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Tag: Hrithik Roshan

  • Hrithik Roshan brews a storm with Prime Video

    Hrithik Roshan brews a storm with Prime Video

    MUMBAI: Hindi cinema’s Greek God is ready to stir up a storm, quite literally. Hrithik Roshan has joined hands with Prime Video for his first-ever streaming venture, producing a gripping new thriller series titled Storm (working title) under his banner HRX Films, a division of Filmkraft Productions.

    Created and directed by Ajitpal Singh, the series promises an intense cocktail of ambition, secrets, and survival set in the beating heart of Mumbai. With Parvathy Thiruvothu, Alaya F, Srishti Shrivastava, Rrama Sharma, and Saba Azad leading the cast, production is set to roll soon.

    Speaking about the collaboration, Prime Video vice president APAC & MENA Gaurav Gandhi said, “Hrithik is one of Indian cinema’s most distinguished creative forces. This partnership marks an exciting milestone for us, bringing together his artistic vision and our global storytelling platform.”

    HRX Films founder Hrithik Roshan said, “Storm presented the perfect opportunity to make my debut as a producer in the streaming space. The world Ajitpal has created is raw, layered, and powerful. It’s a story that will resonate with audiences not just in India but around the world.”

    Storm marks a dynamic new phase for HRX Films, led by Hrithik and Eshaan Roshan, and signals Prime Video’s continued investment in bold, homegrown narratives with international appeal.

    With its layered characters, powerhouse female leads, and an undercurrent of suspense, this is one storm viewers will want to get caught in.

  • Ferrero Rocher adds a golden glow to Diwali festivities

    Ferrero Rocher adds a golden glow to Diwali festivities

    MUMBAI: This Diwali, Ferrero Rocher is making celebrations a little shinier and a lot more indulgent. India’s favourite chocolate brand has launched its festive campaign, Add your Golden Touch, starring Hrithik Roshan, showing how a simple chocolate can turn everyday moments into luminous memories.

    The TVC follows Hrithik from morning to evening, greeting the day “with happiness at the gate” while clutching a Ferrero Rocher box. As the day progresses, the film transitions into an evening drenched in golden sparkles, with every smile, every gesture framed in a warm glow. The camera lingers lovingly on the signature Ferrero Rocher: crispy, creamy, crunchy and wrapped in gleaming gold, emphasising the magic that a small golden piece can bring. The film closes with Hrithik inviting viewers to celebrate loved ones, showing that a golden touch can turn ordinary moments into extraordinary memories.

    Ferrero India marketing head Zoher Kapuswala said, “Diwali is a season of warmth, light and togetherness. Over the years, Ferrero Rocher has become an integral part of Indian families celebrating special occasions. Our new film with Hrithik beautifully captures how Ferrero Rocher adds that golden touch to make your loved ones feel special.”

    Adding more sparkle to the festive season, every Ferrero Rocher piece now carries a QR code unlocking indulgent rewards. Consumers can win a limited-edition gold-plated champagne glass set, elegant Ferrero Rocher pyramid packs with 96 chocolates, or one of five gold vouchers worth Rs 9,999 each.

    The campaign is being amplified across Mumbai and Delhi through striking hoardings featuring Hrithik Roshan, and a strong digital rollout on Youtube and social media to reach consumers at every touchpoint this festive season.

    By blending Hrithik’s charm with the chocolate’s golden aura, Ferrero Rocher reinforces its position as the emblem of memorable gifting and indulgence, bringing its signature golden touch to Diwali celebrations across India.

  • Hrithik flexes with Own Your Body in star powered wellness push

    Hrithik flexes with Own Your Body in star powered wellness push

    MUMBAI: When it comes to health, Hrithik Roshan has always been the poster boy for balance, discipline, and a chiselled dose of motivation. Now, the superstar is lending that aura of fitness to Own Your Body (OYB), a progressive nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy.

    In a move that fuses Bollywood muscle with modern nutrition, OYB has appointed Roshan as its official brand ambassador, hoping his pull among millennials, professionals, and fitness-conscious Indians will make wellness not just aspirational but accessible.

    “Consumers today are more conscious than ever, but often face nutraceutical products that lack transparency or consistency,” said OYB co-founder & CEO Rama Krishna Reddy. “At OYB, we’re filling this gap with safe, natural, and science-backed solutions. Hrithik was the natural choice, his discipline, balanced lifestyle, and mass appeal resonate strongly with our mission.”

    Roshan, never one to shy away from a fitness philosophy, added his own spin: “Health, for me, has always been about balance, discipline, and making small, right choices every day. That’s why I connected with Own Your Body. Together, we want to inspire people to focus on what they put into their body as the first step towards real fitness.”

    OYB’s portfolio already covers the essentials of modern wellness: stress relievers, energy boosters, and daily health supplements made with 100 per cent natural, vegan, and organic ingredients. With no added sugar, gluten, or artificial fillers, the formulations are developed by leading AYUSH scientists and tested in NABL-accredited laboratories, ensuring safety and consistency in an often-crowded market.

    The brand’s offerings are available nationwide through leading e-commerce platforms, quick commerce services, and its own direct-to-consumer website. But the real flex begins now: OYB plans to roll out digital-first campaigns with Roshan and expand into new wellness categories, hoping to become the go-to label for mindful nutrition in India.

    For a brand that urges consumers to Own Your Body, adding Bollywood’s most disciplined body to its corner may just be the winning formula. After all, if Hrithik says wellness starts with what you consume, India is bound to listen.

  • Hrithik, Farhan, Abhay say ‘Yas’ to adventure in ultimate reunion

    Hrithik, Farhan, Abhay say ‘Yas’ to adventure in ultimate reunion

    MUMBAI: Fourteen years after they won hearts with Zindagi Na Milegi Dobara, Hrithik Roshan, Farhan Akhtar, and Abhay Deol are back together this time, for a new kind of adventure. The much-speculated viral video featuring the trio has led to the reveal of Zindagi Ko Yas Bol, an exciting campaign for Yas Island that brings fans the closest thing to a sequel.

    The campaign, which unfolds in a five-episode series, sees the iconic trio exploring Yas Island’s most thrilling experiences. In the spirit of their original road trip film, each of them takes on a new challenge, pushing boundaries and embracing adventure with a resounding ‘Yas’. From high-speed roller coasters to jaw-dropping experiences, the series promises nostalgia, laughter, and a reminder to live life to the fullest.

    Adding to the excitement, the campaign features a brand-new jingle that encapsulates the fun and energy of Yas Island.

    Miral Destinations CEO Liam Findlay said, “This campaign is about rekindling the spirit of friendship and adventure, much like the film did years ago. Yas Island is the ultimate destination for unforgettable experiences, and we’re delighted to bring this journey to life with Hrithik, Farhan, and Abhay.”

    Filmmakers Zoya Akhtar and Reema Kagti, who co-wrote the script for the campaign, added, “It’s incredible to see how the film continues to resonate with audiences. At its core, Zindagi Na Milegi Dobara was about stepping out of your comfort zone, and we’re excited to celebrate that once again.”

    Fans can follow the trio’s escapades on Yas Island’s official social media channels as new episodes unlock fresh challenges and breathtaking moments. Zindagi Ko Yas Bol isn’t just a campaign—it’s an invitation to say ‘Yas’ to life’s greatest adventures!

  • Frodoh partners with Jeep for maiden CTV campaign

    Frodoh partners with Jeep for maiden CTV campaign

    Mumbai: Fast-growing ad tech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with a staggering 97 per cent video completion rate and an astounding 11,700 QR scans. Conceptualised and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Indian actor Hrithik Roshan, enhanced with an inverse L-skinner that integrated a smart QR code.

    Leveraging Frodoh’s cutting-edge inverse L-skinner which maximises screen visibility and user attention, the campaign integrated a QR code with the Jeep Wrangler branding. The ad strategically targeted over a million households across India’s top 10 metros, though the prominence on HSM was to be heavy. The premium and affluent audience profile of CTV viewers who interacted with the campaign further reinforced the effectiveness of the targeting strategy. The campaign was also extended to mobile devices to maximise reach and frequency, allowing for seamless cross-platform engagement.

    Speaking on the partnership Jeep India brand director Kumar Priyeshmn said, “Jeep Brand has always stood out for our brave and innovative approach towards advertising, and our latest campaign in collaboration with Frodoh and Starcom was no different. This pioneering CTV campaign for Jeep Wrangler pioneering the use of CTV and QR technology, reported outstanding results and hence demonstrate the power of new ad technologies in reaching and engaging our target audience, and we continue to look forward to exploring more such cutting-edge opportunities in the future.”

    “We are thrilled to have partnered with Jeep and Starcom for a campaign that has witnessed significant success. The metrics speak volumes about the potential of integrating smart technology mediums such as CTV that enable us to deliver highly targeted campaigns, creating further value for the brand.” Frodoh founder and CEO Russhabh R Thakkar added.

    Speaking on the campaign, Starcom India CEO Rathi Gangappa said, “At Starcom, our mission is to ‘Move People, Move Business,’ and this pioneering Connected TV campaign for Jeep is a testament to that philosophy. Utilising Frodoh’s advanced technology, we crafted an engaging and impactful brand experience that resonated deeply with our target audience. Achieving a remarkable 97% video completion rate and 11,700 QR scans highlights the success of our strategic approach in leveraging media, data, and technology. We are proud to have delivered such outstanding results and set a new benchmark in the AdTech industry with this innovative campaign.”

    Starcom India COO Niti Kumar further added, “We are proud to have successfully executed this innovative Connected TV campaign. The strategic collaboration between Frodoh and Jeep Wrangler, facilitated by Starcom India, demonstrates the powerful capabilities of Connected TV for delivering impactful advertising. This campaign’s success also highlights the potential of Connected TV in reaching and engaging premium audiences. We eagerly anticipate driving similar groundbreaking campaigns in the future.”

    With this latest campaign, Frodoh World and Jeep exemplify the growing importance of interactive elements in CTV advertising. 

  • Mountain Dew’s launches summer campaign with Hrithik Roshan

    Mountain Dew’s launches summer campaign with Hrithik Roshan

    Mumbai: Mountain Dew has launched its 2024 summer campaign with a new storyline of purposeful courage, a story about overcoming fear to save a friend. The campaign features Mountain Dew’s brand ambassador Hrithik Roshan, who has been associated with the brand for over a decade and is as synonymous to the brand as the ‘Darr ke Aage Jeet Hai’ tagline. Staying true to Mountain Dew’s original style, the film is filled with thrilling stunts and lots of adrenaline making it an enjoyable watch.

    The film opens with a massive tornado tearing through a township, and at a distance there a group of friends relaxing at a campsite unaware of the approaching tornado. Until one of them i.e., Hrithik Roshan, spots the fast-approaching tornado and his friend trapped under a car. In that moment of fear, the decision is between bracing the Tornado to save a friend or making a u-turn. That’s when Hrithik turns to Mountain Dew, gulps on it and powers ahead to bravely rescues his friend. The jaw-dropping action thriller reinforces Mountain Dew’s mantra of ‘Darr Ke Aage Jeet Hai.’

    Speaking on the campaign, PepsiCo India category head, Mountain Dew Akankshaa Dalal said, “We have always been a brand that has stood for courage, our tagline ‘Darr ke Aage Jeet Hai” lives the narrative not just for the brand but for India a country where pushing boundaries is the new norm. The brand has always acknowledged that fear is inevitable, it creates resistance, but it is courage that enables a single step ahead taking us to the point of ‘liberation’ or ‘victory’. So far, we have celebrated this as a personal triumph but for the first time Mountain Dew through this new summer campaign has brought a ‘purposeful courage’ narrative to the forefront. A story about overcoming fear to save someone else it is. When you have a tagline like ‘Darr ke Aage Jeet Hai’ and a brand ambassador like ‘Hrithik’ they are so synonymous with the brand that you don’t have to look to far to find meaning.”

     

     

    Commenting on the campaign, brand ambassador Hrithik Roshan, said, “Mountain Dew designs the most thrilling campaigns and it’s always a pleasure to collaborate with them. In our new campaign, we have woven the brand’s tagline ‘Darr Ke Aage Jeet Hai’ in a storyline revolving around friendship and courage. It has been fascinating to observe the evolution and pop culture impact of the tagline ‘Darr Ke Aage Jeet Hai’ over the years, and our latest AD film further reiterates Mountain Dew’s message to conquer one’s fears.”

    The new Mountain Dew campaign will go live with a robust 360 plan across TV, digital, outdoor, and e-commerce. Mountain Dew is available in single and multi-serve packs across modern and traditional retail outlets and across e-commerce/quick-commerce platforms.

  • Excitel Broadband is Principal Partner for Falcon Risers Hyderabad for the Indian Street Premier League 2024

    Excitel Broadband is Principal Partner for Falcon Risers Hyderabad for the Indian Street Premier League 2024

    Mumbai: Excitel Broadband, a leading home internet startup, proudly announces its collaboration with Falcon Risers Hyderabad as Principal Partner for the much-awaited Indian Street Premier League 2024 cricket tournament. This partnership is a step forward in terms of the organisation’s branding efforts as Excitel Broadband’s logo adorns the jerseys of Falcon Risers Hyderabad players. This branding reaffirms Excitel’s commitment to nurturing India’s emerging talent.

    The league features a lineup of five dynamic teams: Majhi Mumbai, Bangalore Strikers, Srinagar Ki Veer, Chennai Singhams, Tigers Of Kolkata, and the hometown favourite, Falcon Risers Hyderabad. The tournament garners widespread attention, with esteemed personalities such as Saif Ali Khan, Kareena Kapoor Khan, Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Suriya, and Ram Charan lending their support as celebrity owners, further amplifying the fervour and anticipation surrounding the event.

    Commenting on the collaboration, Excitel COO Varun Pasricha expressed his excitement, stating, “We are thrilled to partner with Falcon Risers Hyderabad for the Indian Street Premier League 2024. Cricket holds a cherished place in the hearts of millions of Indians, particularly the youth, and we are honoured to champion their aspirations, dreams, and passion. Most of us at Excitel are big cricket buffs and what better way to enjoy a match than to see our branding on one of the teams. We extend our support to players across all teams and look forward to a riveting tournament.”

    Meanwhile, Falcon Risers Hyderabad head coach Anant Tambvekar said, “Yesterday was our first match and the players were excited and all geared up for it. It’s a new format with innovative rules which will keep the fans engaged. I foresee a great future for this format and believe that it will act as a platform which will give an opportunity to so many youngsters to showcase their skills to a larger audience. It is great that Excitel has partnered up with the Falcon Risers Hyderabad and together we will look to achieve several feats.”

    Exceptional talents including Krishna Satpute, Shreyas Kadam, Shreyas Indulkar, Syed Salman, and other seasoned players, will be a part of the roster during the tournament. Excitel’s partnership with Falcon Risers Hyderabad underscores a shared commitment to fostering sporting excellence and community engagement on a national scale.

  • Zomato announces integration with the movie ‘Fighter’

    Zomato announces integration with the movie ‘Fighter’

    Mumbai: Zomato, India’s food ordering and delivery platform, announced its integration in the latest cinematic release, ‘Fighter’, featuring Hrithik Roshan and Deepika Padukone. In a scene resonating with real-world enthusiasm, Deepika humorously asks Hrithik, ‘Suna hai aap ko Zomato bohot pasand hai?’

    In the film, the duo play daring fighter pilots, and this collaboration extends beyond the silver screen to pay homage to all those who deliver for our nation. From the skies to our doorsteps, ‘Fighter’ and Zomato celebrate the unwavering commitment of fighter pilots, army officers, healthcare heroes, sanitation workers, security personnel, and Zomato’s dedicated delivery partners.

    Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, “We are thrilled to collaborate with ‘Fighter’ to honor the spirit of those who serve our country. The film is a tribute to the Indian airforce and as a brand born in India, we echo the sentiment. This integration is born out of Zomato’s love and respect for the true heroes of the nation. Look out for Zomato when you watch the movie!”

    Marflix Pictures producer Mamta Anand said, “Thrilled to have Zomato as ‘Fighter’s’ brand partner. Their integration and active role in our campaigns enhance the cinematic experience, bringing an authentic touch to the characters’ lives.”

    This partnership is echoed via billboards in Mumbai and Delhi, along with special banners within the Zomato app, delivering the powerful message that both ‘Fighter’ and Zomato ‘Deliver for the Nation.’

  • Flipkart’s ‘SPOYL’ named official style partner for film ‘Fighter’

    Flipkart’s ‘SPOYL’ named official style partner for film ‘Fighter’

    Mumbai: SPOYL, the fashion destination for Gen Z on Flipkart, is the official style partner for the highly anticipated film ‘Fighter’, directed by Siddharth Anand, presented by Viacom18 Studios in association with Marflix Pictures, and starring Deepika Padukone, Hrithik Roshan, and Anil Kapoor. The limited-edition SPOYL X Fighter collection encompasses over 80 plus styles inspired by the movie, ranging from a diverse selection of jackets, t-shirts, tank tops, parachute pants, bags, and sunglasses, starting from Rs 399/-

    Since its launch, SPOYL has experienced an overwhelming surge in popularity among Gen Z fashion enthusiasts. Approximately 60 per cent users on the SPOYL platform today are aged between 16-30 years, and are seeking the latest fashion trends and styles. With many Gen Z shoppers embracing a range of styles, including playsuits, 90s grunge, Y2K, Kpop, cottage-core and gender-neutral styles to name a few, the SPOYL X Fighter collection offers more choices for self-expression through fashion.

    Speaking about the new launch and much-awaited collection drop, Flipkart Fashion Sr director Abhishek Maloo said “With SPOYL, our objective is to offer unparalleled choice and value on the latest fashion trends to every Gen Z shopper nationwide. In line with this, we are elated to unveil the Fighter collection which has been yet another special collaboration between fashion and entertainment in India. We are excited to continue this ‘Official Style Partner’ journey at SPOYL, where we will remain dedicated to exploring novel entertainment avenues. With this approach, we are unlocking new opportunities to bring the best of fashion to millions of customers across India through our growing network of sellers.”

    Viacom18 Studios COO Ajit Andhare said, “We are thrilled to witness the collaboration between Flipkart’s SPOYL and our cinematic creation. The SPOYL X ‘Fighter’ collection is a testament to the fusion of Bollywood flair and Gen Z fashion, offering over 80 limited-edition styles inspired by the movie. Directed by Siddharth Anand and starring Deepika Padukone, Hrithik Roshan, and Anil Kapoor, this collaboration transcends entertainment and fashion, creating a unique space for self-expression and individuality while taking Indians on this one-of-a-kind style journey. We’re excited to see how this partnership unlocks new avenues for style and resonates with our audience across India.”

    Director Siddharth Anand said “This film is a true combination of heart-thumping action and a patriotic fervor packed with some seriously great styles on Hrithik Roshan and Deepika Padukone. To match their iconic fashion and  energy, we partnered with Flipkart as our Style Partner which only resonates with the film and its storyboard but also inspires young Indians to explore their fashion game.”

    Curated and designed by licensing company Black White Orange, SPOYL aims to transform how young Indians express their individual style, offering an extensive array of contemporary designs and style options that empower them to embrace their distinct fashion preferences. Its unique experience is powered by stunning visuals to enable gender-agnostic browsing for styles that resonate with the values of Gen Z customers.

    Since the launch of SPOYL last year, an increasing number of Gen Z fashion shoppers are looking for influencers and celebrity-inspired styles such as corsets, utility shirts, cargos and freestyle baggy t-shirts. With Fighter clocking in more than one lakh pre-booked ticket sales for its release day, it goes to show the immense anticipation of fans for the movie. The lookbook sported by the cast Deepika Padukone and Hrithik Roshan can also be purchased on Flipkart’s SPOYL.

  • Hrithik Roshan’s special message to NDTV

    Hrithik Roshan’s special message to NDTV

    Mumbai: Following the successful release of the much-anticipated film Fighter, starring Bollywood sensation Hrithik Roshan, the actor took a moment to convey a special message to the NDTV news network. In an exclusive statement, Hrithik emphasised the parallels between the determination and courage portrayed by his character, Patty, in ‘Fighter,’ and the unwavering commitment of NDTV to deliver news that holds significance for the nation.

    “The Indian Air Force flies high for the country, and my character Patty is determined to do anything for the country in our film ‘Fighter.’ Patty and his team members are determined, courageous, and brave, just like NDTV—India’s most trusted news network. For news that matters, watch NDTV,” said Hrithik Roshan in his message.