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Tag: HPCL

  • JioStar scores big with BFSI brands as Wimbledon 2025 serves up ‘affluence in motion’

    JioStar scores big with BFSI brands as Wimbledon 2025 serves up ‘affluence in motion’

    MUMBAI: The strawberries may be fresh, but the money is fresher. Wimbledon 2025, streaming on JioHotstar and airing on Star Sports Select 1 & 2 and Star Sports 2, has turned into a grand slam not just for tennis but for India’s financial marketing elite.

    BFSI brands have come out swinging this season, emerging as the top-performing category in advertiser participation, with a 50 per cent surge in client count over last year’s edition. From mutual funds and banking to insurance and fintech, Wimbledon has become the new turf where India’s money men are building brand muscle and not just with return-on-investment shots.

    The campaign, branded ‘Affluence in Motion’, leans into the Wimbledon mystique — tradition, prestige and quiet power, aligning beautifully with the trust and stability that BFSI brands aim to project. The data agrees:

    ●    65 per cent of JioHotstar viewers in 2024 came from NCCS A

    ●    55 per cent were from the top 8 metros,

    ●    and 53 per cent owned phones worth over Rs 25,000 — a dream demo for financial institutions hunting for affluent, digital-savvy consumers.

    While past Wimbledons were about forehands and finesse, this one is about funds and fixed deposits. Leading the charge are ICICI Mutual Funds, who headline the BFSI presence alongside a rising roster of insurers and NBFCs.

    Four brands have taken standalone contextual spots, smartly syncing their messaging with pre-match insights, commentary cut-ins, and even the Wimbledon Daily Live show beamed from London’s hallowed Centre Court. BFSI brands have found an especially elegant rhythm here — contextual ads pushing everything from retirement plans to wealth management, all draped in white and green Wimbledon glory.

    Digital remains the heavyweight champ. With 35 per cent year-on-year growth in JioHotstar consumption and a 50 per cent spike in digital advertiser count, the platform continues to offer unmatched reach among India’s wealthy urbanites. And that’s before factoring in connected TV viewership, which doubled versus 2023.

    The JioStar Network has drawn 17 new advertisers this year and retained 11 brands from Wimbledon 2024, with a 1.5x jump in revenue from these returning players. Automotive and BFSI brands are stealing the spotlight, but FMCG, alcobev, and luxury fittings are also swinging hard from Mahindra Electric, William Grant, HPCL, Jaquar, ICICI Mutual Funds to Amul, Haier, Kohler, Black and White.

    For the first time ever, Wimbledon 2025 has secured Presenting Sponsors across both TV and digital, marking a watershed moment in its commercial evolution and proving that in the high-stakes game of brand tennis, the financial sector has truly aced it.

    As the tennis legends serve fire on-court, India’s financial giants are volleying for attention off it, proving that at Wimbledon 2025, it’s not just the racquets that are making noise.

  • Publicis co MSL bags gold, silver & two bronze Lions

    MUMBAI: MSL India (Publicis Groupe’s Strategic Communications and Engagement Firm) is honoured to share the spotlight with its sister agencies, in four wins at the recently concluded Cannes 2017.

    The winning campaigns of #GiveHer5-The Ammada Trust, HPCL Roads That Honk and Vicks #Touchofcare, involved crucial strategic communication approach to drive conversations and impact. It has thus made MSL India’s role and involvement significant.

    “The wins are a true reflection of the power of strategic PR counsel in creating the right conversations that lead to measurable impact. As we continue to work with greater collaboration under Publicis Groupe’s ‘Power of One’, our mission is to consistently raise the quality of our work and partner our clients to deliver integrated solutions. All in-line with our promise to be a communication partner that provides strategic counsel and creative thinking,” said MSL India CEO Amit Misra.

    The wins include: #GiveHer5, The Ammada Trust – Gold Glass Lion, entered by Law & Kenneth Saatchi & Saatchi.

    In rural India, ‘period’ is a dirty word. Women are not allowed to water plants, wash her hair, sleep in the same room as anyone else, or enter religious spaces, kitchens. Period-shaming had stunted necessary dialogue about menstrual hygiene. Lack of affordable protection, and culturally-ingrained practice of segregation, meant that over 400 million rural women are being forced to miss 5 days every month. India’s women are falling behind for being women. So, the campaign turned to the urban advantaged to help bridge the gap. For just 2.5$ with Saafkins – the 12-hour, antimicrobial, reusable menstrual protection could help these women. Thus #GiveHer5 was born.

    Acknowledging MSL India’s significant involvement which contributed to the win, Praveen Kenneth, Chairman, Co-owner and MD at L&K Saatchi & Saatchi said, “I am a firm believer that passion and hard-work always deliver great results. Born from a self-interest to support betterment of girl child in India, the mission and goals of #GiveHer5 have surpassed all our expectations. In a campaign of such nature, while it was definitely imperative for us to drive mass reach to crowdsource support, the more important and tougher task was bringing to light the issue and creating awareness with action; a task more than well managed by MSL. Their strategic communication counsel and approach, makes them an equal partner in this win.”

    Roads that Honk, HPCL – Silver Innovation Lion, entered by Leo Burnett India and Bronze Lion in Design (Promotional Item Design) Category.

    #RoadsThatHonk is aimed at safer highways across Indian roads. The innovation, was launched on NH1 in North India, along the Jammu-Srinagar Highway (a road that is touted as one of the most precarious highways by National Geographic). The idea of “Roads that Honk,” was to build the world’s first ever road that honks at drivers to avoid head-on collisions and casualties. With the use of radar and sound, the product was the first of a kind solution to respond directly with speeding drivers, getting them to slow down and drive safely around deadly hairpin turns.

    “A great example of how collaboration and the right strategic communication mix can create a big impact. MSL’s role was instrumental in the win, since it was imperative for the campaign to create the right conversations around the idea and its innovation and earn credibility. MSL delivered and deserves as much credit for the win as Leo Burnett,” said Saurabh Varma, CEO, Publicis Communications India and CEO, Leo Burnett South Asia.

    Vicks #TouchofCare – Bronze, Entertainment Lion: Vicks, for decades, has centered its communication on ‘family-care’. With changing lifestyles, Vicks understood that contemporary families are no longer defined by biological ties alone. Acknowledging this evolving dynamic, Vicks decided to be a beacon for redefining the modern family in India through #TouchOfCare. The centerpiece of the campaign was a film that shared the heartwarming real-life story of Gauri Sawant, a transgender woman who takes on the responsibility to care for a young girl, Gayatri.

    Endorsing MSL’s contribution Nitin Darbari, Chairman and CEO P&G Teva JV China, Marketing Director Asia, Middle East and Africa said, “Vicks #TouchofCare work by MSL is a great example of how power of an idea coupled with strong agency can delivery wonders even at low budgets. The MSL team tapped creatively into the full network of celebrities and influencers with virtually no budget and based on the strength of the idea delivered outstanding value in amplifying the story of Vicks Touchofcare.

    So, did Ritu Mittal, Country Brand Marketing Manager, Procter & Gamble, “MSL team was exemplary in working the end to end PR plan & execution on TouchOfCare campaign. The team managed everything within a very limited budget and demonstrated superb agility. The campaign received an overwhelming response across global and national publications as a result of the relentless efforts made by this team.”

  • Oxigen Wallet enables users to recharge Delhi Noida Delhi flyway tolls Tags

    Oxigen Wallet enables users to recharge Delhi Noida Delhi flyway tolls Tags

    MUMBAI: In continuation of the digital wave taking the country like a surge, India’s pioneer non-bank mobile wallet app, Oxigen Wallet, is set to enable its customers with FASTag cards to recharge DND flyway tolls on the move. The latest development comes following in line the recommendation released by Reserve Bank of India, in the favor of digitalizing toll payments across India.

    DND is an eight lane expressway, stretching across 9.2 km, connecting Delhi with the strategic industrial suburb, Noida. Allowing customers to recharge their DND flyway tolls digitally will bring comfort to a majority of corporate clan, commuting to and fro the expressway on a daily basis, along with other commuters. This development gains further relevance, since paying via cash for DND flyovers has always been a pain point. Now, customers can recharge their FASTag cards with just a click via Oxigen Mobile Wallet, regardless of whether they have enough cash or spare change and enjoy a near non-stop movement on the expressway.

    Further elucidating upon this strategic development, Ankur Saxena, Director & Chief Mentor, Oxigen Wallet said, “At Oxigen, it has been our key endeavor to promote digital payments in every business that heavily depends on cash transactions and hence, strengthen and streamline the economy converting cash to digital. We are enthusiastic about enabling the recent RBI guideline and digitalizing toll payments on DND. A majority of our new and existing users will access services and conveniently recharge their DND expressway cards.”

    Following the announcement, customers may walk in to the DND customer service center and select Oxigen Wallet as a preferred mode of payment to recharge or get a new membership of Gold or Silver FasTAG. The DND executive will prompt the customer to generate the OTP on Oxigen wallet app, meanwhile feeding in the customer’s mobile number and amount in the POS machine. In order to approve the transaction, customers will have to share the OTP and if their Oxigen Wallet has enough balance, the transaction would be successful and fulfilled by DND executive.

    In its bit to mainstream digital payments, Oxigen Wallet has already taken certain key initiatives, including its partnership with the HPCL, allowing users to pay for fuels via Oxigen mobile Wallet. This move to digitally recharge FASTag cards and electronically pay for DND tolls shall further streamline payments and strengthen India’s transition towards a cashless economy, in line with our Honorable PM Shri Narendra Modi’s vision, making it stand at par with the leading economies across the globe.

  • Oxigen Wallet enables users to recharge Delhi Noida Delhi flyway tolls Tags

    Oxigen Wallet enables users to recharge Delhi Noida Delhi flyway tolls Tags

    MUMBAI: In continuation of the digital wave taking the country like a surge, India’s pioneer non-bank mobile wallet app, Oxigen Wallet, is set to enable its customers with FASTag cards to recharge DND flyway tolls on the move. The latest development comes following in line the recommendation released by Reserve Bank of India, in the favor of digitalizing toll payments across India.

    DND is an eight lane expressway, stretching across 9.2 km, connecting Delhi with the strategic industrial suburb, Noida. Allowing customers to recharge their DND flyway tolls digitally will bring comfort to a majority of corporate clan, commuting to and fro the expressway on a daily basis, along with other commuters. This development gains further relevance, since paying via cash for DND flyovers has always been a pain point. Now, customers can recharge their FASTag cards with just a click via Oxigen Mobile Wallet, regardless of whether they have enough cash or spare change and enjoy a near non-stop movement on the expressway.

    Further elucidating upon this strategic development, Ankur Saxena, Director & Chief Mentor, Oxigen Wallet said, “At Oxigen, it has been our key endeavor to promote digital payments in every business that heavily depends on cash transactions and hence, strengthen and streamline the economy converting cash to digital. We are enthusiastic about enabling the recent RBI guideline and digitalizing toll payments on DND. A majority of our new and existing users will access services and conveniently recharge their DND expressway cards.”

    Following the announcement, customers may walk in to the DND customer service center and select Oxigen Wallet as a preferred mode of payment to recharge or get a new membership of Gold or Silver FasTAG. The DND executive will prompt the customer to generate the OTP on Oxigen wallet app, meanwhile feeding in the customer’s mobile number and amount in the POS machine. In order to approve the transaction, customers will have to share the OTP and if their Oxigen Wallet has enough balance, the transaction would be successful and fulfilled by DND executive.

    In its bit to mainstream digital payments, Oxigen Wallet has already taken certain key initiatives, including its partnership with the HPCL, allowing users to pay for fuels via Oxigen mobile Wallet. This move to digitally recharge FASTag cards and electronically pay for DND tolls shall further streamline payments and strengthen India’s transition towards a cashless economy, in line with our Honorable PM Shri Narendra Modi’s vision, making it stand at par with the leading economies across the globe.

  • Oxigen Wallets Mobile App associates with HPCL, for fuel payments

    Oxigen Wallets Mobile App associates with HPCL, for fuel payments

    MUMBAI: Spearheading the digital revolution, India’s first Non-Bank Mobile Wallet app, Oxigen Wallet, has entered into a strategic association with HPCL. While until now cash and cards had been the major accepted mode of payments at these petroleum pumps, the association is set to allow users to pay for fuel refills using Oxigen Wallet app.

    Oxigen Wallet has been on a rapid expansion spree, following with the recent launch of Virtual Visa. The partnership is slated for further up the ante for Oxigen Wallet in the digital payments domain,as a benefit for the users. The recent alliance with the HPCL takes away the pain of carrying cash or paying for fuel using cards, thereby making payments swifter, and minimising credit card exposures.

    At present, 61 HPCL outlets spanned across India, including New Delhi, Noida & Greater Noida, Gurgaon, Mumbai, Kolkata, Bangalore and Chennai are prepped to accept payments directly from the Oxigen Wallet mobile app. In the coming two months, Oxigen Wallet is set to strengthen its partnership further, by on boarding more than 2000 HPCL outlets to accept payments for fuel using the Oxigen Wallet Mobile app.

    Further commenting on the strategic alliance, Ankur Saxena, Director and Chief Mentor, Oxigen Wallet said, “We at Oxigen Services work passionately towards the digital revolution and it is our endeavor to provide premium services for digital payments to our users. We are excited to be partnering with HPCL and introducing mobile payments for getting the fuel. Making the payments secure and convenient, we are affirmative that our users would actively avail the service, paying for the fuel directly from their favorite Oxigen Wallet mobile app.”

    Along with adding security, the entire process is pretty simple and straightforward. Users intending to pay using the app would have to share their mobile number with the HPCL petrol pump assistant. The assistant would then feed the number in the POS machine, triggering and OTP on the registered number for the confirmation of the transaction. User would then have to share the OTP with the assistant again and upon feeding the same in the POS machine, the amount payable for the fuel will get deducted directly from Oxigen Wallet.

  • Oxigen Wallets Mobile App associates with HPCL, for fuel payments

    Oxigen Wallets Mobile App associates with HPCL, for fuel payments

    MUMBAI: Spearheading the digital revolution, India’s first Non-Bank Mobile Wallet app, Oxigen Wallet, has entered into a strategic association with HPCL. While until now cash and cards had been the major accepted mode of payments at these petroleum pumps, the association is set to allow users to pay for fuel refills using Oxigen Wallet app.

    Oxigen Wallet has been on a rapid expansion spree, following with the recent launch of Virtual Visa. The partnership is slated for further up the ante for Oxigen Wallet in the digital payments domain,as a benefit for the users. The recent alliance with the HPCL takes away the pain of carrying cash or paying for fuel using cards, thereby making payments swifter, and minimising credit card exposures.

    At present, 61 HPCL outlets spanned across India, including New Delhi, Noida & Greater Noida, Gurgaon, Mumbai, Kolkata, Bangalore and Chennai are prepped to accept payments directly from the Oxigen Wallet mobile app. In the coming two months, Oxigen Wallet is set to strengthen its partnership further, by on boarding more than 2000 HPCL outlets to accept payments for fuel using the Oxigen Wallet Mobile app.

    Further commenting on the strategic alliance, Ankur Saxena, Director and Chief Mentor, Oxigen Wallet said, “We at Oxigen Services work passionately towards the digital revolution and it is our endeavor to provide premium services for digital payments to our users. We are excited to be partnering with HPCL and introducing mobile payments for getting the fuel. Making the payments secure and convenient, we are affirmative that our users would actively avail the service, paying for the fuel directly from their favorite Oxigen Wallet mobile app.”

    Along with adding security, the entire process is pretty simple and straightforward. Users intending to pay using the app would have to share their mobile number with the HPCL petrol pump assistant. The assistant would then feed the number in the POS machine, triggering and OTP on the registered number for the confirmation of the transaction. User would then have to share the OTP with the assistant again and upon feeding the same in the POS machine, the amount payable for the fuel will get deducted directly from Oxigen Wallet.

  • Now pay at Hindustan Petroleum pumps with your Paytm wallet

    Now pay at Hindustan Petroleum pumps with your Paytm wallet

    MUMBAI: Paytm has created further touch points for cashless transactions by associating with Hindustan Petroleum for its strong user base of 120 million. The company has entered into a strategic partnership with Hindustan Petroleum to allow payments through the Paytm wallet at furl stations. The move eliminates the hassles associated with using cash for paying fuel bills and also further cements Paytm’s stronghold in the digital wallets.

    On this announcement, Paytm sr. vice president Kiran Vasireddy said, “We are on a mission to make payments extremely simple and we are adding as many use cases as possible for users to transact using Paytm. Our partnership with Hindustan Petroleum is crucial in making these petrol pumps become cashless in the next few years. Payments through wallet will not only enhance convenience to customers but will also bring in more operational efficiencies thereby reducing queues at these pumps.”

    Enthused with the association, HPCL North Zone Head – Shri Subodh Batra commented, “We are excited about this partnership with Paytm which brings in technology to make payments digitally possible in HPCL Petrol Pumps. Through this seamless operation of payment mechanism, we can foresee faster fuelling at our filling stations. By embracing this technology driven partnership we are confident that it will create a great value addition for customers across demographic profiles.‘’

    Hindustan Petroleum has presence in cities across India with over 13,250 filling stations. Currently transactions take place majorly through cash followed by Credit and Debit cards. Payments through Paytm mobile app have the potential to completely take over the traditional transaction options in the coming year.

  • Now pay at Hindustan Petroleum pumps with your Paytm wallet

    Now pay at Hindustan Petroleum pumps with your Paytm wallet

    MUMBAI: Paytm has created further touch points for cashless transactions by associating with Hindustan Petroleum for its strong user base of 120 million. The company has entered into a strategic partnership with Hindustan Petroleum to allow payments through the Paytm wallet at furl stations. The move eliminates the hassles associated with using cash for paying fuel bills and also further cements Paytm’s stronghold in the digital wallets.

    On this announcement, Paytm sr. vice president Kiran Vasireddy said, “We are on a mission to make payments extremely simple and we are adding as many use cases as possible for users to transact using Paytm. Our partnership with Hindustan Petroleum is crucial in making these petrol pumps become cashless in the next few years. Payments through wallet will not only enhance convenience to customers but will also bring in more operational efficiencies thereby reducing queues at these pumps.”

    Enthused with the association, HPCL North Zone Head – Shri Subodh Batra commented, “We are excited about this partnership with Paytm which brings in technology to make payments digitally possible in HPCL Petrol Pumps. Through this seamless operation of payment mechanism, we can foresee faster fuelling at our filling stations. By embracing this technology driven partnership we are confident that it will create a great value addition for customers across demographic profiles.‘’

    Hindustan Petroleum has presence in cities across India with over 13,250 filling stations. Currently transactions take place majorly through cash followed by Credit and Debit cards. Payments through Paytm mobile app have the potential to completely take over the traditional transaction options in the coming year.

  • Women bankers lead India in Fortune list

    Women bankers lead India in Fortune list

    MUMBAI: Eight Indian women have made it to the Fortune list of 25 most powerful women ‘shaping the new world order’ in the Asia-Pacific region.

     

    ICICI Bank CEO Chanda Kochhar has been ranked second across the region while SBI’s Arundhati Bhattacharya, HPCL’s Nishi Vasudeva, and Axis Bank’s Shikha Sharma have also made it to the top-10 earning fourth, fifth and tenth rankings respectively. The list is topped by Australian banking major Westpac’s chief Gail Kelly.

     

    Releasing the latest rankings, the Fortune magazine said that women around the world are continuing to win the top jobs, so much so that more than a third of the women on this Asia-Pacific list are making their debut in the coveted list, including two from India.

     

    The two Indian new entrants are Bhattacharya and Vasudeva.

     

    Bhattacharya is the first woman to hold the ‘three-year post at the country’s largest bank and oversees a 208-year-old institution with $400 billion in assets and 218,000 employees dispersed among 16,000 branches across India’.

     

    On the other hand, Vasudeva, became the first woman to head an Indian oil company and is ‘and one of only four women to helm a Global Fortune 500 firm in the Asia-Pacific region’.

     

    Other Indians on the top-25 list include Biocon chief Kiran Mazumdar-Shaw (19), National Stock Exchange CEO Chitra Ramkrishna (22), HSBC’s Naina Lal Kidwai (23) and TAFE chairman and CEO Mallika Srinivasan (25).

     

    Meanwhile, Indra Nooyi, PepsiCo’s India-born CEO, has been ranked third among the world’s most powerful business women by Fortune. She is only Indian-origin woman on this year’s global list, which has been topped by IBM chairman and CEO Ginni Rometty and General Motors CEO Mary Barra.

  • MWG India forms Creative Central with Praduymna Chauhan as ECD

    MWG India forms Creative Central with Praduymna Chauhan as ECD

    MUMBAI: McCann Worldgroup India has formed a special unit – Creative Central – which will work towards creating insightful creative work for its clients.

    It will be spearheaded by Praduymna Chauhan as the ECD.

    Welcoming Praduymna on board, McCann Worldgroup India and south Asia, chairman, CEO and chief creative officer, Prasoon Joshi said, “With a sharp and insightful approach reinforced by a stellar body of work, Pradyumna is keen to create work that impacts popular culture. Based currently in Mumbai, he will work with our creative directors and teams across McCann India offices and functions on our key brands. In the near future we will find more people with a similar skill set and approach to strengthen McCann Creative Central.”

    Praduymna has worked on numerous popular creatives like MP Tourism Ajab Hai and Colours campaigns, Asian Paints, Star‘s Satyamev Jayate, Vodafone ICICI and Birla Sun Life‘s Jab Tak Balla Chalta Hai.

    Before joining MWG he was Group creative director at Ogilvy Mumbai. He has worked, apart from the above mentioned, also on Airtel, LG Electronics, General Motors, HPCL etc. His work has won him recognition at Adfest, Cannes, Spikes, New York Fest, Abbies, Effies and AMEs.

    The unit will work closely with the strategic planning function to constantly create insightful work and solutions for MWG clients. Creative Central will also constantly leverage the knowledge base generated at Truth Central (A McCann insight arm) and play a major role in converting the knowledge and insights across brands in India.

    Prasoon sees this as an important step towards increasi