ITV

Tag: How to Get Away with Murder

  • Digital content shines at 68th Emmy Awards nominations

    Digital content shines at 68th Emmy Awards nominations

    MUMBAI: Last night, the nominations for the 68th Emmy Awards  were announced in Los Angeles amidst the collective ‘ooh’s and ‘aah’s of  the world’s entertainment industry. Given the impressive lineup of content that 2015 has produced, it isn’t surprising that all eyes were on who will make it to the list.

    Hosted by Television Academy Chairman and CEO Bruce Rosenblum along with Anthony Anderson from the ABC series black-ish and Lauren Graham from Parenthood and the upcoming Netflix revival, Gilmore Girls, the gala event drew in several celebrated faces—from  television, Hollywood, and of course the digital world.

    “Television dominates the entertainment conversation and is enjoying the most spectacular run in its history with breakthrough creativity, emerging platforms and dynamic new opportunities for our industry’s storytellers,” said Rosenblum. Having said so, one look at the nomination list and see the telling difference digital content has made.

    From Game Of Thrones from HBO GO to  Veep,  to House Of Cards from Netflix – several original web-serieses have repeat mentions on the nomination list in various categories. While Game of Thrones again tallied the most nominations (23), limited series The People v. O.J. Simpson: American Crime Story and Fargo received 22 nominations and 18 nominations respectively.

    This year’s Drama and Comedy Series nominees include first-timers as well as returning programs to the Emmy competition: black-ish and Master of None are new in the Outstanding Comedy Series category, and Mr. Robot and The Americans in the Outstanding Drama Series competition.

    John Oliver fans would be delighted to know that HBO’s flagship variety show,  Last Week Tonight with John Oliver  too has secured itself nominations in seven categories including Outstanding Directing For A Variety Series and Outstanding Writing For A Variety Series

    Other favourites include, previous three-time Emmy winner Laurie Metcalf (for her supporting role on Roseanne) emerged a multiple-nominee: in the lead comedy category for Getting On, as well as for her comedic guest work in The Big Bang Theory and her dramatic guest work in Horace and Pete. Contenders for Outstanding Lead Performer in a Limited Series or Movie category (actor and actress), include twice-nominated Sarah Paulson in The People v. O.J. Simpson: American Crime Story (as well as in American Horror Story: Hotel), and first-time nominees Tom Hiddleston in The Night Manager, Courtney B. Vance and Cuba Gooding, Jr. in The People v. O.J. Simpson: American Crime Story, and Kirsten Dunst in Fargo.

    The awards itself has undergone a digital transformation.  After fully transitioning to an online voting system last year, the Academy saw a 22 percent increase in participation for this year’s nomination round. Final-round online voting begins August 15. The 68th Primetime Emmys will be simulcast live in India on Star World, Star World HD and Star World Premiere HD on September 19.
    Here are the nominees in some of the important categories: 

    Lead Actor in a Drama Series

    Kyle Chandler – Bloodline
    Rami Malek – Mr. Robot
    Bob Odenkirk – Better Call Saul
    Matthew Rhys – The Americans
    Liev Schreiber – Ray Donovan
    Kevin Spacey – House of Cards

    Lead Actress in a Drama Series

    Claire Danes – Homeland
    Viola Davis – How to Get Away with Murder
    Taraji P. Henson – Empire
    Tatiana Maslany – Orphan Black
    Keri Russell – The Americans
    Robin Wright – House of Cards

    Lead Actor in a Limited Series or Movie

    Bryan Cranston – All The Way
    Benedict Cumberbatch Sherlock
    Idris Elba – Luther
    Cuba Gooding Jr. – The People v. O.J. Simpson: American Crime Story
    Tom Hiddleston – The Night Manager
    Courtney B. Vance – The People v. O.J. Simpson: American Crime Story

    Lead Actress in a Limited Series or Movie

    Kirsten Dunst – Fargo
    Felicity Huffman – American Crime
    Audra McDonald – Lady Day at Emerson’s Bar and Grill

  • Digital content shines at 68th Emmy Awards nominations

    Digital content shines at 68th Emmy Awards nominations

    MUMBAI: Last night, the nominations for the 68th Emmy Awards  were announced in Los Angeles amidst the collective ‘ooh’s and ‘aah’s of  the world’s entertainment industry. Given the impressive lineup of content that 2015 has produced, it isn’t surprising that all eyes were on who will make it to the list.

    Hosted by Television Academy Chairman and CEO Bruce Rosenblum along with Anthony Anderson from the ABC series black-ish and Lauren Graham from Parenthood and the upcoming Netflix revival, Gilmore Girls, the gala event drew in several celebrated faces—from  television, Hollywood, and of course the digital world.

    “Television dominates the entertainment conversation and is enjoying the most spectacular run in its history with breakthrough creativity, emerging platforms and dynamic new opportunities for our industry’s storytellers,” said Rosenblum. Having said so, one look at the nomination list and see the telling difference digital content has made.

    From Game Of Thrones from HBO GO to  Veep,  to House Of Cards from Netflix – several original web-serieses have repeat mentions on the nomination list in various categories. While Game of Thrones again tallied the most nominations (23), limited series The People v. O.J. Simpson: American Crime Story and Fargo received 22 nominations and 18 nominations respectively.

    This year’s Drama and Comedy Series nominees include first-timers as well as returning programs to the Emmy competition: black-ish and Master of None are new in the Outstanding Comedy Series category, and Mr. Robot and The Americans in the Outstanding Drama Series competition.

    John Oliver fans would be delighted to know that HBO’s flagship variety show,  Last Week Tonight with John Oliver  too has secured itself nominations in seven categories including Outstanding Directing For A Variety Series and Outstanding Writing For A Variety Series

    Other favourites include, previous three-time Emmy winner Laurie Metcalf (for her supporting role on Roseanne) emerged a multiple-nominee: in the lead comedy category for Getting On, as well as for her comedic guest work in The Big Bang Theory and her dramatic guest work in Horace and Pete. Contenders for Outstanding Lead Performer in a Limited Series or Movie category (actor and actress), include twice-nominated Sarah Paulson in The People v. O.J. Simpson: American Crime Story (as well as in American Horror Story: Hotel), and first-time nominees Tom Hiddleston in The Night Manager, Courtney B. Vance and Cuba Gooding, Jr. in The People v. O.J. Simpson: American Crime Story, and Kirsten Dunst in Fargo.

    The awards itself has undergone a digital transformation.  After fully transitioning to an online voting system last year, the Academy saw a 22 percent increase in participation for this year’s nomination round. Final-round online voting begins August 15. The 68th Primetime Emmys will be simulcast live in India on Star World, Star World HD and Star World Premiere HD on September 19.
    Here are the nominees in some of the important categories: 

    Lead Actor in a Drama Series

    Kyle Chandler – Bloodline
    Rami Malek – Mr. Robot
    Bob Odenkirk – Better Call Saul
    Matthew Rhys – The Americans
    Liev Schreiber – Ray Donovan
    Kevin Spacey – House of Cards

    Lead Actress in a Drama Series

    Claire Danes – Homeland
    Viola Davis – How to Get Away with Murder
    Taraji P. Henson – Empire
    Tatiana Maslany – Orphan Black
    Keri Russell – The Americans
    Robin Wright – House of Cards

    Lead Actor in a Limited Series or Movie

    Bryan Cranston – All The Way
    Benedict Cumberbatch Sherlock
    Idris Elba – Luther
    Cuba Gooding Jr. – The People v. O.J. Simpson: American Crime Story
    Tom Hiddleston – The Night Manager
    Courtney B. Vance – The People v. O.J. Simpson: American Crime Story

    Lead Actress in a Limited Series or Movie

    Kirsten Dunst – Fargo
    Felicity Huffman – American Crime
    Audra McDonald – Lady Day at Emerson’s Bar and Grill

  • Say Goodbye to your favorite TV shows this Summer!

    Say Goodbye to your favorite TV shows this Summer!

    This summer, some of the most popular shows of television will end their remarkable season journeys! Some will leave on a high note, some will leave you at the edge of your seats and waiting for the next seasons and some will leave you content and at peace.

    So, while there is an amazing summer line-up waiting to be premiered on television, it is time to say goodbye to many of your favorite shows!

    • How to Get Away with Murder starring Viola Davis

    Season 2 of the Golden Globe winning series How to Get Away with Murder finally comes to a dramatic end and is sure to leave its viewers at the edge of their seats this summer wanting more of the American drama series. Fear not for the show has already been renewed for Season 3 and it is not too far away!

    The show will premiere every Monday to Friday at 9 pm starting from 25 April at the same time.

    • Martin Scorsese’s debut TV show – Vinyl starring Bobby Cannavale and Olivia Wilde

    Vinyl has been in the news for all the right reasons – its stupendous cast, the phenomenal dream team of showmakers and its very Scorsese-like theme! The show that was loved by audiences world over generated a lot of curiosity for it was being directed and produced by the legendary Martin Scorsese, the iconic Terence Winters and the rock n roll star Mick Jagger! So whether the show was widely spoken about for Cannavale’s brilliant performance or Wilde’s love for merkins, it’s all coming to an end. But then again, fans can breathe a huge sigh of relief as HBO has already renewed the much-loved show for its second season!

    The show will air every Wednesday at 10 pm on while the finale episode of the show next Wednesday, 20 April at the same time.

    •Ryan Murphy’s The People v. O.J. Simpson: American Crime Story starring John Travolta, David Schwimmer, Cuba Gooding Jr., Sarah Paulson, Johnnie Cochran among others

    The show that made the biggest noise in 2016 yet, the first instalment of Ryan Murphy’s The American Crime Story series – The People v. O.J. Simpson: American Crime Story, is all set to wrap up its season. The FX series that garnered the highest viewership ever was a true story based on celebrity footballer O.J. Simpson’s trial acquittal after he was accused of brutally murdering his wife and her friend. Known as the ‘trial of the century’ and the most televised crime story in the history of crime, the show in its finale episode will detail out the final verdict and its aftermath.

    Ryan Murphy fans, there’s no need to worry as he has recently announced that he’s working around a theme for the series’ second season! Yay!

    The finale episode will air on 11 April at 10 pm. 

    •Better Call Saul starring Bob Odenkirk

    The prequel of the highly enthralling show Breaking Bad, Better Call Saul’s second season is quickly coming to an end after delivering power-packed performances and a thrilling plot all season. With all the pieces in place for a thrilling end to Better Call Saul’s superlative second season, audiences are sure to wonder what to do with their lives once the show ends.

    But don’t worry fans, this season too has been renewed for a third! But will the series ultimately lead to Breaking Bad like fans are hoping it would? Well, we’ll have to just wait and watch!

    The show will premiere on 19 April at 11 pm.

    •Arrested Development season 4

    With every other major series ending this summer, Arrested Development Season 4 adds on to that list. The award-winning comedy series that is known to send rib tickling humour up everyone’s spines, the season finale will certainly be one that leaves the audience content but at the same time wanting more.

    The finale episode will air on 13 April at 8 pm.

  • Say Goodbye to your favorite TV shows this Summer!

    Say Goodbye to your favorite TV shows this Summer!

    This summer, some of the most popular shows of television will end their remarkable season journeys! Some will leave on a high note, some will leave you at the edge of your seats and waiting for the next seasons and some will leave you content and at peace.

    So, while there is an amazing summer line-up waiting to be premiered on television, it is time to say goodbye to many of your favorite shows!

    • How to Get Away with Murder starring Viola Davis

    Season 2 of the Golden Globe winning series How to Get Away with Murder finally comes to a dramatic end and is sure to leave its viewers at the edge of their seats this summer wanting more of the American drama series. Fear not for the show has already been renewed for Season 3 and it is not too far away!

    The show will premiere every Monday to Friday at 9 pm starting from 25 April at the same time.

    • Martin Scorsese’s debut TV show – Vinyl starring Bobby Cannavale and Olivia Wilde

    Vinyl has been in the news for all the right reasons – its stupendous cast, the phenomenal dream team of showmakers and its very Scorsese-like theme! The show that was loved by audiences world over generated a lot of curiosity for it was being directed and produced by the legendary Martin Scorsese, the iconic Terence Winters and the rock n roll star Mick Jagger! So whether the show was widely spoken about for Cannavale’s brilliant performance or Wilde’s love for merkins, it’s all coming to an end. But then again, fans can breathe a huge sigh of relief as HBO has already renewed the much-loved show for its second season!

    The show will air every Wednesday at 10 pm on while the finale episode of the show next Wednesday, 20 April at the same time.

    •Ryan Murphy’s The People v. O.J. Simpson: American Crime Story starring John Travolta, David Schwimmer, Cuba Gooding Jr., Sarah Paulson, Johnnie Cochran among others

    The show that made the biggest noise in 2016 yet, the first instalment of Ryan Murphy’s The American Crime Story series – The People v. O.J. Simpson: American Crime Story, is all set to wrap up its season. The FX series that garnered the highest viewership ever was a true story based on celebrity footballer O.J. Simpson’s trial acquittal after he was accused of brutally murdering his wife and her friend. Known as the ‘trial of the century’ and the most televised crime story in the history of crime, the show in its finale episode will detail out the final verdict and its aftermath.

    Ryan Murphy fans, there’s no need to worry as he has recently announced that he’s working around a theme for the series’ second season! Yay!

    The finale episode will air on 11 April at 10 pm. 

    •Better Call Saul starring Bob Odenkirk

    The prequel of the highly enthralling show Breaking Bad, Better Call Saul’s second season is quickly coming to an end after delivering power-packed performances and a thrilling plot all season. With all the pieces in place for a thrilling end to Better Call Saul’s superlative second season, audiences are sure to wonder what to do with their lives once the show ends.

    But don’t worry fans, this season too has been renewed for a third! But will the series ultimately lead to Breaking Bad like fans are hoping it would? Well, we’ll have to just wait and watch!

    The show will premiere on 19 April at 11 pm.

    •Arrested Development season 4

    With every other major series ending this summer, Arrested Development Season 4 adds on to that list. The award-winning comedy series that is known to send rib tickling humour up everyone’s spines, the season finale will certainly be one that leaves the audience content but at the same time wanting more.

    The finale episode will air on 13 April at 8 pm.

  • Star World and Star World HD to air season 2 of ‘How To Get Away With Murder’

    Star World and Star World HD to air season 2 of ‘How To Get Away With Murder’

    MUMBAI: Home to the best English entertainment, Star World and Star World HD is all set to premiere season 2 of the award-winning series How To Get Away With Murder starting 5 April at 9 pm every Monday to Friday. The show stars Viola Davis who will be reprising her Emmy® Award winning role as Annalise Keating.

    After taking Professor Annalise Keating’s (Viola Davis) class at Middleton University and successfully landing the coveted position of working at her law firm under two of Annalise’s trusted associates, Frank Delfino (Charlie Weber) and Bonnie Winterbottom (Liza Weil), the ‘Keating 5’ were pushed to their limits as their values, convictions, dreams and even truths about themselves were revealed to be as dark as the law and justice system they’re trying to learn. The first season left the audience wanting for more, with flashbacks of well-laid plots involving the mysterious murders of Annalise Keating’s husband and young student Rebecca.

    As relationships are tested and pushed to a breaking point, season 2 promises to showcase dark twisted plots that have never been seen before, answer few questions like who killed Rebecca and raiseeven more questions.

     

  • Star World and Star World HD to air season 2 of ‘How To Get Away With Murder’

    Star World and Star World HD to air season 2 of ‘How To Get Away With Murder’

    MUMBAI: Home to the best English entertainment, Star World and Star World HD is all set to premiere season 2 of the award-winning series How To Get Away With Murder starting 5 April at 9 pm every Monday to Friday. The show stars Viola Davis who will be reprising her Emmy® Award winning role as Annalise Keating.

    After taking Professor Annalise Keating’s (Viola Davis) class at Middleton University and successfully landing the coveted position of working at her law firm under two of Annalise’s trusted associates, Frank Delfino (Charlie Weber) and Bonnie Winterbottom (Liza Weil), the ‘Keating 5’ were pushed to their limits as their values, convictions, dreams and even truths about themselves were revealed to be as dark as the law and justice system they’re trying to learn. The first season left the audience wanting for more, with flashbacks of well-laid plots involving the mysterious murders of Annalise Keating’s husband and young student Rebecca.

    As relationships are tested and pushed to a breaking point, season 2 promises to showcase dark twisted plots that have never been seen before, answer few questions like who killed Rebecca and raiseeven more questions.

     

  • Emmy Awards: ‘Game of Thrones’ sets record, HBO bags 43 awards

    Emmy Awards: ‘Game of Thrones’ sets record, HBO bags 43 awards

    MUMBAI: HBO’s hugely popular show Game of Thrones has set a record of sorts by becoming a series winning most awards in a single year. The show totted a record 12 awards from its 24 nominations. 

     

    With a whopping 43 statuettes, HBO took home the most number of awards beating the second in line NBC, which took home 12 awards, by a huge margin. Comedy Central and FX Networks tied at the third spot with a total of eight wins.

     

    This is for the first time in Game of Thrones’ six season history that it took home the best drama series award at the 67th Emmy Awards, which were held Los Angeles. Additionally, the show also won the Emmys for best directing and best writing. Actor Peter Dinklage, who essays the role of Tyrion Lannister in the series, won for best supporting actor in a drama.

     

    On the other hand, the award for lead actor in a drama series went to Jon Hamm for his role as Don Draper in Mad Men. Viola Davis took home the Emmy for lead actress in a drama series for How To Get Away With Murder.

     

    HBO also bagged the Emmy for best comedy series for Veep as well as best mini-series for Olive Kitteridge, which is based on the Pulitzer prize winning short stories by Elizabeth Strout. The mini-series won in almost every category for which it was nominated and took home six Emmys at the end of the night.

     

    The complete list of winners is as follows:

     

    OUTSTANDING WRITING FOR A COMEDY SERIES — HBO

    SIMON BLACKWELL (Teleplay and Story)

    ARMANDO IANNUCCI (Story)

    TONY ROCHE (Teleplay and Story)

    Veep

    Election Night

     

    OUTSTANDING SUPPORTING ACTOR IN A COMEDY SERIES — HBO

    TONY HALE as Gary Walsh

    Veep

     

    OUTSTANDING DIRECTING FOR A COMEDY SERIES — AMAZON INSTANT VIDEO

    JILL SOLOWAY (Directed)

    Transparent

    Best New Girl

     

    OUTSTANDING LEAD ACTOR IN A COMEDY SERIES — AMAZON INSTANT VIDEO

    JEFFREY TAMBOR as Maura Pfefferman

    Transparent

     

    OUTSTANDING LEAD ACTRESS IN A COMEDY SERIES — HBO

    JULIA LOUIS-DREYFUS as President Selina Meyer

    Veep

     

    OUTSTANDING REALITY-COMPETITION PROGRAM — NBC

    The Voice

     

    OUTSTANDING WRITING FOR A LIMITED SERIES, MOVIE OR A DRAMATIC SPECIAL — HBO

    JANE ANDERSON (Teleplay)

    Olive Kitteridge

     

    OUTSTANDING SUPPORTING ACTRESS IN A LIMITED SERIES OR A MOVIE — ABC

    REGINA KING as Aliyah Shadeed

    American Crime

     

    OUTSTANDING DIRECTING FOR A LIMITED SERIES, MOVIE OR A DRAMATIC SPECIAL — HBO

    LISA CHOLODENKO (Directed)

    Olive Kitteridge

     

    OUTSTANDING SUPPORTING ACTOR IN A LIMITED SERIES OR A MOVIE — HBO

    BILL MURRAY as Jack Kenninson

    Olive Kitteridge

     

    OUTSTANDING LEAD ACTRESS IN A LIMITED SERIES OR A MOVIE — HBO

    FRANCES MCDORMAND as Olive Kitteridge

    Olive Kitteridge

     

    OUTSTANDING LEAD ACTOR IN A LIMITED SERIES OR A MOVIE — HBO

    RICHARD JENKINS as Henry Kitteridge

    Olive Kitteridge

     

    OUTSTANDING LIMITED SERIES — HBO

    OLIVE KITTERIDGE

     

    OUTSTANDING WRITING FOR A VARIETY SERIES — COMEDY CENTRAL

    The Daily Show With Jon Stewart

     

    OUTSTANDING VARIETY SKETCH SERIES

    INSIDE AMY SCHUMER — COMEDY CENTRAL

     

    OUTSTANDING DIRECTING FOR A VARIETY SERIES

    CHUCK O’NEIL (Directed) — COMEDY CENTRAL

    The Daily Show With Jon Stewart

    Show 20103

     

    OUTSTANDING VARIETY TALK SERIES

    THE DAILY SHOW WITH JON STEWART — COMEDY CENTRAL

     

    OUTSTANDING WRITING FOR A DRAMA SERIES

    DAVID BENIOFF (Written) — HBO

    D.B. WEISS (Written)

    Game Of Thrones

    Mother’s Mercy

     

    OUTSTANDING SUPPORTING ACTRESS IN A DRAMA SERIES

    UZO ADUBA as Suzanne “Crazy Eyes” Warren — NETFLIX

    Orange Is The New Black

     

    OUTSTANDING DIRECTING FOR A DRAMA SERIES

    DAVID NUTTER, Directed by— HBO

    Game Of Thrones

    Mother’s Mercy

     

    OUTSTANDING SUPPORTING ACTOR IN A DRAMA SERIES

    PETER DINKLAGE as Tyrion Lannister — HBO

    Game Of Thrones

     

    OUTSTANDING LEAD ACTOR IN A DRAMA SERIES

    JON HAMM as Don Draper — AMC

    Mad Men

     

    OUTSTANDING LEAD ACTRESS IN A DRAMA SERIES

    VIOLA DAVIS as Annalise Keating — ABC

    How To Get Away With Murder

     

    OUTSTANDING COMEDY SERIES 

    VEEP — HBO

     

    OUTSTANDING DRAMA SERIES

    GAME OF THRONES — HBO

     

    The 67th Emmy Awards were hosted by Andy Samberg and produced by Don Mischer Productions. The telecast of the awards will showcase talent and entertainers like Lady Gaga, Rob Lowe, Tina Fey, James Corden, Jimmy Kimmel, Viola Davis, Gina Rodriguez and LL Cool J.

  • Star World Premiere HD to launch 3 shows this July

    Star World Premiere HD to launch 3 shows this July

    MUMBAI: This July, Star World Premiere HD is all set to unveil an exciting set of international shows in India. Home to over 50 of the latest and biggest shows every year, the channel will be extending the offering with 3 highly anticipated shows this July – a groovy new series – Sex&Drugs&Rock&Roll, an exciting medical comedy – Royal Pains, and Season 2 of the breakout thrilling series – The Strain.

     

    Starting 10thJuly, the country’s only premium HD channel will bring Royal Pains, a story about a young doctor who seems to have it all until he loses it thanks to his principles, and ironically, ends up becoming an on-call doctor for the rich and famous of the Hamptons!

     

    The latest entrant creating waves in the international television world – Sex&Drugs&Rock&Roll – is set to premiere in India exclusively on Star World Premiere HD, starting 22nd July. The comedy centers on Johnny Rock, a middle-aged rock star who desperately wants to be rich and famous. Actor-writer-producer Denis Leary, of The Amazing Spiderman fame, plays the lead in this series, also starring John Corbett and Elaine Hendrix.

     

    Viewers will be treated to a nail-biting experience with the premiere of the latest season of last year’s breakout success, The Strain. Launching on 31st July, The Strain is a high-concept thriller focusing on Dr. Ephraim Goodweather and his team from the Center for Disease Control in New York City, who are investigating a mysterious viral outbreak with hallmarks of an ancient and evil strain of vampirism.

     

    Airing over 900 hours of fresh content in the year, Star World Premiere HD will also be premiering the latest seasons of popular shows like The Blacklist, Homeland, Modern Family, How to Get Away with Murder, Castle and many others, soon. 

  • Star World unleashes marketing blitzkrieg for ‘Weekend Binge’

    Star World unleashes marketing blitzkrieg for ‘Weekend Binge’

    MUMBAI: Star World is all set to launch its new Weekend Binge slot from 25 April.

     

    Weekend Binge is a property, which is designed to bring a new TV viewing experience to Indian viewers. To take this innovation to the next level, Star World has created an integrated marketing campaign with the channel’s first-ever mascot – Binge Baba, to add fun and excitement to the campaign.

     

    Keeping in mind the growing need for uninterrupted entertainment, Star World Weekend Binge will give viewers a chance to watch all seasons of television’s popular series at one go, thereby showcasing more than 1200 hours of shows and premiering more than 30 shows across 52 weekends for its viewers.

    The Binge line-up includes popular shows like How to Get Away with Murder, Homeland, 2 Broke Girls, Modern Family, Two and a Half Men and Agents of Shield, among several others.

     

    The mascot Binge Baba is positioned as the epitome of an indulgent lifestyle. Star World has conceived Binge Baba to drive home the maxim of the property – it is for those who can’t have enough and want more, in this case, the complete story of a show at one go. As the brand’s voice, Binge Baba will spread the message of ‘indulgence is good’ every weekend. The channel is leading all marketing efforts for the property through Binge Baba.

     

    With the support of various engagement activities for this flagship property, multi-dimensional efforts have been initiated across cities like Mumbai, Delhi and Bangalore. Apart from leveraging the network strength to drive visibility for this innovation, the channel is also undertaking a cinema campaign across 120+ screens in its core markets to capitalize on the buzz around Avengers: Age of Ultron. Star World will not only run promos during the screening of the movie but will also be using branding opportunities to build visibility.

     

    The new initiative will also be promoted in upscale shopping malls across metros and at major domestic airports. In addition to this, to gain further visibility in Bangalore, the channel is also launching an outdoor campaign. Star World will also be taking the digital route with a powerful reach campaign that is being rolled out to target core consumers. 

     

    To mark the launch of this innovative property Star World is also rolling out an office contact program with focus on trade in Mumbai, Delhi and Bangalore by giving key offices and their employees a chance to binge on their favorite ice creams as they get ready to binge watch the biggest international shows on the channel starting 25 April from 12 pm.

     

    A Star spokesperson said, “Star World Weekend Binge will mark a new beginning and set a new trend for consuming content in India and to support this innovative initiative, we have ensured that no stones are left unturned with the marketing of this property. Our objective was to create a differentiated marketing campaign and developing a mascot like Binge Baba is a step in that direction. The character has already gained popularity amongst our core target audiences on digital and we are very excited with the positive response and sentiments that are being built for this weekend innovation of ours.”