ITV

Tag: Hot Star

  • ‘Entrepreneur at heart’ Tekwani joins Monk Media

    ‘Entrepreneur at heart’ Tekwani joins Monk Media

    MUMBAI: Monk Media Network has appointed Prashant Tekwani as the senior vice-president to strengthen its leadership team on completing its first year of operations.

    Tekwani, who was the associate vice-president at iContract, headed major accounts such as YouTube, Google and HSBC. He will be spearheading brand strategy unit and business management at Monk Media. He has rich experience across categories and has worked with clients such as UTI Mutual Funds, Hot Star, Shoppers Stop, Truly Madly and Star Sports.

    Tekwani said that he had always been an entrepreneur at heart and the challenge of building one of the most exciting agencies was too enticing.”

    Monk founder & CEO Ashish Patkar said that Tekwani was a rare suit that was as bothered about the idea as he was about the billing. They were sure his cross-category brand experience and incisive insights would be a major value-add for its clients, he added.

  • ‘Entrepreneur at heart’ Tekwani joins Monk Media

    ‘Entrepreneur at heart’ Tekwani joins Monk Media

    MUMBAI: Monk Media Network has appointed Prashant Tekwani as the senior vice-president to strengthen its leadership team on completing its first year of operations.

    Tekwani, who was the associate vice-president at iContract, headed major accounts such as YouTube, Google and HSBC. He will be spearheading brand strategy unit and business management at Monk Media. He has rich experience across categories and has worked with clients such as UTI Mutual Funds, Hot Star, Shoppers Stop, Truly Madly and Star Sports.

    Tekwani said that he had always been an entrepreneur at heart and the challenge of building one of the most exciting agencies was too enticing.”

    Monk founder & CEO Ashish Patkar said that Tekwani was a rare suit that was as bothered about the idea as he was about the billing. They were sure his cross-category brand experience and incisive insights would be a major value-add for its clients, he added.

  • India, China to propel APAC, beat CAS Europe market share

    India, China to propel APAC, beat CAS Europe market share

    MUMBAI: APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR during the forecast period 2016 to 2025.

    As per market research by ‘the Insight Partners’, increased digital TV penetration in households coupled with rising internet users will boost the CAS market at a CAGR of 9.1 per cent.

    North America is one of the key regions with the highest demand for CAS due to high adoption of internet services, followed by Europe. Developing countries in APAC and MEA are anticipated to experience significant adoption of CA systems, due to growing internet infrastructure and modernizing traditional TV services. Thus, North America and Europe dominated.

    Conditional Access System (CAS) offers a secure platform to broadcast the digital content through subscription based plans. CAS has set new dimension to the end user viewership and also has set up new revenue opportunities to operators and others who broadcast digital content. Today, CA technology and services are sophisticated, and are more than ever mission-critical for a successful pay TV business venture. In a growing competitive environment, in order to attract customers, traditional pay TV operators have had to diversify their offering from the original idea of offering premium content, to pay per view (PPV).

    The global conditional access systems market was estimated to be $ 2.32 billion in 2015, and is expected to reach $ 5.53 billion by 2025.

    Internet services exhibits a tremendous global growth and creating plethora of opportunities for the CAS market in near future along with increasing number of subscribers. This would also help the CAS market to continue its growth despite of declining STB market. The demand for internet TV and videos for home entertainment would become the prime factor driving the CAS growth. Internet service providers are using CAS for secured content delivery to subscribers. Increasing demand for personalized services and applications such as Netflix, Voot, Hot Star, etc. will accelerate the demand for CAS going ahead.

    Germany Conditional Access Systems market is expected to exhibit highest growth rate of 11.2 per cent during 2016 – 2025. This will outpace the growth rate of the U.K., thereby Germany leading the Europe CAS market by 2025.

    Some of the key players profiled in the report are Nagravision SA, Verimatrix, Inc., Irdeto, Viacess-Orca, Cisco, Inc., Coretrust, Inc., Conax AS, China Digital TV, Wellav Technologies Ltd. and ARRIS International plc.

  • India, China to propel APAC, beat CAS Europe market share

    India, China to propel APAC, beat CAS Europe market share

    MUMBAI: APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR during the forecast period 2016 to 2025.

    As per market research by ‘the Insight Partners’, increased digital TV penetration in households coupled with rising internet users will boost the CAS market at a CAGR of 9.1 per cent.

    North America is one of the key regions with the highest demand for CAS due to high adoption of internet services, followed by Europe. Developing countries in APAC and MEA are anticipated to experience significant adoption of CA systems, due to growing internet infrastructure and modernizing traditional TV services. Thus, North America and Europe dominated.

    Conditional Access System (CAS) offers a secure platform to broadcast the digital content through subscription based plans. CAS has set new dimension to the end user viewership and also has set up new revenue opportunities to operators and others who broadcast digital content. Today, CA technology and services are sophisticated, and are more than ever mission-critical for a successful pay TV business venture. In a growing competitive environment, in order to attract customers, traditional pay TV operators have had to diversify their offering from the original idea of offering premium content, to pay per view (PPV).

    The global conditional access systems market was estimated to be $ 2.32 billion in 2015, and is expected to reach $ 5.53 billion by 2025.

    Internet services exhibits a tremendous global growth and creating plethora of opportunities for the CAS market in near future along with increasing number of subscribers. This would also help the CAS market to continue its growth despite of declining STB market. The demand for internet TV and videos for home entertainment would become the prime factor driving the CAS growth. Internet service providers are using CAS for secured content delivery to subscribers. Increasing demand for personalized services and applications such as Netflix, Voot, Hot Star, etc. will accelerate the demand for CAS going ahead.

    Germany Conditional Access Systems market is expected to exhibit highest growth rate of 11.2 per cent during 2016 – 2025. This will outpace the growth rate of the U.K., thereby Germany leading the Europe CAS market by 2025.

    Some of the key players profiled in the report are Nagravision SA, Verimatrix, Inc., Irdeto, Viacess-Orca, Cisco, Inc., Coretrust, Inc., Conax AS, China Digital TV, Wellav Technologies Ltd. and ARRIS International plc.

  • Pepsi IPL 2015 reigns on Hot Star with 110 million views

    Pepsi IPL 2015 reigns on Hot Star with 110 million views

    MUMBAI: After setting the record for the largest sporting event on digital with the ICC Cricket World Cup 2015, Star India’s Video On Demand (VOD) platform Hotstar is blazing a new trail for the ongoing Pepsi Indian Premier League 2015.

     

    The platform has recorded more than 110 million views for the tournament to date. In comparison, the entire 2014 edition of the tournament registered 62 million views on starsports.com last year.

     

    With 13 million views on Pepsi IPL 2014 at a similar point in the tournament last year, Hotstar has registered an 8.5x growth in viewership.

     

    Hotstar is streaming all the 60 games of the IPL, as well as programming original sports shows including a made-for-digital pre show 20-Minute 20-Second Twenty20 as well as a weekly show, Juicy Half Volley.

  • Star India’s Hotstar records 7.2 million views on IPL day 1

    Star India’s Hotstar records 7.2 million views on IPL day 1

    MUMBAI: After setting the record for the largest sporting event on digital with the ICC Cricket World Cup 2015, Star India’s Hotstar is off to a stunning start with Pepsi Indian Premier League (IPL) 2015. 

     

    The platform recorded 7.2 million video views for the first match between Mumbai Indians and Kolkata Knight Riders on 8 February. This is six times the viewership on starsports.com last year for the first match of Pepsi IPL 2014.

     

    Coming soon on the back of the World Cup, which recorded the biggest digital traffic for a single sporting event for a broadcaster globally, the surge in traffic for the start of start of Pepsi IPL 2015 suggests that the tournament is likely to set new global records for Hotstar.  

     

    Hotstar is streaming all the 60 games of the IPL. With a dramatic surge in viewership on digital platforms in the last 12 months, the platform is likely to reach more than 100 million fans over the course of Pepsi IPL 2015. It is also likely to see a striking growth in video consumption over last year’s version, which was broadcast on starsports.com.

     

    Hotstar will also be programming a digital-only pre-show that builds on the dramatic success of the two original shows it created for the ICC Cricket World Cup 2015, One Tip One Hand and Juicy Half Volley.

  • GroupM ESP lists top 10 trends for IPL season 8

    GroupM ESP lists top 10 trends for IPL season 8

    MUMBAI: Move over Cricket World Cup, welcome Indian Premier League (IPL) Season 8! 

     

    With the home grown league becoming a global reputable property, GroupM ESP (Entertainment & Sports Partnerships), has predicted top trends in 2015.  

     

    Commenting on the trends for this season, Group M ESP national director Vinit Karnik said that the sports entity has come a long way in how it addresses sponsorship sales and convergence of technology. “From selling tickets to selling an experience, IPL has come a long way. This further extends from the execution of sponsorships across major platforms — all the way to the idea/solution generation phase during the sales process,” he added.

     

    Karnik also stated that in 2015 teams will continue investing in the in-stadia experience content delivery. With feeds available through internet, Sony’s regional channels, mobile applications etc the content is truly taking the center stage. “It makes sense because if fans aren’t in the stadium consuming content, they’re consuming it somewhere else — work/ home/ in a cafe… wherever,” he informs.

     

    According to him there will be an amalgamation of technology integration and enhancement throughout the sport. The proliferation of video and statistical information backed by increased social exchange will define the popularity of teams.

     

    Uniquely positioned at the intersection of media and marketing, GroupM ESP has made the following predictions: 

     

    1) Smart talent acquisition by franchises increasing competitiveness with teams evenly matched.

     

    2) Enhanced broadcast production quality with regional language feeds from the broadcaster MSM.

     

    3) Fan Park idea will heighten interest and involvement in smaller cities and towns.

     

    4) Digital platforms to create sustained and deep engagement with real time analytics.

     

    5) Surround content to drive social conversations via social media platforms.

     

    6) Technology to enhance spectator interactions and engagement inside stadium.

     

    7) Realistic sponsorship pricing strategies resulting in repeat purchases and a stable sponsor ecosystem.

     

    8) Apparel as an emerging and popular sponsor category among franchises.

     

    9) Sponsor’s increased dependence on crowd sourcing to create excitement around their brands .

     

    10)  E-commerce brands will dominate ad spends on broadcast platform.

     

    “In all aspects, IPL offers a consumer delight by integrating newest technologies and enhanced fan experience while building affinity with future generations of fans who have moved from passive viewers to engaged amplifiers. We also see a lot of new generation brands jump onto the IPL bandwagon, making it a high spend high visibility and now high engagement business,” concluded Karnik.

  • Hot Star takes to cinema advertising to reach younger TG : Feb ’15 CAM report

    Hot Star takes to cinema advertising to reach younger TG : Feb ’15 CAM report

    MUMBAI: Being the newest entrant on the bloc, Star India’s digital baby Hot Star has managed to create the necessary buzz around it. The digital app, in a bid to reach a wider segment of young audiences, has chosen cinema advertising as part of its mega marketing campaign. 

     

    Using the movie Roy as a case study, the CAM report for the month of February 2015 found that out of the 200 screens, they were present in 32 per cent of the screens, which is close to 65 screens. “This number is more than the category that four wheeler and mobile phones undertake for their campaigns,” said Interactive Television CEO Ajay Mehta.

     

    According to industry experts and estimates, Hot Star undertook cinema advertising because of the demographics to reach out effectively to their TG i.e young audiences. The campaign for cinema advertising undertaken across the eight metros could have cost Star India close to Rs 50 – 70 lakhs. Such campaigns are usually undertaken for a period of four weeks. In the past, apps such as Free Charge, Viber and Hike have used cinema advertising extensively in similar patterns. 

     

    The report also found that during the same period, a total of 297 brands were active. Banking and Finance have emerged as the top category spending with State Bank of India topping the list. F&B followed with beauty and Personal care coming third in the hierarchy. 

     

    “There has been a three per cent increase in the number of brands active on cinema with the movie Roy in February 2015 round as compared to the earlier round,” adds Mehta.

     

    There has also been a major increase in spending of clothing/apparels category from 45 per cent in January 2015 to 79 per cent in February 2015. The automobile category has increased from 34 per cent to 57 per cent during the same period. Online portals too increased their spending from 21 per cent to 48 per cent for the same period. Choc On has the highest recall with 24 per cent present in 152 screens followed by Syska LED with 20 per cent present in 136 screens.