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Tag: H&R Johnson

  • Johnson Tiles maiden campaign to feature Katrina Kaif

    Johnson Tiles maiden campaign to feature Katrina Kaif

    Mumbai: For the first time since its incorporation in 1958, H&R Johnson (India) has roped in a celebrity brand ambassador for their maiden television ad campaign for Johnson Tiles.

    The campaign is conceptualised by Soho Square and highlights the much overlooked element of a house – tiles.

    H&R Johnson (India) Chief Operating Officer Sushil Matey said, “Tiles often do not get their due importance while planning the home interiors. As category innovators, Johnson understands the need to scale up the premium quotient of tiles. The attempt in this new TV ad for Johnson Tiles therefore is to catapult tiles into an aspirational space in the consumers mind & in the process also play our role in expanding the category of tiles. This ad film showcases how tiles, an essential part of your home and lifestyle can be so intimate. It reflects who you are”.

    He added, “The Johnson brand continues to be the most trusted name in the Home & Lifestyle category and represents values of trust-worthiness, innovation and contemporariness. Associating with Katrina Kaif for our brand reinforces our values which she also stands for, namely, her global image, freshness and contemporariness.”

    The TVC starts with Katrina Kaif opening a door and gently walking into the elegant house of Johnson. Soon she takes off her heels to feel the smooth tiles beneath her feet, and is left awe-stuck The ad  reinforces that it is no longer just about brick and mortar, but about textures, colors, designs, visual appeal and aesthetics and most importantly a reflection and an extension of one’s personality.

    Soho Square Mumbai head Satish Desa and ECD Anuraag Khandelwal said, “Katrina Kaif is the perfect brand ambassador for H&R Johnson. Both are international, yet rooted in India. There‘s also glamour, and a certain playful innocence. We wanted to capture all this in a unique TV commercial.”

    They add, “The film is an ode to floors. It essays the emotions that a Johnson Floor elicits. It is a romance. A glimpse into Katrina‘s private space. Where Katrina and her floors are akin to lovers, sometimes friends, and sometimes the tiles play her confidante. Threading these intimate moments into visual poetry.”

  • H&R Johnson (India) appoints Katrina Kaif as its brand ambassador

    H&R Johnson (India) appoints Katrina Kaif as its brand ambassador

    MUMBAI: H&R Johnson (India), a five decade old pioneer offering ceramic tiles in India has signed actor Katrina Kaif as its brand ambassador. As part of this association, Kaif will endorse the tile, bathroom products, engineered marble, quartz and modular kitchen products of the company.

     

    H&R Johnson (India) COO Sushil Matey said, “The Johnson brand continues to be the most trusted name in the home lifestyle category and represents values of trust-worthiness, innovation and contemporariness. We are also a global tile company. And hence, Johnson’s association with Katrina reinforces the very values Katrina stands for, namely, her global image, freshness and contemporariness. Over the last 10 to 15 years, the consumer’s ‘brand’ awareness in home lifestyle category has increased manifold. With India going vertical, currently, the developers constitute a large part of the reality sector. Hence, there is an urgent need to address both the B2C and B2B segment.”

     

    Kaif, who according to a source, charges anywhere between 2.5 crore to 8 crore for an endorsement, believes that home lifestyle brands are gaining in prominence. “I am happy to be associated with Johnson, one of the most trusted and globally renowned home lifestyle brands. As part of this association, I will endorse tiles, bathroom products, modular kitchens and marble and quartz businesses,” says Kaif.

     

    H&R Johnson (India) has signed Ogilvy India’s sister agency Soho Square as its creative partners. The company plans to invest 2 to 3 per cent of its revenues on various marketing campaigns. Besides traditional mediums, the company will make considerable investments in digital marketing as part of its overall communication spends. The company has roped in Hungama Digital as its digital marketing partner. It plans to come out with a TV commercial in the near future and will also tap on mediums like print and digital.

  • Soho Square Mumbai wins H&R Johnson creative biz

    MUMBAI: Soho Square Mumbai has won the mandate for the H&R Johnson creative business. This includes tiles, bathrooms, kitchens and marble and quartz.

    Soho Square Mumbai head of office Samrat Bedi said, “H&R Johnson is pretty much a household name in this category and being associated with this brand therefore makes this win even more special. The brand has ambitious plans in India for the road ahead and all of us at Soho Square are proud and honoured to be partnering H&R Johnson on the journey to make these plans a reality.”

    H&R Johnson India COO – emerging business and marketing Sushil Matey said, “The energy and enthusiasm of the Soho Square team is visible in the work that they have proposed for our brand. We are delighted to be working with a team that brings with them their passion and experience into every single engagement.

    Soho Square Mumbai vice president account management Mohit Ahuja said, “This win is also exciting from a portfolio point of view for us. In the homes and infrastructure category, we already have a realty major and a water-proofing solutions brand. Thus the H&R Johnson products strengthen this segment for us.”