ITV

Tag: Hotstar

  • Moe’s Art gets a reel deal as Shantanu Anam joins as creative director

    Moe’s Art gets a reel deal as Shantanu Anam joins as creative director

    MUMBAI: When storytelling meets strategy, the screen just got sharper. Moe’s Art, the creative-first communications consultancy, has appointed Shantanu Anam as its new creative director, signalling a bold push into video-led content across brand films, commercials, and original productions.

    With over a decade of experience spanning OTT content, digital media, theatre, and screenwriting, Anam rose to prominence with the viral web series Baked. He has since worn multiple hats writer, actor, director across platforms like All India Bakchod and Arre. Most recently, he served as content head at the Jio-backed media company NEWJ, where he wrote Hotstar Special’s Pariwar and produced Happy Hour. He also starred as Debu in the critically acclaimed dark comedy Dilli Dark, praised for its razor-sharp social satire.

    A Syracuse University alumnus, Anam is tasked with strengthening Moe’s Art’s video content vertical, while also expanding the consultancy’s footprint as a brand solutions partner. The focus will be on multi-format storytelling digital-first videos, on-ground activations, and original IPs such as Happily Never After and The Anti-Agency Show aimed at building deeper audience engagement and meaningful brand connections.

    Moe’s Art co-founder Vishaal Shah said, “In an increasingly cluttered world where AI often adds to the noise, it has become more important than ever for brands to truly connect with their audiences. Shantanu’s versatility across theatre, digital, and OTT brings a fresh creative edge to what Moe’s Art can offer its clients. With his leadership, we aim to craft storytelling that resonates deeply and sets new benchmarks in branded content and audience engagement.”

    Adding his perspective, Shantanu Anam said, “Storytelling is the heartbeat of meaningful communication. At Moe’s Art, I am excited to build on that belief by pushing creative boundaries to craft original, compelling content. My goal is to create work that builds a genuine connection between brands and their audiences’ stories that audiences embrace, and brands can be proud of.”

    With Anam on board, Moe’s Art is poised to turn up the volume on video-first storytelling, proving that when creativity and strategy collide, even brands get a standing ovation.

  • Shiv Raheja takes charge of e-commerce and quick commerce at Society Tea

    Shiv Raheja takes charge of e-commerce and quick commerce at Society Tea

    MUMBAI: Shiv Raheja has been elevated to head of digital marketing – e-commerce and quick commerce at Society Tea, marking a significant milestone in his nearly six-year journey with the Mumbai-based FMCG brand.
    Raheja, who joined the company in November 2019, has steadily climbed the ranks from digital marketing manager to senior manager – digital and e-commerce, and now assumes full leadership of the brand’s digital commerce and growth strategies.

    With a decade-plus track record across high-growth sectors like FMCG, OTT and retail, Raheja has worked with marquee companies including Nature’s Basket, Hotstar and Gold’s Gym. At Hotstar, he was instrumental in converting blue-chip brands like Apple, Reliance Jio and Bajaj Auto into digital-first advertisers, while also bringing LIC onboard for the Rio Olympics in 2016.

    Known for his innovative integration campaigns and knack for driving customer acquisition at scale, Raheja is now tasked with accelerating Society Tea’s digital revenue and strengthening its footprint across e-commerce and q-commerce platforms.

    Raheja’s appointment comes as Society Tea looks to sharpen its focus on digital-first distribution in a rapidly evolving tea and beverages market.

  • What Are Overseas Viewers Loving About Indian TV in 2025?

    What Are Overseas Viewers Loving About Indian TV in 2025?

    Indian TV is no longer just for Indian households. Viewers from the U.S., UK, Canada, and Australia are tuning in like never before. Shows from Mumbai, Delhi, and Hyderabad are building global fanbases. This isn’t just Bollywood spillover. People are watching daily soaps, thrillers, game shows, and reality series. And they’re sticking around.

    So what’s pulling international viewers in? What shows should they watch? This guide answers that. It breaks down the trends, the titles, and how to jump in.

    Why Is Indian TV Getting Global Attention?

    Streaming platforms made Indian TV easier to find. Netflix, Amazon Prime Video, and Hotstar now offer subtitles, better curation, and global access. Shows that were once stuck behind time zones and language barriers are now front and center.

    Viewers Want Emotion and Drama

    Western shows often focus on subtlety. Indian shows bring the opposite. Big drama. Strong emotions. Larger-than-life characters. That contrast is refreshing for new viewers.

    A UK college student said, “I started watching Anupamaa as a joke with my roommate. Three episodes in, we were crying and yelling at the screen.”

    Shows like Yeh Rishta Kya Kehlata Hai and Kundali Bhagya are slow-paced but heavy on relationships and emotion. For some, that’s the point. They want time with the characters.

    Stories Feel Personal

    Family tension. Cultural values. Sacrifice. Indian TV hits these themes hard. And it turns out, they’re universal. You don’t need to be Indian to connect with a mother trying to support her kids, or a couple fighting family pressure.

    A viewer in Toronto explained, “My mom is Egyptian, not Indian. But when we watched Ghum Hai Kisikey Pyaar Meiin, we both got it. The aunties. The guilt. The family drama. It felt like home.”

    What Genres Are Popular with International Viewers?

    Soap Operas and Dramas

    This is the big one. Indian daily soaps are still dominating. Viewers love the long arcs and family themes.

    Top choices in 2025:

    ●  Anupamaa (Hotstar)

    ●  Imlie (JioCinema)

    ●  Parineetii (Voot)

    These shows air nearly every day in India but are available with subtitles overseas. New fans binge through hundreds of episodes in weeks.

    Mythology and History

    Viewers want stories they haven’t seen before. Indian TV delivers with epics and historical tales. Shows like Mahabharat and Chakravartin Ashoka Samrat bring Indian legends to life with colorful costumes and massive sets.

    Netflix recently added a remastered version of Ramayan and saw a 40% spike in South Asian sign-ups in the UK that month.

    Crime and Thriller

    This is where Indian TV is gaining new fans fast. Indian police procedurals and crime thrillers are picking up steam. Series like Crime Patrol, Sacred Games, and Delhi Crime bring suspense, corruption, and high-stakes investigations.

    Even fictionalized stories like Asur and Rudra offer a mix of culture, mystery, and edge.

    One American fan posted, “Asur was way better than most crime shows on HBO. It’s weird, smart, and totally messed up in a good way.”

    Reality and Game Shows

    People outside India are discovering the chaos and charm of Indian reality TV. Whether it’s cooking, dancing, or singing, the emotion is always on full blast.

    Top picks:

    ●  Indian Idol

    ●  Dance Deewane

    ●  Kaun Banega Crorepati (India’s version of Who Wants to Be a Millionaire?)

    These shows often go viral on YouTube too. Full clips with subtitles bring in millions of views from outside India.

    What Makes Indian TV Different?

    Indian TV doesn’t hold back. Characters cry hard, love harder, and argue louder. The sets are colorful. The music is constant. The stakes feel huge even when the plot is small.

    New fans enjoy how immersive it is. Watching Naagin might feel like stepping into a whole other world of shape-shifting serpents and epic curses, but that’s exactly why people like it.

    Another key difference is the length. Indian series can run for years. Some have thousands of episodes. That’s a lot of screen time, but it also means you get attached.

    How Can Overseas Viewers Start Watching?

    Use Subtitled Streaming Platforms

    The best platforms for Indian TV in 2025:

    ●  Hotstar: Great for StarPlus and Star Bharat shows

    ●  Netflix India: Best for crime, thrillers, and originals

    ●  Amazon Prime Video: Wide mix of drama and comedy

    ●  ZEE5: Strong in regional content (Marathi, Bengali, etc.)

    ●  Sony LIV: Good for soaps and sports

    Most of these platforms offer subtitles in English. Some are adding French, Spanish, and Arabic too.

    Don’t Start in the Middle

    Some shows have long histories. Jumping in at episode 1472 won’t help. Find recap videos or start with new seasons. YouTube channels often post “story so far” clips.

    Explore Different Languages

    Indian TV isn’t just Hindi. Try Tamil, Telugu, Marathi, or Malayalam shows. Each brings a different style and pace.

    One Australian viewer shared, “I watched Koodevide (Malayalam) with subs. I don’t speak a word, but the acting pulled me in. Now I’m learning bits just to follow better.”

    What’s the Cultural Impact?

    As more people watch Indian TV globally, it’s shaping how India is seen. Not just Bollywood, but real India. Families, food, arguments, humor. This kind of media spreads soft power.

    It also boosts language interest. Duolingo reports that Hindi and Tamil enrollments from U.S. users rose 22% year-over-year in early 2025.

    And it builds community. Facebook groups, Reddit threads, and TikTok edits connect fans across borders. Some viewers even learn how to remove google search result pages to hide spoilers before watching new episodes.

    Final Thoughts

    Indian TV is loud, long, and full of life. That’s why global viewers love it. In 2025, it’s not just about watching from afar. It’s about joining the party.

    If you’re new, start with Anupamaa or Delhi Crime. Then try a regional language show. Explore genres. Share clips. Get hooked.

    Because once you’re in, you’re in. Indian TV doesn’t just tell stories. It pulls you into them. 
     

  • From Chai Breaks to AI Breaks: How Indian Marketers Are Letting Robots Handle the Hustle

    From Chai Breaks to AI Breaks: How Indian Marketers Are Letting Robots Handle the Hustle

    MUMBAI: There is a huge change happening in India’s digital marketing scene. 73 per cent of marketing teams worldwide now use AI tools for jobs that used to take up 40 per cent of their workday. However, Indian marketers are at a crucial point right now. Most people are not using AI solutions appropriately; therefore, they miss out on smart automation’s life-changing power.

    The Task Delegation Revolution: A Chance Worth Rs 4 Lakh Crore

    The Indian digital marketing business, worth more than Rs 4 lakh crore, is experiencing what experts call “the productivity revolution.” AI tools are no longer just ideas for the future; they are real tools that are changing the way marketing teams work at advertising agencies in Mumbai, IT startups in Bengaluru, and e-commerce giants in Delhi.

    What AI Tools Do Best for Digital Marketers

    Content Scheduling and Localisation: The fashion store Myntra has successfully used AI tools to manage content scheduling in 12 Indian languages. These agents automatically change campaign messages for regional festivals like Durga Puja in Bengal and Onam in Kerala. Their AI systems currently take care of 80 per cent of social media scheduling, allowing creative teams to concentrate on campaign planning.

    Lead Scoring and Customer Segmentation: Bengaluru’s B2B SaaS business Freshworks used AI tools for lead scoring, which led to a 45 per cent increase in conversion rates. The system looks at how Indian businesses act during certain times, such as when they get budget clearances at the end of the fiscal year and when they buy things during festivals.

    A/B Testing at Scale: Paytm, a Delhi-based finance firm, employs AI tools to conduct large-scale A/B tests across diverse demographics. They evaluate everything from colour preferences (green vs. saffron themes around Independence Day) to messages that work for people with different income levels. Their AI-based testing method has increased click-through rates by 35 per cent and cut campaign setup time by 60 per cent.

    Real Numbers of Impact: During the 2024 holiday season, a well-known e-commerce firm based in Mumbai that sells ethnic clothing cut campaign management time by 40 per cent and increased Return on Ad Spend (ROAS) by 25 per cent. The AI tool changed how much to bid on Google Ads and Facebook campaigns on its own, based on changes in demand in real time during the busiest buying times of Diwali.

    The Human-AI Partnership Model: Changing the Roles of Marketers

    The best Indian marketing teams aren’t using AI instead of people; they’re making strong partnerships that use AI’s speed and human inventiveness.

    What People Are Still Best At

    Cultural Intelligence: AI can digest data, but human marketers are better at identifying cultural differences. A Chennai-based agency’s human team recently stopped a big cultural mistake when its AI proposed utilising beef images in a campaign aimed at South Indian vegetarians.

    Strategic Interpretation: AI tools give information, and people give it meaning. During COVID-19, Flipkart’s AI algorithms showed strange purchase habits. Human strategists saw this as a sign that people wanted more home exercise equipment and kitchen appliances, which led to successful pivot campaigns.

    Crisis Management: During the farmer demonstrations in 2024, human marketers at different companies made quick judgments to stop or change advertisements. AI tools couldn’t do this without human help.

    What AI tools Are Good At

    AI tools monitor social media sentiment in regional languages 24 hours a day, seven days a week, and inform human teams about possible problems before they get worse.

    Predictive Analytics: Zomato’s AI tools can predict when people will want more food during cricket matches and immediately change marketing budgets and inventory suggestions.

    Personalisation at Scale: Hotstar, a streaming service, employs AI tools to make content recommendations for 400 million customers, making it feasible to create unique marketing experiences that would be difficult for human teams to handle.

    A 3-Step Process That Works for Implementation Reality Check

    Step 1: Start small and learn quickly

    Start with easy automated chores, such as scheduling social media posts or sending out basic email marketing. Urbanclap, an Indian startup now called Urban Company, started by automating appointment confirmations and then added more complicated customer journey mapping. Many Indian businesses rush through this phase, making AI work poorly, and teams do not want to work.

    Step 2: Smart Scaling

    Add increasingly difficult duties, such as assessing leads and personalising basic content. Nykaa, an e-commerce site, grew by focusing on one group of customers (urban women aged 25–35) before branching out to other groups. Ensure AI knows how Indians shop, like the importance of wedding and festival seasons and regional preferences.

    Step 3: Strategic Integration

    Use AI tools for strategic tasks like optimising campaigns and performing predictive analytics. Swiggy, a big food delivery company, reached this point by adding AI tools to all of its marketing tools, from acquiring new customers to keeping them.

    How to Avoid Common Mistakes

    The Problem: AI tools often have trouble maintaining a consistent brand voice across Indian languages and cultural settings.

    The Answer: Ogilvy India, an advertising agency located in Mumbai, produced thorough brand voice standards in Hindi, English, and regional languages, with examples for distinct cultural settings.

    Worries About Data Privacy

    The Truth: Marketers need to be extra careful about how they use data now that India has a Personal Data Protection Act.

    Best Practice: Use AI solutions that put privacy first and follow local rules while still being useful.

    Risks of Too Much Automation

    Warning Signs: Customer satisfaction generally goes down when all human touchpoints go away.

    Example from India: A luxury firm based in Delhi first automated all of its customer care responses, which led to complaints about how impersonal they were. They were able to employ AI for early responses while making sure that humans handled more complicated questions.

    Important Success Metrics

    Effect on Revenue: There is a direct link between using AI and sales growth.

    Customer Satisfaction: Keeping high NPS scores even while more work is being done by machines
    Market Share Growth: Having better AI implementation gives you a competitive edge.
    Cultural Relevance Score: How well AI keeps a brand relevant in different Indian marketplaces

    Role Change vs. Role Loss

    Changing Roles:
    Digital Marketing Managers → AI Marketing Strategists
    Content Creators → AI Content Managers
    Performance Marketers → AI Performance Boosters

    New Roles:
    Trainers for AI Marketing
    Experts in Cultural AI
    Managers of Human-AI Collaboration
    The Competitive Edge of Being First

    Indian businesses that employ AI tools early are realising big benefits:

    . Cost Efficiency: Marketing operations costs go down by 30 per cent to 50 per cent

    . Market Responsiveness: the ability to quickly adjust to changes in how customers act

    . Scalability: the ability to grow more quickly in India’s many markets

    Looking Ahead: The Future of AI Marketing in India

    AI tools will be very important for marketers in India as the country progresses toward becoming a 5 trillion dollars economy. India has the most varied market in the world. In the next ten years of Indian digital marketing, the organisations that can find the right mix between AI efficiency and human innovation will be the most successful.
    The transformation isn’t about replacing marketers with AI; it’s about giving Indian marketers the tools they need to make ads that are more culturally relevant, effective, and impactful. It’s not a question of whether to use AI tools; it’s a question of how quickly and effectively you can do it while still keeping the personal touch that Indian customers love.

    The future of Indian marketers belongs to those who can successfully use artificial intelligence and human understanding to create marketing experiences that appeal to a wide range of people and achieve measurable business goals.

    The writer is a digital marketing specialist with extensive experience using AI in Indian markets. His company, C Com Digital, has worked with top companies to successfully add AI tools to their marketing operations while still remaining culturally relevant and connecting with people.    By Chandan Bagwe – Founder/Director of C Com Digital 

  • YouTube India taps Gunjan Soni to drive next phase of growth

    YouTube India taps Gunjan Soni to drive next phase of growth

    MUMBAI: YouTube has picked a heavyweight to steer its India ambitions. Gunjan Soni, the former Zalora chief executive and Myntra marketing whiz, has been named country managing director, YouTube India — in a move that underlines the platform’s laser focus on India’s booming creator economy.

    Announcing the appointment, YouTube Asia Pacific vice-president and managing director Gautam Anand  hailed India as one of YouTube’s “most vibrant and crucial markets”, adding that Soni’s arrival signals an even stronger commitment to creators, users, and India’s digital future.

    With over two decades of leadership experience across e-commerce, tech, consulting, and media, Soni brings heavyweight credentials. Her CV reads like a greatest hits album: she led the turnaround of Jabong under Myntra, turbocharged Zalora’s regional expansion in southeast Asia, helped launch Hotstar at Star India, and pioneered data-led marketing at McKinsey.

    Fortune 40 under 40 honouree and board member at CBRE group, Soni is no stranger to building brands at scale — nor to nurturing ecosystems where creativity and commerce collide.

    Now based in Mumbai, Soni’s new playbook for YouTube India is packed with ambition: strengthening the creator economy, expanding shopping and video commerce, growing shorts and connected TV, and deepening user engagement across generations. In her own words, the goal is to “unlock intuitive, innovative formats” that empower Indian storytellers — from school kids shooting shorts to grandparents binge-watching devotional channels.

    “As a family of enthusiastic YouTube users ourselves — from my seven-year-old nephew to my 70-something mother — I’m truly excited to lead a platform that touches lives across generations,” said Soni in a spirited note to the community.

  • Amar Vandana Paranjape steps up as senior manager at Shemaroo Entertainment

    Amar Vandana Paranjape steps up as senior manager at Shemaroo Entertainment

    MUMBAI: : Amar Vandana Paranjape has clinched a well-earned promotion at Shemaroo Entertainment Ltd, stepping up as senior manager (lead on-air promotion) for Shemaroo MarathiBana.
    A veteran with over 15 years in broadcast creativity, Amar has been the invisible hand behind many of the channel’s sharp promos, clever packaging, and seamless storytelling — from the first brainstorm to final broadcast. Now, he’s steering the full on-air promotions (OAP) ship, crafting the narrative heartbeat of Shemaroo’s Marathi offering.
    His journey has been a masterclass in media hustle: from launching Star Pravah and Zee Yuva, scripting brand solutions, leading promo operations at Star India, and even setting the pre-launch wheels turning for Hotstar at Prime Focus Technologies. Along the way, he’s worn many hats — animator, producer, director, creative lead — and worn them well.
    Armed with a powerhouse blend of creativity, leadership, and serious operational chops, Amar is now primed to supercharge Shemaroo MarathiBana’s on-air presence — with more big, bold, and brilliant ideas on the horizon.

     

  • Glance recruits digital exec Lalwani

    Glance recruits digital exec Lalwani

    MUMBAI: Tarun Lalwani has jumped ship from JioStar to take up the role of director of strategic partnerships, content strategy and design at Glance, the mobile lock screen platform.

    The move comes after a remarkably brief five-month stint at JioStar, where Lalwani served as senior director of digital licensing and partnerships following the merger of streaming services JioCinema and Hotstar.

    Lalwani brings a packed portfolio of digital content experience to his new position. Before his lightning-quick tenure at JioStar, he spent over three years at Viacom18, where he climbed to senior director overseeing digital licensing, strategic partnerships, user growth and content partnerships.

    His CV reads like a who’s who of India’s digital entertainment landscape, with previous roles at ESPN, Hotstar, IndiaCast and Wizcraft International Entertainment.

    At Glance, which transforms smartphone lock screens into content discovery platforms, Lalwani will likely leverage his extensive experience in forging partnerships across the digital content ecosystem.

  • JioStar launches JioHotstar platform, merging JioCinema and Disney+ Hotstar

    JioStar launches JioHotstar platform, merging JioCinema and Disney+ Hotstar

    MUMBAI: It’s a giga merger. Two of India’s leading brands fusing into one.

    Can the branding, the logo, and brand ident  that emerge be any less?

    The brands in question are; Jio and Disney+Hotstar, both very well-known of their own accord. One a leader in providing mobile telephony services which runs a streaming platform called JioCinema; the other a leader in streaming, the best in its class. Both have tremendous recall value and have customers running into hundreds of millions.What you get when you open up to JioHotstar

    A tough ask for any one to find a solution that would do justice when they unite – where the sum of the united two will be greater than the sum of both as individuals .

    One simple possibility was calling it JioHotstar.  Quite simple right?

    And that’s what JioStar, the joint venture formed by the merger of Viacom18 and Star India,  decided upon. The  birth of JioHotstar  will see the demise of both JioCinema and Disney+ Hotstar.

    It will have a reach of 500 million users and will offer 300,000 hours of content including films and shows from major Hollywood studios including Disney, NBCUniversal Peacock, Warner Bros. Discovery HBO, and Paramount, alongside Indian entertainment across 10 languages.

    “At the core of JioHotstar is a powerful vision—to make premium entertainment truly accessible to all Indians,” said  Jiostar chief executive digital Kiran Mani. The platform will offer free content to all viewers, with premium subscription plans starting at Rs 149.
    The Three Merry Men

    Jiostar chief executive entertainment Kevin Vaz emphasised the platform’s commitment to digital-first content, while sports chief executive Sanjog Gupta highlighted its enhanced sports viewing features, including ultra-HD 4K streaming and AI-powered insights. JioHotstar will also have a new segment called Sparks which India’s digital content creators can call their home.

    There was some debate in media circles on what the back end of the new service will be. Would it be the JioCinema one or would it be Disney+ Hotstar’s? At the time of writing, folks within JioStar had confirmed to indiantelevision.com that it was indeed Hotstar’s tech stack that was being used to power the JioHotstar app as it proved to be more superior on several fronts. The main ones being: ability to handle high concurrency of users, serve high end, high quality 4K videos,  even at low bandwidths, the tech innovations in terms of vertical video and interactivity that it supported. AI-powered insights, real-time stats overlays, multi-angle viewing and range of ‘culture’ and ‘special interest’ feeds — ensuring fans enjoy deeper, more immersive access to the sports they love.

    The logo itself is a standout and can have several interpretations. Here’s two: a star doing a Swan Lake like dance;  a heavenly body arms open wide ready to embrace one and all. Clearly, for those who have been so used to seeing the Disney Star and existing JioCinema logos, it  will take some getting used to. The font for the brandname is sans serif, which fits well with the star burst.

    JioHotstar’s new brand identity  created and developed by venture3 embodies its vision for boundless entertainment. The Big Bang’ symbolises the dawn of a new era, while the Ripples radiate outward, representing energy, transformation, and innovation. The background colours are tetradic (psychedelic) with bright pinks, mauves , indigos and blues being thrown in for good measure and are eyecatching and hypnotic. Step one of the battle to attract viewers won! And the tagline carries with it a lot of promise: Infinite possibilities begin here!  SparksExisting JioCinema and Disney+ Hotstar subscribers will be able to transition seamlessly to the new platform.

    The service will stream major sporting events including ICC tournaments, IPL, WPL, Premier League and Wimbledon, alongside entertainment content in multiple Indian languages.

  • Disney+ Hotstar to stream Coldplay live in Ahmedabad on Republic Day

    Disney+ Hotstar to stream Coldplay live in Ahmedabad on Republic Day

    MUMBAI: Brace yourselves, Coldplay die-hards and Insta-story enthusiasts alike!

    The gods of stadium rock are descending upon Ahmedabad, and this time, you won’t need to sell a kidney—or fight bots online—to snag a ticket. If you’ve been crying your eyes out because your name didn’t make it past the virtual queue, wipe those tears because Disney+ Hotstar has your back.

    This Republic Day, as the nation waves its tricolour, you can sway to the cosmic vibes of Coldplay’s Music of the Spheres World Tour right from your couch. Yes, live, straight from Ahmedabad’s grandest stadium to your screen. Fire up the popcorn (and maybe your Hotstar subscription), because this isn’t just a concert; it’s a galaxy of magic, melodies, and Chris Martin’s moves delivered to your doorstep.

    So, whether you’re a bona fide Coldplay disciple or just there for “fixing your feed”, 26 January is about to be unforgettable. And who knows? Maybe your live-streamed “Yellow” moment will shine brighter than any stadium seat ever could.

    Your ticket to a world-class concert, minus the travel.

    Disney+ Hotstar combines its cutting-edge streaming technology with unmatched reach to bring every note, every beat, and every Chris Martin smile right to your screen. And the magic doesn’t stop there. Fans will also enjoy exclusive behind-the-scenes glimpses of the band, creating a truly immersive #ParadiseForAll.

    JioStar – sports CEO, Sanjog Gupta shared, “At Disney+ Hotstar, we have revolutionised India’s entertainment and sports consumption by captivating viewers with unparalleled immersive experiences and consistently delivering value to our partners, advertisers and audiences. Our partnership with Coldplay reflects our commitment to bringing iconic cultural experiences to audiences nationwide. By leveraging our advanced technology and unmatched reach, we are breaking the barriers around privileged access to premium entertainment, and making it available for all, fostering a shared celebration across the country.”

    But wait, is it Coldplay without a little personal touch? In a heartfelt message, lead singer Chris Martin said, “Namaste to all our friends in India. We’re thrilled to share that on 26 January, our show from Ahmedabad will stream live on Disney+ Hotstar, so you can watch it from anywhere. We’re excited to visit your beautiful country. Sending lots of love!”

    The Music of the Spheres World Tour has already earned the title of the highest-grossing rock tour of all time. Known for its fusion of music, sustainability, and creativity, the Ahmedabad leg promises a spectacular celebration of sound and visuals. From sustainability initiatives to ground-breaking production values, the tour is a testament to Coldplay’s enduring legacy.

    Why is this a game-changer for brands? Disney+ Hotstar transforms live events into powerful branding opportunities. From pre-show sponsorships to exclusive fan contests and post-concert highlights, brands can connect with millions of engaged viewers while capitalising on Coldplay’s universal appeal.

    Presented in partnership with Cisco, this live-stream event proves that digital platforms can go beyond mere streaming—they can create experiences that resonate deeply.

    Ready to celebrate Coldplay like never before? Get your streaming set-up ready, grab your friends, and prepare to sing along to hits like Paradise and Fix You. After all, why should Ahmedabad have all the fun?

    Mark your calendars: 26 January 2025, Live on Disney+ Hotstar.

    Will you tune in to make your Republic Day extra special? Let the countdown begin!

  • PerformAce snares Tania Kundnani as product business head

    PerformAce snares Tania Kundnani as product business head

    MUMBAI: This postgraduate diploma holder in marketing and sales from Jaipuria Institute of Management has traveled a distance in her career over the past 19 years with her motto being “I like challenging myself.”

    Tania Kundnani today announced on Linkedin that she has been hired as business head of martech agency PerformAce based in Gurugram and founded in 2023 by Saurabh Gaur.

    She began her full time career at The Times of India, Bangalore as an assistant manager key accounts where she stayed for nearly three years. From there she shuttled between Mumbai and Delhi  first as a regional  manager west  ( focus)  and  senior manager  First Post  at web18 and Mobile18. Then she transferred to Quintillion Media as regional manager (west) for a year, then Scoop Whoop Media as regional manager -west &  south, again for a year.

    Following these postings, she had two-year long stints each with Times Internet (regional manager west &  south)  and Hotstar (digital sales), before staying for periods less than a year at Mad Influence (business manager west) and Aditya Birla Capital (digital manager).

    Her last four jobs were in Mumbai and then she shifted back to Gurugram to work with PublLve where she stayed for a year and four months, when she got the offer to join PerformAce earlier this month.  Her focus throughout has been on selling – either solutions or services or content a- client management and business development.

    At PerformAce – which has products like Audience X, NativeHub, Vision TV, Canvas and AdVance – she has been given the responsibility of developing the business for the last product.