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Tag: House of Pataudi

  • Soha Ali Khan joins ‘House of Pataudi’, as brand ambassador; Stars in new campaign for Durga Puja with brother Saif

    Soha Ali Khan joins ‘House of Pataudi’, as brand ambassador; Stars in new campaign for Durga Puja with brother Saif

    MUMBAI: ‘House of Pataudi’, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, announces Bollywood actor Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set to go live during Durga Puja.

    As a brand that exemplifies the royalty and grandeur of the rich Pataudi heritage through its unique designs and craftsmanship, the association with Soha, a member of the Pataudi family herself, is set to further accentuate this position. Born and raised in the family of Nawab’s, Soha naturally embodies the grace and majesty of her family’s legacy, making her the de facto feminine face of the brand. ‘House of Pataudi’ offers a wide range of ethnic wear for women, including, Lehenga & Blouse, Kurtas, Embroidered and Woven design Dupattas, among others.  In less than a year of its launch, ‘House of Pataudi’ is among the top three men’s ethnic wear brands on Myntra and is now looking at strengthening and scaling the women’s ethnic wear line. 

    The campaign brings the Pataudi siblings, Saif and Soha together to promote the brand, where they are seen celebrating Durga Puja.

  • ‘House of Pataudi’ releases ‘Stories of Love’, featuring real Myntra customers

    ‘House of Pataudi’ releases ‘Stories of Love’, featuring real Myntra customers

    MUMBAI: ‘House of Pataudi’, the ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, announces the launch of a video content series, intended at establishing a deep emotional connect with audiences from across regions and diverse cultural backgrounds. This is being established through a new brand property called, ‘Stories of love’, that captures real couples who have an interesting love story to narrate.

    The concept allows ‘House of Pataudi’, a brand that exemplifies royalty and a rich lineage, to manifest itself through the cultural facets of modern India, by showcasing the diversity that exists among people. It vividly captures the various aspects of a relationship, such as love, affection and romance, among couples, to narrate a heartwarming story and firmly associating the brand with cultural events such as weddings and festivals.

    Shot in the form of episodes, the brand solicits ‘Myntra Insiders’ – members of Myntra’s Loyalty Program, from across the country, with an interesting love story and offers to capture their story through a video. The very first video captures a young couple from Kerala, ahead of their monsoon wedding. The two-and-a-half-minute film explicitly captures the essence of monsoon, the landscape and culture of the place, apart from the couple, who share their feelings for each other and describe their relationship with a romantic fervor.