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Tag: Housejoy

  • Home construction and home services company Housejoy appoints Arpan Biswas as VP marketing

    Home construction and home services company Housejoy appoints Arpan Biswas as VP marketing

    MUMBAI: Housejoy (www.housejoy.in), India’s leading tech-driven Construction, Renovation, Interiors & Home Maintenance Company has announced the appointment of Arpan Biswas as their Vice President Marketing. In this role, he will be responsible for all marketing and project execution related activities and will aim to steer the business towards growth. Before this, he was the Chief Marketing Officer at Wonderchef Home Appliances.

    Arpan is an experienced marketing professional with a demonstrated history of working across different marketing categories. Some of his key responsibilities at Housejoy will include developing and implementing a cohesive marketing plan to increase brand awareness, setting current and

    long-term goals for internal teams, designing and reviewing the marketing budget, scalable project operations, and client and stakeholder management amongst others.

    Arpan is adept at both traditional and digital marketing with 10 years of experience under his belt. He has held notable positions with companies such as Tata Motors, Britannia Industries Ltd, Piramal Realty, and the LODHA group. Arpan has an engineering degree from IIT Kharagpur and is an MBA from IIM Kozhikode.

    Speaking about this, Housejoy founder & CEO Sanchit Gaurav said, “We are happy to have Arpan join our leadership team at Housejoy. He brings immense expertise in the area of marketing and strategy. A true marketing enthusiast, Arpan has a penchant for doing things differently, and with him on board we hope to achieve great success. We wish him all the best in his stint with Housejoy.”

    Commenting on his appointment, Housejoy VP marketing Arpan Biswas said, “I am excited to come on board a team with a tech-driven startup like Housejoy, which is known for its end-to-end solutions in the domain of home construction. With my experience in marketing strategy and scaling up operations, among other things, I will work towards making the company a go-to brand in the times to come.”

    Throughout his career trajectory, Arpan has gained experience in developing propositions, GTM strategy, campaigns, communications, pricing, media strategy and promotions based on competition mapping and micro-market analysis. He aims to leverage these to make Housejoy a brand to reckon with and strengthen its standing as a one-stop-shop for all construction-related needs.

    Housejoy started in 2015 and their services begin right from the approval stage till the completion and handover of a house. Their core offerings include home construction, renovation, interior design. In addition to this, Housejoy also provides 360-degree maintenance services such as home cleaning, repairs, painting, and appliance installation. Housejoy offers clients a hassle-free experience of building a house and the entire process is completely managed by a qualified team of experts.

    Housejoy has so far raised investment to the tune of $30.2 million from investors such as Amazon, Matrix Partners, Vertex Ventures, Qualcomm, and Ru-Net Technology Partners. The company is working towards becoming the largest tech-enabled platform for construction and renovation in India. They are currently doing 50+ projects a month with plans to scale up to 150+ projects in the next six months.

  • Housejoy celebrates all generations of women through its digital campaign

    Housejoy celebrates all generations of women through its digital campaign

    MUMBAI: For the grandmother who oiled our hair, the moms who made sure our dresses were ironed, the aunts who taught us how to wear make-up and the older sisters who took us for our first hair appointment, Housejoy’s latest digital campaign addresses how easily one can book a Housejoy beauty service and enjoy it at the comfort of their home.

    Housejoy marketing head Nikhil Kumar, “Beauty is one of our top home services categories and it brings us immense pleasure to provide these services to our women consumers, of all ages, at just the click of a button. In our endeavour to showcase how convenient it is to order beauty services at home anytime of the day and for any of your dear members of the family, we initiated this campaign – “Pamper the Women Who Pampered You.”

    The average Indian woman is a veracious multi-tasker. From juggling work, family, friends, an active social life to pursuing her hobbies and interests, rarely does she get to catch her breath. But, somewhere, amid all the noise, her own grooming needs get ignored. Whether its tending to urgent “brow” situations to a relaxing mani-pedi session, the joy of being and becoming beautiful has been lost somewhere. Here is Housejoy, which allows you to book an appointment through Housejoy app or website and get your beauty expert home to pamper you. One can get all kinds of beauty services sitting at home. Housejoy gives undivided attention from the beautician, to immerse herself in a salon experience, all without even stepping out.

    Housejoy is the first and only brand to introduce early morning beauty services in the city of Mumbai. A lot of women require beauty services before they leave for work and all salons open only after 10 am which leaves them struggling. Housejoy has launched a 7 ambeauty service and has received a tremendous response from all women.

    Housejoy sends their beautician team in cabs to their clients to assure their safety and convenience. Housejoy uses beauty products from L’Oreal, SeaSoul and Christine Valmy. All the beauticians are L’Oreal and SeaSoul trained.

  • Housejoy celebrates all generations of women through its digital campaign

    Housejoy celebrates all generations of women through its digital campaign

    MUMBAI: For the grandmother who oiled our hair, the moms who made sure our dresses were ironed, the aunts who taught us how to wear make-up and the older sisters who took us for our first hair appointment, Housejoy’s latest digital campaign addresses how easily one can book a Housejoy beauty service and enjoy it at the comfort of their home.

    Housejoy marketing head Nikhil Kumar, “Beauty is one of our top home services categories and it brings us immense pleasure to provide these services to our women consumers, of all ages, at just the click of a button. In our endeavour to showcase how convenient it is to order beauty services at home anytime of the day and for any of your dear members of the family, we initiated this campaign – “Pamper the Women Who Pampered You.”

    The average Indian woman is a veracious multi-tasker. From juggling work, family, friends, an active social life to pursuing her hobbies and interests, rarely does she get to catch her breath. But, somewhere, amid all the noise, her own grooming needs get ignored. Whether its tending to urgent “brow” situations to a relaxing mani-pedi session, the joy of being and becoming beautiful has been lost somewhere. Here is Housejoy, which allows you to book an appointment through Housejoy app or website and get your beauty expert home to pamper you. One can get all kinds of beauty services sitting at home. Housejoy gives undivided attention from the beautician, to immerse herself in a salon experience, all without even stepping out.

    Housejoy is the first and only brand to introduce early morning beauty services in the city of Mumbai. A lot of women require beauty services before they leave for work and all salons open only after 10 am which leaves them struggling. Housejoy has launched a 7 ambeauty service and has received a tremendous response from all women.

    Housejoy sends their beautician team in cabs to their clients to assure their safety and convenience. Housejoy uses beauty products from L’Oreal, SeaSoul and Christine Valmy. All the beauticians are L’Oreal and SeaSoul trained.

  • Housejoy breaks the stereotype through their campaign ‘ShesTheFan’

    Housejoy breaks the stereotype through their campaign ‘ShesTheFan’

    BENGALURU: Cricket in India is a religion and Indians follow it devotedly. Men are as much of its followers and women are but on Indian television and commercials we see only men, of all ages and background, cheer on their favourite team. Why do we follow such clichés? Why are women not shown cheering with as much gusto and enthusiasm? Enter Housejoy’s latest video which intends to break the stereotype.

    As the cricket frenzy catches the nation by storm Housejoy, the leader in home services category in India, releases a video on cricket that show both men and women watching cricket. The difference is that they show women enjoying cricket in their own style! In the ad, women are seen enjoying beauty services at their home while watching cricket.

    So, this IPL season, sit back, relax and let Housejoy pamper you. Because #ShesTheFan.

    The film has been directed by Saad Khan, founder and creative head of Centerstage. He is Bollywood and Hollywood Director.

    Nikhil Kumar, Head of Marketing-Housejoy says, “Being the leader in beauty services at home, we have received many requests this season. Women love to order our beauty services and get pampered at home while watching cricket with friends/family. Strangely this insight has never been showcased on any cricket ad or spots who mainly reflect it as a game only viewed or enjoyed by men of all ages across the country. Since IPL is the flavour of the season, we decided to feature this unique consumer insight in this video.”

    Talking about the film, Saad Khan Creative Director at Centrestage says, “Women enjoying cricket hasn’t been depicted before and with this film we really wanted to celebrate women. We have tried to bring an emotional aspect to the film and show the love of cricket from the nation. It was great to work with these lovely bunch of ladies who really know how to have fun.”

    Here is the video – https://www.youtube.com/watch?v=0W1xJ0hcx3E&feature=youtu.be

    Credits
    Creative Agency: Centrestage  
    Director: Saad Khan                
    Script Writer:  Ajay Bhaskar       
    Script Supervisor: Centerstage

  • Housejoy breaks the stereotype through their campaign ‘ShesTheFan’

    Housejoy breaks the stereotype through their campaign ‘ShesTheFan’

    BENGALURU: Cricket in India is a religion and Indians follow it devotedly. Men are as much of its followers and women are but on Indian television and commercials we see only men, of all ages and background, cheer on their favourite team. Why do we follow such clichés? Why are women not shown cheering with as much gusto and enthusiasm? Enter Housejoy’s latest video which intends to break the stereotype.

    As the cricket frenzy catches the nation by storm Housejoy, the leader in home services category in India, releases a video on cricket that show both men and women watching cricket. The difference is that they show women enjoying cricket in their own style! In the ad, women are seen enjoying beauty services at their home while watching cricket.

    So, this IPL season, sit back, relax and let Housejoy pamper you. Because #ShesTheFan.

    The film has been directed by Saad Khan, founder and creative head of Centerstage. He is Bollywood and Hollywood Director.

    Nikhil Kumar, Head of Marketing-Housejoy says, “Being the leader in beauty services at home, we have received many requests this season. Women love to order our beauty services and get pampered at home while watching cricket with friends/family. Strangely this insight has never been showcased on any cricket ad or spots who mainly reflect it as a game only viewed or enjoyed by men of all ages across the country. Since IPL is the flavour of the season, we decided to feature this unique consumer insight in this video.”

    Talking about the film, Saad Khan Creative Director at Centrestage says, “Women enjoying cricket hasn’t been depicted before and with this film we really wanted to celebrate women. We have tried to bring an emotional aspect to the film and show the love of cricket from the nation. It was great to work with these lovely bunch of ladies who really know how to have fun.”

    Here is the video – https://www.youtube.com/watch?v=0W1xJ0hcx3E&feature=youtu.be

    Credits
    Creative Agency: Centrestage  
    Director: Saad Khan                
    Script Writer:  Ajay Bhaskar       
    Script Supervisor: Centerstage