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Tag: Housefull Movies

  • B4U Media Ventures to handle sales duties of Housefull Movies

    B4U Media Ventures to handle sales duties of Housefull Movies

    MUMBAI: The new 24×7 Free-To-Air (FTA) Hindi movie channel Housefull Movies launched by Triumph Media Vision Private Limited, has assigned its sales responsibilities to B4U Media Ventures.

     

    The channel has achieved almost four per cent viewership share in the northern market within a span of eight weeks since its launch and competes with the likes of Zee Classic, Zee Action and UTV Action.

     

    Housefull Movies MD Harish Patil said, “Being a new player with a content mix similar to the likes of second line Hindi movie channels and strong distribution, we aim to place Housefull movies as a full on filmipanti movie channel in the mind of the viewers and advertisers. The collaboration with B4U Media Ventures will aid in monetising our advertising inventory better, as we have seen the team’s ability to position the B4U group of channels in India within the minds of advertisers in a way that benefits both the advertisers and the channel.”

     

    B4U Media Ventures director Sandeep Gupta added, “With B4U Media Ventures we focus on creating a value proposition for the broadcasters and advertisers. We are proud to officially announce our first account and have faith in our team that they would be able to create new success stories. We are looking forward for a successful growth of the new association.”

     

    B4U Media Ventures CEO C. F. Moses said, “We are pleased to have Housefull Movies’ revenue mandate, which will be a strong contender in the movie genre in the coming months. Besides the exciting growth plan of Housefull Movies, the collaboration would help them in leveraging our domain knowledge, revenue management skills, and our industry relationships making it mutually beneficial.”

     

    B4U Media Ventures business head Amar Dixit said, “Despite the clutter in the movie genre, viewers have welcomed new launches last year. The robust content strategy of Housefull Movies, wide spread distribution and the consistent BARC numbers will give good returns to the advertisers and help in benefiting the channel revenues. Housefull Movies has tremendous potential and we are glad to be associated with it.” 

  • Doordarshan Freedish earns Rs 23.2 crore from 6 channels in 21st e-auction

    Doordarshan Freedish earns Rs 23.2 crore from 6 channels in 21st e-auction

    NEW DELHI: Doordarshan has earned Rs 23.2 crore from the 21st online e-auction of six slots to Indian television channels on its free-to-air DTH platform Freedish. 

     

    DD’s target is to touch 112 television channels on Freedish over the next few months.

     

    Against a reserve price of Rs 3.7 crore per slot for the online e-auction, DD earned as much as Rs 4.1 crore from Colors Rishtey, whereas Star Utsav got its slot for Rs 3.9 crore.

     

    Doordarshan sources told Indiantelevision.com that the other slots went to Zee Anmol, Zee Sangam, Housefull Movies and B4U Music for Rs 3.8 crore each. 

     

    However, as per information available with this website, the bid amount had gone up to Rs 4.2 crore in one of the earlier e-auctions.

     

    DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would continue to remain free-to-air.

     

    The e-Auction was conducted by C1 India Pvt. Ltd., Noida on behalf of Prasar Bharati, thus marking a change in the auctioneer.

     

    The reserve price in the 15th e-auction was Rs 3 crore and was raised to Rs 3.7 crore in the 16th auction.

     

    The six channels were part of Freedish but had to re-bid as their contract had expired. Consequently, Freedish retains 64 channels including DD’s channels and Lok Sabha and Rajya Sabha TV.

     

    The participation amount (EMD) in the e-Auction was Rs 1.5 crore, which was deposited in advance along with a non-refundable processing fee of Rs 10,000 in favour of PB (BCI) Doordarshan Commercial Service, New Delhi.

     

    Incremental amount for the auction was Rs 10 lakh and the time for every slot e-auction was of fifteen minutes duration.

     

    Of the reserve price, Rs 1.1 crore will be deposited within one month of placement and another Rs 1.1 crore within two months along with service tax of 14 per cent on the bid amount.

     

    The balance bid amount will be deposited within six months, failing which the reserve price will be forfeited.

     

    Applicants had to provide details of the Uplink/Downlink permission documents received from the concerned Ministries with the applications to ensure they are not rejected.

     

  • foodpanda launches new ad campaign #DontCallJustInstall

    foodpanda launches new ad campaign #DontCallJustInstall

    MUMBAI: foodpanda has rolled out a series of ads to turn the spotlight on mobile app ordering. The ad campaign has been conceptualised by creative agency, Percept India.

     

    Produced by Housefull Movies and directed by Sharat Katariya of Dum Laga Ke Haisha fame, the TVC reflects the ease of ordering food with a few taps on one’s phone. Reinforcing the message of the ad film, the visuals rightly capture the tagline ‘Don’t Call, Just Install’.

     

    The six week long campaign which started on 25 June will span through radio ads, mall activations and corporate activation programmes.

     

    The witty ads showcase the nightmarish the food ordering process can get via phone. Bad connections, wrong addresses, late deliveries and limited options are some problems that customers can combat while booking through the app. The ads further leverage its mascot- the Panda, playfully to add the required spunk.

     

    foodpanda CEO (India) and CBO (Global) Saurabh Kochhar said, “Our constant endeavour at foodpanda is to curb food ordering ruckus in India. Through the TVCs, we aim to capture the value additions that our services bring to the customer via our app. The availability of an app like ours, not only nicks down the cumbersome task of searching for phone numbers and ordering, but also provide the ease of choosing from a slew of options as per one’s taste and needs.”

     

    Percept SVP S. Suresh added, “foodpanda wanted to reinforce itself as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. To achieve the same, we have tried to create fun commercials through some everyday situations that all foodies will relate to. At a time when we rely on technology for everything, there’s no reason why we should resort to obsolete ways for ordering food.”

     

    Available on iOS, Windows phone and Android, the foodpanda mobile app promises convenience, speed and fuss-free food ordering and delivery. The new TVC urges customers to download the app now and satiate one’s hunger pangs in a jiffy.