Tag: House of Abhinandan Lodha

HoABL soars high with dazzling Nagpur sebut

MUMBAI: The House of Abhinandan Lodha (HoABL), India’s largest branded plotted land developer, announced its grand arrival in Nagpur with a show-stopping aerial display over the city’s iconic Futala Lake.

On 4 November 2025, three paramotor pilots painted the skies with massive banners, heralding HoABL’s foray into the Orange City and teasing its upcoming project, Nagpur Marina. Inspired by waterfront living, the development promises over 40 world-class amenities designed to bring together leisure, wellness, and celebration, a first-of-its-kind lifestyle for Nagpur.

“Nagpur is fast becoming a powerhouse in Maharashtra’s growth story,” said HoABL CEO Samujjwal Ghosh. “Our entry here marks not just a new project, but a new chapter in how land is experienced, as a legacy built on trust, transparency and enduring value.”

With its central location and growing connectivity through the Samruddhi Mahamarg and Smart City initiatives, Nagpur’s rise as a hub for premium living perfectly mirrors HoABL’s philosophy of creating spaces that breathe and evolve.

Adding to the creative flair, chief marketing officer Saurabh Jain said the lake display reflected HoABL’s approach to “turn land into lifestyle” through immersive brand experiences.

As the skies over Futala shimmered with banners and buzz, HoABL’s message was crystal clear, Nagpur’s real estate story just took flight.

November 8, 2025
Ketan K Bharati joins The House of Abhinandan Lodha to lead media

MUMBAI: Ketan K Bharati, the marketing maverick who has shaped campaigns across telecom, FMCG, tech, and media giants, has now planted his flag at The House of Abhinandan Lodha (HoABL) as head – media strategy & performance marketing.

With a career spanning nearly two decades and marquee brands like Truecaller, Reckitt, Vodafone, Disney Star, and GroupM in his rearview mirror, Bharati’s next chapter promises to blend data muscle, storytelling flair, and go-to-market wizardry for one of India’s most ambitious real estate disruptors.

Bharati, was most recently VP – global marketing ops at Truecaller, where he steered GTM rollouts, global launches, and even lit up Times Square.

Backed by stints managing Rs 500 crore media portfolios, landing Gold at Spikes Asia, and anchoring revenue surges at Fox International and Reckitt, Bharati is no stranger to performance-led growth. His Vodafone days saw him turn cricket carnivals into brand goldmines with the IPL and World Cup. At GroupM, he cracked efficiency gains for brands like Dove and PepsiCo with data-first media buying.

At HoABL, he’s expected to fuse full-funnel performance with digital-first thinking, supporting the brand’s audacious land-tokenisation push and national expansion.

In a world where land is being reimagined as a lifestyle asset, HoABL’s latest hire signals it’s not just playing the game. It’s rewriting the script.

June 5, 2025
Enormous wins brand strategy & creative mandate of House of Abhinandan Lodha

Mumbai: Independent creative agency Enormous announced on Tuesday that they have bagged the brand and creative duties of The House of Abhinandan Lodha. The account will be serviced by the agency’s Mumbai office.

The creative mandate entails strategy, positioning, brand identity, creative and design across mediums for the new generation of developer who aspires to revolutionise land buying in India through technology.

“The House of Abhinandan Lodha is reinventing not only the real estate category, but also the way we think about land investment in India. We are excited to expand the brand’s footprint in India and solidify its position as a market leader in the branded land sector. We are thrilled to be a part of this collaboration and look forward to working with the team to make it the most preferred land buying brand in India,” said Enormous managing partner Ashish Khazanchi.

The House of Abhinandan Lodha focuses on leveraging technology to democratise land acquisition by streamlining and digitalising the land ownership experience in India. The company aims at ending red-tape and endless paperwork hassles to help consumers to build their dream future.

Speaking on the association, The House of Abhinandan Lodha head marketing Kaustubh Manohar said, “We are thrilled to welcome Enormous Brands as our new creative partners. We want to leverage their expertise in new product category creation, especially in the tech domain. Their creative aptitude in understanding our consumer value proposition amazed us.”

November 2, 2021