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Tag: Housing.com

  • Natasha Dave rises at Netflix, taking APAC talent reins

    Natasha Dave rises at Netflix, taking APAC talent reins

    MUMBAI: In a move that highlights Netflix’s commitment to empowering its talent across the Asia-Pacific region, Natasha Dave has been named the talent management lead for APAC. Dave, a seasoned HR leader with over 18 years of experience in talent management, strategic HR partnership, and organisational development, transitions to her new role after two and a half years with Netflix, where she previously served as HR business partner for India.

    Describing her journey at Netflix as a transformative experience, Dave credits the streaming giant’s culture and values for shaping her professional growth. Before Netflix, she led talent initiatives at GroupM India and Mindshare, managing chaos with a method to the madness and driving people-centric strategies. Her extensive career also includes leadership roles at Housing.com, Altisource, Intelenet Global Services, HSBC Securities, and Computer Sciences Corp.

    As she steps into her new role, Dave is set to steer Netflix’s APAC talent management strategy, ensuring that the region’s talent thrives in a dynamic, high-performance culture

  • REA India brings Amit Chand on board as group CFO to keep the numbers dancing

    REA India brings Amit Chand on board as group CFO to keep the numbers dancing

    MUMBAI: There’s a new finance boss in town, and he’s not just balancing books—he’s scaling peaks. REA India, the muscle behind Housing.com and PropTiger.com, has brought in Amit Chand as its new chief financial officer, and by the looks of it, things are about to get interesting on the money front. The announcement came on 24 March 2025, with Chand set to steer not only finance but also legal, compliance, procurement, and risk assurance at the Gurgaon HQ. No pressure, right?

    Chand is no stranger to complex ledgers and high-stakes boardrooms. With over 20 years under his financial belt, he’s worn multiple hats—from fundraising wizard to M&A maestro. Most recently, he served as CFO at TCNS Clothing, where he didn’t just crunch numbers, he drove revenue growth, boosted EBITDA, and played a central role in the company’s blockbuster acquisition by Aditya Birla Fashion & Retail Ltd. — one of the biggest deals in the fashion biz.

    “We are excited to welcome Amit to the REA India leadership team. His proven financial acumen and track record of scaling businesses will be valuable as we continue to build on our strong momentum and create greater value for customers and stakeholders alike,” said Housing.com & PropTiger.com group CEO Dhruv Agarwala.

    Chand, who now carries the group CFO title, returned the sentiment with gusto, “I’m thrilled to join REA India at such a dynamic time for the digital real estate sector. Housing.com and PropTiger.com are reshaping how Indians engage with property, and I look forward to driving financial excellence, scaling operations, and helping unlock the next wave of growth.”

    Before playing fashion finance fixer at TCNS, Chand was the CFO of a tech-savvy startup backed by Elevation Capital. There, he manned the money ship, leading fundraising, investor relations, M&A action, and monetisation strategy. With toes dipped in both consumer and tech pools, he seems tailor-made to help REA India blaze ahead in the digital real estate domain.

    From bricks and clicks to margins and missions, Chand is now the man keeping REA India’s financial engine purring. 

  • JioCinema & Sports18 to bring back T20 World cup memories – 8 Nov onwards

    JioCinema & Sports18 to bring back T20 World cup memories – 8 Nov onwards

    Mumbai – As cricket fans gear up for another epic showdown, JioCinema and Sports18 are bringing the South Africa vs India T20 series exclusively to screens from 8 to 15 November 2024. This four-match T20I series will not only reignite the rivalry between two top cricketing nations but will also serve as a callback to the T20 World Cup final that saw India crowned champions.

    With India’s new-look T20 team stepping into the spotlight, the series promises to carry forward the legacy of India’s world champion status. This next generation of Indian cricketers is ready to prove their mettle, and the stakes are high as the team embarks on its journey to uphold the winning standards set at the World Cup. For Indian fans, this series is more than just a bilateral cricket competition; it’s a rematch that reminds us of the tension and exhilaration of the World Cup final.

    Advertising opportunities with JioCinema

    JioCinema, a leader in digital sports streaming, is offering advertisers a premium platform to engage millions of viewers during the T20 series. With innovative ad formats, seamless integration across mobile and web, and precise audience targeting, JioCinema ensures that brands can amplify their messaging during peak cricket viewership.

    The pressure to maintain the status of world champions, combined with the excitement of fresh talent stepping up, makes this a must-watch event for fans and a golden opportunity for advertisers across the four matches (8, 10, 13 & 15 Nov) along with JioCinema’s introduction to new premium advertising offerings, providing access to two highly valuable audience segments for the first time. These include iOS users, who are individuals using Apple/iPhone devices, and a combined “iOS + 50k” group, consisting of people with phones valued at Rs 50,000 and above. Both of these premium cohorts are now available alongside the existing Connected TV (CTV) audience, giving advertisers a unique opportunity to reach the most affluent and sought-after viewers.

    A Viacom18 spokesperson shared, “With India’s status as world champions and the fresh energy of the new T20 squad, this series will captivate audiences across the country. Our audience-first approach allows advertisers to craft high-impact campaigns that resonate with passionate cricket fans.”

    Partners and sponsors join the action

    Some of the country’s top brands—Housing.com, Uber, and Motul Oil—have joined as associate sponsors for this electrifying series, leveraging the opportunity to connect with fans through JioCinema’s advanced advertising solutions.

    Housing.com vice president of marketing, Rahul Ralhan commented, “This series is poised to attract immense attention, especially with the new T20 team taking charge. We are excited to be part of this series and to reach such a diverse and engaged audience through JioCinema.”

    Motul Oil director marketing – India & South Asia, Preetam Goswami said, “The intensity of a rematch with South Africa is bound to keep fans hooked, and we are proud to align our brand with this kind of high-energy content. Partnering with JioCinema provides us a unique chance to engage with audiences across the country.”

    Uber India head of marketing, Ameya Velankar added, “Cricket is a major unifier in India, and the South Africa vs India series gives us the perfect platform to connect with millions. With JioCinema’s extensive audience targeting, we can engage cricket fans in a meaningful and impactful way.”

    JioCinema and Sports18 will bring every ball, boundary, and breakthrough directly to viewers, ensuring an unforgettable experience for cricket lovers and an exceptional platform for brands to connect with their audience.

  • ACKO appoints Saurabh Jha as senior VP of digital marketing

    ACKO appoints Saurabh Jha as senior VP of digital marketing

    Mumbai: Digital-native insurer Acko has announced the appointment of Saurabh Jha as the senior vice president of digital marketing.

    Saurabh is a seasoned leader with strong management experience across the consumer internet and start-up space. He has worked in various verticals such as travel, ecommerce, and real estate for both digital and traditional marketing functions. Saurabh’s prime focus has been to lead businesses towards excellence.

    At Acko, he will be responsible for scaling and driving growth across all business units, and his mandate will include digital marketing, content, and strategic partnerships.

    Before joining Acko, Saurabh was associated with Housing.com as the senior director of growth, marketing & analytics, where he spearheaded the team. During his professional journey, he has also contributed significantly to the growth of HolidayIQ and Jungle Lodges & Resorts.

    Saurabh holds a Master of Business Administration (MBA) degree from IIFM and a bachelor’s degree in computer science.

    Speaking at Saurabh’s appointment, ACKO founder & CEO Varun Dua said, “I am delighted to welcome Saurabh to the team. Saurabh brings with him years of knowledge in the performance marketing domain. He has been a part of the growth journey of some well-known digital brands and clearly understands what it takes to fuel growth for brands.”

  • Housing.com announces new ad campaign ‘ Parr…se Perfect’

    Housing.com announces new ad campaign ‘ Parr…se Perfect’

    Mumbai: Housing.com announced the launch of its latest TV and digital advertising campaign, “Parr…se Perfect.”

    With this new campaign, the company acknowledges that home buyers/renters or homeowners may end up not making a final decision to rent, buy, or sell for a variety of unique and personal reasons.

    The series of four ads was created by advertising firm McCann Erickson and is aimed at reaching over 100 million impressions, according to a statement from Housing.com.

    Housing.com, PropTiger.com, and Makaan.com Group CEO Dhruv Agarwala said, “We are really excited about our new ad campaign that captures the ethos on which Housing.com has been built—to facilitate the search and discovery for everyone till they find their perfect home. Our brand aspires to be a part of the consumer’s journey and provides them with maximum options so that they don’t have to settle for anything less than perfect.”

    With a clever word-play on the Hindi word Parr (which means “but,” referring to the many doubts that arise in the minds of anyone dealing with the question of property sale and purchase) in its slogan “Parr… se Perfect,” the Housing.com ad campaign showcases the real estate company’s basic principle of providing the maximum choices for homebuyers, owners, and tenants.

    Housing.com, PropTiger.com, and Makaan.com chief growth and marketing officer Snehil Gautam said,  “Through our brand-new ad campaign, we plan to send across a message to our audience that it is okay to have doubts when it comes to buying, selling, or renting a home. We all have doubts, and we shouldn’t bury them. At Housing.com, we are celebrating even the smallest of doubts as we are committed to providing maximum property options to home seekers and maximum customers to sellers and landlords.”

    Housing.com’s 360-degree campaign will help the company leverage high-impact TV, digital, and OTT platforms to capture more eyeballs with a blended media strategy.

    The campaign will be featured on live cricket and prime-time TV shows such as the T20 World Cup, Asia Cup, India vs Australia series, The Kapil Sharma Show, Kaun Banega Crorepati, Khatron Ke Khiladi, Indian Idol, Superstar Singer, and Jhalak Dikhla Jaa, as well as social media for a multiplier effect.

  • Housing, PropTiger, Makaan blogs to be available on Alexa

    Housing, PropTiger, Makaan blogs to be available on Alexa

    MUMBAI: Elara Technologies, a Singapore-based digital real estate company and owner of Housing.com, PropTiger.com, and Makaan.com, has announced the launch of an initiative offering latest news of the Indian real estate sector on Alexa- compatible smart home devices. Alexa users will now be able to consume respective news and blog sections of housing news, PropGuide, and MakaanIQ on Amazon Alexa.

    To listen to daily updates, users need to add Housing News, MakaanIQ or PropGuide to the Alexa skill set, and it will read the latest news in real estate along with other news from sources that one may have added. The cloud-based voice service from Amazon Alexa will present a compact brief of the news that can be consumed efficiently by a user. 

    Housing.com, PropTiger.com and Makaan.com group CPTO Ravi Bhushan said, “With almost 28 per cent of queries, voice-enabled searches are the new frontier and they are expected to contribute 50 per cent of all global searches. We are always at the forefront of adopting technology and transforming customer experience by providing instant solutions. Getting our news content in the voice format is another step towards offering our customers the utmost convenience. We see immense potential in serving informational queries such as latest news, property rates, how to guides and more such content in the voice format.”

    “With emerging technologies shaping our lifestyle and dependencies, the recent development demonstrates our single-minded focus and commitment towards consumers, helping them experience property in a way never envisaged before. Most forward-thinking companies have pioneered change, in our field, we are delighted to have done it again,” added Bhushan.

  • Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

    Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

    MUMBAI: Real estate platform Housing.com will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.

    Created by Lowe Lintas, the campaign aims to target the millennial home-seeker in major cities in India. It will be amplified across TV, print, digital, radio, cinema, DTH, and outdoor media. The total spends across platforms will be around Rs 35 crore with a major thrust on television followed by digital.

    Lowe Lintas regional president – north and east Janmenjoy Mohanty said, “Our first set of commercials for Housing.com reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only they are key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, “Ghar dhoondna koi inse seekhe".”

    As revealed by the real estate company, the campaign is being launched to celebrate the increasing participation of women in the home buying journey. The campaign draws insight from a consumer behaviour study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are found to be more diligent, rational, and practical in their approach than men. The study discovered that the involvement of women between the age group of 18 and 34 (millennials) is growing rapidly in property-related decisions. In 2016, women users accounted for 51 per cent of the sessions online, while men accounted for 49 per cent. So far in 2018, women account for 54 per cent of online sessions on Housing.com, and the share of men in this regard has fallen to 46 per cent.

    Housing.com head of marketing Snehil Gautam said, “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”

    Housing.com CBO Mani Rangarajan said, “We have been very focused on business and our numbers reflect the same.  Our revenue y-o-y in FY18 grew at 125 per cent and we have already achieved a growth of 95 per cent y-o-y in H1FY19. Our listings on the platform in H1FY19, have shown a robust growth of 90 per cent. The brand campaign will further reinforce our promise of delivering unparalleled value to our partners and customers.”

    The campaign also highlights the brand’s ‘Smart Search Technology’ that enables users to find their dream home by providing in-depth information in a structured and effortless manner. It helps users to quickly and efficiently compare price trends by locality, identify nearby amenities in the neighbourhood such as schools, hospitals, supermarkets, and ATMs among others and find customised home listings of their choice be it in the luxury, affordable, or ready-to-move-in segments.

  • Housing.com launches new TVC campaign for ‘Home Utsav’

    Housing.com launches new TVC campaign for ‘Home Utsav’

    MUMBAI: Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

    The campaign includes three creatives under ‘Home Utsav – ‘It’s here, it’s big’ campaign targeted towards home seekers who wish to find their dream homes this festive season.

    The 360-degree campaign will run across TV, digital, social and radio.

    The TVC captures buyer’s excitement on best and exciting deals offered under the Housing.com’s Home Utsav. The campaign further illustrates that Home Utsav is an ideal platform that will help buyers with home buying decisions this festive season by bringing an irresistible bouquet of deals and discounts.

    Commenting on the campaign, housing.com head of marketing Snehil Gautam says, “Home buying is one of the most important decisions of an Indian, and we want to ensure that we at Housing.com bring to them the best in terms of choice and convenience. Home Utsav 2018 offers an irresistible bouquet of deals and discounts to make the home buying journey of our consumers seamless and memorable. The new TVC captures the excitement and delight of the buyer when the reality is beyond their expectation.”

    Home Utsav is a month-long festival and has witnessed participation of 150 premium developers and 500 channel partners, showcasing over 350 projects in the event across India. Housing.com aims to reach out to over 20 million potential buyers to generate maximum impact for both, buyers and developers from the festival. The festival will help developers and channel partners in receiving higher visibility across the platform and ensure maximum participation from both, Indian and NRI audiences.

  • Snapdeal brings in Housing.com exec as strategy officer

    Snapdeal brings in Housing.com exec as strategy officer

    MUMBAI: Snapdeal has announced the appointment of Housing.com’s CEO Jason Kothari as its chief strategy and investment officer.

    He will work alongside co-founders, Kunal Bahl and Rohit Bansal, in this key leadership role and will be joining Snapdeal on 16 January. As chief strategy and investment officer for Snapdeal, Kothari’s responsibilities will include leading strategy; corporate development, including all investments and strategic partnerships; raising new capital for the Company; and portfolio management, overseeing companies Snapdeal wholly owns or has invested in.

    Most recently, Kothari was the CEO of Softbank-backed online real estate company Housing.com, where he led the successful turnaround of the Company from a position of distress to a market leader in one and a half years using organic and inorganic growth.

    Under his stewardship, Housing.com changed its business strategy and plan, hired a new experienced management team, restructured and reduced operating costs by 70 per cent going from 2,500 to 900 employees, raised an additional $20 million from lead investor Softbank, and achieved key operating results, such as increasing revenue by 400 per cent, customer visits by 200 per cent to 4.1 million per month and homes listed by 450% to 630,000 homes, becoming the most popular platform for buying and selling homes in the country.

    Prior to joining Housing.com, Kothari was the CEO and vice chairman of character-based entertainment company Valiant Entertainment, where he led the successful acquisition out of bankruptcy, and turnaround of the Company resulting in a record return in the industry and media recognition calling the Company “Marvel 2.0”.

    Snapdeal co-founder and CEO said, “Jason is a strong business leader & entrepreneur who has already been the CEO of two successful companies. Rohit and I warmly welcome Jason to the Snapdeal family and believe we will achieve even greater heights with his addition.”

    Kothari said, “I’m excited to join Snapdeal which is on its way to building one of India’s best companies, and I look forward to helping in making that potential a reality.”

  • Snapdeal brings in Housing.com exec as strategy officer

    Snapdeal brings in Housing.com exec as strategy officer

    MUMBAI: Snapdeal has announced the appointment of Housing.com’s CEO Jason Kothari as its chief strategy and investment officer.

    He will work alongside co-founders, Kunal Bahl and Rohit Bansal, in this key leadership role and will be joining Snapdeal on 16 January. As chief strategy and investment officer for Snapdeal, Kothari’s responsibilities will include leading strategy; corporate development, including all investments and strategic partnerships; raising new capital for the Company; and portfolio management, overseeing companies Snapdeal wholly owns or has invested in.

    Most recently, Kothari was the CEO of Softbank-backed online real estate company Housing.com, where he led the successful turnaround of the Company from a position of distress to a market leader in one and a half years using organic and inorganic growth.

    Under his stewardship, Housing.com changed its business strategy and plan, hired a new experienced management team, restructured and reduced operating costs by 70 per cent going from 2,500 to 900 employees, raised an additional $20 million from lead investor Softbank, and achieved key operating results, such as increasing revenue by 400 per cent, customer visits by 200 per cent to 4.1 million per month and homes listed by 450% to 630,000 homes, becoming the most popular platform for buying and selling homes in the country.

    Prior to joining Housing.com, Kothari was the CEO and vice chairman of character-based entertainment company Valiant Entertainment, where he led the successful acquisition out of bankruptcy, and turnaround of the Company resulting in a record return in the industry and media recognition calling the Company “Marvel 2.0”.

    Snapdeal co-founder and CEO said, “Jason is a strong business leader & entrepreneur who has already been the CEO of two successful companies. Rohit and I warmly welcome Jason to the Snapdeal family and believe we will achieve even greater heights with his addition.”

    Kothari said, “I’m excited to join Snapdeal which is on its way to building one of India’s best companies, and I look forward to helping in making that potential a reality.”