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MUMBAI: The days of tuning into the news channel at 7 pm in your living room are gone. Today’s consumers want news to come to them...
NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The...
MUMBAI: Underscoring its position as the home of cricket, Hotstar, a video streaming platform, is the exclusive partner for the Paytm Ranji Trophy 2017-18. The Paytm...
BENGALURU: Online was larger of the two platforms for consumption of content by youngsters who consumed content only on television or only online in India, a...
Where there’s a will, there’s a way. And three sports enthusiasts live up to this adage beautifully. Building a company from ground zero to a level where...
MUMBAI: “Television should offer a spectrum of content which includes not just the traditional definition of entertainment but also content that feeds the human passion for...
MUMBAI / NEW DELHI: Even though the Indian government has asked the broadcast carriage and telecoms regulator TRAI to rein in OTT platforms for alleged flouting...
MUMBAI: As predicted by most observers, regionalisation as well as niche services are coming to the VOD or OTT ecosystem in India. It’s happening at a...
MUMBAI: Over-the-Top services are steadily gaining traction in APAC, but succeeding in a highly diverse and price-sensitive market will entail a thorough understanding of consumer preferences...
MUMBAI: It is bringing the world to India and taking India to the globe! Ahead of its launch in a “few international markets in the next...
MUMBAI: India’s Prime Focus, which was in news in connection with the leak of an upcoming episode of ‘Game of Thrones’ to be broadcast by its...
NEW DELHI: Star India chairman and CEO Uday Shankar today said that the winning bid figure for IPL media rights of approximately $ 2.55 billion (Rs....
MUMBAI: How have the businesses of brands, advertisers and the allied industry changed since the advent of one of the most popular sporting events — IPL....
MUMBAI: From time to time, Hotstar, the VOD streaming service from Twenty First Century Fox’s Star India, has been making short-term promotional subscription offers through its payment...
MUMBAI: Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a...
MUMBAI: The World Badminton Championships 2017 are scheduled to be telecast live from Monday (21 August) at 3:30 pm India time from Glasgow in Scotland on...
MUMBAI: India’s Prime Focus, which was recently in news for admitting and plugging the leak of an upcoming episode of Game of Thrones to be broadcast...
MUMBAI: Sameer “Sam” Nair has made it a habit to go where many a man has gone before and failed. The only difference: he has made...
MUMBAI: Cricket craze in India is probably the higher than in any other country in the world is a cliché. It is normal for Indians to...
MUMBAI: The Supreme Court sent a legal notice to the Board of Control for Cricket in India (BCCI) enquiring why the IPL media rights auction has...
MUMBAI: Star India, with 12 sports channels in its bouquet, plans to reach out to a larger audience by telecasting Vivo Pro-Kabaddi Season 5 live in...
MUMBAI: Cricket continues to rule in India. Even if you don’t have the likes of Virat Kohli, Mahendra Singh Dhoni, Yuvraj Singh and Rohit Sharma on...
One of the early movers in the Indian over the top (OTT) space, Hotstar – – part of the Twenty First Century Fox-owned Star India –...
NEW DELHI: The highly anticipated premiere of Game of Thrones Season 7 launched on video-on-demand platform Hotstar on 17 July, with the first episode of the...
MUMBAI: Media Partners Asia (MPA) estimates that the Indian online video industry generated approximately US$ 230 million in total sales in 2016, and is on course...
MUMBAI: Leaders of India’s OTT, live streaming and video on demand ecosystem will be congregating at the Hotel Westin in Mumbai’s Goregaon suburb to participate in...
MUMBAI: Hotstar, India’s largest premium streaming platform, and CBS Corporation today announced an SVOD content licensing and trademark agreement for SHOWTIME in India. The agreement will...
MUMBAI: In what can be termed as a major boost to the inaugural edition of Ultimate Table Tennis (UTT), India’s leading tyre manufacturing brand Ceat has...
Internet is significantly changing the way we consume entertainment — AR and VR are becoming commonplace. Over 60% of the world’s population is ‘digitally connected’ today....
MUMBAI: India’s leading digital streaming platform, Hotstar, has announced its new original series in Tamil, in association with celebrated film director, Balaji Mohan, titled “As I’m...
MUMBAI: Forty eight players have been shortlisted in the draft for selection for the franchises of the Ultimate Table Tennis (UTT) containing an equal mix of...
MUMBAI: Data increasingly powers every element of the marketing mix – source of growth, consumer performance, content creation, mix optimisation and measurement. A panel discussion on...
MUMBAI: The Mukesh Ambani-owned Mumbai Indians pulled of a wafer thin victory against the Rising Pune Supergiants in the final of the Vivo IPL 2017, possibly...
MUMBAI: The past month or so has seen the noise levels in the English news television space reaching a crescendo with the launch of the Arnab...
MUMBAI: New kid on the news block Republic TV has claimed it made a “stunning debut on Hotstar” crossing “a million viewers” within a day of...
MUMBAI: Integrated marketing agency Laqshya Media Group has announced its foray into branded Intellectual Properties(IPs) and content with the launch of a new division under its...
MUMBAI: It seems to be one of those rare media projects that is launching with a battery of advertisers and sponsors. Also, it is an exceptional...
MUMBAI: Hotstar, India’s leading streaming platform and Republic TV, the nation’s most awaited news venture, today announced a strategic partnership to shape the future of news...
MUMBAI: Leading VoD platform Hotstar finally announced the launch date of the much-awaited comedy, Sarabhai versus Sarabhai, to be 16 May. “We looked at the comedy...
NEW DELHI: Star India’s parent 21st Century Fox feels that Star’s OTT platform Hotstar future in the Indian market was great and that it has become...
MUMBAI: Though India’s currency demonetisation late last year with ripple effects of currency shortage spilling over in 2017 hit businesses all round, including the likes of...
MUMBAI: Hotstar is the first ‘Made in India platform’ to cross 100 million downloads on Google Play Store, and it has raced to this milestone in...
MUMBAI: India’s leading video-on-demand platform, Hotstar, today announced the return of cult comedy show Sarabhai vs Sarabhai, for its viewers this May. A show that still...
MUMBAI: Hotstar, India’s leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament...
MUMBAI: Star India chief Uday Shankar today said while the distance that India has travelled in just one year in adopting internet based behavior is nothing...
MUMBAI: Is video on demand streaming service Hotstar cooking up a good revenue platter this IPL 10 season? Well, if some media reports are to be...
MUMBAI: When the world’s most successful video on demand player Netflix acknowledges you as a rival to watch out for, you obviously are going to be...
MUMBAI: Even as India’s only television rating body BARC India plans to get into digital measurement arena, Star India has made a major splash and taken...
MUMBAI: Much is in store for Over-the-top (OTT) content aggregator platform Hotstar. A game-changer in the industry which managed to generate 175 million downloads in two...
MUMBAI: Hotstar, India’s leading streaming platform today announced that it is expanding its Premium Service and offering a new storytelling format, CinePlay, under its Originals banner....
