance in a Leading Role (Female), Deepika Padukone said, “2013 was an amazing year for me. I left home with a suitcase and a dream and I thank my parents for allowing me to follow my dream.”

     

    “This is a very special moment as it is the first time I’m receiving an award for the film in the presence of Milkha Singh. He shared a lot of amazing stories with me and was the wind beneath my wings. I am very honoured today,” said Farhan on winning the award.

     

    John Travolta was felicitated with an award for Outstanding Contribution to International Cinema. He accepted the award saying, “I am honoured and humbled to be put in this category. I believe that as human beings we are alike and this is a medium to celebrate our similarities. A heartfelt thank you to IIFA and the Indian film community.”

     

     Debutants, Vaani Kapoor (Shudh Desi Romance) and Dhanush (Raanjhanaa) took to the IIFA stage to collect their accolades for the most promising new faces in Indian cinema. The Tata Motors IIFA awards, organised by Wizcraft International Entertainment, had a foot tapping performances line-up. Madhuri Dixit Nene stole the show with her performance on Ek Do Teen, Piya Ghar Aaya, Dhak Dhak Karne Laga, Dola Re Dola.

     

    Another highlight of the night was the electrifying performance by Hrithik Roshan on his hit numbers Mein Aisa Kyun Hoon, Bhoomro Bhoomro, Idhar Chala Main Udhar Chala, Senorita and Dhoom among others.

     

     Priyanka Chopra performed on Jaane Kyon Dil Chahata Hai, Mujse Shaadi Karogi, Tune Maari Entriyaan and many more. Deepika Padukone performed on Dhol Bhaje among others. Other performers were Ranveer Singh and Siddharth Malhotra.   

     

    The awards night will be broadcast globally on Star Plus. Some of the key partners of the IIFA US celebrations are: Videocon d2h, Tata Motors, Freedom Health Insurance, Lava Mobile, Visit Tampa Bay Visitors and Convention Bureau, Visit Florida, Enterprise Florida, Hillsborough County Florida, Tampa Bay Trade and Protocol Council, Tampa Hillsborough Economic Development Commission, Jammu & Kashmir Tourism, Arise, Vishal Fashions, UST Global, Myntra.com, FedEx, LT Foods – Daawat and Royal Bishwa Bandhan for Cerebral Palsy. Other support partners include Mosaic, Patina Solutions and Tampa Steel Erecting Company, Tampa International Airport, Tampa Bay Business Journal and Tampa Bay Times.

  • Akanksha, O&M ‘force’ celebs to help for free

    Akanksha, O&M ‘force’ celebs to help for free

    MUMBAI: If you are an organisation in desperate need of a service but don’t have the money to put out an advertisement, what do you do? Well, just let the advertising agency do the talking!

    That’s what NGO Akanksha did when it could no longer wait for teachers for the underprivileged kids under its care and protection.

    Akanksha’s brief to Ogilvy & Mather was clear: “The organisation does not have money for advertising, but it needs to reach out to thousands of people and tell them we need teachers, because when that happens, the teacher applications will go up.”

    O&M lost no time in getting onto the job at hand and the result was ‘Message Barter’, a ‘smart yet sweet’ way of getting celebrities to help these children without spending a rupee. “The insight was that you cannot say no to a child, especially when a child does you a favour and asks for one in return. You just can’t refuse! So in a way, we actually ‘forced’ the celebrities to help us,” says O&M associate CD Jigar Fernandes.

    “Another very, very important guiding point is that when you meet the kids from Akanksha, they are so intelligent, well spoken, street smart and always up for fun. I can guarantee you that if you do not know of their backgrounds, you would never guess, where they come from. So yes, the idea had to reflect the smartness and cheeky attitude of these cool kids.”

    A video was filmed with Hrithik Roshan being ‘forced’ to ask his fans to apply as teachers with Akanksha in return for services rendered by the kids – promoting the actor’s film Krrish 3 outside theatres and on streets. Similarly, Farhan Akhtar and Chetan Bhagat among other celebrities, and social media influencers featured in the video. The video was then mailed to the celebrities. Luckily, the Bollywood brigade jumped into the fray and through their facebook pages and twitter handles, urged people to not only watch the video but also apply for the job of teacher at Akanksha.

    Akanksha authorities were rendered speechless when traffic on the NGO’s official website (www.akanksha.org) increased four-fold and teachers’ applications witnessed a 160 per cent rise.

    “We didn’t set ourselves any target because this was a very new and unexplored experiment. In the end, it worked,” says Fernandes, proudly. A 10 member team worked on the campaign and took almost a month to execute it. Akanksha too was involved in the process; the NGO’s Chitra Pandit and Nupur Bhargava believed in the idea and were part of it from the scratch itself.

    The digital space was chosen as the destination as Akanksha’s target audience is largely urban educated youth which is most likely to be on social networks.

    The first-of-its-kind campaign, not only wooed celebs and helped the organisation, but it also won the agency the interactive award by BestAdsOnTV.com.

    Click here to watch the video

     

  • Katrina distances herself from Hrithik, to please Ranbir!

    Katrina distances herself from Hrithik, to please Ranbir!

    MUMBAI: The sizzling on-screen chemistry between Katrina Kaif and Hrithik Roshan in Zindagi Na Milegi Dobara, will be seen once again in their upcoming flick Bang Bang.

     

    According to reports by zoOm, the reel life bond is because of their growing fondness for each other off-screen. But to avoid any link-up stories, Katrina is maintaining distance from Hrithik Roshan. Seems like, Katrina wants to avoid all the possible rumours that may surface, just like it did earlier during Salman-Katrina-Ranbir love triangle!

     

    Sources claim that during the shoot of Bang Bang, Katrina and Hrithik shared excellent rapport, but before anyone could speak about their ‘friendship’, Katrina suddenly started making attempts to stay away from Hrithik. And it clearly points that this step is to evade possible media news on Ranbir-Katrina break-up!

     

    May be the real reason will never be known, considering Katrina’s repeated denial on her relationship status with Ranbir. So discussing her bond with Hrithik is a far-fetched story!

  • Zee launches its new music label ‘Zee Music Company’

    Zee launches its new music label ‘Zee Music Company’

    MUMBAI: In a country where music is a part of everyday life, music labels have seen a tremendous growth over the years.

     

     And to give a tough competition to the existing ones, Zee Entertainment Enterprises (Zee) has announced its foray into the music label space with its latest venture, Zee Music Company (ZMC).

     

    The ZMC has plans to acquire the music rights of over 20 major motion pictures in the financial year 2014-15.

     

    Introducing the label, Zee managing director and CEO Punit Goenka exults: “Zee has always been a leader in the media and entertainment space, be it films or television, and branching out into the music label space gives us an opportunity to widen our business. The music industry is a large playing field and there is scope for us to explore the opportunity in this market. Technology has also emerged as a key transformer of the music industry and digital revenues are driving growth in the market. Since we are a content company, it is essential to own intellectual property as content is the king.”

     

    The music industry in India currently stands at a staggering figure of Rs 960 crore and projected figures for 2014 is Rs 1,010 crores. The industry is expected to only grow over the years and reach Rs 1,780 crore in 2018.

     

    ZMC business head and EVP Anurag Bedi, believes that ZMC will be a valuable addition to the business. He stated: “It’s a great space to be in, as music is something that is consumed universally. The Hindi film industry is currently in its best phase musically and there is a plethora of talent. We had been toying with this idea and finally we have entered this space.”

     

    Talking about the acquisitions, Bedi says, “We are thrilled at having acquired the rights to the music of the Akshay Kumar-Sonakshi Sinha starrer ‘Holiday’ which is jointly produced by Reliance Big Entertainment, Sunshine Pictures and Hari Om Entertainment Company.”

     

    Bedi further adds, “We have also partnered with Fox Star Studios and signed the latter for the music of five of its Hindi releases for the year, including the Saif Ali Khan and Riteish Deshmukh starrer ‘Humshakals’, Hrithik Roshan and Katrina Kaif starrer ‘Bang Bang’ and one of the most anticipated releases of the year ‘Bombay Velvet’ starring Ranbir Kapoor and Anushka Sharma.”

     

    Future partnerships of ZMC include the big players; Dharma Productions, Excel Entertainment and other top studios.

  • ‘Himmatwala’ receives worst film title at Golden Kela Awards

    ‘Himmatwala’ receives worst film title at Golden Kela Awards

    NEW DELHI: Box Office returns notwithstanding, Hrithik Roshan’s Krishh 3 and Ajay Devgn’s Himmatwala topped the list of the worst Bollywood films of 2013 in the sixth annual Golden Kela Awards presented over the weekend.

     

    Ajay Devgn(for Himmatwala) and Sonakshi Sinha (for R…Rajkumar) received the Golden Kelas for the second consecutive year in the worst actor category. Ajay had won the award in 2012 for ‘Son of Sardaar’ and ‘Bol Bachchan’ and Sonakshi for the five films she had acted in during that year. Her co-star in R…..Rajkumar won the ‘Why are You Still Trying’ award for the same film.

    Himmatwala, remake of the Jeetendra starrer of 1983 which itself was remake of a Telugu film of 1981 also got the ‘RGV Ki Aag’ Award for the ‘Most Pointless re-make/sequel’, and the ‘Worst Film’ award. 

     

    Krishh 3 shared the ‘Ra One’ award for the ‘Worst Premise’ along with Dhoom 3, while it also received an award for the ‘Most Atrocious Lyrics’ for Sameer’s ‘Raghupati Raghav’.

     

    Interestingly, Aamir Khan won the ‘Baawra Ho Gaya Hai Ke’ award for Dhoom 3. He got it for the ‘high level of stupidity in stunts and action, playing a ridiculously unnecessary double role and finally for succumbing to the dark side of Bollywood.’

     

    Golden Kela Awards creative head Anant Singh, who also presented the programme, said “Aamir Khan once said that he loves the Kela Awards, because all other awards are rigged. Wonder what he has to say about us now.”

     

    The awards are inspired by the Golden Raspberry awards given in Hollywood – commonly known as the Razzies.

     

    The Kela for the ‘Worst Director’ went to Sanjay Leela Bhansali for Goliyon Ki Raas Leela…Ram Leela.

     

    Actor Vivek Oberoi won the ‘This is too Much Award’ for the four films in which he appeared in 2013 – Krishh 3, Jayantabhai ki Luv Story. Grand Mastie, and Zila Ghaziabad.

     

    ‘Aap Yahaan Aaye Kisliye Award’ was given to Uday Chopra and was preceded by a tribute to ‘the late career’ of the actor, ending with the words ‘In memoriam 2000-2013.’

     

    The honour for the ‘Worst Actor (male) in supporting role’ went to Aditya Roy Kapoor for Yeh Jawaani Hai Deewani – a wake-up call that acting needs a lot more than getting high! ‘The Worst Supporting Actor (Female)’ went jointly to Deepika Padukone, Jacqueline Fernandes and Amisha Patel for Race 2. Deepika also won the ‘Dara Singh Award for the Worst Accent’ for Chennai Express.

     

    The most ‘Irritating Song’ award went to ‘Party All Night’ from Boss while the ‘Rajshri Award for Most Regressive Film of the Year’ was bagged by Ranjhanaa.

     

    Tennis star Leander Paes got the ‘Worst Debut’ for Rajdhani Express.

    The ‘Aakhir Kyun Award’ went to Priyanka Chopra for the music video Exotic and the ‘Bas Kijiye Bahut Ho Gaya Award’ was given to Sunny Deol.

     

    Anant said, “Himmatwala was named for obvious reasons including over-the-top acting, irritating melodrama, lame jokes, mindless entertainment, and just about everything else!” 

    Shahid Kapoor was given the award to make him understand that doing lame comedies and using senseless dialogues like “Silent ho ja, nahi to main violent ho jaaonga”, will not make him a superstar.

     

    However amid this morass, some films received the Anti-Kela awards for being the saving graces of 2013. These include Saheb Biwi aur Gangster Returns – for being the only real sequel made last year; Go Goa Gone – for being India’s first ever Zombie Comedy and Stoner Film in one cool package; The Lunchbox – for showing the world that Indian films are not all song and dance, and Shahid – for being the best biopic made by Bollywood in a long time.

    Golden Kela founder Jatin Varma and filmmaker Abhishek Sharma also gave away some of the awards, and stand-up comedian Zakir Khan teamed up with Anant to provide the humorous touch to the awards.

  • IIFA gets ready to invade US

    IIFA gets ready to invade US

    MUMBAI: As a part of the ongoing preparations, the International Indian Film Academy (IIFA) held a press conference in Mumbai today, attended by superstars Hrithik Roshan, Shahid Kapoor and Farhan Akhtar. Come April, the Indian Film fraternity will take the United States by storm, as the 15th edition of the IIFA Weekend and Awards will play out from the 23rd to 26th in Tampa Bay, Florida. 

     

    Tampa Bay will bear witness to superstar, Hrithik Roshan’s signature moves as the ace performer takes to the Tata Motors IIFA Awards this year.  Speaking on his performance, Hrithik said, “I have been a part of many IIFAs where I have performed at different locales. IIFA was in fact my first international performance and something I have always treasured. I am honoured to be a part of this major milestone in IIFA’s journey as they venture into the United States of America, showcasing our film industry in Tampa Bay this year.” Roshan has previously performed at IIFA in Sun City, Singapore and Colombo. This will be his first performance in the US in a decade. 

     

    Announcing the winners of the Zest for Stardom Contest, Ms. Delna Avari, Head-Marketing Communications, Passenger Vehicles, Tata Motors said, “Close on the heels of unveiling The ZEST, a true dynamic sedan, from Tata Motors that meshes killer instinct with elegance, we announced the ‘ZEST for Stardom’ on February 26, 2014, in association with IIFA. The response to this unique contest was overwhelming, with entries pouring from all over the globe, including USA. Owing to the phenomenal response we have received, it is our pleasure to announce that there will be not one but three winners, two winners from India and one from USA. We are delighted to announce that Mr. Himanshu Singh and Ms. Pallavi Kalra –from India and Mr. Mohit Batra, from USA are the lucky winners of the Zest for Stardom contest who have been bestowed with a golden opportunity to share the Tata Motors IIFA Stage with actor, Ranveer Singh.”

     

    This year, the Tata Motors IIFA Awards will see the reappearance of one of its best hosting duos, actors Shahid Kapoor and Farhan Akhtar. After their successful hosting stint in Singapore, the actors will reprise their roles this year. Speaking on hosting the Tata Motors IIFA Awards, actor Farhan Akhtar said, “IIFA’s exalted platform has always given me an adrenaline rush. Having received immense love and appreciation for my previous stint as host, I am excited at the prospects of hosting another year of the spectacular celebration.” Playing host for the third year running, Actor, Shahid Kapoor added, “Hosting IIFA always makes me happy, as it as a chance to interact with the entire film fraternity that gathers together, IIFA is the most prestigious award ceremony which honors the best of our Industry.”  

     

    Dance guru, Shiamak Davar will also be a part of IIFA this year as the event’s official choreographer. Renowned for some of the biggest dance performances including his highly acclaimed work on India’s first musical ‘Zangoora’, Tampa Bay will mark Shiamak’s 11th year with IIFA, 

     

    Going beyond entertainment, IIFA has long been committed to building bridges between India and the global arena as it strides across the world.  With the trade relationship between the U.S. and India at its peak, the FICCI-IIFA Global Business Forum creates a perfect opportunity for exchange. This forum will bring together business leaders from India and America to explore new economic opportunities, providing a platform for Indians and Americans to engage in discussion and professional development. Hosted by the University of South Florida College of Business, the forum will be a two-day event on the theme – “Indo-U.S. Partnership: A Catalyst for Economic Growth”. Eminent speakers of the event include Rick Scott- Governor of Florida, Bob Buckhorn, Mayor – Tampa City, Vivek Lall- President & CEO, Reliance Industries Ltd, N.R Narayana Murthy Co-Founder and Executive Chairman of Infosys, Dr. R. K Pachauri- TERI Chairman and Chairman United Nations Panel on Climate Change among others. 

     

    Another IIFA initiative, the IIFA Expo is a world fair to be held at the Tampa Convention Center, Florida from 24th to 26th April 2014. Bringing business, products and services from India and USA under one roof, the expo will provide a unique platform to unlock opportunities for businesses and communities, thereby promoting trade and commerce between two countries and cultures.  

     

    Saurabh Dhoot – Director, Videocon group, on this association stated, “In our sixth year of successful association, Videocon d2h along with IIFA, shares a similar outlook of promoting excellence in entertainment. The focus of both IIFA and Videocon d2h is adding variety and value in its entertainment quotient.  Videocon d2h which is now Asia’s Most Promising DTH brand strives to provide the best viewing experience in Asli HD through its DTH services and now reaches more than 10 million homes. We provide a very good platform for IIFA as well to reach out to this discerning audience.”  

     

    Commenting on its partnership with IIFA, Hari Om Rai, Chairman & Managing Director, LAVA International said, “We are proud to be associated with IIFA for the second consecutive year; IIFA offers us a great platform to demonstrate the true essence of our products that are a perfect fusion of looks, experience & performance. With this association we reinforce our brand’s promise to create products with an extremely strong proposition that will captivate the consumers.”  

     

    Sabbas Joseph, Director – Wizcraft International and IIFA said “Year after year IIFA has played out at various spectacular locations world over, committing itself to the cause of making Indian cinema global. Loyal to the very cause, IIFA has always lined-up an array of distinguished events which connect India to a global audience. We are confident that events like the IIFA Expo, FICCI-IIFA Global Business Forum and various others will prove to be the perfect bridge between India and the U.S.” 

     

    Anil Khera – CEO, Videocon d2h added, “IIFA is the most awaited Hindi cinema award show due to the scale of its grandeur and global presence. Videocon d2h is the fastest growing DTH service in the country and has been at the forefront of innovation & high quality service in this sector. Videocon d2h would like to partake in promoting our cinema’s rich heritage, cinematic values and its resplendent beauty to delight every individual with the magic that Indian Cinema creates on celluloid through IIFA. This is a very good opportunity for both and we would like to take this association further.”  

     

    Gaurav Banerjee, General Manager, Star Plus said, “We are proud to partner Wizcraft for over the last ten years in  the biggest celebration of Indian Cinema with the IIFA weekend. This year with Tampa Bay as the host, a fantastic line up of talent and support from the industry, we promise to create a blockbuster evening  reaching IIFA to millions of households worldwide through Star Plus.” 

     

    The Videocon D2H IIFA Weekend is presented by Videocon D2H and the Tata Motors IIFA Awards is presented by Tata Motors and powered by Lava Mobiles. The IIFA Weekend & Awards will be broadcast globally on Star Plus, for the 10th year running. Visit Tampa Bay is the Official Destination Partner for the IIFA Weekend and Awards 2014 and Visit Florida, a key partner. Freedom Health Insurance are co-presenting sponsors for the IIFA Celebrations, Tampa Electric Company (TECO), a sponsor of the unique community event of IIFA Stomp and Mosaic, a sponsor of FICCI – IIFA Global Business Forum. Vishal Sarees is an associate partner of IIFA and Jammu & Kashmir Tourism, a partner.

  • Star Gold’s high profile movie acquisitions for 2014

    Star Gold’s high profile movie acquisitions for 2014

    MUMBAI: The Star network continues on its path to keep pushing the envelope in terms of providing some of the best content to its viewers.

    Star Gold, the Hindi movie channel, is all set with a smashing blockbuster television premieres line-up for 2014. The network has announced its acquisition of a fresh movie library as part of its extensive plans for 2014 in the Hindi movies genre. The new acquisition comprises of 18 highly anticipated Bollywood films of the year including films of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan.

    Announcing the network’s movie acquisition plans for the year, Star Gold and Movies OK EVP Hemal Jhaveri said: “We have consistently received a phenomenal response for the big ticket premieres on our network.  Apart from entertaining the audiences, movie premieres also prove to be an extremely successful platform from the advertisers’ standpoint. Hence, it proves to be a win-win situation for all stakeholders. For 2014, we have targeted a diverse content line up acquiring films across different genres. Our strategy has always been to simply offer our viewers’ content they want to watch, rather than what we want them to watch.”

    Touted to be the first hit of 2014, Yaariyan shall kick start the movie premieres for the year across the network. This shall be followed by Salman Khan’s Jai Ho, the first Rs 100 crore grossing film of the year. The other acquired films of 2014 include Gang of Ghosts, Traffic, Sonali Cable, O Teri, Bhaag Johnny and Hawaa Hawaai. The newly acquired movies are bought for a period of 10 years with exclusive telecast rights.

    In early 2013, Star India had signed an exclusive television broadcast rights deal with superstars Salman Khan and Ajay Devgn for their films till 2017. In addition to this, the network has signed a deal for other exciting movies for its 2014 movies line up. Some of the high profile premieres slated for the year include: Jai Ho, Kick, Bombay Velvet, Bang Bang, Roy, Action Jackson, Singham 2, Hamshakals, Bobby Jasoos and Creature.

    In 2012, the network had acquired over 500 films from the Viacom 18 group followed by the deal with superstars Salman Khan and Ajay Devgn in early 2013. Star India has successfully premiered the maximum number of Rs 100 crore Bollywood films, including blockbusters such as Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar, Dabangg 2 and Bhaag Milkha Bhaag.