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Tag: HP

  • BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.

    BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

    Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract.  Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

    On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

  • BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.

    BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

    Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract.  Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

    On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

  • Leo Burnett crafts new philosophy for HP Lubricants

    Leo Burnett crafts new philosophy for HP Lubricants

    MUMBAI  Zindagi Chale Smooth, a modern narrative designed by Leo Burnett India for HP Lubricants, highlights the brand’s sheer strength and the role it plays through its superior technology in smoothening people’s lives.

    The company is able to achieve this through presence across various segments like automotive, defence, farming, mining, shipping industries, railways and more.

    Created by Leo Burnett, the new positioning Zindagi Chale Smooth marks a shift in the brand’s marketing focus from being perceived as an engine oil company to a humane brand; one that builds innovative products and technologies for today’s consumer.

    Zindagi Chale Smooth is a human expression of the brand’s core offering. An animation film is being used to launch the thought ‘A to Z, Aapke Kaam Aate Hum’, which breaks category codes and highlights the company’s diversified and large scale operations through which it touches the lives of millions, making HP Lubricants a super brand.

    Leo Burnett South Asia CEO Saurabh Varma said, “HP Lubricants had not undergone a brand refresh for a very long time. Given the current market scenario, we wanted our joint efforts to build a modern narrative that gives the end consumer an accurate idea about HP Lubricants. A company that has strong presence across sectors and not just engine oil.

    A to Z Aapke Kaam Aatey Hai helps build higher emotional affinity and rightly captures what the brand stands for, which is to power India. And this is not just a communication change, but a part of a larger exercise being undertaken by us to align this purpose right down to packaging design.”

    Leo Burnett CCO RajDeepak Das  added, “Most people do not know the incredible products HP Lubricants has and the role the brand plays in our everyday life. We wanted to do that in a simple and human way.”

    Zindagi Chale Smooth is an integrated effort spanning across digital, print, retail, cinema, outdoor and TV. While the TVC has been launched, print, retail, cinema and digital campaigns are expected to go live post 8th March 2016.

  • Leo Burnett crafts new philosophy for HP Lubricants

    Leo Burnett crafts new philosophy for HP Lubricants

    MUMBAI  Zindagi Chale Smooth, a modern narrative designed by Leo Burnett India for HP Lubricants, highlights the brand’s sheer strength and the role it plays through its superior technology in smoothening people’s lives.

    The company is able to achieve this through presence across various segments like automotive, defence, farming, mining, shipping industries, railways and more.

    Created by Leo Burnett, the new positioning Zindagi Chale Smooth marks a shift in the brand’s marketing focus from being perceived as an engine oil company to a humane brand; one that builds innovative products and technologies for today’s consumer.

    Zindagi Chale Smooth is a human expression of the brand’s core offering. An animation film is being used to launch the thought ‘A to Z, Aapke Kaam Aate Hum’, which breaks category codes and highlights the company’s diversified and large scale operations through which it touches the lives of millions, making HP Lubricants a super brand.

    Leo Burnett South Asia CEO Saurabh Varma said, “HP Lubricants had not undergone a brand refresh for a very long time. Given the current market scenario, we wanted our joint efforts to build a modern narrative that gives the end consumer an accurate idea about HP Lubricants. A company that has strong presence across sectors and not just engine oil.

    A to Z Aapke Kaam Aatey Hai helps build higher emotional affinity and rightly captures what the brand stands for, which is to power India. And this is not just a communication change, but a part of a larger exercise being undertaken by us to align this purpose right down to packaging design.”

    Leo Burnett CCO RajDeepak Das  added, “Most people do not know the incredible products HP Lubricants has and the role the brand plays in our everyday life. We wanted to do that in a simple and human way.”

    Zindagi Chale Smooth is an integrated effort spanning across digital, print, retail, cinema, outdoor and TV. While the TVC has been launched, print, retail, cinema and digital campaigns are expected to go live post 8th March 2016.

  • Hathway bags ET Best Tech Brand 2015 award

    Hathway bags ET Best Tech Brand 2015 award

    MUMBAI: Hathway won the Economic Times Best Tech Brand 2015 in telecommunication, technology and media space for its significant contribution in the growth of digital cable television in the country. 

     

    The ET Edge-Best Tech Brands 2015 summit was held in Delhi on 17 December.

     

    Technology brands like HP, Capgemini, IBM, Ricoh, Mphasis and Sify amongst others were part of this summit, which recognised key contributions of organisations in building and upgrading technology to create a robust ecosystem and providing a business edge in their respective industry.

     

    Hathway Cable & Datacom managing director and CEO Jagdish Kumar G Pillai said, “We are extremely proud of this achievement and thank all stakeholders and team Hathway who have contributed towards the growth of Hathway in the digital cable television and broadband space. This recognition from one of leading and most trusted names in media, The Economic Times, is testament to the giant strides that Hathway has taken in the technological transformation of digital cable TV and wired broadband businesses in India and our continuing efforts in empowering our customers to build a better and robust service & brand.”

     

    Hathway featured in the list of top 150 technology brands of India as per the Economic Times & MRSS industry agnostic study to understand what goes into the making of leading tech Brands in the B2B space.

  • Geometry Global Encompass Network ropes in Aaraadhee Mehta as VP

    Geometry Global Encompass Network ropes in Aaraadhee Mehta as VP

    MUMBAI: Geometry Global India has appointed Aaradhee Mehta as Geometry Global Encompass Network vice president – shopper marketing. She will report into Group COO Rahul Saigal.

     

    With over nine years of shopper marketing experience, Mehta has worked with clients such as Colgate, Mondelez, Reckitt Benckiser, Unilever, ITC Foods and Personal Care, HP, Diageo, Diesel, Steve Madden and Brooks Brothers. 

     

    Prior to specialising in shopper marketing, Mehta worked in agencies such as Lowe, JWT and Bates. 

     

    Mehta said, “I’m excited to lead the shopper marketing practice for the country’s largest experiential marketing agency. I am looking forward to working with clients such as Mondelez and Hindustan Unilever and growing our shopper practice in India.”

     

    Mehta’s appointment comes just weeks after the Geometry Global and Encompass Network launch was announced.

  • HP to automate IT infrastructure of DreamWorks Animation

    HP to automate IT infrastructure of DreamWorks Animation

    MUMBAI: DreamWorks Animation has selected HP to automate its IT infrastructure. By deploying HP Datacenter Care – Infrastructure Automation, HP is providing an agile deployment model, enabling DreamWorks Animation to manage its infrastructure as code to continuously deliver applications and services more quickly and reliably. 

     

    According to IDC, the average number of application deployments per month for Fortune 1000 companies is expected to double in two years. By automating, high-performing organizations can deploy code 30 times more frequently with 50 per cent fewer failures.

     

    “As we continuously push the boundaries of digital animation, we require a much faster and more reliable way to deliver applications and IT services. With a strong technology partner like HP, we are moving toward a new agile model that will enable IT with a greater capacity to innovate,” said DreamWorks Animation head of global technology operations Derek Chan.

     

    For more than a decade, HP solutions and services have supported all areas of DreamWorks Animation’s production processes, digital infrastructure and business divisions. This latest collaboration with HP will provide advice, support and tools to help DreamWorks Animation transform business ideas into customer value through software development and IT service delivery with agility, speed, efficiency, and reliability. For IT operations, this service will enable fast release cycles without interrupting production systems.

     

    HP Datacenter Care – Infrastructure Automation features open source tools, including Chef, to improve reliability and agility for IT environments. Chef’s IT automation platform turns infrastructure into code so datacenter management is versionable, repeatable and significantly less costly.

     

    “Automating infrastructure makes IT a strategic asset that can meet the growing demands being placed on IT teams to rapidly deliver applications and IT services. With Datacenter Care – Infrastructure Automation, we’re providing DreamWorks Animation high degrees of automation and collaborative software delivery processes,” added HP senior vice president and general manager technology services support Scott Weller.

     

    With HP’s robust support and advice tailored to DevOps environments, DreamWorks Animation will be able to reliably adopt and scale lean and agile IT. The HP Datacenter Care – Infrastructure Automation global Center of Excellence (CoE) will provide guidance and best practices for infrastructure as code and processes, along with support for tools that automate how DreamWorks Animation builds, deploys, and manages infrastructure. HP will also conduct proactive assessments and review tools usage quarterly to identify challenges, opportunities for improvement, and plan for future needs. 

  • HP partners with Bindass for ‘Bend The Rules’ campaign

    HP partners with Bindass for ‘Bend The Rules’ campaign

    MUMBAI: Bindass, over the years has understood the pulse of India’s youth and has become their friend and companion while entertaining them with content that is both purposive and engaging.

     

    The channel in association with Hewlett Packard (HP) launched a new campaign – ‘Bend the Rules’ featuring brand ambassador, Deepika Padukone. The campaign celebrates how millennials in India ‘Bend the Rules’ by taking the unconventional road to success.

     

    Millennials strive for success at an early age using the power of technology. HP is inviting them to share their stories by uploading a video on Facebook, Twitter or YouTube using the hash-tag #BendTheRules, of how they have bent the rules to achieve success.

     

    A winning entry from India will get a chance to share his/her inspiring story with a larger audience through a short film which will be aired on Bindass and its YouTube channel.

     

    Talking about this association with HP, Disney India VP revenue, media networks Nikhil Gandhi says that the channel wanted to try a different approach in order to deepen the engagement level with the youth. The campaign connects with the ideas and philosophies of Young India. It celebrates the young generation’s ability to ‘Bend the Rules’ and achieve success by taking the road less travelled.

     

    Padukone, the brand ambassador for HP India is associated with this campaign. As someone who decided to pursue acting and leave behind a promising badminton career, she is familiar with treading the unconventional path to success.

     

    Also featuring in the campaign is the HP Pavilion x360, a value-packed convertible PC, which easily converts from notebook, to stand, to tent, to tablet mode. With optimised touch-screen performance and beats audio, the device is ideal for the productivity and entertainment needs of consumers.

     

    Backed by in depth research, Bindass has executed successful shows and campaigns which not only engage young India but also enable purposive action. “We are using this understanding to create the right approach to strengthen our partnership with HP and deliver Bindass ‘Bend The Rules’ to strengthen their engagement with the youth,” says Gandhi.

     

    What made HP associate with bindass for the campaign? According to HP India head of marketing, printing and personal systems Lloyd Mathias, HP’s focus was to reach out to the Indian youth. “#BendtheRules is in the DNA of young India and we wanted to amplify the HP brand philosophy with a partner that understands youth. Brand Bindass is positioned as the enabler of purposive action and that holds really well with brand HP. We wanted to leverage Bindass’s reach on TV and digital to speak to the Indian youth and hence the association,” he says.

     

    Mathias believes that by partnering with Bindass, it will help HP become more relevant to its audience and build a community around shared interests and passions. The bend the rules philosophy of HP will get validation and engagement through this association within its shared TG.

     

    The initiative is spread across multiple platforms including television, print, digital, out of home, webisodes and Vine videos. Additionally, an extensive social media campaign covering Twitter and Facebook is also in place which rests on both Bindass and HP’s social media platforms.