ITV

Tag: household appliances

  • Haier sponsors Australian Open as TV & appliance partner

    Haier sponsors Australian Open as TV & appliance partner

    MUMBAI: It’s going for the grand slam. Chinese household appliance brand Haier has come on board as the official TV and appliance partner of one of the four Grand Slam tennis tournaments – the Austrailan Open – and the summer of tennis in Australia. The latter includes the United Cup, Brisbane International, Canberra International Adelaide International and the Hobart International and commences 27 December.

    The deal was signed with Tennis Australia late last month and is for the next three years. . The partnership aims to deliver immersive fan experiences by integrating advanced technologies in home appliances, including kitchen, laundry, and climate control systems, with the excitement of world-class tennis. It goes beyond traditional sponsorship, focusing on delivering immersive fan experiences and showcasing how Haier’s advanced kitchen, laundry, and climate control appliances integrate seamlessly into modern living, offering both convenience and sophistication.

    With over one billion tennis fans globally, the sport epitomises elegance, precision, and high performance—values deeply embedded in Haier’s philosophy. The Australian Open spirit of innovation also aligns with Haier’s brand position, “More Creation, More Possibilities.” Guided by four decades of innovation, Haier is committed to delivering a better living experience, with smart appliances designed to save time, preserve freshness, and simplify chores. These shared qualities make Haier’s role as the official partner of the Australian Open a natural fit, underscoring its dedication to creating exceptional experiences through innovative design and meticulous attention to detail.

    “This partnership with the Australian Open marks a critical step in our globalisation efforts, showcasing our commitment to sports and innovation,” senior vice president of Haier Group and chairman & CEO of Haier Smart Home Li Huagang, had said at the time of the signing of the sponsorship.  “The Australian Open, as one of the four Grand Slam tournaments, aligns perfectly with Haier’s commitment to bring consumers worldwide more creations and possibilities, as well as groundbreaking smart home solutions.”

    Haier Appliances India president NS Satish said, “We are thrilled to partner with the Australian Open, one of the most iconic sporting events in the world. This collaboration represents a significant milestone in our globalisation journey, reflecting Haier’s commitment to connecting with consumers who appreciate sophisticated design, premium experiences, and exceptional performance globally.”

    During the tournament, Haier will engage fans through dynamic on-site and online activations, creating memorable experiences that celebrate the passion of tennis reflecting its commitment to leadership in the home appliance industry. Beyond the court, Haier’s support for grassroots tennis clubs reflects its commitment to inspiring communities, nurturing future champions, and promoting active lifestyles.
     

  • Crompton launches new TVC to highlight energy-saving water heaters

    Crompton launches new TVC to highlight energy-saving water heaters

    Mumbai: Crompton Greaves Consumer Electricals Ltd. has launched its latest TVC campaign titled ‘Crompton Geyser On Energy Savings Full On!’ to promote its new range of five star rated water heaters. Addressing the common household concern of energy wastage, this campaign cleverly blends humour with practicality, showcasing how Crompton’s innovative water heaters offer both convenience and energy efficiency, helping families lower their electricity bills without sacrificing comfort.

    The TVC taps into a universal worry—whether the geyser has been turned off—while highlighting the hassle-free, energy-efficient benefits of Crompton’s 5-star water heaters. With the rising concern over energy consumption and utility costs, Crompton’s campaign promises to relieve this anxiety with a smart solution. The ad portrays the typical family scenario where everyone, from the busy father to the concerned grandmother, repeatedly checks with their maid, “Geyser off hai na?” Only to find that the geyser was left on overnight. Instead of panic, the family smiles as they realise their regular geyser has been replaced by a Crompton 5-star water heater, assuring each other, “Koi baat nahin, Crompton hai—India’s No. 1 5-star water heater.”

    Crompton Greaves Consumer Electricals Ltd, CMO, Pragya Bijalwan said, “In recent times, energy saving is an everyday struggle common in many households. However, consumers today are well researched/ informed and prioritise making smart choices in everything they buy or do. The same holds true for appliances as well where consumers would want to make smart choices by opting for energy efficient appliances. When it comes to water heaters, they seek products that are energy efficient. Being a brand that has always kept the concerns of our consumers as our top priority, we decided to address the same with our latest TVC. Our new ‘Crompton Geyser On Energy Savings Full On!’ campaign uses humour and relatability to highlight a common household struggle: the constant worry about energy consumption. We wanted to show consumers that it’s possible to enjoy the comfort of hot water without compromising on energy efficiency. Our 5-star rated water heaters provide smart solutions that ensure efficient energy use and lower electricity bills, allowing consumers to enjoy hot water worry-free.”

    The lighthearted TVC will air on television during the popular India vs. South Africa T20 series, reaching millions of viewers. Additionally, it will be amplified across other media platforms to reinforce Crompton’s message of energy efficiency and reliability.

    BBDO India, chairperson & CCO, Josy Paul commented, “Our new campaign for Crompton taps into the real-life concerns of families about energy consumption, particularly with appliances that are crucial yet often left running. The ‘Crompton Geyser On Energy Savings Full On!’ film cleverly addresses the relatable ‘Did I turn it off?’ dilemma through humour and heart, portraying a typical family’s repeated worry over their geyser being left on. This story allows Crompton’s 5-star rated water heaters to take centre stage as the smart, reliable solution that frees families from energy-wastage anxieties. By blending this light-hearted narrative with Crompton’s trusted reputation for quality and efficiency, we’ve aimed to show that energy-saving appliances can both simplify life and reduce costs. We’re excited about this campaign to reach homes and help Crompton be synonymous with worry-free, energy-efficient living.”