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Tag: HP

  • One Championship announces new global brand partnerships

    One Championship announces new global brand partnerships

    MUMBAI: The largest global sports media property in Asian history, ONE Championship (ONE), has announced new strategic partnerships including Xiaomi, Intel, HP and Logitech. These revenue partnerships will leverage multiple ONE content stacks and platforms, including ONE Championship’s martial arts and esports businesses, as well as ONE Studios. Commitments span martial arts and esports platforms in 2020 and will also include The Apprentice: ONE Championship Edition.

    Chatri Sityodtong, chairman and CEO of ONE Championship, stated: “The announcement of these partnerships is a testament to our team’s exceptional work alongside global brands to solve their marketing and business needs. We believe that by harnessing the power and reach of our content stacks and platforms, brands can benefit from engaging with our millions of fans across the globe.”

    Shou Zi Chew, president of International, Xiaomi, stated: “As Xiaomi continues to grow its presence globally, we are thrilled at this opportunity to partner with ONE Championship – a world-class sports property. This major initiative will provide a valuable platform to cross-pollinate the fanbase of ONE Championship with Mi Fans around the world. Through this, we can work in tandem to grow a shared passion for Xiaomi’s amazing products and sports, further ignite dreams, inspire nations, and change the world through real-life superheroes.”

  • HP India urges support for local artisans & street vendors

    HP India urges support for local artisans & street vendors

    MUMBAI: As part of HP India’s #TuJashnBan campaign, the tech company has launched a digital video on the occasion of Diwali, Umeed ka Diya.

    The video strikes an emotional chord to emphasise the need to buy products from local artisans and street vendors during Diwali. It resonates the message – “One small step taken by all of us can bring along a big difference in someone else’s Diwali” and encourages the viewers to support street vendors.

    The three-minute video created by Autumn Worldwide shows the story of a child’s genuine concern for a street vendor, ‘Amma’ whose efforts to sell ‘diyas’ is not receiving a good response. To help ‘Amma’, the child designs, prints posters with her image, with the help of HP notebook and printer, urging people to buy ‘diyas’ from her. This leads to increased footfall which helps ‘Amma’ to sell all her ‘diyas’. The necessity of a childlike innocence to help the local street vendors is marvellously captured in this short video.

    HP India is also putting concerted efforts to promote local street vendors by creating awareness through newspaper inserts, carrying their photo with the address. In addition to this, some of the major HP world stores will be lighted up by the ‘diyas’ purchased from street vendors.

    Speaking about the film and the larger thought ‘#TuJashnBan’, HP India country marketing director Neelima Burra says, “At HP India, we believe in giving back to the society, and Diwali is just the right festival for us to come up with this inspiring campaign; where technology acts as an enabler. It is heart-warming to see how a small act of empathy can have a positive impact on someone else’s life. We all should pledge to make this Diwali a brighter one for at least one street vendor out there.”

    Autumn Worldwide vice president Sahil Trehan adds, “The Diwali season always witnesses a huge influx of campaigns to draw audience attention in varied ways. With this video, we wanted to highlight an emotional reason that can create a positive and tangible impact in people’s life. The idea about how small acts of kindness can create an impact on someone’s life. We hope this film can make a difference and people go and buy from street vendors.”

    The video released on various digital platforms of HP India has gone viral with over 2.3 million views and more than 60 thousand shares on HP India social platforms alone in just 2 days.

  • Facebook ropes in Antonio Lucio as new CMO

    Facebook ropes in Antonio Lucio as new CMO

    MUMBAI: Facebook has named Antonio Lucio as the new global chief marketing officer. Lucio is a very prominent face in t he global advertising and marketing industry, having stints in HP, Visa, PepsiCo. He will start his work on 4 September.

    Lucio will fill a post that’s been open since Gary Briggs announced his retirement in January. According to reports, Briggs helped in the search for his replacement. He will report to chief product officer Chris Cox, overseeing global marketing strategy for the social-media company.

    To regain Facebook’s brand value will be a challenge to new CMO as he joins in a crisis period. Since the beginning of this year, the social media giant has faced mounting consumer, regulatory and political pressure in several countries. In last quarter also, the company posted disappointing results. Hence, Lucio’s primary challenge will be to regain reputation of the brand.

    Prior to this position at Facebook, he held the portfolio of CMO at HP. He served as Visa’s first global CMO where he directed the company’s famous “Everywhere you want to be” campaign while he also helped the company transition from financial-services player to a technology business. At PepsiCo he served as chief innovation and health and wellness officer.

  • HP Inc launches new TVC campaign ‘Print Befikar’

    HP Inc launches new TVC campaign ‘Print Befikar’

    MUMBAI:  HP Inc. India has recently launched its new TVC-led campaign ‘Print Befikar’ introducing the home segment to its new range of ink tank printers. The target of the campaign are parents of school-going children between the ages of 4 to 14. It is positioned as a solution to affordably meet printing needs of parents of school-going kids for projects and home paperwork.

    Created and shot by BBDO, the TVC was conceptualised on the basis of HP’s research in printer uses highlighting that higher recurring cost remains the biggest barrier to buying a printer. HP found that parents print out their children’s assignments in the office free-of-charge, as they are dissuaded by the recurring cost of home printing, perceived inconvenience. While they secretively use the office printer for printing, they also feel ashamed of others noticing their frugalness.

    HP Inc. India country marketing director Neelima Burra said, “HP is committed to understanding customers’ needs and requirements to introduce technology that fulfils their needs. Printing is extremely critical for parents of young children to address their homework and learning needs. With our campaign “Print Befikar”, we want to debunk the perception surrounding home printing and highlight how HP brings ease and affordability to printing.”

    Not only does it offer a highly economical 10 paise print-per-page, but also easy, high-volume printing, colour-rich prints and mobile/computer compatibility. These features make it ideal not only for homework and coursework-related projects, but also as an enabler of edutainment for the whole family.  

    The ad campaign also subtly positions its printers as a solution to the social stigma of not being able to afford a print-out.

    The TVC-led campaign will be brought alive across TV, social media, digital media, and experiential activations at point of sale, dedicated print hubs at apartment complexes, and print stations at corporate parks, to drive purchase considerations.

  • HP urges people to use original ink in new campaign

    HP urges people to use original ink in new campaign

    MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

    The film seeks to highlight HP’s core value proposition as a technology enabler for consumers, entrusting them to belong, innovate, and grow.

    Conceptualised by BBDO, the film is targeted towards young kids and parents and aims at establishing that a print out is not merely a print , but is a reflection of your personal pride. It features award winning Indian actor, Arshad Warsi and his wife, an acclaimed TV personality, Maria Goretti. This is the first time this celebrity due is working together in any marketing campaign.

    HP India Country marketing director Neelima Burra says, “Addressing customers through our innovative technology has been our core philosophy. Our latest campaign is one such endeavour focused on personalisation and making the brand more relevant for the consumers thereby building a strong brand affinity .”

    With the central theme of ‘Impression jamao, sirf kaam mat chalao’, the film narrates the story of Chikloo’s failed birthday party and how Original HP Ink saves the day leading to happiness and a memorable birthday party for the parents and the kids.

    The film is being aired across leading cineplexes, Direct To Home (DTH) platforms along with amplification on various social and digital mediums.

    HP has always been a front runner when it comes to environment and so the cartridges have been designed keeping the planet in mind for easy recycling and less waste.

  • HP is RCB’s new principal sponsor

    HP is RCB’s new principal sponsor

    MUMBAI: HP India partnered the Royal Challengers Bangalore (RCB) for the upcoming season of the Indian Premier League (IPL).

    In an effort to better engage with millennials, the computer manufacturer will be the principal sponsor of the team Virat Kohli. Through the partnership, HP will occupy the commercial space on the front of the RCB playing jersey.

    Additionally, RCB players will also be seen endorsing HP products in a TV commercial.

    HP India MD Sumeer Chandra said, “HP is proud to be partnering with RCB and this association will help us connect with consumers across segments, age groups and geographies in India. I wish Virat Kohli and the RCB team a very successful T20 season and expect this association to provide further impetus to technology adoption in the country.”

    Commenting on the partnership, HP India country marketing director Neelima Burra. said, “As brands, both HP and RCB stand for leadership, trust, performance, versatility and resilience and we are excited to partner with RCB. We are continuously looking for avenues to engage with our consumers. We believe our association with RCB will help us strengthen our engagement with the millennials in India and bring the world of cricket and technology on a single platform.”

    Royal Challengers Bangalore check Amrit Thomas said, “We are very happy to welcome on board HP India, leaders in technology and a brand that is synonymous with creating fantastic experiences for everyone, something very similar to the DNA of RCB. We look forward to them sharing a great T20 season with the team and all RCB fans.”

    With this partnership, HP aims to connect with millions of consumers across India as the leading technology provider. As part of the collaboration, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management. Furthermore, RCB players will be visible in HP-led promotions/activations.

    To further amplify the association, HP is also introducing special promotional offers for PC and print consumers. HP will also enable opportunities for tech-savvy cricket fans to meet RCB’s star performers including Kohli, Brendan McCullum and AB de Villiers.

    The Kohli-led squad will play its first match against Kolkata Knight Riders on 8 April at Eden Gardens, Kolkata.

    Also read:

    Aamir Khan becomes Vivo Pakistan’s official brand ambassador

    Dsport tops BARC ratings with Nidahas Trophy viewership

  • MTV & HP provide ‘Fame-istan’ to budding filmmakers

    MTV & HP provide ‘Fame-istan’ to budding filmmakers

    MUMBAI: Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy and democratic nation. More often than not cinema is considered as a classic means of expression of thoughts and freedom. MTV, the voice of the youth, along with HP Inc.has taken the onus to give a democratic makeover to the craft of filmmaking their latest venture, HP India MTV Fame-istan.

    The mass outreach of cinema is one of the major reasons that makes ‘Fame-istan’ the best platform for filmmakers to express themselves. Fame-istan will be enabling four aspiring filmmakers to live their dream of making a film and being mentored by top- guns in the Indian film industry. Each month a film mentor will introduce the director of the month. The director will then call out to actors and people who want to be a part of their short film.

    Staying true to its name, Fame-istan will not only help young filmmakers live their dream but also offer a chance to the cast and crew of the movie to make it big by providing them a platform to showcase their talent. After the selection of the cast and crew of the movie, the filmmakers will be mentored by ace directors from the film industry. Each short film will have to be completed within a duration of 1.5 months. Once the movie is shot, the mentor will give their verdict on the film. The first mentor who will be guiding young filmmakers and helping them hone their skill is ace director, Mohit Suri.

    On giving more power to young filmmakers, Viacom18 head – youth, music and English entertainment Ferzad Palia says: “At MTV we believe in inspiring and empowering youngsters. Fame- istan is a platform that will enable young movie makers kick-start their filmmaking career that too with the help of ace directors from the industry. Cinema is a powerful and inspiring platform and is by far the only democratic tool in the country that has a mass outreach. Indian cinema has grown in different directions of late and offers more diversity than ever and Fame- istan is a perfect platform for budding artists to showcase their talent through cinema.”

    HP Inc, India, head of country marketing Ayesha Durante said, “We are delighted to be creating this platform along with MTV. HP is furthering its proposition of ‘ReinventMyStory’ by providing the youth a launchpad to showcase their own capabilities, stand out early on in their lives and make their mark in this space, thereby reinventing the story of their lives.”

    The short films will be brought to life using HP Pavilion x360 and HP Spectre x360 and will be stitched together in an episode which will later be telecasted on MTV. The films will individually go live on MTV’s social platforms as well.

  • Infosys & HP tie up for digital transformation

    MUMBAI: Infosys and HP have launched joint Retail Point of Sale (RPOS) and Enterprise Device as a Service (DaaS) solutions to help businesses accelerate digital transformation as part of the HP Global System Integrator (GSI) Alliance Program.

    The joint RPOS solution offers a digital approach across the supply chain, enabling real-time collaboration between shoppers, retailers and vendors at the point of purchase, providing a true omni-channel experience. The joint Enterprise Device as a Service solution defines and delivers technology-enabled transformations that optimize how organizations acquire, manage and use devices with end-to-end services, enterprise applications, fleet reporting, analytics, insights and more.

    “Together, HP and Infosys can improve end-customer experience, while forging deeper, more valuable relationships with joint customers across industries, enabling them to embark on their own business reinvention journeys,” said Jon Flaxman, Chief Operating Officer, HP.

    “The launch of the RPOS and Enterprise DaaS solutions validates our joint vision with HP for revolutionizing the retail industry through constant innovation, and deep analytics,” said Sandeep Dadlani, President and Head of Americas, Infosys. “Digital transformation is being steadily embraced by businesses and as this transformation evolves further, we will continue our focus to create newer experiences across industry segments.”

    HP Global System Integrator (GSI) Alliance Programme: In today’s world of rapid technological innovation, companies in every industry must take bold measures to stay competitive amidst constant change. Adopting new technologies is simple in theory, but bedeviling in practice. Companies are dealing with challenges greater than just IT considerations, including broader supply chain, manufacturing and transportation hurdles.

    The HP GSI program has enabled HP and select leading Global System Integrators to co-develop breakthrough solutions available in a choice of consumption models, mirroring the migration from purely transactional to everything as-a-service. The program reinforces HP as vendor of choice for the tools of digital transformation and provides customers the expert guidance they need to thrive on their transformation journey.

  • Vivek Ballabh is Maxus Digital general manager

    Vivek Ballabh is Maxus Digital general manager

    MUMBAI: Global marketing communications consultancy Maxus announced today the appointment of Vivek Ballabh as Maxus Digital general manager for North India.

    Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients . He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.

    Ballabh started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, he launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

    Commenting on the new appointment Maxus national director Vishal Jacob said, “Vivek brings invaluable experience in digital marketing. He brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones”

    Elaborating on his new role Ballabh said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”

  • Vivek Ballabh is Maxus Digital general manager

    Vivek Ballabh is Maxus Digital general manager

    MUMBAI: Global marketing communications consultancy Maxus announced today the appointment of Vivek Ballabh as Maxus Digital general manager for North India.

    Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients . He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.

    Ballabh started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, he launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

    Commenting on the new appointment Maxus national director Vishal Jacob said, “Vivek brings invaluable experience in digital marketing. He brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones”

    Elaborating on his new role Ballabh said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”